Graham Williams

Then beyond that, it's pretty small.

It drops down a lot.

Merch, vendors who rent out space and sell products.

But for the most part, ticket sales, sponsorship, and bar sales.

It's about $200 for a week and pass or $80 or $90 for a single day.

I'm sorry, what was it?

Oh, right, right.

Tickets alone are probably about half of what we pull in.

So it's not in front of me, it's hard to say.

I want to say there's like one to two million in ticket sales.

Yeah, if you times 15 to 20,000 people.

It's average out to about that based solely on ticket sales.

So like a ticket...

$200 for a weekend pass, but then you also have single-day buyers who don't even go for the whole weekend.

I see.

So there might be more on Saturday because it's a good day to go to a festival where people have to work on Friday.

Then you have VIP tickets who are a much smaller number but a much higher price.

They end up averaging out to about the same as a weekend pass and number of people when you break it down.

If you roll food and bev in and alcohol sales, that's a little more complicated, but it's $10 a head or something that you drink at a festival per day.

And then sponsorship, I don't really know how that breaks down exactly, but if you have a good brand and a strong name and something people want to be involved with, you can do pretty well.