Giovanni Smith

Well, what we've done is create a service that, you know, forget about long-term commitments, you know, forget about your rental, you know, for a day or two.

You can jump into a car for a week on a weekly model or a monthly model.

Therefore, we're having access to variety vehicles and not having that long-term commitment, but still having access to proper nice cars.

Yeah.

So Toro, we've been on Toro.

We've lived the Toro life.

We've experienced the Toro life, and that's why we created Subscribe.

My co-founder and I, we've been top hosts on Toro for a number of years here in Toronto.

And the difference is that Toro has a marketplace where

people can control the prices and the customer experience is not the best, right?

And when there's an issue or a problem on the platform for Toro, you're really left on your own to really figure it out.

So Subscribe, what we've done is we've created a system, an ecosystem that will connect all the partners and players in one space.

Subscribe will monitor and manage the asset and manage the customer experience itself.

Therefore, you have the best in class service, best in class vehicle, but maintain cars.

And there's no if, but, or maybe in terms of who has a problem, if you're responsible for that problem, but subscribers really are the main control over the experience.

No, no, not a marketplace.

The way how we see our marketplace is literally, I'm from Jamaica.

When you walk into a market, people are like, I can sell it for $5.

No, let me sell it for $4.

No, let me sell it for $3, right?