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Giles Palmer

๐Ÿ‘ค Speaker
175 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million

I'm 48.

SaaS Interviews with CEOs, Startups, Founders
Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million

48.

SaaS Interviews with CEOs, Startups, Founders
Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million

Last question.

SaaS Interviews with CEOs, Startups, Founders
Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million

What do you wish your 20-year-old self knew?

SaaS Interviews with CEOs, Startups, Founders
Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million

There you guys have it from Giles.

SaaS Interviews with CEOs, Startups, Founders
Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million

Look, I love, first off, he resisted the urges in 2012 to sell.

SaaS Interviews with CEOs, Startups, Founders
Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million

He founded the company 2007.

SaaS Interviews with CEOs, Startups, Founders
Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million

Really hard to stay disciplined in those early years when so much capital has to go into just building the engine to even make this thing run to get your first dollar in sales.

SaaS Interviews with CEOs, Startups, Founders
Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million

Usually the pre-sales playbook is a good one to start.

SaaS Interviews with CEOs, Startups, Founders
Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million

It's hard for him to do that, but he did it.

SaaS Interviews with CEOs, Startups, Founders
Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million

Now 420 people full-time, again, Brandwatch helping enterprise brands, paying on average 30 grand in ACV, about 1,500 of them right now, helping them monitor themselves and competitors in their market space across online sources, especially social.

SaaS Interviews with CEOs, Startups, Founders
Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million

Growing about 30% year over year, up from about 40 million run rate in December 2016, up to over 50 million today.

SaaS Interviews with CEOs, Startups, Founders
Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million

12% or less than 12% annual gross revenue churn, about 100% annual net revenue churn, retention, sorry, that varies today.

SaaS Interviews with CEOs, Startups, Founders
Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million

28 grand CAC, 150 grand minimum LTV payback around 15 months.

SaaS Interviews with CEOs, Startups, Founders
Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million

Giles, thank you for taking us to the top.

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