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Grant Cardone

👤 Person
2071 appearances

Podcast Appearances

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I am naturally negative. I was raised by a depression baby. Why would I not be scared? The only reason a human being wouldn't be scared is because they're not doing anything new.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I am naturally negative. I was raised by a depression baby. Why would I not be scared? The only reason a human being wouldn't be scared is because they're not doing anything new.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I didn't come for money. I didn't have connections. And unfortunately, I did not spend the first 50 years of my life getting connected. My dad died when I was 10, and everything changed. Drifted into a drug problem when I was 15, overdosed three times, and I should not be where I'm at today. The biggest hack on this planet is to change the network you hang with.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I didn't come for money. I didn't have connections. And unfortunately, I did not spend the first 50 years of my life getting connected. My dad died when I was 10, and everything changed. Drifted into a drug problem when I was 15, overdosed three times, and I should not be where I'm at today. The biggest hack on this planet is to change the network you hang with.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And the fastest way to change the network is to write a check.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And the fastest way to change the network is to write a check.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And I really, really appreciate you supporting us on the Grant Cardone Foundation. You're in transition right now. It's not too late. I was 51 years old. The economy had collapsed, and I was like, what did I do wrong? What I had done wrong was...

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And I really, really appreciate you supporting us on the Grant Cardone Foundation. You're in transition right now. It's not too late. I was 51 years old. The economy had collapsed, and I was like, what did I do wrong? What I had done wrong was...

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Yeah, and it's actually, I wrote a book in 2012, maybe, called The 10X Rule, and that thing really hit. It wasn't my first book. And it was a very significant book for me because I was 51 years old at the time, and I had plateaued in my career. I was in transition. My industry was in transition. 2008 came. Economic collapse had lasted way longer than anybody wanted it to.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Yeah, and it's actually, I wrote a book in 2012, maybe, called The 10X Rule, and that thing really hit. It wasn't my first book. And it was a very significant book for me because I was 51 years old at the time, and I had plateaued in my career. I was in transition. My industry was in transition. 2008 came. Economic collapse had lasted way longer than anybody wanted it to.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And it really drained me of resources, energy, focus. And I found myself almost in this mid, you used the word already, late stage career. I was in like this crisis. And you're 50 years old and you're like, hey, I'm running out of time. I'm running out of energy. I've already worked 30 years. I don't want to do this again. Like I'm going through my money, burning through resources.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And it really drained me of resources, energy, focus. And I found myself almost in this mid, you used the word already, late stage career. I was in like this crisis. And you're 50 years old and you're like, hey, I'm running out of time. I'm running out of energy. I've already worked 30 years. I don't want to do this again. Like I'm going through my money, burning through resources.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

A lot of people are going through the same cycle right now. And so I had to kind of reboot. I didn't come for money and I never, I didn't have connections. And unfortunately, I did not spend the first 50 years of my life getting connected.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

A lot of people are going through the same cycle right now. And so I had to kind of reboot. I didn't come for money and I never, I didn't have connections. And unfortunately, I did not spend the first 50 years of my life getting connected.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Look, I grew up where there was, we had air condition and heater and we had a three bedroom house for five kids, mom and dad. My dad died when I was 10 and everything changed. The whole world got flipped upside down.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Look, I grew up where there was, we had air condition and heater and we had a three bedroom house for five kids, mom and dad. My dad died when I was 10 and everything changed. The whole world got flipped upside down.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Yeah, because if you're a parent, you know, kids are always watching and they're always learning. And for me, I was learning throughout the most traumatic moment of a kid's life, which is the loss of a parent. And I'm also watching my mom, which I'm very connected to spiritually. I'm watching her go from what should have been grief to fear. I could see it on her face.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Yeah, because if you're a parent, you know, kids are always watching and they're always learning. And for me, I was learning throughout the most traumatic moment of a kid's life, which is the loss of a parent. And I'm also watching my mom, which I'm very connected to spiritually. I'm watching her go from what should have been grief to fear. I could see it on her face.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I don't need a class in fear to know what it looks like. Like, I'm like, shit, she's scared. I didn't know what she was scared of, but then I kept hearing the money thing. Got to sell the house, got to sell the cars, got to downscale, got to move us, got to get closer to the schools. When a human being should be in fear, right?

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I don't need a class in fear to know what it looks like. Like, I'm like, shit, she's scared. I didn't know what she was scared of, but then I kept hearing the money thing. Got to sell the house, got to sell the cars, got to downscale, got to move us, got to get closer to the schools. When a human being should be in fear, right?

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Now, I'd also heard 10 years of how we were doing well and how my dad had got us into the middle class and he'd finally bought his dream home. Boom, next day, all that's unwinding. So once pronounced to me, I'm learning. I'm becoming who I am today.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Now, I'd also heard 10 years of how we were doing well and how my dad had got us into the middle class and he'd finally bought his dream home. Boom, next day, all that's unwinding. So once pronounced to me, I'm learning. I'm becoming who I am today.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

But I'm learning about money. This is all personal finance 101 and a grief class all combined. These two messages are coming. You lost your dad and your mom's scared. And so this conflict comes into like sell everything. I learned a house was not an asset. The house was paid for, by the way. So it should be an asset based on what we're told. But my dad's savings got sucked out of savings.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

But I'm learning about money. This is all personal finance 101 and a grief class all combined. These two messages are coming. You lost your dad and your mom's scared. And so this conflict comes into like sell everything. I learned a house was not an asset. The house was paid for, by the way. So it should be an asset based on what we're told. But my dad's savings got sucked out of savings.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

The life insurance got sold. The stocks in the market that were paying a slight dividend every quarter. All these things start becoming pieces of data for me to later use in my life. So all I'm telling your audience is we have $5 billion worth of real estate under management. I've never taken any money from a major bank.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

The life insurance got sold. The stocks in the market that were paying a slight dividend every quarter. All these things start becoming pieces of data for me to later use in my life. So all I'm telling your audience is we have $5 billion worth of real estate under management. I've never taken any money from a major bank.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

We have, I don't know, I've raised a billion six over the internet without advertisers, promoters, or middleman. I've sold $2 billion worth of products. Some people say I'm a grifter because I'm selling products on the internet. Educational products, by the way, because I don't believe the education system is good for us anymore, for the most part. Not completely, but for the most part.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

We have, I don't know, I've raised a billion six over the internet without advertisers, promoters, or middleman. I've sold $2 billion worth of products. Some people say I'm a grifter because I'm selling products on the internet. Educational products, by the way, because I don't believe the education system is good for us anymore, for the most part. Not completely, but for the most part.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And I did all this without connections and without a great education and without any money, no credit, no debt. I didn't code anything like the geniuses in Silicon Valley.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And I did all this without connections and without a great education and without any money, no credit, no debt. I didn't code anything like the geniuses in Silicon Valley.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Yeah, drifted into a drug problem when I was 15. You know, I start drugs at 15, 16 years old, smoking weed. And the next thing you know, I'm doing pills. And then I'm, you know, everything, dude. Like any drug that was available, next thing you know, for the next 10 years of my life, I go, I'm a middle-class kid that falls right off the charts.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Yeah, drifted into a drug problem when I was 15. You know, I start drugs at 15, 16 years old, smoking weed. And the next thing you know, I'm doing pills. And then I'm, you know, everything, dude. Like any drug that was available, next thing you know, for the next 10 years of my life, I go, I'm a middle-class kid that falls right off the charts.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I overdosed three times, you know, have 70 stitches put in my head and face from a guy that came in and beat me up. It was terrible. It's awful. My family almost lost me. I lost three friends. Nasty. I should not have been there, and I should not be where I'm at today.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I overdosed three times, you know, have 70 stitches put in my head and face from a guy that came in and beat me up. It was terrible. It's awful. My family almost lost me. I lost three friends. Nasty. I should not have been there, and I should not be where I'm at today.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Because I got sick and tired of being sick and tired, as the saying goes. It wasn't when I hit bottom, because there's many bottoms. You think the bottom is where you are right now, but there's another bottom. Trust me. There's always another bottom of degrade. And then there's death. I just escaped right before death. My mom basically intervened and said, look, I'm done with you.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Because I got sick and tired of being sick and tired, as the saying goes. It wasn't when I hit bottom, because there's many bottoms. You think the bottom is where you are right now, but there's another bottom. Trust me. There's always another bottom of degrade. And then there's death. I just escaped right before death. My mom basically intervened and said, look, I'm done with you.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

She basically broke this little agreement that we had, this little game that we played back and forth that she would take care of me. And she basically said, gave me the middle finger and said, I'm done. And 25 hours later, I was in a treatment center in Minnesota. And for the first time in my life, I put 28 days together without using drugs. And that was the reboot of my life.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

She basically broke this little agreement that we had, this little game that we played back and forth that she would take care of me. And she basically said, gave me the middle finger and said, I'm done. And 25 hours later, I was in a treatment center in Minnesota. And for the first time in my life, I put 28 days together without using drugs. And that was the reboot of my life.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

You think about that in relationship to me, and I think about me in relation to Donald Trump and Elon Musk. So I get shameful because thinking about how hard those two guys work, because I know they're maniacs.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

You think about that in relationship to me, and I think about me in relation to Donald Trump and Elon Musk. So I get shameful because thinking about how hard those two guys work, because I know they're maniacs.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Look, I've never loved sales. I still don't love sales today. But a lot of people say, oh, you love selling. You're a great salesman. I'm like, I hate fucking sales. Okay. I hate sales, but I do like hitting my targets.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Look, I've never loved sales. I still don't love sales today. But a lot of people say, oh, you love selling. You're a great salesman. I'm like, I hate fucking sales. Okay. I hate sales, but I do like hitting my targets.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

So I am very target driven. It's why I hated college so much. is because the targets were too long. It took too long to get there. I hated school because I'm like, I gotta be here 17 years or 12 years to get anything done or three years or a whole semester or whatever. I can do anything over short periods of time. And then my interest in the work or the effort of the target goes up.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

So I am very target driven. It's why I hated college so much. is because the targets were too long. It took too long to get there. I hated school because I'm like, I gotta be here 17 years or 12 years to get anything done or three years or a whole semester or whatever. I can do anything over short periods of time. And then my interest in the work or the effort of the target goes up.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And the bigger the target is, as long as I'm trained or educated to believe that I can actually hit the target, If I actually believe it's attainable in a short period of time, I'll do almost anything. That's what changed for me. I was in a sales job. I was 25 years old, and the only people that were hiring me was a sales company. And I had to take it. I didn't have a choice.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And the bigger the target is, as long as I'm trained or educated to believe that I can actually hit the target, If I actually believe it's attainable in a short period of time, I'll do almost anything. That's what changed for me. I was in a sales job. I was 25 years old, and the only people that were hiring me was a sales company. And I had to take it. I didn't have a choice.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

It was the only job I could get, and I had ruined my reputation where I lived. And look, my reputation was even ruined with me. So I had to rebuild that, and I had to learn how to be a salesman. I didn't want to be a salesman. They offered the job. It wouldn't have mattered. It could have been carrying urine. It could have been digging a ditch. It could have been whatever.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

It was the only job I could get, and I had ruined my reputation where I lived. And look, my reputation was even ruined with me. So I had to rebuild that, and I had to learn how to be a salesman. I didn't want to be a salesman. They offered the job. It wouldn't have mattered. It could have been carrying urine. It could have been digging a ditch. It could have been whatever.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Whoever would have given me an opportunity, I would have gotten great at it because I no longer had any choices. And I knew I couldn't make excuses anymore. I no longer had the privilege of saying, I don't like this job. What happened was a flip switched because I now made a decision to get good at something The next thing you know, in a very short period of time, I'm talking about 72 hours.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Whoever would have given me an opportunity, I would have gotten great at it because I no longer had any choices. And I knew I couldn't make excuses anymore. I no longer had the privilege of saying, I don't like this job. What happened was a flip switched because I now made a decision to get good at something The next thing you know, in a very short period of time, I'm talking about 72 hours.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Not only did I get good at it, I started enjoying it.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Not only did I get good at it, I started enjoying it.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I didn't really see a future, really. I mean, I appreciate that, that I would be some kind of like clairvoyant. But it wasn't that. It was just everything that's happened for me has come out of a problem. Everything. Everything that has happened to me in my life, at some point in my life, it was a problem first. The sales game, it was a problem. I wrote Seller Be Sold.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I didn't really see a future, really. I mean, I appreciate that, that I would be some kind of like clairvoyant. But it wasn't that. It was just everything that's happened for me has come out of a problem. Everything. Everything that has happened to me in my life, at some point in my life, it was a problem first. The sales game, it was a problem. I wrote Seller Be Sold.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

