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George Arison

๐Ÿ‘ค Speaker
482 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

You would be surprised, but twice as much demand happens for those cars as for everything else, even though they're older.

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

And so for that car, we actually do less reconditioning, right?

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

So there we try to have a lot more margin on the car itself, less reconditioning, because we know that we're going to make less margin on the warranty and the loan because the price of the car is so low, there's not a lot of margin to be made there.

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

On the other hand, for a more expensive vehicle, like a BMW that's only four years old,

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

you actually are okay making less margin on the car itself because you know that most likely somebody is going to get a loan when they buy that car and you'll make market there.

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

So kind of our goal overall is to make money kind of in aggregate right on the full transaction, knowing that some cars will make more money on the metal and some cars will make more money on the finance.

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

No, we'll still stick to about 15 to 20%.

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

but we'll do less reconditioning, right?

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

So we might make $2,000 or $1,500 on that car, but we'll recondition only $400 or $500 because buyers of those cars don't care so much about appearance.

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

They care about safety and the car running really well, but they know that they're not buying a new car or one that's in perfect condition on the outside in terms of what it looks like, but they're getting a car that's safe and good for $10,000 and all the cars are brought to them for a test drive.

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

So it's actually getting

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

a really great experience in a world where you're buying a cheaper vehicle.

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

We still finance and you make less.

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

We still sell warranties as well, but obviously less people choose to buy a warranty.

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

You're buying a $10,000 car.

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

You might not worry about that so much.

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

Now,

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

For us, we've been doing what we call value cards always, although we figured a lot out about them over the years, and now it's a pretty big part of our business.

SaaS Interviews with CEOs, Startups, Founders
1698 Shift Sells $200m Worth of Cars, Makes $30m, $225m Equity Raised, IPO Next?

It's about 25% to 30% of our business.