Ginny Kosolda

Target says it will only carry cereals made without certified synthetic colors.

The company says it's worked closely with national brands and its partners producing store brands to reformulate products where needed.

It expects the change to be implemented by the end of May.

Chief Merchandising Officer Cara Sylvester says, We know consumers are increasingly prioritizing healthier lifestyles, and we're moving quickly to evolve our offerings to meet their needs.

PepsiCo, Campbell's, ConAgra Brands, and others have all announced eliminating artificial dyes in response to demand from customers and the Trump administration's Make America Healthy Again initiative.

Ginny Kosolda, Fox News.