It took three hours to write that book, but it took 26 years to decide to write it. Once I decided to write it, it took three hours. So it was this 26 years I spent studying this one little sector. Every day, hours a day, After hating it, by the way, after hating this thing called sales, studied it, and then it became a business for me.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

It took three hours to write that book, but it took 26 years to decide to write it. Once I decided to write it, it took three hours. So it was this 26 years I spent studying this one little sector. Every day, hours a day, After hating it, by the way, after hating this thing called sales, studied it, and then it became a business for me.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I would end up being known as one of the top three sales consultants in the world, blah, blah, blah, with the names of like Brian Tracy and some of these freaking icon guys that I used to study. So the 10X rule was born out of another book, was born out of the 2008 global collapse of After working for 27 years or 26 years, whatever the number was, I was 51 years old.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I would end up being known as one of the top three sales consultants in the world, blah, blah, blah, with the names of like Brian Tracy and some of these freaking icon guys that I used to study. So the 10X rule was born out of another book, was born out of the 2008 global collapse of After working for 27 years or 26 years, whatever the number was, I was 51 years old.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

The economy had collapsed and I was like, what did I do wrong? I spent some time looking at it. What I had done wrong was I did not have 10 verticals to work in. I had one vertical. The vertical got cut in half. I had not scaled. I sat down and wrote a book, The 10X Rule. I basically figured this formula out. Had I done 10X, I would have gotten cut But I wouldn't have failed.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

The economy had collapsed and I was like, what did I do wrong? I spent some time looking at it. What I had done wrong was I did not have 10 verticals to work in. I had one vertical. The vertical got cut in half. I had not scaled. I sat down and wrote a book, The 10X Rule. I basically figured this formula out. Had I done 10X, I would have gotten cut But I wouldn't have failed.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I would have actually punched through a crisis and benefited from it. Instead, my family suffered from it. And I wrote the book called The 10X Rule. That book took me like, I don't know, three weeks to write. I didn't think much of it. Put it out. It was my sixth or seventh book that I wrote. Put it out. Told my wife I finished the book. What do you think? I said, eh, it's all right.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I would have actually punched through a crisis and benefited from it. Instead, my family suffered from it. And I wrote the book called The 10X Rule. That book took me like, I don't know, three weeks to write. I didn't think much of it. Put it out. It was my sixth or seventh book that I wrote. Put it out. Told my wife I finished the book. What do you think? I said, eh, it's all right.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Boom, book took off, went crazy. And then out of that was born the 10X movement, which is all these 10X events. And it was really an accident, just so you know, to know the truth. It was humbly, it was an accident. The 10X rule, I stumbled across. Now, the branding of who I am, that was very much planned, including my wife came from an audition one day.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Boom, book took off, went crazy. And then out of that was born the 10X movement, which is all these 10X events. And it was really an accident, just so you know, to know the truth. It was humbly, it was an accident. The 10X rule, I stumbled across. Now, the branding of who I am, that was very much planned, including my wife came from an audition one day.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Yes. She comes back from an audition. She's in Hollywood. She comes back from an audition. She's like, oh, my God, their job's terrible. And she's crying. I'm like, babe, what's happening? She's like, this audition went terrible. And the same time, I was invited to go on some TV show. And I drive, I don't know, 45 minutes to the interview. The interview was like 45 seconds long.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Yes. She comes back from an audition. She's in Hollywood. She comes back from an audition. She's like, oh, my God, their job's terrible. And she's crying. I'm like, babe, what's happening? She's like, this audition went terrible. And the same time, I was invited to go on some TV show. And I drive, I don't know, 45 minutes to the interview. The interview was like 45 seconds long.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I'm driving home 45 minutes pissed off out of my mind. Like, you have no idea how angry I am. I feel like an idiot. I'm like, I just drove an hour and a half to answer a bullshit question for 45 seconds. These people act like they're doing me a favor. I think it was Fox News or something. Same day, my wife got rejected. I came home and I said, this will never happen to us again.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I'm driving home 45 minutes pissed off out of my mind. Like, you have no idea how angry I am. I feel like an idiot. I'm like, I just drove an hour and a half to answer a bullshit question for 45 seconds. These people act like they're doing me a favor. I think it was Fox News or something. Same day, my wife got rejected. I came home and I said, this will never happen to us again.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And she's like, what do you mean? I said, I am going to make sure everyone knows our name. And that was really the start of the branding. I said, I am never going to be humiliated like this. You don't deserve to be humiliated like this. And we're going to build our own audience. And now we have, there's about, I don't know, between us, about 20 million followers online.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And she's like, what do you mean? I said, I am going to make sure everyone knows our name. And that was really the start of the branding. I said, I am never going to be humiliated like this. You don't deserve to be humiliated like this. And we're going to build our own audience. And now we have, there's about, I don't know, between us, about 20 million followers online.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

We started that at 52 years old.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

We started that at 52 years old.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Well, because of that moment that lost, I was doing pretty well in my life, but nobody knew me. And this was after the collapse. I'm like, nobody knows me, but I expect to do well. How can I do well if nobody knows me? I remember my dad saying at eight years old, two years before he died, he says, look, the most important thing you have is your name.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Well, because of that moment that lost, I was doing pretty well in my life, but nobody knew me. And this was after the collapse. I'm like, nobody knows me, but I expect to do well. How can I do well if nobody knows me? I remember my dad saying at eight years old, two years before he died, he says, look, the most important thing you have is your name.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And what my dad didn't understand was the most important thing that you do is protect your name. And the second most important thing is make sure people know it. Because if nobody knows your name, there's nothing to protect. Now, everybody in my dad's little town knew him, but he couldn't go anywhere outside his little town and be known. I can't go anywhere in the world. We flew to Malta one night.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And what my dad didn't understand was the most important thing that you do is protect your name. And the second most important thing is make sure people know it. Because if nobody knows your name, there's nothing to protect. Now, everybody in my dad's little town knew him, but he couldn't go anywhere outside his little town and be known. I can't go anywhere in the world. We flew to Malta one night.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

We were in London. My daughter comes to me and says, Papa, I don't want to go home. I'm loving this trip. We're having fun. You know, we're traveling around the world. And she's like, I don't want to go home yet. And I'm like, where do you want to go? She's like, I don't know. I said, get a map. Let's find a place to go tonight. It was like, I don't know, eight o'clock at night.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

We were in London. My daughter comes to me and says, Papa, I don't want to go home. I'm loving this trip. We're having fun. You know, we're traveling around the world. And she's like, I don't want to go home yet. And I'm like, where do you want to go? She's like, I don't know. I said, get a map. Let's find a place to go tonight. It was like, I don't know, eight o'clock at night.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Yeah, we were in London. I said, close your eyes and pick. Boom. She picks the map. Malta. Malta is just south of Italy. It used to be an Air Force base back in World War II. And I said, let's go to Malta. So I called the pilot. We had our own plane at the time. And I said, we're going to Malta tonight. We don't know anybody in Malta. I've never been to Malta. I didn't know where Malta was.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Yeah, we were in London. I said, close your eyes and pick. Boom. She picks the map. Malta. Malta is just south of Italy. It used to be an Air Force base back in World War II. And I said, let's go to Malta. So I called the pilot. We had our own plane at the time. And I said, we're going to Malta tonight. We don't know anybody in Malta. I've never been to Malta. I didn't know where Malta was.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

We land in Malta two and a half, three hours later. There's people at the airport because I posted, I'm coming to Malta.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

We land in Malta two and a half, three hours later. There's people at the airport because I posted, I'm coming to Malta.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And there's people at the airport at 1230, one o'clock in the morning. I'm just saying that because it's cool because if people know you, they can help you. If people know you, they can feed you. If people know you, they can find you. We ended up in a hotel that night. I've never, I hadn't told this story. I don't think ever. We ended up in a hotel that night.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And there's people at the airport at 1230, one o'clock in the morning. I'm just saying that because it's cool because if people know you, they can help you. If people know you, they can feed you. If people know you, they can find you. We ended up in a hotel that night. I've never, I hadn't told this story. I don't think ever. We ended up in a hotel that night.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

We hated, it was a last minute booking. We hated the hotel. I called the people that I met at the airport and said, can you help me? And boom, they got me in a different hotel. So the value of being known is so important. And I'm sure Vaynerchuk talked about this.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

We hated, it was a last minute booking. We hated the hotel. I called the people that I met at the airport and said, can you help me? And boom, they got me in a different hotel. So the value of being known is so important. And I'm sure Vaynerchuk talked about this.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

The value of being a brand trusted, that people value or think enough of you that they would stop what they're doing and go to the airport and say hi to you.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

The value of being a brand trusted, that people value or think enough of you that they would stop what they're doing and go to the airport and say hi to you.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Well, let me just say that if anybody lays you off and they stay in business, you weren't that valuable. There's going to be hundreds of thousands of people, by the way, that get laid off right now because of Doge. If you guys get laid off and somebody else doesn't pick you up, it's because you're not valuable. End of story. Okay. The last job that I ever lost... I was 29.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Well, let me just say that if anybody lays you off and they stay in business, you weren't that valuable. There's going to be hundreds of thousands of people, by the way, that get laid off right now because of Doge. If you guys get laid off and somebody else doesn't pick you up, it's because you're not valuable. End of story. Okay. The last job that I ever lost... I was 29.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Then there's another job I lose after that. I lose this job. The company literally goes bankrupt 10 months later. That's how valuable I was to that company. And I think that that's what an employee should do. You should be so valuable to the company. They're dependent upon you. You're not dependent upon them. I left that company at 29, went to work for another guy.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Then there's another job I lose after that. I lose this job. The company literally goes bankrupt 10 months later. That's how valuable I was to that company. And I think that that's what an employee should do. You should be so valuable to the company. They're dependent upon you. You're not dependent upon them. I left that company at 29, went to work for another guy.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

In 15 months, I am producing more revenue for that next company than the company produced. The position for an employee to be in is you should be so productive that the company is dependent upon you. I posted on X yesterday, hey, I'm hiring federal government employees. We're offering free training and education to all government employees.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

In 15 months, I am producing more revenue for that next company than the company produced. The position for an employee to be in is you should be so productive that the company is dependent upon you. I posted on X yesterday, hey, I'm hiring federal government employees. We're offering free training and education to all government employees.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

The first thing I want to teach you is how to work again. Second thing, how to sell. Do your own startup. Grow and scale your business. I'm going to teach you those things for free, by the way. Not charge the government anything. No taxpayers involved. If you guys want, come register for this free event. You're a government employee, except we will not allow anyone from the IRS.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

The first thing I want to teach you is how to work again. Second thing, how to sell. Do your own startup. Grow and scale your business. I'm going to teach you those things for free, by the way. Not charge the government anything. No taxpayers involved. If you guys want, come register for this free event. You're a government employee, except we will not allow anyone from the IRS.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

But a lot of those people are going to need to be reeducated.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

