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Gaurav Misra

๐Ÿ‘ค Speaker
310 total appearances

Appearances Over Time

Podcast Appearances

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

And we aren't able to like fully replace certain workflows or like very operationally heavy like processes that might exist in companies and stuff. And we will get there slowly and steadily. We're moving towards that. And I think we'll see what people will be willing to pay for that. So I think we'll figure it out.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

And we aren't able to like fully replace certain workflows or like very operationally heavy like processes that might exist in companies and stuff. And we will get there slowly and steadily. We're moving towards that. And I think we'll see what people will be willing to pay for that. So I think we'll figure it out.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

One of the big questions there is like, how does that split between consumer and B2B? I think consumer pricing is evolving pretty clearly. I think we're starting to see what that looks like. It seems like it's coming down to consumer subscription. And it also seems like people are willing to pay a little bit more than they would have otherwise.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

One of the big questions there is like, how does that split between consumer and B2B? I think consumer pricing is evolving pretty clearly. I think we're starting to see what that looks like. It seems like it's coming down to consumer subscription. And it also seems like people are willing to pay a little bit more than they would have otherwise.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

So for example, traditionally for like video related apps on the App Store, for example, web apps and Android, whatever, the standard price is somewhere in like the $7.99 to $12.99 range. That's just considered normal. And there's a freemium business model to it. I think what we've seen different is like for us, for example, we have been for a long time, like we were completely premium.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

So for example, traditionally for like video related apps on the App Store, for example, web apps and Android, whatever, the standard price is somewhere in like the $7.99 to $12.99 range. That's just considered normal. And there's a freemium business model to it. I think what we've seen different is like for us, for example, we have been for a long time, like we were completely premium.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

There's no free product. You cannot even use it once for free. And that worked just fine. People were like, okay, whatever. Here's money. Let's move on. And so that wouldn't have worked in an older world without the newer technologies and stuff. People would have been like, yeah, I'm not paying for this, right? I'm moving on to the next one.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

There's no free product. You cannot even use it once for free. And that worked just fine. People were like, okay, whatever. Here's money. Let's move on. And so that wouldn't have worked in an older world without the newer technologies and stuff. People would have been like, yeah, I'm not paying for this, right? I'm moving on to the next one.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

I think the other thing we're starting to see is can we charge $25 a month? Yes, we can. People are paying that. And so people are clearly willing to pay much higher prices. Like if you look at a lot of different AI companies out there, the video generation companies and stuff, they're going across this range too. And people are paying all these prices.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

I think the other thing we're starting to see is can we charge $25 a month? Yes, we can. People are paying that. And so people are clearly willing to pay much higher prices. Like if you look at a lot of different AI companies out there, the video generation companies and stuff, they're going across this range too. And people are paying all these prices.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

People are paying up to like $2,000 a month consumer subscription. I think there's a lot more ability to go higher on the subscription pricing than there was previously. Now that might change. I think a big factor of that might be like, there's just not enough competition still.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

People are paying up to like $2,000 a month consumer subscription. I think there's a lot more ability to go higher on the subscription pricing than there was previously. Now that might change. I think a big factor of that might be like, there's just not enough competition still.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

Still might be like, there's only maybe one or two models in the world that are like off that quality and people care about that quality. So you really don't have a lot of choice. Maybe if there's like a ton of these Tesla models floating around, maybe the price comes down in the future. So that's what we're seeing on the consumer side.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

Still might be like, there's only maybe one or two models in the world that are like off that quality and people care about that quality. So you really don't have a lot of choice. Maybe if there's like a ton of these Tesla models floating around, maybe the price comes down in the future. So that's what we're seeing on the consumer side.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

And then on the B2B side, I think that's where we will figure out a lot of it, right? I think some of the big things that need to be solved there is will businesses buy models that are trained on unlicensed data? That's like an open question. And yeah, they are to an extent. We'll see kind of how all that plays out. We're planning to go much more on the fully licensed side.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

And then on the B2B side, I think that's where we will figure out a lot of it, right? I think some of the big things that need to be solved there is will businesses buy models that are trained on unlicensed data? That's like an open question. And yeah, they are to an extent. We'll see kind of how all that plays out. We're planning to go much more on the fully licensed side.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

That's going to be one of our main differentiators because we are uniquely positioned for that. We actually collect data at like a massive scale. So we can actually train fully licensed models.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

That's going to be one of our main differentiators because we are uniquely positioned for that. We actually collect data at like a massive scale. So we can actually train fully licensed models.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

My feeling is that towards the end game, not today, but as this area gets very saturated, so maybe many years from now, I think things like having fully licensed models will factor in, because you'll be able to win on that very easily in like a competitive deal. and people will care about those types of things.

Invest Like the Best with Patrick O'Shaughnessy
Gaurav Misra & Dwight Churchill - Building Captions - [Invest Like the Best, EP.405]

My feeling is that towards the end game, not today, but as this area gets very saturated, so maybe many years from now, I think things like having fully licensed models will factor in, because you'll be able to win on that very easily in like a competitive deal. and people will care about those types of things.