Gaz Wright

It was the resume into social media.

I reckon that's the truth of it.

That was the real path I was meant to take.

And so, yeah, once I got that viral video, like any opportunist, which criminals are, I was going to take it by the balls and run with it.

All I knew is I spoke to my mate and all I knew is he broke it down like this.

He said, okay, you know, you've got a brand.

Yeah.

He said your tattoos, that old life, you've got a story, you know, your dog, all that's what we call a social media package.

You know, you can build a brand off the back of that.

He said, how many people do you think are going to show up for the next 10 years and post every day?

And then he goes, how many in Australia?

How many people got in Australia?

How many people do you actually reckon are going to do that?

A small number.

Yeah.

He goes, if you're one of those numbers, he goes, you'll kill it.

So it was a no-brainer.

I just had to post every day from there, and I have.

For the next four years, I've got over a million followers as a collective on social media, and that's from posting every day.

It was that simple in my head.