But a lot of those people are going to need to be reeducated.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Because they got a bunch of bad habits. They basically been on government dole. Nobody was paying attention. Nobody's holding them accountable, responsible. Nobody's checking on their work ethic or their productivity or their ability to hit targets. And it's a problem.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Because they got a bunch of bad habits. They basically been on government dole. Nobody was paying attention. Nobody's holding them accountable, responsible. Nobody's checking on their work ethic or their productivity or their ability to hit targets. And it's a problem.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I was making decent money when I was 31 years old. I left the second company that I told you about earlier that I was making more money for. I was stacking money away. And then what I would do on the weekends is I would look at real estate. I've always been interested in real estate.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I was making decent money when I was 31 years old. I left the second company that I told you about earlier that I was making more money for. I was stacking money away. And then what I would do on the weekends is I would look at real estate. I've always been interested in real estate.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And I remember my dad was a stockbroker and he used to drive around and look at real estate when I was like six years old. I'm like, oh, this must be valuable. Little kids do all these crazy things. And I'm in the backseat of that car thinking one day I'm going to own some real estate. One day I'm going to drive a car. One day I'm going to be able to pay for the ice cream.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And I remember my dad was a stockbroker and he used to drive around and look at real estate when I was like six years old. I'm like, oh, this must be valuable. Little kids do all these crazy things. And I'm in the backseat of that car thinking one day I'm going to own some real estate. One day I'm going to drive a car. One day I'm going to be able to pay for the ice cream.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

So I didn't want to own a company. I never thought about being a boss. I have never, ever had the idea that I was going to own companies, be a CEO, none of it. But I always wanted to own real estate. And so at that consulting job, I was starting to stack up some dough. I had about 300 grand. And I'm like, I got to do something with this money. And I would shop real estate on the weekends.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

So I didn't want to own a company. I never thought about being a boss. I have never, ever had the idea that I was going to own companies, be a CEO, none of it. But I always wanted to own real estate. And so at that consulting job, I was starting to stack up some dough. I had about 300 grand. And I'm like, I got to do something with this money. And I would shop real estate on the weekends.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And I bought a 48 unit deal in Vista, California, put 300 grand down. I had to borrow another 50,000 bucks and get a loan. I didn't know how to do any of this. And that was my first $5 billion of real estate to go.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And I bought a 48 unit deal in Vista, California, put 300 grand down. I had to borrow another 50,000 bucks and get a loan. I didn't know how to do any of this. And that was my first $5 billion of real estate to go.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I was. I was afraid.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I was. I was afraid.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I'm always afraid.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I'm always afraid.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Look, I'm afraid. I'm afraid. Just so everybody knows, I'm afraid most of the time. I'm tired most of the time. I'm lost most of the time. But there's certain things I just hold on to that I know are going to be all right, that are going to get me through. But I'm always scared. I always doubt. I never think it's going to work out well. I'm not a positive person.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Look, I'm afraid. I'm afraid. Just so everybody knows, I'm afraid most of the time. I'm tired most of the time. I'm lost most of the time. But there's certain things I just hold on to that I know are going to be all right, that are going to get me through. But I'm always scared. I always doubt. I never think it's going to work out well. I'm not a positive person.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And I'm not overly confident, by the way, even though I appear confident to people. I know I appear even arrogant to people. Dude, I have to do that to protect myself. But that doesn't mean that's what's going on inside of me. Nobody knows what's going on inside of me except me, including my wife and kids.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And I'm not overly confident, by the way, even though I appear confident to people. I know I appear even arrogant to people. Dude, I have to do that to protect myself. But that doesn't mean that's what's going on inside of me. Nobody knows what's going on inside of me except me, including my wife and kids.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I don't think fear is going away. So I tried to medicate it. It didn't go away. I've tried to make self-esteem issues better with cars. It doesn't go away. Like it is what it is, man. I'm not trying to get rid of anything. I am what I am. I am who I am. And I got to be all right with it. And the fact that I'm scared doesn't mean I'm wrong.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I don't think fear is going away. So I tried to medicate it. It didn't go away. I've tried to make self-esteem issues better with cars. It doesn't go away. Like it is what it is, man. I'm not trying to get rid of anything. I am what I am. I am who I am. And I got to be all right with it. And the fact that I'm scared doesn't mean I'm wrong.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

What happens is, it's a good question, by the way. You know, I don't think I've ever formulated what happens. But number one, I think what happens is I am naturally... Negative. And I think people think I'm this positive guy. I mean, yeah, I mean, I can have positive responses, but it doesn't mean like I was raised by a depression baby. My mother grew up in bread lines.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

What happens is, it's a good question, by the way. You know, I don't think I've ever formulated what happens. But number one, I think what happens is I am naturally... Negative. And I think people think I'm this positive guy. I mean, yeah, I mean, I can have positive responses, but it doesn't mean like I was raised by a depression baby. My mother grew up in bread lines.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

My whole life, I was like, a depression's coming, a depression's coming, a depression. Well, depression never came. So I always look at worst case scenario. I always go to worst case. I'm always scared. So I'm 66 now. I know enough to know, hey, brother, if the fear was going to go away, it'd have gone away in your 30s. So the fear's here to stay. Don't try to get rid of it.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

My whole life, I was like, a depression's coming, a depression's coming, a depression. Well, depression never came. So I always look at worst case scenario. I always go to worst case. I'm always scared. So I'm 66 now. I know enough to know, hey, brother, if the fear was going to go away, it'd have gone away in your 30s. So the fear's here to stay. Don't try to get rid of it.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

In fact, it might be godly. I know a lot of my buddies that have gone bankrupt. I know a lot of my buddies that are over their skis. I've never done that. I've never busted out, ever. And so maybe my fear is actually a gift. And number two, I look at worst case scenarios. And once I can calculate a worst case scenario,

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

In fact, it might be godly. I know a lot of my buddies that have gone bankrupt. I know a lot of my buddies that are over their skis. I've never done that. I've never busted out, ever. And so maybe my fear is actually a gift. And number two, I look at worst case scenarios. And once I can calculate a worst case scenario,

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And then I'm like, okay, okay, worst case, I put all this money in the real estate. Let's say the economy goes to shit. The money was worth shit. The real estate will still be there. I don't have any debt on it. I can't lose it. Okay, it's going to be painful. Okay, fuck it. I'm going to take my kids out of school and I'm going to homeschool them. Okay, what's the worst case scenario here?

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And then I'm like, okay, okay, worst case, I put all this money in the real estate. Let's say the economy goes to shit. The money was worth shit. The real estate will still be there. I don't have any debt on it. I can't lose it. Okay, it's going to be painful. Okay, fuck it. I'm going to take my kids out of school and I'm going to homeschool them. Okay, what's the worst case scenario here?

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Worst case is you fuck them up and they don't know how to do algebra. I can live with that. At least I fucked them up and somebody else didn't. Okay, take them out of school. So I just get to a worst case scenario. All my calculations, every investment I ever make in my life, every single investment, I bring it to a worst case scenario. What's the worst thing that can happen?

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Worst case is you fuck them up and they don't know how to do algebra. I can live with that. At least I fucked them up and somebody else didn't. Okay, take them out of school. So I just get to a worst case scenario. All my calculations, every investment I ever make in my life, every single investment, I bring it to a worst case scenario. What's the worst thing that can happen?

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I refuse to lose my money, by the way, on investing. So that's not a worst case scenario because I am not losing money. So it's a short answer. It's a short answer connected with a whole bunch of little barriers I put around that thesis that I'm going to be scared. Why would I not be scared? The only reason a human being wouldn't be scared is because they're not doing anything new.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I refuse to lose my money, by the way, on investing. So that's not a worst case scenario because I am not losing money. So it's a short answer. It's a short answer connected with a whole bunch of little barriers I put around that thesis that I'm going to be scared. Why would I not be scared? The only reason a human being wouldn't be scared is because they're not doing anything new.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Because if you're doing something new, you are going to have some level of doubt.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Because if you're doing something new, you are going to have some level of doubt.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I don't know. I don't know. In an up market, and when everything goes right, my pessimism is going to cost me a lot of money. But when everything goes wrong, my pessimism is going to save me from going broke. But I don't think I have the potential because of my deficit of pessimism. I don't think I could ever be one of these $100 billion creators, investor guys.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I don't know. I don't know. In an up market, and when everything goes right, my pessimism is going to cost me a lot of money. But when everything goes wrong, my pessimism is going to save me from going broke. But I don't think I have the potential because of my deficit of pessimism. I don't think I could ever be one of these $100 billion creators, investor guys.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

It limits my ability to go through to Mars because I inherently believe something bad is going to happen.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

It limits my ability to go through to Mars because I inherently believe something bad is going to happen.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Not in comparison to the ecosystem. In comparison to where I came from, I'm doing great. But in comparison to the potential of the ecosystem.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Not in comparison to the ecosystem. In comparison to where I came from, I'm doing great. But in comparison to the potential of the ecosystem.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

It's 2010 and the bank calls and says, hey, you need to pay $58 million of loans. You need to pay them off right now.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

It's 2010 and the bank calls and says, hey, you need to pay $58 million of loans. You need to pay them off right now.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Yeah. And I didn't have $58 million. So I'm like, I don't have $58 million. I can't get a new loan. What do I do? I've never done this before. I've never had a bank call loan. I'm not even late. I've never missed a payment. Foreclosures are popping up all around me. People walking away, giving keys back. I'm not doing anything. And they tell me, hey, you need to pay the loan off.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Yeah. And I didn't have $58 million. So I'm like, I don't have $58 million. I can't get a new loan. What do I do? I've never done this before. I've never had a bank call loan. I'm not even late. I've never missed a payment. Foreclosures are popping up all around me. People walking away, giving keys back. I'm not doing anything. And they tell me, hey, you need to pay the loan off.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I'm like, what are you talking about, bro? I'm not even late. Oh, yeah, but you're in technical default. I'm like, the whole world's in a technical default. So I didn't know how to do that. Terrifying. Exhausting.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I'm like, what are you talking about, bro? I'm not even late. Oh, yeah, but you're in technical default. I'm like, the whole world's in a technical default. So I didn't know how to do that. Terrifying. Exhausting.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Not really. It wasn't sleepless, but it was like, okay, what do I do? It's like terrifying, right? And we didn't have investors at that time. So that made it easier because now I don't have to worry about other people's money. That's a much greater responsibility. We have 18,200 investors now. At that time, it was just me.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Not really. It wasn't sleepless, but it was like, okay, what do I do? It's like terrifying, right? And we didn't have investors at that time. So that made it easier because now I don't have to worry about other people's money. That's a much greater responsibility. We have 18,200 investors now. At that time, it was just me.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

So that's easier to deal with because now I only have to worry about me getting back into the boat. I don't have to worry about everybody on the boat, right? But look, there's a lot of hard things in life. Most of them are not the hard things, by the way. They're not the most difficult things. They're the everyday things.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

So that's easier to deal with because now I only have to worry about me getting back into the boat. I don't have to worry about everybody on the boat, right? But look, there's a lot of hard things in life. Most of them are not the hard things, by the way. They're not the most difficult things. They're the everyday things.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Look, I would rather have a massive problem. When the fires hit Malibu and my house almost burnt down, my family was like, wow, you don't even look bothered. I'm like, yeah, it's a big problem. Like it's one, nothing I could do about it. And sometimes little problems like, what am I doing? Or why am I doing this again? Okay, I can't, this won't move the bar any.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Look, I would rather have a massive problem. When the fires hit Malibu and my house almost burnt down, my family was like, wow, you don't even look bothered. I'm like, yeah, it's a big problem. Like it's one, nothing I could do about it. And sometimes little problems like, what am I doing? Or why am I doing this again? Okay, I can't, this won't move the bar any.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Sometimes it's little nagging things, actually, that are bigger than the big, big problem.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Sometimes it's little nagging things, actually, that are bigger than the big, big problem.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Exactly. It's so big. It's so giant. It's so overwhelming. You've got to hit it. You've got to go at it. There's a target. There's a precise problem. Everything's identifiable. And sometimes life is not like that. You don't even know who the enemy is.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Exactly. It's so big. It's so giant. It's so overwhelming. You've got to hit it. You've got to go at it. There's a target. There's a precise problem. Everything's identifiable. And sometimes life is not like that. You don't even know who the enemy is.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Exactly what I was thinking about when you said that. You're reading my mind.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Exactly what I was thinking about when you said that. You're reading my mind.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

When you talked about California, a much bigger problem was the going to California and seeing if I could do something about it as opposed to my house, right? When I went there, I spent three or four weeks there talking to the people in California about making a change in California. See, that to me is a much bigger, like, Can I do this? Will they listen? What happens? I don't know how to do this.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

