Gary Vaynerchuk

But here's two things I do. One, I'm willing to play long. I'm willing to invest my time and learn to something I believe will be true in 10 years. So I'm investing. Two, I watch people. And I think too many people make decisions based on themselves. They say, I don't like social media because it's political or it's bad for the kids. So I won't take my dress shop and put it on social.

I don't like social media. But I don't like anything. I just, as a business person, when I put on my business hat, I like nothing, and I watch what consumers like, and then I bring value within it. And so, how did I know? I knew nothing about computers.

I don't like social media. But I don't like anything. I just, as a business person, when I put on my business hat, I like nothing, and I watch what consumers like, and then I bring value within it. And so, how did I know? I knew nothing about computers.

I had heard about the worldwide, like to your point, there was like an article or two, I had heard of it, so it wasn't like I didn't know what was happening, I knew it was like that thing, But the first moments of my relationship with the internet, I was coming in with maybe, and that led me to that evening.

I had heard about the worldwide, like to your point, there was like an article or two, I had heard of it, so it wasn't like I didn't know what was happening, I knew it was like that thing, But the first moments of my relationship with the internet, I was coming in with maybe, and that led me to that evening.

I finally got my chance to go on the computer like three hours later, because everybody got like 30 minute chances. And that night, I found a message board where people sold baseball cards.

I finally got my chance to go on the computer like three hours later, because everybody got like 30 minute chances. And that night, I found a message board where people sold baseball cards.

ideology and not understanding nuance. Let me explain what I mean by why I just said that. Personal brand. When the term first started hitting the scene in 2009, 10, 11, 12, I was at the forefront of making awareness for it. People thought it was yucky, right? Because I understand that self-promotion when out of whack is not good. And being respectful and behind the scenes, there was merit.

ideology and not understanding nuance. Let me explain what I mean by why I just said that. Personal brand. When the term first started hitting the scene in 2009, 10, 11, 12, I was at the forefront of making awareness for it. People thought it was yucky, right? Because I understand that self-promotion when out of whack is not good. And being respectful and behind the scenes, there was merit.

I remember in 2009, 10, 11, 12, when people would get into a debate with me at a bar or like at a conference or like in the halls of a conference or at a table or in a meeting. And I would literally say, and this is where I'm going with nuance. I would say, okay, personal brand. Let me say it a different way. Reputation. Completely melted the anger.

I remember in 2009, 10, 11, 12, when people would get into a debate with me at a bar or like at a conference or like in the halls of a conference or at a table or in a meeting. And I would literally say, and this is where I'm going with nuance. I would say, okay, personal brand. Let me say it a different way. Reputation. Completely melted the anger.

People got so caught up in the semantics of the word. Why is cancel culture on its back foot right now? Because we can't fight on semantics of words. We have to interpret intent. When I said to everybody back then, build your personal brand, the intent was to do good by both the company and yourself, but for real talk, it was to protect protection and give you optionality.

People got so caught up in the semantics of the word. Why is cancel culture on its back foot right now? Because we can't fight on semantics of words. We have to interpret intent. When I said to everybody back then, build your personal brand, the intent was to do good by both the company and yourself, but for real talk, it was to protect protection and give you optionality.

The amount of people that built their personal brands in 2008 after I wrote Crush It, that book all there in the corner.

The amount of people that built their personal brands in 2008 after I wrote Crush It, that book all there in the corner.

The amount of emails I got in 2010 from people that literally titled, I love you. It was a wave of love in 2010, 11 for me. Here's why. many people started losing their jobs when the economy got tighter, but because they built their personal brand, they were able to get jobs immediately and they saw that people that weren't on Twitter and Facebook at the time and LinkedIn did not.

The amount of emails I got in 2010 from people that literally titled, I love you. It was a wave of love in 2010, 11 for me. Here's why. many people started losing their jobs when the economy got tighter, but because they built their personal brand, they were able to get jobs immediately and they saw that people that weren't on Twitter and Facebook at the time and LinkedIn did not.

And they thanked me and they thanked me and they thanked me and I sit here today in 2025 and I implore everyone, Listen, I always am fascinated that I was one of the Pied Pipers because I have an extreme personality. It's very high, it's very excitable, and it doesn't work for a lot of people. Don't look at how I communicate. Find your own way, right? You don't have to dress down.

And they thanked me and they thanked me and they thanked me and I sit here today in 2025 and I implore everyone, Listen, I always am fascinated that I was one of the Pied Pipers because I have an extreme personality. It's very high, it's very excitable, and it doesn't work for a lot of people. Don't look at how I communicate. Find your own way, right? You don't have to dress down.

If you find me on the internet, I curse a lot. You can see I get excited sometimes I jump in and cut off. There's a lot of things that won't work for you. But what works for you?