Gerard Whateley

Phil, welcome back to the program.

Jared, great to be here.

I think if there was one person who enjoyed reading the 19-page document, future-proofing the competition more than me, it might well have been you.

Have you immersed yourself in it?

Where did it leave you?

So clearly the AFL is addressing the big picture.

What most struck you?

So it lays out, before it gets to the concepts for the future competition, it lays out the five objectives.

Grow value of competitions, more games that matter, more equity and balance in the fixture, attract new audiences and sustainable AFLW growth.

Do those feel like the right pots to you?

So then it laid out the four options to consider for the future of the 19-team competition.

There were the baseline structures and then there were the alternate structures, which has obviously caused so much debate around the idea of an in-season tournament.

How did you take in the four?

Yeah, so you've got a cultural issue to deal with there is the prevailing view heavily is no within the game and outside the game.

How do you cross that cultural bridge if you do want to create something that represents winning outside of the singular Premiership Cup?

Of the four concepts, did you have a leaning towards one above the rest?

All right.

So Phil Davis with his view on that.

The CEOs also heard from Kos Samaras, who is the founder of a polling and research company.

And Jake Nile wrote the piece here of what the context of this was and the notion of inherited loyalty.