Garrett Mayer-Goot

So the copy would go like this.

Hi, Nathan.

29 minutes, $105 gift cards, and gift-giving technology you've never dreamed is possible.

That's the hook.

And then we help brands like X, Y, and Z deliver gifts and delight in a new modern era.

Take 29 minutes, hop on a call with one of our team members.

At the end of the call, we're going to send you $105 gift card.

Sound good?

And then it goes into conditional logic.

And so the way a convo ad works, it uses like, yes, no.

And so let's say, and so we can qualify them still.

So we'll say, hey, do you manage gift giving at your organization?

Let's say yes or no.

And if they say yes, we can put them into our sales funnel.

If they say no, we can put them into like a Slack community or some type of bridge where they can still interact with the brand, even though they're not ready to buy.

It doesn't have to be.

Do you manage ARAP or something like that?

So you're just taking it into that value prop.

Now, the bigger mistakes is actually not the copy you can play with and get better at.

There's a bigger issue of what happens at SaaS organizations when they go to market.