Girish Mathrubootham

Again, it's different for different products.

What we look at is, see CAC by itself could be meaningless.

Basically, I'm interpreting your question as, what's more interesting for SaaS companies, you'd have to understand both payback periods and LTV to CAC ratios.

Each one of our products operates at, say, 15 to 16-month payback on a gross margin basis.

That's what we try to be at and really LTV to CAC.

So it depends on each product, but we, we know the benchmark is three.

So we are around that.

So, so I think, uh,

As a private company yet, we are not ready to disclose some of those.

I would love to check with my team.

But we are growing at, let me say, very, very healthy rates, like north of, let's say, 40%.

So I'm just using it as a ballpark, north of 40%.

So mostly new customers.

No.

So, so it used to be one note and, but right now I'm just thinking, probably I would just say,

My Mac.

I mean, you go into, you know.

It's the entire Google suite.

We are heavy users of that, the Google Docs and handouts and stuff.

So see, we are not looking at competition and deciding.