Gary Vaynerchuk

are just a little more practical and common sense.

And so, yeah, I mean, they've come to me a whole bunch of times.

This was the first time I was like, you know what?

I can join this crew.

I have something to say about AI marketing and production and the strategies of that.

And I hope that me or Cuban or any of the other people they threw at it might get someone to stop and not take on $300,000 in debt that's not gonna be ROI positive.

It's not what they're saying, it's how they're acting, which leads me to the following sentence.

Everybody who's watching is highly invested in big companies that spend a lot of money on marketing.

Your marketing department is wasting 93 cents of every dollar they spend.

We are living in such a radical transformation of the mid-funnel dominating, not the upper funnel and the lower funnel.

Us three right now, we're on mid-funnel.

We are producing content.

This is a production day.

This will be post-produced into creative that will go into mid-funnel, organic social, and the teams that do well will go up for brand and down for performance.

Every brand on earth should be spending 20% of their entire marketing budget just on social media organic production because the mid-funnel and TikTokification of social has eaten up the world and we should spend no media dollars

against creative that were guessing for the big campaign.

And then when I tell you every Fortune 5000 company is still doing guessing on the upper funnel, sponsorships, ridiculous shit, and in the lower funnel, 2016 EV testing, beta frameworks, when the mid funnel ate up the whole world, and you guys are winning, Gruins is winning, and any personal brand, and many other businesses, and so,

That doesn't even get into the AI of it all.

That to me is tooling and infrastructure to be great at what I just said.

But Jesus, there's a lot of money being wasted by the companies representing the eyeballs that are watching this show right now and that makes me sad.