Gary Vaynerchuk

Gary, what do you mean? I just do sneaker content. Okay. Well, there's a lot of different niches within sneaker content. There's people of high net worth like myself who can afford bougie fucking Nike Air Force One collaborations. There's other people who just really like New Balance. There's the Reebok movement that I'm getting into as well. There's a lot going on.

It's called relevance, everyone. If you're not relevant to someone, the second I make a long-tail barstool joke, every barstool dude is like, fuck, yeah. Like, it's not super complicated. And so, because everyone gets so boring and vanilla right away. People say to me all the time, they're like, it's a really funny thing that I fuck people up with.

It's called relevance, everyone. If you're not relevant to someone, the second I make a long-tail barstool joke, every barstool dude is like, fuck, yeah. Like, it's not super complicated. And so, because everyone gets so boring and vanilla right away. People say to me all the time, they're like, it's a really funny thing that I fuck people up with.

It's called relevance, everyone. If you're not relevant to someone, the second I make a long-tail barstool joke, every barstool dude is like, fuck, yeah. Like, it's not super complicated. And so, because everyone gets so boring and vanilla right away. People say to me all the time, they're like, it's a really funny thing that I fuck people up with.

It's called relevance, everyone. If you're not relevant to someone, the second I make a long-tail barstool joke, every barstool dude is like, fuck, yeah. Like, it's not super complicated. And so, because everyone gets so boring and vanilla right away. People say to me all the time, they're like, it's a really funny thing that I fuck people up with.

It's called relevance, everyone. If you're not relevant to someone, the second I make a long-tail barstool joke, every barstool dude is like, fuck, yeah. Like, it's not super complicated. And so, because everyone gets so boring and vanilla right away. People say to me all the time, they're like, it's a really funny thing that I fuck people up with.

Like, because I've been so consistent and growing and all this stuff. But then, like, sometimes they'll be like, but Gary, you say the same shit. I'm like, what do you want me to make up stuff I don't believe in? Mm-hmm.

Like, because I've been so consistent and growing and all this stuff. But then, like, sometimes they'll be like, but Gary, you say the same shit. I'm like, what do you want me to make up stuff I don't believe in? Mm-hmm.

Like, because I've been so consistent and growing and all this stuff. But then, like, sometimes they'll be like, but Gary, you say the same shit. I'm like, what do you want me to make up stuff I don't believe in? Mm-hmm.

Like, because I've been so consistent and growing and all this stuff. But then, like, sometimes they'll be like, but Gary, you say the same shit. I'm like, what do you want me to make up stuff I don't believe in? Mm-hmm.

Like, because I've been so consistent and growing and all this stuff. But then, like, sometimes they'll be like, but Gary, you say the same shit. I'm like, what do you want me to make up stuff I don't believe in? Mm-hmm.

Crocs, if you want to expand it a little bit. Do you know who you're making this video for? Because everyone's going to Vanilla. I make content for entrepreneurs. I'm like, okay, knock yourself out. Imagine how much better a piece of content is that you know that you're going to make.

Crocs, if you want to expand it a little bit. Do you know who you're making this video for? Because everyone's going to Vanilla. I make content for entrepreneurs. I'm like, okay, knock yourself out. Imagine how much better a piece of content is that you know that you're going to make.

Crocs, if you want to expand it a little bit. Do you know who you're making this video for? Because everyone's going to Vanilla. I make content for entrepreneurs. I'm like, okay, knock yourself out. Imagine how much better a piece of content is that you know that you're going to make.

Crocs, if you want to expand it a little bit. Do you know who you're making this video for? Because everyone's going to Vanilla. I make content for entrepreneurs. I'm like, okay, knock yourself out. Imagine how much better a piece of content is that you know that you're going to make.

Crocs, if you want to expand it a little bit. Do you know who you're making this video for? Because everyone's going to Vanilla. I make content for entrepreneurs. I'm like, okay, knock yourself out. Imagine how much better a piece of content is that you know that you're going to make.

And then they go, like if they stick with me in that convo, they start to realize, ah, I say the same macro 15 things, but the way I say it differently and how and where and what and to whom, that's the game. So cohorts, these are consumer segmentations. In old television talk, it was, we're trying to reach the 18 to 35 year old demo.

And then they go, like if they stick with me in that convo, they start to realize, ah, I say the same macro 15 things, but the way I say it differently and how and where and what and to whom, that's the game. So cohorts, these are consumer segmentations. In old television talk, it was, we're trying to reach the 18 to 35 year old demo.

And then they go, like if they stick with me in that convo, they start to realize, ah, I say the same macro 15 things, but the way I say it differently and how and where and what and to whom, that's the game. So cohorts, these are consumer segmentations. In old television talk, it was, we're trying to reach the 18 to 35 year old demo.

And then they go, like if they stick with me in that convo, they start to realize, ah, I say the same macro 15 things, but the way I say it differently and how and where and what and to whom, that's the game. So cohorts, these are consumer segmentations. In old television talk, it was, we're trying to reach the 18 to 35 year old demo.