Geoff Norcott

Maybe Labour could now grapple with other head-scratchers, like why does no-one respect the guy with the silly voice who keeps changing his mind?

Look, don't bring me into this.

I'm sorry.

But we should always acknowledge progress.

And since my last series, there is undeniably more focus on male well-being.

Last Christmas, we had the viral John Lewis rave dad commercial.

If anything suggested the male representation had become a bit negative, it was an advert going viral because the dad wasn't a dick and the son wasn't a sociopath.

It was refreshing to see acknowledgement of the codes around male emotional intimacy.

But I'll be honest, I feared the worst when I saw a pale 18-year-old with jet black hair sitting on his own.

Thought, hello, he had a lesson sequel, looks a bit depressing.

Emergency hypothetical.

OK.

If you're drinking Guinness Zero, do you still have to buy a round?

OK, we've got any hands up for this?

We've got a positive answer over here.

What is your name?

Vicky, nice to meet you, Vicky.

So if you're drinking Guinness Zero, do you still have to buy a round?

Absolutely.

Why is that?