Geoffrey Cain

He was so convinced of his brilliance that he wanted people to admire him and respect him.

But this ultimately became his downfall.

And this is where he had to learn the hardest lessons of his life.

Well, it was surprising in the research because, yes, you're right.

I knew he was an asshole.

Everybody knew that Steve Jobs was an asshole, especially in his younger years.

But there was always this assumption that he was doing it in the service of these greater ideas, that we could forgive him because he was going to change the world.

He was going to alter history with his new devices.

But when I went in there and I saw the level of dysfunction at Apple in those early years, it just blew my mind.

Because I always assumed that, you know, Steve was building something great.

You know, the Macintosh, we tend to remember it as this massive success.

But even the Macintosh was not a major commercial success.

I mean, it did not sell that many units.

It had first adopters.

But you got to remember, this was an old PC.

released in 1984.

It could draw and it could type and that was about it and it cost about $8,000 in today's dollars.

So, you know, not many people are going to buy it.

Steve left in 1985, went off to Apple.

The CEO, John Sculley, John Sculley was right in many ways.