When you talked about California, a much bigger problem was the going to California and seeing if I could do something about it as opposed to my house, right? When I went there, I spent three or four weeks there talking to the people in California about making a change in California. See, that to me is a much bigger, like, Can I do this? Will they listen? What happens? I don't know how to do this.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I don't know what the rules are. So those new things, walking into new things when you don't have to. Like, I don't have to do anything new anymore. My life's pretty good. If I was only going to do something new to improve the quality of my life, I don't have to do anything. But for me to have a quality of life, I actually have to do something new.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I don't know what the rules are. So those new things, walking into new things when you don't have to. Like, I don't have to do anything new anymore. My life's pretty good. If I was only going to do something new to improve the quality of my life, I don't have to do anything. But for me to have a quality of life, I actually have to do something new.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

You know, thank you for saying that because all these click baiters on YouTube will be like, Grant Cardone's raising money from the regular person, taking $5,000, grifting on regular people. Yeah. My fee, I think we make $50, a $50 management fee when somebody puts $5,000 into Cardone Capital.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

You know, thank you for saying that because all these click baiters on YouTube will be like, Grant Cardone's raising money from the regular person, taking $5,000, grifting on regular people. Yeah. My fee, I think we make $50, a $50 management fee when somebody puts $5,000 into Cardone Capital.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

By the way, that $5,000 will be invested in an asset that required me to write a check for probably $100 million. So now if you multiply 18,000, we have 18,200 investors. If all of them gave me $5,000 and I made $50 on everybody,

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

By the way, that $5,000 will be invested in an asset that required me to write a check for probably $100 million. So now if you multiply 18,000, we have 18,200 investors. If all of them gave me $5,000 and I made $50 on everybody,

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

So now the goal is to get that $5 billion, $10 billion, $20 billion, and then you make 1% on $20 billion, then I'm making a lot of money. I'll make generational money that'll last forever for my kids, my wife. It'll just keep banging. It'll become a bank.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

So now the goal is to get that $5 billion, $10 billion, $20 billion, and then you make 1% on $20 billion, then I'm making a lot of money. I'll make generational money that'll last forever for my kids, my wife. It'll just keep banging. It'll become a bank.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I mean, you're doing this because- Yeah, but if the fund gets big enough, right? Because there's going to be somebody that's going to give me a half a million, a million. We've raised a billion six. So 1% of a billion six is $16 million a year. That's real money.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I mean, you're doing this because- Yeah, but if the fund gets big enough, right? Because there's going to be somebody that's going to give me a half a million, a million. We've raised a billion six. So 1% of a billion six is $16 million a year. That's real money.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

But I still had the responsibility of the real estate, 15,000 tenants. debt, $2.2 billion worth of debt. So, God, there's a lot of damn problems. I'm not complaining, by the way. I'm the one that chose this. We're going to take that $5 billion, turn it into $10 billion. I'm going to take $10 billion, turn it into $20 billion.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

But I still had the responsibility of the real estate, 15,000 tenants. debt, $2.2 billion worth of debt. So, God, there's a lot of damn problems. I'm not complaining, by the way. I'm the one that chose this. We're going to take that $5 billion, turn it into $10 billion. I'm going to take $10 billion, turn it into $20 billion.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I'm going to keep growing the fund, and I'm going to keep having bigger problems.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I'm going to keep growing the fund, and I'm going to keep having bigger problems.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Most of our investors are really, really super, super appreciative. Do we have people that have problems? Yeah, we have people that have all kinds of problems. You know, they need money or not even really that many. Or they get a lawyer that says Grant Cardone's rich, sue him, see if you can get some money out of him. Of course. But look, that could happen in any of the businesses.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Most of our investors are really, really super, super appreciative. Do we have people that have problems? Yeah, we have people that have all kinds of problems. You know, they need money or not even really that many. Or they get a lawyer that says Grant Cardone's rich, sue him, see if you can get some money out of him. Of course. But look, that could happen in any of the businesses.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

There's seven businesses. It has happened in all of them, by the way. I've had employees sue me. I've had partners sue me. I have a guy right now acting like an idiot. We're going to crush him. Just finalized a defamation lawsuit for $100 million. It's confidential what the actual results were, but it was very, very good for me. And it was not very good for the other guy.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

There's seven businesses. It has happened in all of them, by the way. I've had employees sue me. I've had partners sue me. I have a guy right now acting like an idiot. We're going to crush him. Just finalized a defamation lawsuit for $100 million. It's confidential what the actual results were, but it was very, very good for me. And it was not very good for the other guy.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Got a full apology, becomes a partner in a business. It was an unbelievable day for me. It was a legacy. Like one of my seven years from now, I'm going to talk about that settlement. Can't talk about it today. But it is what it is, man. Look, you just got to win in life. You got to win more than you lose. And this is the unfortunate thing.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Got a full apology, becomes a partner in a business. It was an unbelievable day for me. It was a legacy. Like one of my seven years from now, I'm going to talk about that settlement. Can't talk about it today. But it is what it is, man. Look, you just got to win in life. You got to win more than you lose. And this is the unfortunate thing.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Most of America right now is losing more often than they win. Or worse, they're not even in a game they can win, which is the bigger situation. Unfortunately, the government's not telling anybody. Most people are simply playing a game. Even if you win.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Most of America right now is losing more often than they win. Or worse, they're not even in a game they can win, which is the bigger situation. Unfortunately, the government's not telling anybody. Most people are simply playing a game. Even if you win.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

There's no trophy here. And even if you get a trophy, okay, the trophy's empty.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

There's no trophy here. And even if you get a trophy, okay, the trophy's empty.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I've been going to events or hosting events or speaking at other people's events for 25 years. And What happened was somebody asked me to go do an event in Dallas. This is how shit happens to me. Most things come out of bad stuff for me. This guy pays me a bunch of money to go speak at this gig. I fly in. I said, hey, what do you want me to talk about? Blah, blah, blah. I said, okay.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I've been going to events or hosting events or speaking at other people's events for 25 years. And What happened was somebody asked me to go do an event in Dallas. This is how shit happens to me. Most things come out of bad stuff for me. This guy pays me a bunch of money to go speak at this gig. I fly in. I said, hey, what do you want me to talk about? Blah, blah, blah. I said, okay.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

He wanted me to talk about real estate. When I went in front of the room, I'm like, how many real estate investors here? And not one person raised their hand. I'm like, well, what do you guys do for a living? Entrepreneur, entrepreneur, entrepreneur, business owner, business owner, startup. I said, how many real estate investors here? Not one hand.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

He wanted me to talk about real estate. When I went in front of the room, I'm like, how many real estate investors here? And not one person raised their hand. I'm like, well, what do you guys do for a living? Entrepreneur, entrepreneur, entrepreneur, business owner, business owner, startup. I said, how many real estate investors here? Not one hand.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And so in the moment, I called an audible and said, I'm going to switch from what this guy asked me to do and talk about being an entrepreneur. It was one of the best presentations I've ever done to an audience in my entire life. I walked away saying, damn, that was good. That was the best.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And so in the moment, I called an audible and said, I'm going to switch from what this guy asked me to do and talk about being an entrepreneur. It was one of the best presentations I've ever done to an audience in my entire life. I walked away saying, damn, that was good. That was the best.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And the guy that paid me dogged me and complained because I didn't talk about what he wanted me to talk about. I don't even remember his name anymore. If somebody told me what it is, I'd remember. Dallas, Texas. I don't know. There was 300 or 400 people there. It wasn't a big deal. I came back from that gig. I told my guy, Jared, I'm done speaking to audiences. Okay. I will only do our own events.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And the guy that paid me dogged me and complained because I didn't talk about what he wanted me to talk about. I don't even remember his name anymore. If somebody told me what it is, I'd remember. Dallas, Texas. I don't know. There was 300 or 400 people there. It wasn't a big deal. I came back from that gig. I told my guy, Jared, I'm done speaking to audiences. Okay. I will only do our own events.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Okay. There's no amount of money that anybody can pay me that I'll go to their events. Now that is not true anymore. I will, there is a number. Okay. But, and then we started the 10X Growth Conference. That was 10 years ago. It was in 2015. We did our first one. There was 20, 30, 40 people there. It was in Orlando, Florida. The second one was in Cabo. The third one was in Fort Lauderdale.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Okay. There's no amount of money that anybody can pay me that I'll go to their events. Now that is not true anymore. I will, there is a number. Okay. But, and then we started the 10X Growth Conference. That was 10 years ago. It was in 2015. We did our first one. There was 20, 30, 40 people there. It was in Orlando, Florida. The second one was in Cabo. The third one was in Fort Lauderdale.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And the fifth one was in Miami. It was 34,000 people there. And that's the story of the 10X Growth Conference. This is our 10 of 10, our anniversary 10 years. We're going to finish this one this year and I'm going to take this and throw it away. This part of my life will be over. So I can wait till it dies or I can kill it myself.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And the fifth one was in Miami. It was 34,000 people there. And that's the story of the 10X Growth Conference. This is our 10 of 10, our anniversary 10 years. We're going to finish this one this year and I'm going to take this and throw it away. This part of my life will be over. So I can wait till it dies or I can kill it myself.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Well, a lot of very exciting things on the horizon, some of which I briefly, you know, the California thing is real. I'm going back there to see if I can get 40 million people to save their state. And I think it's very, very important for America, all of America, not just California. There's probably going to be something happen in the public markets this year with our companies.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Well, a lot of very exciting things on the horizon, some of which I briefly, you know, the California thing is real. I'm going back there to see if I can get 40 million people to save their state. And I think it's very, very important for America, all of America, not just California. There's probably going to be something happen in the public markets this year with our companies.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

That'll be interesting. Like a merger, you know, some kind of acquisition, something big. There could be two of those happen. There'll definitely be something happen on the health front. There's going to be an interesting family office wealth concept, possibly event just for our partners. And I said this years ago, one day the 10X Growth Conference will not be a ticket you buy.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

That'll be interesting. Like a merger, you know, some kind of acquisition, something big. There could be two of those happen. There'll definitely be something happen on the health front. There's going to be an interesting family office wealth concept, possibly event just for our partners. And I said this years ago, one day the 10X Growth Conference will not be a ticket you buy.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

It'll be an invitation-only event. And it'll be only to investors and partners. So that's some of the stuff on the horizon. My kids are 15 and 13. So they'll be transitioning into their full teenage years. And we'll support them and work through all that. The real estate Bitcoin fund, I think, is going to be one of the biggest things that I've done. I launched one. We're 95% closed.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

It'll be an invitation-only event. And it'll be only to investors and partners. So that's some of the stuff on the horizon. My kids are 15 and 13. So they'll be transitioning into their full teenage years. And we'll support them and work through all that. The real estate Bitcoin fund, I think, is going to be one of the biggest things that I've done. I launched one. We're 95% closed.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

We're basically taking a piece of real estate that should produce a 10% or 12% return. And I think it'll produce a 40% or 50% return every year. I'm combining basically a very volatile asset, Bitcoin, with a very stable one that this is the Bitcoin over here. One's liquid, like the most liquid with something that's not liquid at all.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

We're basically taking a piece of real estate that should produce a 10% or 12% return. And I think it'll produce a 40% or 50% return every year. I'm combining basically a very volatile asset, Bitcoin, with a very stable one that this is the Bitcoin over here. One's liquid, like the most liquid with something that's not liquid at all.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And I'm going to combine these and we're going to create new products out of it. And I think this is the perfect timing for it because you have Trump, you got Besant at the Treasury, Howard Lutkin, Commerce Secretary. You got Atkins, the crypto czar or the SEC. And you just got a lot of things that This could be a massive. I showed this to Tanner Fitzgerald a week ago up in New York City.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And I'm going to combine these and we're going to create new products out of it. And I think this is the perfect timing for it because you have Trump, you got Besant at the Treasury, Howard Lutkin, Commerce Secretary. You got Atkins, the crypto czar or the SEC. And you just got a lot of things that This could be a massive. I showed this to Tanner Fitzgerald a week ago up in New York City.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And this is the first financial group I showed this to. And when I did, there's 12 guys in the rooms and all their eyes popped out of their heads. They're literally like, how many of these can you do? How fast? So I think I could get 10 of those done this year. It'll be about a billion dollars for the real estate and Bitcoin.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And this is the first financial group I showed this to. And when I did, there's 12 guys in the rooms and all their eyes popped out of their heads. They're literally like, how many of these can you do? How fast? So I think I could get 10 of those done this year. It'll be about a billion dollars for the real estate and Bitcoin.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And I think we can take that to the public markets and build something really big with it.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

