Geoffrey Morgenthaler
π€ SpeakerAppearances Over Time
Podcast Appearances
I think that you can get great, great vodka for under $20 per bottle.
Anything on top of that is usually just marketing.
You know, these days, when I started mentoring bartenders many years ago, it was all about drinks for them.
How do I, you know, make this ingredient?
These days, mentorship is really career-minded advice, you know.
How do I last a long time in this business?
How do I deal with toxic environments?
If you were in my shoes, what have you done in the past and what would you do?
And that's been a really nice transition for me to move beyond just talking about drinks all the time and really talking about life and career.
I mean, look at the three of us.
We've been doing it for most of our lives and we probably will be doing it until the day we're dead.
I think there's a tremendous future in this business, but it's not easy.
It's not always financially rewarding.