Gary Michaels

Wow.

Wow.

So what does legacy mean to you?

So what does legacy mean to you?

Let me ask you one question. This is so intriguing. What kind of legacy do you want for yourself?

Let me ask you one question. This is so intriguing. What kind of legacy do you want for yourself?

If anybody wants to reach you to just get more information about anything about your life or Nancy's or anything, how would they get in touch with you?

If anybody wants to reach you to just get more information about anything about your life or Nancy's or anything, how would they get in touch with you?

Awesome. Well, listen, thank you so much for your time. You've been an inspiration to me. And I know our audience is going to just love hearing the story. I had not heard much about her before we found you. And now just to know all about it is just really cool.

Awesome. Well, listen, thank you so much for your time. You've been an inspiration to me. And I know our audience is going to just love hearing the story. I had not heard much about her before we found you. And now just to know all about it is just really cool.

Welcome to Let's Talk Legacy. I'm your host, Gary Michaels. And today we have a real special guest. Andre Minkoff is the founder and CEO of Trademark Factory. He believes people who have created something deserve to not have that stolen from them. And hardworking entrepreneurs shouldn't be taken advantage of. That's why he founded Trademark Factory.

And that's why he is passionate about sharing his experiences. And to him, this is legacy. So welcome to the show, my friend. Thanks for having me, Gary. Great to be here. So your career in this area, a really interesting start, actually beginning in Russia, where you bought a radio station that stole your father's music. Talk a little bit about that.

So we're talking about trademarks here. And so we have a pretty educated audience here on Let's Talk Legacy. But tell us briefly, what exactly is a trademark and what isn't a trademark?

What's the difference in a trademark and a copyright?

Got it. What are some of the most common mistakes you see people making around trademarks? Mistakes of people that didn't get the trademark and wished they would have.

Exactly. So you're saying somebody creates, I'll just use for example, an amazing lemonade in town, it's local, added at the restaurant, and it's like really catching. Somebody else sees it and say, I know what they're doing. I'm going to go trademark that lemonade, even though I didn't make it, think of it or anything, they can go ahead and do that and get proof for that?

Right. You say that trademarking is all about building and protecting a legacy for the business. That obviously makes sense. And you cite Coca-Cola as a really famous example. Tell us the Coke story and if there's a few other good examples that people would recognize.

Right.

Is there more cost to a certain type of trademark than another cost? Or does everybody follow trademark just the same way?

Aside from the incident where you helped defend your father, what else drew you to the area of law? What caught your attention to even go in that direction?