And I think we can take that to the public markets and build something really big with it.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I would just give better advice to my 50-year-old self. If you're in transition right now, it's not too late, but you do need to change. You're not going to stop the aging process that's happening. Your best photos will be taken today, not tomorrow. If you think you look bad today, you're going to look worse tomorrow. So grab as many photos as you can today. And it's not too late.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I would just give better advice to my 50-year-old self. If you're in transition right now, it's not too late, but you do need to change. You're not going to stop the aging process that's happening. Your best photos will be taken today, not tomorrow. If you think you look bad today, you're going to look worse tomorrow. So grab as many photos as you can today. And it's not too late.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

The best stuff I've done in my life has been recently. The last thing I would say to everybody is the biggest hack on this planet is to change the network you hang with. It is the biggest, fastest, easiest hack on planet Earth. And the fastest way to change the network is to write a check and buy it. You literally buy the new network, okay? Everybody wants money.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

The best stuff I've done in my life has been recently. The last thing I would say to everybody is the biggest hack on this planet is to change the network you hang with. It is the biggest, fastest, easiest hack on planet Earth. And the fastest way to change the network is to write a check and buy it. You literally buy the new network, okay? Everybody wants money.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

The moment you get to the audience that doesn't need money, bro, you're finally in the right audience.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

The moment you get to the audience that doesn't need money, bro, you're finally in the right audience.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I appreciate you. I loved having you guys. By the way, I loved having you on the yacht last year. We're going to do another one of those this year, and I really, really, really appreciate you supporting us on the Grant Cardone Foundation.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

I appreciate you. I loved having you guys. By the way, I loved having you on the yacht last year. We're going to do another one of those this year, and I really, really, really appreciate you supporting us on the Grant Cardone Foundation.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Okay, thanks.

Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

Okay, thanks.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

Yeah, well, what was going through my mind was, and this may sound ridiculous to people, but I'm like, I am fucked and I fucked up. And, you know, like for those of you who don't understand that concept is like, I had worked for 26 years and saw my entire net worth over a weekend when Alina collapsed go from, dude, I was good And then all of a sudden I wasn't good.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

Yeah, well, what was going through my mind was, and this may sound ridiculous to people, but I'm like, I am fucked and I fucked up. And, you know, like for those of you who don't understand that concept is like, I had worked for 26 years and saw my entire net worth over a weekend when Alina collapsed go from, dude, I was good And then all of a sudden I wasn't good.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

Yeah, well, what was going through my mind was, and this may sound ridiculous to people, but I'm like, I am fucked and I fucked up. And, you know, like for those of you who don't understand that concept is like, I had worked for 26 years and saw my entire net worth over a weekend when Alina collapsed go from, dude, I was good And then all of a sudden I wasn't good.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

And this is why I wrote the 10X rule. The 10X rule is basically a concept about we set goals and targets and we find places of comfort that are too small. They don't have, you know, insurance for the average American today, like if you have three months of savings, you think you're good. You're not good, okay? You don't need three months of savings. You need assets that save you for 30 years.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

And this is why I wrote the 10X rule. The 10X rule is basically a concept about we set goals and targets and we find places of comfort that are too small. They don't have, you know, insurance for the average American today, like if you have three months of savings, you think you're good. You're not good, okay? You don't need three months of savings. You need assets that save you for 30 years.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

And this is why I wrote the 10X rule. The 10X rule is basically a concept about we set goals and targets and we find places of comfort that are too small. They don't have, you know, insurance for the average American today, like if you have three months of savings, you think you're good. You're not good, okay? You don't need three months of savings. You need assets that save you for 30 years.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

And unfortunately, the financial planning in this country and the financial illiteracy and the indoctrination and the popularity of these financial gurus telling you guys to pay your debt off and to basically have three months of savings is ridiculous. Right. Because millions of people, tens of millions of people lost their homes in 2008. And they've never recovered from it. Right.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

And unfortunately, the financial planning in this country and the financial illiteracy and the indoctrination and the popularity of these financial gurus telling you guys to pay your debt off and to basically have three months of savings is ridiculous. Right. Because millions of people, tens of millions of people lost their homes in 2008. And they've never recovered from it. Right.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

And unfortunately, the financial planning in this country and the financial illiteracy and the indoctrination and the popularity of these financial gurus telling you guys to pay your debt off and to basically have three months of savings is ridiculous. Right. Because millions of people, tens of millions of people lost their homes in 2008. And they've never recovered from it. Right.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

And so, you know, the first thing that changed was I realized I was, like, that I had fucked up.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

And so, you know, the first thing that changed was I realized I was, like, that I had fucked up.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

And so, you know, the first thing that changed was I realized I was, like, that I had fucked up.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

This ain't a team deal, bro. Like, I watched the Celtics get their ass whipped last night. And then one of the players was like, yeah, we just didn't play as a team. Bro, first thing you got to say is you fucked up. You got to say, I messed up. And then, by the way, if you mess up, the team's going to mess up. In my case, I didn't have a team, right? It was me and a couple people.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

This ain't a team deal, bro. Like, I watched the Celtics get their ass whipped last night. And then one of the players was like, yeah, we just didn't play as a team. Bro, first thing you got to say is you fucked up. You got to say, I messed up. And then, by the way, if you mess up, the team's going to mess up. In my case, I didn't have a team, right? It was me and a couple people.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

This ain't a team deal, bro. Like, I watched the Celtics get their ass whipped last night. And then one of the players was like, yeah, we just didn't play as a team. Bro, first thing you got to say is you fucked up. You got to say, I messed up. And then, by the way, if you mess up, the team's going to mess up. In my case, I didn't have a team, right? It was me and a couple people.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

That's not a team. That's a group, a small, tiny group of basically three musketeers. Three musketeers didn't do anything great ever. And you need an army man. So, uh, so first thing I did was, Oh, I screwed up here when I thought I was good. Second thing is I got to realize what, what did I do wrong? I have to figure out what, what is the thing I did wrong? I identified that.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

That's not a team. That's a group, a small, tiny group of basically three musketeers. Three musketeers didn't do anything great ever. And you need an army man. So, uh, so first thing I did was, Oh, I screwed up here when I thought I was good. Second thing is I got to realize what, what did I do wrong? I have to figure out what, what is the thing I did wrong? I identified that.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

That's not a team. That's a group, a small, tiny group of basically three musketeers. Three musketeers didn't do anything great ever. And you need an army man. So, uh, so first thing I did was, Oh, I screwed up here when I thought I was good. Second thing is I got to realize what, what did I do wrong? I have to figure out what, what is the thing I did wrong? I identified that.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

And what I did wrong was, uh, uh, I went too small. So when I wrote the 10 X rule, when I wrote that book, you showed, um, or talked about, I'm like, oh, I get it. I needed 10 industries. I had one company that paid me. I had one industry that paid me, two companies that basically could go out and get it. And then I dumped it into the real estate. The two businesses were both slaughtered.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

And what I did wrong was, uh, uh, I went too small. So when I wrote the 10 X rule, when I wrote that book, you showed, um, or talked about, I'm like, oh, I get it. I needed 10 industries. I had one company that paid me. I had one industry that paid me, two companies that basically could go out and get it. And then I dumped it into the real estate. The two businesses were both slaughtered.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

And what I did wrong was, uh, uh, I went too small. So when I wrote the 10 X rule, when I wrote that book, you showed, um, or talked about, I'm like, oh, I get it. I needed 10 industries. I had one company that paid me. I had one industry that paid me, two companies that basically could go out and get it. And then I dumped it into the real estate. The two businesses were both slaughtered.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

I mean, slaughtered, bro. Like one day they were doing great. The next day they literally could not pay bills. Right. And I was not part of the mortgage crisis. I had nothing to do with the mortgage crisis. I did not buy a bunch of houses. The 200 units that I had actually in the shopping center actually cash flowed me through the collapse. Wow.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

I mean, slaughtered, bro. Like one day they were doing great. The next day they literally could not pay bills. Right. And I was not part of the mortgage crisis. I had nothing to do with the mortgage crisis. I did not buy a bunch of houses. The 200 units that I had actually in the shopping center actually cash flowed me through the collapse. Wow.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

I mean, slaughtered, bro. Like one day they were doing great. The next day they literally could not pay bills. Right. And I was not part of the mortgage crisis. I had nothing to do with the mortgage crisis. I did not buy a bunch of houses. The 200 units that I had actually in the shopping center actually cash flowed me through the collapse. Wow.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

So when I wrote this, this book was not really written for other people. I was literally trying to figure out what am I going to do to get a bigger audience? How am I going to scale to other industries? So back then, we talked to one industry every day, which was automotive. And today, automotive was literally 100% of all my revenue. Today, automotive is less than 1% of my revenue.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

So when I wrote this, this book was not really written for other people. I was literally trying to figure out what am I going to do to get a bigger audience? How am I going to scale to other industries? So back then, we talked to one industry every day, which was automotive. And today, automotive was literally 100% of all my revenue. Today, automotive is less than 1% of my revenue.

Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast

So when I wrote this, this book was not really written for other people. I was literally trying to figure out what am I going to do to get a bigger audience? How am I going to scale to other industries? So back then, we talked to one industry every day, which was automotive. And today, automotive was literally 100% of all my revenue. Today, automotive is less than 1% of my revenue.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

Yeah, well, you know, I did some of that on Undercover Billionaire, right? Well, one is show up, say yes to it. You got to show up. Like if you don't show up, you can't get lucky. You can't get lucky. Nothing good happens. Nobody's going to come to your home, your sofa, your bedroom and give you anything. It's just not going to happen. Like you have to show up.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

Yeah, well, you know, I did some of that on Undercover Billionaire, right? Well, one is show up, say yes to it. You got to show up. Like if you don't show up, you can't get lucky. You can't get lucky. Nothing good happens. Nobody's going to come to your home, your sofa, your bedroom and give you anything. It's just not going to happen. Like you have to show up.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

Yeah, well, you know, I did some of that on Undercover Billionaire, right? Well, one is show up, say yes to it. You got to show up. Like if you don't show up, you can't get lucky. You can't get lucky. Nothing good happens. Nobody's going to come to your home, your sofa, your bedroom and give you anything. It's just not going to happen. Like you have to show up.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

And then once you show up, you got to show up, right? Like you got to be available for whatever you're doing, even if you don't want to do it. So I do stuff every day. I show up for stuff every day. I'm like, fuck, I don't want to do this, but I show up and then I act like I want to do it. Right.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

And then once you show up, you got to show up, right? Like you got to be available for whatever you're doing, even if you don't want to do it. So I do stuff every day. I show up for stuff every day. I'm like, fuck, I don't want to do this, but I show up and then I act like I want to do it. Right.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

And then once you show up, you got to show up, right? Like you got to be available for whatever you're doing, even if you don't want to do it. So I do stuff every day. I show up for stuff every day. I'm like, fuck, I don't want to do this, but I show up and then I act like I want to do it. Right.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

So you've got to show up and then you've got to be willing to change your mind about it because something super cool might come out of the deal. So number one, you've got to show up. Number two, And while you're showing up, you got to drop your bad attitude. Like if you're negative, bad attitude, stuff's going wrong, you lost your mom, you got COVID, whatever the hell happened.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

So you've got to show up and then you've got to be willing to change your mind about it because something super cool might come out of the deal. So number one, you've got to show up. Number two, And while you're showing up, you got to drop your bad attitude. Like if you're negative, bad attitude, stuff's going wrong, you lost your mom, you got COVID, whatever the hell happened.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

So you've got to show up and then you've got to be willing to change your mind about it because something super cool might come out of the deal. So number one, you've got to show up. Number two, And while you're showing up, you got to drop your bad attitude. Like if you're negative, bad attitude, stuff's going wrong, you lost your mom, you got COVID, whatever the hell happened.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

But nobody needs to know about that. You got to show up and be 100%. Number two, I would tell everybody, like, I'm always looking for a 10X target. Always. I wake up every day, never satisfied where I'm at because I'm always looking for the 10X. I'm looking for, I got 4,000 or 12,000 units. I'm going to get 120,000. 120,000 units, bro, I'd be like... I could run for president of the United States.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

But nobody needs to know about that. You got to show up and be 100%. Number two, I would tell everybody, like, I'm always looking for a 10X target. Always. I wake up every day, never satisfied where I'm at because I'm always looking for the 10X. I'm looking for, I got 4,000 or 12,000 units. I'm going to get 120,000. 120,000 units, bro, I'd be like... I could run for president of the United States.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

But nobody needs to know about that. You got to show up and be 100%. Number two, I would tell everybody, like, I'm always looking for a 10X target. Always. I wake up every day, never satisfied where I'm at because I'm always looking for the 10X. I'm looking for, I got 4,000 or 12,000 units. I'm going to get 120,000. 120,000 units, bro, I'd be like... I could run for president of the United States.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

Like, I'd be a major player on planet Earth if I could get there. I don't know if I can get there. Today, I probably doubt that I can get there. I mean, to be honest with you, I don't, like... I don't think I can do it. I don't think... I don't know that I have enough time. I don't have enough money. But...

