George Hammond

So I think the first thing to say is that OpenAI would resist the idea this is a new strategy.

They have focused for a long time both on selling AI to consumers, and that's via their very popular chatbot, ChatGPT.

But they've also had a smaller enterprise-focused business selling AI tools to businesses.

And they are putting more emphasis on the latter.

That is what we're describing here as a new approach.

And this comes partly in response to the success of their main rival, Anthropic, selling AI tools to businesses.

And I think OpenAI have seen that there are very clearly huge pools of revenue to be made by taking that approach.

So OpenAI has achieved massive success by being the consumer company.

And the way people have spoken about OpenAI in the last three years since they released ChatGPT is as the kind of Google of AI.

So for some investors, the concern is that

They are now trying to diverge from an area where they obviously have a lead.

And they're going for a business where the quality of their model is obviously very competitive, but it's not quite as good as the top range from Anthropic.

So in doing this, they may fall short of Anthropic.

They may also leave themselves vulnerable on the consumer side to Google, which has been slightly slower to get into this race, but obviously has a formidable market.

number of regular users and almost limitless money to throw into building its own consumer chatbot.

So as long as I've covered this company, which is about three and a half years, the story of OpenAI has been turmoil and crisis and lurching from one disaster to the next.

And all the time, they have got bigger and better.

Their models have improved.

Their revenues have stepped up dramatically.

So I think the sympathetic read is that