George Madden

We do a market analysis in every single area because it can change, but if we're looking at just the United States in general, what I've seen become the most profitable and how I've built my business, we're talking economy cars here that are older, higher miles, and we're trying to find them for about under $12,000 with everything said and done to have the car ready to go.

Because these $10,000 to $12,000 cars are renting for the same amount of money as a $25,000 or $30,000 car.

Hello and welcome.

It's 2026.

It is right about now.

This is Ryan Offord, your host.

I hope everyone's doing good.

We're getting into the year.

We've been doing some of our best of series, but hey, it's all about legendary people doing legendary things and legendary business advice.

We cover things that you've heard of and legendary people doing something that you probably know what it is and you're like, damn, how did they do that?

And then there's stuff that you're like, I've heard of that.

Seems like an interesting side thing.

What the hell?

It

We're talking to car rental coach, he is George Madden.

What's up, George?

Hey, how's it going?

Great to be here.

Hey, man, I'm curious.

This is an interesting thing.