Gina Grad

they don't necessarily think about the ultimate outcome of what they're creating.

And we at Futurism talk a lot about how do we create a positive future?

And I think initially they go into that thinking, you know, the same thing.

But as they get deeper and deeper into it, they don't realize, much like with Facebook, that you could throw an election or an entire community now is going to be –

thrown out because of a group that now has gained all this popularity on Facebook.

You know, I don't think they thought about the fringes of what could happen.

They were just trying to get more money, more users, more advertisers, grow as fast as they can.

I mean, Mark Zuckerberg said it himself.

His theory was move fast and break stuff.

And he didn't care what broke as long as they were moving fast.

And clearly that has come back to haunt them now.

And I think in the coming year, I think we will see an even larger backlash, especially in the UK with Facebook and Cambridge Analytica and all of these data mining companies that influence us every day.

And not just on elections, but the products we buy, what we're thinking, you know, all of that is so heavily influenced.

We don't even realize it at all.

But I think people are underestimating the power of Cambridge and how deep the analytics actually went and also how easily influenced we are as humans.

You know what I mean?

We all statistically stick to one or two issues and that's what we vote on.

We all have one thing that really gets us.

And if you have all the analytics from me for the past 10 years of my life, you can very easily look through that and you know exactly what's going to like turn me on or off or vote this way or do that or not buy that or buy this.

That's the power of these algorithms that no one truly understands.