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

Like, I'd be a major player on planet Earth if I could get there. I don't know if I can get there. Today, I probably doubt that I can get there. I mean, to be honest with you, I don't, like... I don't think I can do it. I don't think... I don't know that I have enough time. I don't have enough money. But...

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

Like, I'd be a major player on planet Earth if I could get there. I don't know if I can get there. Today, I probably doubt that I can get there. I mean, to be honest with you, I don't, like... I don't think I can do it. I don't think... I don't know that I have enough time. I don't have enough money. But...

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

For sure. A hundred percent. I think for anyone to say that, you know, wealth is not part of the equation, the motivation equation, I think you're kind of lying to yourself because of course it is because with wealth comes freedom and that's what we're all after at the end of the day.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

For sure. A hundred percent. I think for anyone to say that, you know, wealth is not part of the equation, the motivation equation, I think you're kind of lying to yourself because of course it is because with wealth comes freedom and that's what we're all after at the end of the day.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

For sure. A hundred percent. I think for anyone to say that, you know, wealth is not part of the equation, the motivation equation, I think you're kind of lying to yourself because of course it is because with wealth comes freedom and that's what we're all after at the end of the day.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

So to say that money doesn't matter to you is probably just you lying to others and you lying to yourself because at the end of the day, the finances equal the freedom and the freedom is really what's most important.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

So to say that money doesn't matter to you is probably just you lying to others and you lying to yourself because at the end of the day, the finances equal the freedom and the freedom is really what's most important.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

So to say that money doesn't matter to you is probably just you lying to others and you lying to yourself because at the end of the day, the finances equal the freedom and the freedom is really what's most important.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

Hell yeah. I mean, but you know, and it's important to lean into those whys and, you know, but I think for the most part, you know, when it comes to, you know, success in any endeavor, you know, success kind of comes down to two things. It comes down to having a plan and it comes down to sticking to that plan. Right. And I'd say most people don't even make a plan.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

Hell yeah. I mean, but you know, and it's important to lean into those whys and, you know, but I think for the most part, you know, when it comes to, you know, success in any endeavor, you know, success kind of comes down to two things. It comes down to having a plan and it comes down to sticking to that plan. Right. And I'd say most people don't even make a plan.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

Hell yeah. I mean, but you know, and it's important to lean into those whys and, you know, but I think for the most part, you know, when it comes to, you know, success in any endeavor, you know, success kind of comes down to two things. It comes down to having a plan and it comes down to sticking to that plan. Right. And I'd say most people don't even make a plan.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

They just kind of let life push them around and then they die and that's it. So I think for, you know, most people never even make that plan that really inspires them. But then for a lot of people that make that plan, they don't stick to it.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

They just kind of let life push them around and then they die and that's it. So I think for, you know, most people never even make that plan that really inspires them. But then for a lot of people that make that plan, they don't stick to it.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

They just kind of let life push them around and then they die and that's it. So I think for, you know, most people never even make that plan that really inspires them. But then for a lot of people that make that plan, they don't stick to it.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

So I think if you can do both of those things on a daily basis, put a calendar together that really inspires you, that's taken steps towards your goals, the goals that really mean something to you. And then doing your best to actually execute on everything in that calendar day by day, you can strengthen that muscle and become the type of person that makes a commitment and keeps it to themselves.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

So I think if you can do both of those things on a daily basis, put a calendar together that really inspires you, that's taken steps towards your goals, the goals that really mean something to you. And then doing your best to actually execute on everything in that calendar day by day, you can strengthen that muscle and become the type of person that makes a commitment and keeps it to themselves.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

So I think if you can do both of those things on a daily basis, put a calendar together that really inspires you, that's taken steps towards your goals, the goals that really mean something to you. And then doing your best to actually execute on everything in that calendar day by day, you can strengthen that muscle and become the type of person that makes a commitment and keeps it to themselves.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

But it's a day by day progress. You know, it's a day by day process for a lot of us. I know it is for myself. You know, I know sometimes I love making plans. I love getting at my little pencil, writing down all the cool shit I'm going to do tomorrow. And then sometimes I struggle to execute, but I just remind myself it's a muscle.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

But it's a day by day progress. You know, it's a day by day process for a lot of us. I know it is for myself. You know, I know sometimes I love making plans. I love getting at my little pencil, writing down all the cool shit I'm going to do tomorrow. And then sometimes I struggle to execute, but I just remind myself it's a muscle.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

But it's a day by day progress. You know, it's a day by day process for a lot of us. I know it is for myself. You know, I know sometimes I love making plans. I love getting at my little pencil, writing down all the cool shit I'm going to do tomorrow. And then sometimes I struggle to execute, but I just remind myself it's a muscle.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

You know, it's almost like you're at the gym, you know, and you're going for some hypertrophy on your chest. You're just trying to bench a little bit more every week. And I just try and ask a little bit more for myself every week as far as work ethic goes. And if I don't have a great day, I have some grace with myself.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

You know, it's almost like you're at the gym, you know, and you're going for some hypertrophy on your chest. You're just trying to bench a little bit more every week. And I just try and ask a little bit more for myself every week as far as work ethic goes. And if I don't have a great day, I have some grace with myself.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

You know, it's almost like you're at the gym, you know, and you're going for some hypertrophy on your chest. You're just trying to bench a little bit more every week. And I just try and ask a little bit more for myself every week as far as work ethic goes. And if I don't have a great day, I have some grace with myself.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

But get out there tomorrow, make an ambitious plan and then do your best to execute on that plan.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

But get out there tomorrow, make an ambitious plan and then do your best to execute on that plan.

Right About Now - Legendary Business Advice
The Best of Right About Now: World class Business Advice for Entrepreneurs

But get out there tomorrow, make an ambitious plan and then do your best to execute on that plan.

The Charlie Kirk Show
What Successful People Do, And Others Don't: Business Tips with Grant Cardone

I want you to know we are lucky to have Charlie Kirk. Charlie Kirk's running the White House, folks. I want to thank Charlie. He's an incredible guy. His spirit, his love of this country. He's done an amazing job building one of the most powerful youth organizations ever created, Turning Point USA.

The Charlie Kirk Show
What Successful People Do, And Others Don't: Business Tips with Grant Cardone

I want you to know we are lucky to have Charlie Kirk. Charlie Kirk's running the White House, folks. I want to thank Charlie. He's an incredible guy. His spirit, his love of this country. He's done an amazing job building one of the most powerful youth organizations ever created, Turning Point USA.

The Charlie Kirk Show
What Successful People Do, And Others Don't: Business Tips with Grant Cardone

Yeah!

The Charlie Kirk Show
What Successful People Do, And Others Don't: Business Tips with Grant Cardone

Yeah!

The Charlie Kirk Show
What Successful People Do, And Others Don't: Business Tips with Grant Cardone

100%.

The Charlie Kirk Show
What Successful People Do, And Others Don't: Business Tips with Grant Cardone

100%.

The Charlie Kirk Show
What Successful People Do, And Others Don't: Business Tips with Grant Cardone

For more on many of these stories and news you can trust, go to CharlieKirk.com.

The Charlie Kirk Show
What Successful People Do, And Others Don't: Business Tips with Grant Cardone

For more on many of these stories and news you can trust, go to CharlieKirk.com.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

I want you to know we are lucky to have Charlie Kirk.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

I want you to know we are lucky to have Charlie Kirk.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

I have nothing that says that. And we actually had quite a good 10-year auction today. And all this was, again, this was driven by the president's strategy. He and I had a long talk on Sunday, and this was his strategy all along. And you might even say that he goaded China

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

I have nothing that says that. And we actually had quite a good 10-year auction today. And all this was, again, this was driven by the president's strategy. He and I had a long talk on Sunday, and this was his strategy all along. And you might even say that he goaded China

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Well, I understand, Charlie. First of all, always great to be with you. Enjoyed our time together in Las Vegas and love everything you're doing. I understand that the art of the deal is a bestseller across China this morning because the government is reading how to negotiate with probably the master, best, most genius, most calculated negotiator on planet Earth.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Well, I understand, Charlie. First of all, always great to be with you. Enjoyed our time together in Las Vegas and love everything you're doing. I understand that the art of the deal is a bestseller across China this morning because the government is reading how to negotiate with probably the master, best, most genius, most calculated negotiator on planet Earth.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Your comments earlier about the Panama Canal, this is called stacking.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Your comments earlier about the Panama Canal, this is called stacking.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

When you negotiate transactions, and I've negotiated very large transactions, not $100 trillion negotiations like are taking place right now across the world, but you want to stack your ask, meaning that you want to overwhelm the other party with the number of things that you want, almost to the point where you sound ridiculous.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

When you negotiate transactions, and I've negotiated very large transactions, not $100 trillion negotiations like are taking place right now across the world, but you want to stack your ask, meaning that you want to overwhelm the other party with the number of things that you want, almost to the point where you sound ridiculous.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

And then you start settling or removing things that maybe aren't so necessary. So I think your analysis of what Trump did with the Panama Canal is absolutely spot on. Things like bringing, you know, majority of the countries to the table was not to bring them to the table, but to let China know, hey, they're coming and sooner or later you're going to come too.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

And then you start settling or removing things that maybe aren't so necessary. So I think your analysis of what Trump did with the Panama Canal is absolutely spot on. Things like bringing, you know, majority of the countries to the table was not to bring them to the table, but to let China know, hey, they're coming and sooner or later you're going to come too.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Yeah, that's a great question. Okay, so if it's me being on the other end of the stack, The question always is who has the leverage? Like four things have to happen in negotiations. You have to have decision makers at the table. We don't yet, by the way, with the tariffs. Two, you have to have a desire and a willingness to come to an agreement. We don't have that. Three, you have to have urgency.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Yeah, that's a great question. Okay, so if it's me being on the other end of the stack, The question always is who has the leverage? Like four things have to happen in negotiations. You have to have decision makers at the table. We don't yet, by the way, with the tariffs. Two, you have to have a desire and a willingness to come to an agreement. We don't have that. Three, you have to have urgency.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Trump does not have that yet. So the only thing he has is the fourth option. the fourth weapon, which is leverage. So in the beginning, if somebody's stacking against me, I have to calculate how much leverage do I have here? If I don't have leverage, Charlie, then what happens is I get overwhelmed. And then I start, whether I say it or not, I mentally start unpacking

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Trump does not have that yet. So the only thing he has is the fourth option. the fourth weapon, which is leverage. So in the beginning, if somebody's stacking against me, I have to calculate how much leverage do I have here? If I don't have leverage, Charlie, then what happens is I get overwhelmed. And then I start, whether I say it or not, I mentally start unpacking

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

how much I'm willing to give up. I imagine I came to the table believing I would give you this. And then you start stacking on me. Like I start basically un-mocking or compromising with my own self and what I'm willing to give up. Okay. It could be in a divorce settlement.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

how much I'm willing to give up. I imagine I came to the table believing I would give you this. And then you start stacking on me. Like I start basically un-mocking or compromising with my own self and what I'm willing to give up. Okay. It could be in a divorce settlement.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

You know, let's say the wife comes at me and she says, I want half and I want the house and I want the boat and I want the plane and I want the kids. She might not want any of that stuff, but she starts overwhelming me. And then if I don't have leverage, she's going to win probably more than she actually thought she could or would.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

You know, let's say the wife comes at me and she says, I want half and I want the house and I want the boat and I want the plane and I want the kids. She might not want any of that stuff, but she starts overwhelming me. And then if I don't have leverage, she's going to win probably more than she actually thought she could or would.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Well, look, I mean, you know, a lot of people have leverage in a situation and they never use it. In the case of the United States and China, we have leverage that cannot be duplicated anywhere and has not been duplicated anywhere on planet Earth, which is a consumer economy. You know, I was asked once, what's easier to create, a manufacturing economy or a consumer economy?

