Gil Allouche

Check it out right now at getlatka.com.

from 2 million to 12 million in ARR and what particular playbooks we use to get there.

Some of them are not very sexy, but they've been tried over and over and over and are guaranteed to produce pipeline.

So focus on that.

A little bit about myself.

I'm a software engineer, a robotic software engineer.

In my background, I turned into a marketer at some point.

Did a good job because I have a technical background.

And today, B2B marketing is a very technical job.

So I've done well as a VP of marketing.

And at some point, I saw the gap between what is available to a VP of marketing in terms of data and technology and what is possible in terms of data technology for a B2B marketer.

And I made a choice to take the leap and start a company that if you're our customer, you essentially don't have

You don't have to hope for pipeline.

You don't have to be a rocket scientist to generate pipeline because you use experimentation and data as a means to an end to guarantee that you have predictable pipeline with economies of scale.

A little bit about our revenue, because that's the proof that you should listen.

We had a very interesting path where it took us years to find product market fit.

For years, we built this piece of software and did a lot of customer development.

And in 2020, we found what we thought was product market fit.

I was so happy.

After years, finally, a meaningful revenue number, a meaningful ARR, but unfortunately,