Geoffrey Woo

When you have a fight like Ilya just had, you're taking damage that's going to probably stay with you in some capacity forever.

Are fighters pretty acutely aware that at any point you could take a beating that makes it a lot harder to come back from?

I'm sure you've gone through...

that 20 year dedication just because... Yeah, you take somebody that's like fifth best in the world, which seems not that far away from number one, and you give them all the PEDs, but the gap between five and gold is actually so big that you can give them, again, give them a horse worth of testosterone and it's not going to make up the difference.

Do you think that'll be good for the fight game?

Because I feel like there's a lot of insane athletes out there that would be incredible fighters, but they're just not willing to make the sacrifice to take that level of damage.

And if we can solve CTE and some of these other things, it could actually make the...

the most violent sport?

What's your timeline to a humanoid being able to beat you in boxing?

I know, but speed matters.

The human spirit.

What about celebrity brands?

What's your framework for a successful celebrity brand?

Or they're well-known, but they don't have an owned audience, right?

Correct.

It's very different, like somebody that's posted every single day for 15 years to launch something.

You've got to be careful because if you want any of those halo cars, you know, this is going to be permanent.

This is permanent.

I know you might want an F80 at some point.

You've got to be really careful.