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Well, look, I mean, you know, a lot of people have leverage in a situation and they never use it. In the case of the United States and China, we have leverage that cannot be duplicated anywhere and has not been duplicated anywhere on planet Earth, which is a consumer economy. You know, I was asked once, what's easier to create, a manufacturing economy or a consumer economy?

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

No one has created a consumer economy. Many countries have created a manufacturing economy. I would rather have a blend of both. But America has the greatest consumer economy on planet Earth. Every country needs us. We have maximum leverage. Now, what leverage does China have? Well, they make products and services cheaper than we can. They have 1.4 billion people.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

No one has created a consumer economy. Many countries have created a manufacturing economy. I would rather have a blend of both. But America has the greatest consumer economy on planet Earth. Every country needs us. We have maximum leverage. Now, what leverage does China have? Well, they make products and services cheaper than we can. They have 1.4 billion people.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

But they lose that, Charlie, because their economy is terrible. They've tried 26 different stimulus to fix their economy. None of them worked. They have an aging population, as you know, and they're in trouble right now. For all the troubles that we have, China has 10x more. And any leverage point they did have, they're going to lose because ultimately, their economy is so weak. That being said,

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

But they lose that, Charlie, because their economy is terrible. They've tried 26 different stimulus to fix their economy. None of them worked. They have an aging population, as you know, and they're in trouble right now. For all the troubles that we have, China has 10x more. And any leverage point they did have, they're going to lose because ultimately, their economy is so weak. That being said,

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

We lose some leverage because of the way our political system is set up. If enough people turned on Trump, particularly internally, that would flip the leverage back to China.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

We lose some leverage because of the way our political system is set up. If enough people turned on Trump, particularly internally, that would flip the leverage back to China.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

And that's why we need people to consolidate, particularly an American citizen needs to pray for, affirm, and send best wishes to President Trump because he's attempting to do something that has not been done by any president in my lifetime and should have been done by all of them.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

And that's why we need people to consolidate, particularly an American citizen needs to pray for, affirm, and send best wishes to President Trump because he's attempting to do something that has not been done by any president in my lifetime and should have been done by all of them.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Yeah, because you can back a dog with rabies into a corner and then he's going to bite you. So you don't want to do that. So you have to be very careful. I think President Trump yesterday telling everybody, look, it's just 10%. Everything's cool. What he did was he relieved all the tension. I think the media was saying, oh, he caved in. He didn't cave in. You want to relieve pressure.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Yeah, because you can back a dog with rabies into a corner and then he's going to bite you. So you don't want to do that. So you have to be very careful. I think President Trump yesterday telling everybody, look, it's just 10%. Everything's cool. What he did was he relieved all the tension. I think the media was saying, oh, he caved in. He didn't cave in. You want to relieve pressure.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

in a negotiation so no one feels cornered and just wants to, you know, in this case, nuke, which would never happen, by the way, in my mind. But you do need to bring the players to the table. Remember, the first three things are decision-maker, willingness, three, urgency. You increased, Donald Trump increased the urgency yesterday.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

in a negotiation so no one feels cornered and just wants to, you know, in this case, nuke, which would never happen, by the way, in my mind. But you do need to bring the players to the table. Remember, the first three things are decision-maker, willingness, three, urgency. You increased, Donald Trump increased the urgency yesterday.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

You had many countries, I don't know what the exact number is, could have been as many as 70, that came to the table and said, okay, we're ready. We have urgency. And Donald Trump said, don't even worry about it. It's just going to be 10% and we're cool. That leaves China out by themselves kind of looking like, well, what did we miss here? Again, President Trump knows there's egos involved.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

You had many countries, I don't know what the exact number is, could have been as many as 70, that came to the table and said, okay, we're ready. We have urgency. And Donald Trump said, don't even worry about it. It's just going to be 10% and we're cool. That leaves China out by themselves kind of looking like, well, what did we miss here? Again, President Trump knows there's egos involved.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Egos are very, very important when negotiating. You don't want to trap a guy. You don't want to make a guy look bad.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Egos are very, very important when negotiating. You don't want to trap a guy. You don't want to make a guy look bad.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Look, I imagine he's on the phone with him right now. All these players at that level have egos. Nobody wants to look bad, whether it's President of China or the President of the United States of America. The high ego drive, by the way, is necessary in order to be a winner.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Look, I imagine he's on the phone with him right now. All these players at that level have egos. Nobody wants to look bad, whether it's President of China or the President of the United States of America. The high ego drive, by the way, is necessary in order to be a winner.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

And there's nothing wrong with I think it's highly recommended for people to actually develop some kind of ego that has humility and a balance mixed in. And I could imagine Donald Trump or Howard Lutnick letting China know yesterday, hey, guys, we're going to come to a solution. Everybody knows we're just negotiating here. Like this is a big boy game. It's very transparent.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

And there's nothing wrong with I think it's highly recommended for people to actually develop some kind of ego that has humility and a balance mixed in. And I could imagine Donald Trump or Howard Lutnick letting China know yesterday, hey, guys, we're going to come to a solution. Everybody knows we're just negotiating here. Like this is a big boy game. It's very transparent.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

there's nothing wrong with telling the other side, we're trying to get the best deal for us. I know you want the best deal for you. Everybody knows exactly what's going on. So I imagine he's softening the rhetoric that we're hearing here in America so that they can stay at the table and save face.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

there's nothing wrong with telling the other side, we're trying to get the best deal for us. I know you want the best deal for you. Everybody knows exactly what's going on. So I imagine he's softening the rhetoric that we're hearing here in America so that they can stay at the table and save face.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Well, look, I'm an educator. My whole life I've been an educator. My dad died when I was 10 years old, and my uncles didn't come to mentor me. And I always promised if I ever got successful, I was going to help other people. So we're an educational company that tries to – attempts to share financial literacy and competency and –

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Well, look, I'm an educator. My whole life I've been an educator. My dad died when I was 10 years old, and my uncles didn't come to mentor me. And I always promised if I ever got successful, I was going to help other people. So we're an educational company that tries to – attempts to share financial literacy and competency and –

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

I wrote President Trump when he won the election, hey, I'd love to participate in making America intelligent again around their finances. So that's what I do. My company educates people on, you can find me almost anywhere. Just plug the name in Grant Cardone on Google and you'll see all this stuff I'm doing. We've got a big real estate fund.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

I wrote President Trump when he won the election, hey, I'd love to participate in making America intelligent again around their finances. So that's what I do. My company educates people on, you can find me almost anywhere. Just plug the name in Grant Cardone on Google and you'll see all this stuff I'm doing. We've got a big real estate fund.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

We're changing the way real estate is invested in right now by putting real estate and Bitcoin in one fund with no debt, by the way. And we're going to take real estate from what it was doing, which was an 8% or 10% return to 30% and 40% annualized return. So I'm really, really excited about that. We'll probably take that public toward the end of the year or the first of next year.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

We're changing the way real estate is invested in right now by putting real estate and Bitcoin in one fund with no debt, by the way. And we're going to take real estate from what it was doing, which was an 8% or 10% return to 30% and 40% annualized return. So I'm really, really excited about that. We'll probably take that public toward the end of the year or the first of next year.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

I'm actually having a meeting on it right now.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

I'm actually having a meeting on it right now.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Okay, what people should be doing, by the way, this is financial advice. I am not a financial advisor, but I will give financial advice. If you're invested in the stock market, you should not panic right now. I would tell you and suggest that you should reassess what you're invested in.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Okay, what people should be doing, by the way, this is financial advice. I am not a financial advisor, but I will give financial advice. If you're invested in the stock market, you should not panic right now. I would tell you and suggest that you should reassess what you're invested in.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

depending on your age, if you're in a 401k IRA or a Roth, I think, you know, people need to reconsider what that really is today. These are old vehicles that have been created that look like tax advantages to the public that Charlie, you and I have talked about before. I really believe these will not be great mechanisms for people in the future. They have been great for wall street.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

depending on your age, if you're in a 401k IRA or a Roth, I think, you know, people need to reconsider what that really is today. These are old vehicles that have been created that look like tax advantages to the public that Charlie, you and I have talked about before. I really believe these will not be great mechanisms for people in the future. They have been great for wall street.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

You know, these are $38 trillion has been invested in retirement funds that I am very concerned about. in the future, 10, 15, 20 years from now, are gonna be taxed not at the 19% they are now, but at 50 and 60 and 70%, particularly if we had the wrong politicians at the table. But I would tell everybody, reassess what's in there. What companies are you really invested in?

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

You know, these are $38 trillion has been invested in retirement funds that I am very concerned about. in the future, 10, 15, 20 years from now, are gonna be taxed not at the 19% they are now, but at 50 and 60 and 70%, particularly if we had the wrong politicians at the table. But I would tell everybody, reassess what's in there. What companies are you really invested in?

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Do those companies that you're invested in actually match up with your moral compass? Because I think you'll find that many of those companies do not. And then reevaluate what your returns are. Second thing I would say is, you know, you should be invested in real estate. Everyone, every American should have money invested in real estate that cash flows.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Do those companies that you're invested in actually match up with your moral compass? Because I think you'll find that many of those companies do not. And then reevaluate what your returns are. Second thing I would say is, you know, you should be invested in real estate. Everyone, every American should have money invested in real estate that cash flows.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

There's a tremendous correction going on in the housing apartment marketplace. Charlie, you and I have talked about this. It's happening from Scottsdale to... to Sedona, all the way to New York City, to Miami. It's a massive correction going on.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

There's a tremendous correction going on in the housing apartment marketplace. Charlie, you and I have talked about this. It's happening from Scottsdale to... to Sedona, all the way to New York City, to Miami. It's a massive correction going on.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

I have made my family and our investors hundreds of millions of dollars just in the last year because we're buying real estate that no one's looking at at very corrected prices, below replacement value. because the debt market's problematic right now. So there's tremendous opportunity, particularly in the apartment space, for individuals and middle-class people to create wealth using real estate.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

I have made my family and our investors hundreds of millions of dollars just in the last year because we're buying real estate that no one's looking at at very corrected prices, below replacement value. because the debt market's problematic right now. So there's tremendous opportunity, particularly in the apartment space, for individuals and middle-class people to create wealth using real estate.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Yeah, that's one of them. Any investments in any manufacturing, any new buildings, any new housing, 100% bonus depreciation. I like that. What I like better than that, and I would be willing to give that up, is basically gut the IRS, go to a fair tax, zero federal income tax nationwide. I think that's actually doable in this term.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Yeah, that's one of them. Any investments in any manufacturing, any new buildings, any new housing, 100% bonus depreciation. I like that. What I like better than that, and I would be willing to give that up, is basically gut the IRS, go to a fair tax, zero federal income tax nationwide. I think that's actually doable in this term.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

I don't think most people believe that, but I believe it is, and I believe it would be a great thing for Americans not to pay, federal withholding tax. Learn how to invest your own money. The IRS is never going to do it better for you than you can do it for you. Short of that, states are going to start looking at reducing their property taxes. Florida is doing it right now. Texas is looking at it.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

I don't think most people believe that, but I believe it is, and I believe it would be a great thing for Americans not to pay, federal withholding tax. Learn how to invest your own money. The IRS is never going to do it better for you than you can do it for you. Short of that, states are going to start looking at reducing their property taxes. Florida is doing it right now. Texas is looking at it.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

And I think those states that do that, Charlie, are going to be big winners and they're going to draw more people and more companies to their states.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

And I think those states that do that, Charlie, are going to be big winners and they're going to draw more people and more companies to their states.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Yeah, appreciate you, man. And I'm still working on California. I'm going to do my best to flip California red this year.

