Graham Platner

So there's that.

And then, I mean, honestly, we're also just going to push back on TV, primarily like with messaging that's positive.

I mean, I really, I'm-

I know that once we get through the primary that, you know, the whole thing's going to – I mean, there's so much money that's going to get spent on this race, which drives me insane.

Yeah.

Because if I had my way, we would just take that money and, like, write everybody a check.

Frankly, we'd be better off.

Every cycle when you hear how much is being spent on the biggest Senate races.

It's nuts.

It's just like, oh, what a –

Although I will say for us, the way that we kind of fight back against that is we're building an on-the-ground organizing apparatus.

So we hire Mainers, and we're going to have Mainers learn how to be organizers in their communities and have them on staff.

We want the money.

that we spend to primarily be spent in Maine, not just give it to some DC consulting firm that makes another stupid ad that we've all seen a thousand times.

It just changes little things, but we all know exactly what they are.

So by building that and by sticking to a very like cogent, constructive message,

of the kind of future we wanna build, the kind of policies that are gonna get us there, and a theory of power building that is also going to be necessary to get us there.

I think that's how we push through all this stuff.

And in my experience, like negative TV ads, I don't think they actually move the needle much in Maine.

In 2020, the Sarah Gideon race outspent the Collins race almost three to one.