Gary Hustwit

People have come back three, four, ten, twenty times or more to see different versions, and every time they're getting another layer of Brian's story.

Then they talk to their friends, and they're like comparing versions.

Oh, did you see the David Bowie scene?

No, I didn't see it.

So it's a totally new way to watch movies.

Oh, the film was shortlisted for the Academy Award for Best Documentary.

I buried the lead.

Oh, yeah.

I buried the lead, I buried the lead.

But the question was, what was actually being nominated?

Like, which version of the billions of different versions of the film?

And of all of them?

Like, nobody really knew.

But these are questions that the film industry in Hollywood will have to answer soon.

Now we're developing streaming software so we can stream generative films like this, and we're also collaborating with other filmmakers

to bring this technology into their films.

And there are so many creative possibilities as we scale this idea up.

Like, what about a Marvel film where it's different in every theater and fans can go see multiple versions and piece together the story puzzle?

We can also remix existing films with the software.

For the past few months, we've been playing with a generative version of David Lynch's Mulholland Drive, which is crazy.