Graham Williams

Definitely, our walk-up was lower than last year.

But it was still a good festival.

We're smaller, so we're not like a big, big, big profit kind of festival.

We make money, but...

I wouldn't say compared to some of the big festivals that make $10 million.

Those are festivals with 100,000 people.

So we're a lot smaller.

I don't know.

I want to talk about how much every year makes because I have partners.

But overall, we do fairly well.

It is a labor of love, though.

Most business people, I think, would look at live music in general, festivals included, and say, God, for the amount you invest, you don't make as much as you would make if you sold widgets.

But if you're doing something you love, and it drives your year-round business, and you do shows year-round, or like Pitchfork, I mentioned, is a year-round marketing company, or a

website that markets music.

So for them, doing a festival also builds their brand.

If it's profitable and it ties into your year-round business, it's actually... So this is really icing on the top in terms of it helps also drive your agency revenues.

Yeah, I think, you know, I look at it like it's one of a couple of festivals we do, actually.

And we book shows for 50 people sometimes in a room this big occasionally.

We book shows for 20,000 people sometimes.

And this is one of those shows.