The Charlie Kirk Show
China Should Have Read "The Art of the Deal"

Yeah, appreciate you, man. And I'm still working on California. I'm going to do my best to flip California red this year.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Radical, liberal, socialist politics has ruined one of the greatest resources this country has. 18,000 families now without a home, without a place to bring their kids to go to school. This did not have to happen. If they had their priorities right, clean their forests, rake it up, put people over rodents, put the homeowner over the homeless. Sorry, I know that offends people, but...

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Radical, liberal, socialist politics has ruined one of the greatest resources this country has. 18,000 families now without a home, without a place to bring their kids to go to school. This did not have to happen. If they had their priorities right, clean their forests, rake it up, put people over rodents, put the homeowner over the homeless. Sorry, I know that offends people, but...

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

People that have been paying property taxes for years to the city and the state that are now homeless while people that have never paid anything have shelter. The environmentalists say, we've got to save this brush. It's very important to the environment. Guess what? The fire does not know about your weird freak agendas. This is not the Democratic Party, by the way.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

People that have been paying property taxes for years to the city and the state that are now homeless while people that have never paid anything have shelter. The environmentalists say, we've got to save this brush. It's very important to the environment. Guess what? The fire does not know about your weird freak agendas. This is not the Democratic Party, by the way.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I'm not blaming the Blue Party for this. I am blaming radical, over-the-top, liberal, crazy socialist agendas that have gone way beyond what the Democrat Party stands for.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I'm not blaming the Blue Party for this. I am blaming radical, over-the-top, liberal, crazy socialist agendas that have gone way beyond what the Democrat Party stands for.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Well, yeah, we got to do this in studio one day. So we'll have you over here. You know, come over from the alligator alley, see if you can make it all the way to Miami and, and, uh, and we'll chop it up together.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Well, yeah, we got to do this in studio one day. So we'll have you over here. You know, come over from the alligator alley, see if you can make it all the way to Miami and, and, uh, and we'll chop it up together.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah. So, I mean, the we have a home in Malibu and our home, the fires came right up to the house. It definitely damaged the house is probably an unbelievable amount of damage there. The structure looks fine from the exterior, but it's all the smoke and soot. We're not so concerned about the damage that that we received as much as.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah. So, I mean, the we have a home in Malibu and our home, the fires came right up to the house. It definitely damaged the house is probably an unbelievable amount of damage there. The structure looks fine from the exterior, but it's all the smoke and soot. We're not so concerned about the damage that that we received as much as.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

the people in Malibu, the Palisades, Altadena, and frankly, the people across California. To me, this is a real sign that very radical, liberal, socialist politics has ruined one of the greatest resources this country has. And so the fires were one thing, the house being impacted. I called my kids one morning.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

the people in Malibu, the Palisades, Altadena, and frankly, the people across California. To me, this is a real sign that very radical, liberal, socialist politics has ruined one of the greatest resources this country has. And so the fires were one thing, the house being impacted. I called my kids one morning.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I said, hey, there's a good chance the day after the fires, really the height of the fires. Our house was on fire. I'll get you those images so you can insert them. And and I said, there's a real good chance we lose the house today. My wife said, oh, yeah, we're losing it for sure. I said, I think there's a 75 percent chance we don't lose it.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I said, hey, there's a good chance the day after the fires, really the height of the fires. Our house was on fire. I'll get you those images so you can insert them. And and I said, there's a real good chance we lose the house today. My wife said, oh, yeah, we're losing it for sure. I said, I think there's a 75 percent chance we don't lose it.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

But it was she was like, it's going to the whole thing's going to go to the ground. We were kind of betting behind the scenes. Right. And yeah. You know, while that was terrible and everything, dude, it's just one house. But it's my 18 neighbors that burned to the ground to the west of me. We live on the coast on a beach called Carbon Beach.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

But it was she was like, it's going to the whole thing's going to go to the ground. We were kind of betting behind the scenes. Right. And yeah. You know, while that was terrible and everything, dude, it's just one house. But it's my 18 neighbors that burned to the ground to the west of me. We live on the coast on a beach called Carbon Beach.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

And then to the east of me, which really looks like south and north to most people. But just to my left, there's probably 60 homes, one after the other burned down. And this did not have to happen, okay? Now, I know fires are very normal in California. You have them every year. You have the Santa Anas. You have very low humidity, which makes for a fire.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

And then to the east of me, which really looks like south and north to most people. But just to my left, there's probably 60 homes, one after the other burned down. And this did not have to happen, okay? Now, I know fires are very normal in California. You have them every year. You have the Santa Anas. You have very low humidity, which makes for a fire.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

And the problem is it didn't have to happen because if they would clean their forests, if they had their priorities right, clean their forests, rake it up, put people over rodents, Put the homeowner over the homeless. Sorry, I know that offends people.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

And the problem is it didn't have to happen because if they would clean their forests, if they had their priorities right, clean their forests, rake it up, put people over rodents, Put the homeowner over the homeless. Sorry, I know that offends people.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah, what you have right now is people that have been paying property taxes for years, making commitments to 30-year mortgages, paying taxes to the city and the state that are now homeless, while people that have never paid anything have shelter. And you have like crazy things, bro. Like they're trying to save brush. The environmentalists say, we gotta save this brush.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah, what you have right now is people that have been paying property taxes for years, making commitments to 30-year mortgages, paying taxes to the city and the state that are now homeless, while people that have never paid anything have shelter. And you have like crazy things, bro. Like they're trying to save brush. The environmentalists say, we gotta save this brush.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

It's very important to the environment. Guess what? The fire does not know about your initiatives or your weird freak agendas. So there's 18,000 families now without a home, without a place to bring their kids to go to school. You probably have somewhere between 500 and $700 billion worth of damage. This did not have to happen.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

It's very important to the environment. Guess what? The fire does not know about your initiatives or your weird freak agendas. So there's 18,000 families now without a home, without a place to bring their kids to go to school. You probably have somewhere between 500 and $700 billion worth of damage. This did not have to happen.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

OK, and that's what I want the American people to know and people in California. This is not the Democratic Party, by the way. I'm not blaming the Blue Party for this. I am blaming radical. Over the top liberal, crazy socialist agendas that have gone way beyond what the Democrat Party stands for.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

OK, and that's what I want the American people to know and people in California. This is not the Democratic Party, by the way. I'm not blaming the Blue Party for this. I am blaming radical. Over the top liberal, crazy socialist agendas that have gone way beyond what the Democrat Party stands for.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Bro, look, look, none of that even matters at this point. What matters when you have it, when you have a situation like this, what you do is you're like, OK, what caused it doesn't matter. We got to fix it. OK, now and then go back and look at what caused it. Now, what what will happen when you have an emergency? This is why leadership is so important in politics.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Bro, look, look, none of that even matters at this point. What matters when you have it, when you have a situation like this, what you do is you're like, OK, what caused it doesn't matter. We got to fix it. OK, now and then go back and look at what caused it. Now, what what will happen when you have an emergency? This is why leadership is so important in politics.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

You need business people, entrepreneurs, problem solvers, people that can think critically and prioritize. We have an emergency like this. The priorities go into place like. Forget the politics. None of that matters. Who did it? Who done it? What happened? Not all that's later. Now it's OK. Clean up. First thing you got to do is clean up. It's been 35 days, man, and nothing has been picked up.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

You need business people, entrepreneurs, problem solvers, people that can think critically and prioritize. We have an emergency like this. The priorities go into place like. Forget the politics. None of that matters. Who did it? Who done it? What happened? Not all that's later. Now it's OK. Clean up. First thing you got to do is clean up. It's been 35 days, man, and nothing has been picked up.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Not one thing. So if they forced a cleanup like Trump went there, if Trump said, hey, I'll give you federal money. You need to clean up now. I want it gone. What's going to happen is the freak groups are going to come in. Oh, the environment. The environment. The people are unsafe. They're already doing this right now.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Not one thing. So if they forced a cleanup like Trump went there, if Trump said, hey, I'll give you federal money. You need to clean up now. I want it gone. What's going to happen is the freak groups are going to come in. Oh, the environment. The environment. The people are unsafe. They're already doing this right now.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

You can't go back to your home, Mr. Cardone, because if you pick up stuff, you might get toxins. Bruh. The toxins have been released on 40 million people already. Stop it. This is fucking nonsense. OK, come on. The toxins are out. That's not the priority now. The priority is the cleanup. Now, the fringe groups are going to say, yeah, but the cleanup is going to stir up the toxins.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

You can't go back to your home, Mr. Cardone, because if you pick up stuff, you might get toxins. Bruh. The toxins have been released on 40 million people already. Stop it. This is fucking nonsense. OK, come on. The toxins are out. That's not the priority now. The priority is the cleanup. Now, the fringe groups are going to say, yeah, but the cleanup is going to stir up the toxins.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

The toxins are already in the air. They were on the beach in the atmosphere. But they're there. Clean up, pick up, move. OK, now there's out of those 18000 homes, Sean, there's probably I'll bet you there's nine or 10000 property owners. It'll be like I'll clean up my own shit today. Just let me on my property. I'll rent the truck. I'll pay for the truck. I'll move it.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

The toxins are already in the air. They were on the beach in the atmosphere. But they're there. Clean up, pick up, move. OK, now there's out of those 18000 homes, Sean, there's probably I'll bet you there's nine or 10000 property owners. It'll be like I'll clean up my own shit today. Just let me on my property. I'll rent the truck. I'll pay for the truck. I'll move it.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I'll get in a hazmat suit or not. Maybe I won't. Maybe I'll just like clean it up and I'll start moving stuff to the design place to go bury these materials. So that would be the first thing that would happen. If I was in charge, it'd be like move it now. And I don't want to hear one fucking reason why not to.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I'll get in a hazmat suit or not. Maybe I won't. Maybe I'll just like clean it up and I'll start moving stuff to the design place to go bury these materials. So that would be the first thing that would happen. If I was in charge, it'd be like move it now. And I don't want to hear one fucking reason why not to.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Number two, the rebuild should be taking place while we're doing that so that people could be permitted immediately via AI and kiosk machines, not people. See what California does and a lot of states have adopted this. particularly blue states, where they're trying to protect the renter or they're trying to protect home prices. All these places that try to protect, actually home prices go up.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Number two, the rebuild should be taking place while we're doing that so that people could be permitted immediately via AI and kiosk machines, not people. See what California does and a lot of states have adopted this. particularly blue states, where they're trying to protect the renter or they're trying to protect home prices. All these places that try to protect, actually home prices go up.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

California has 10 of the top 15 most expensive homes in the country, home markets in the country are in California, where they tried to supposedly protect owners with regulations. There's 19 permits required to build a home in California today. You'd have to go to 19 different departments. So I would collapse that and say, no, no, here's four things you need to build a new home with.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

California has 10 of the top 15 most expensive homes in the country, home markets in the country are in California, where they tried to supposedly protect owners with regulations. There's 19 permits required to build a home in California today. You'd have to go to 19 different departments. So I would collapse that and say, no, no, here's four things you need to build a new home with.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

If the, if the structure, the platform wasn't damaged, you can build what you had there. Plus 10%, maybe even 15%. You can build that. We'll approve it. As long as you use fiber torn a roof, same thing on, on siding, uh, No exposed timber, nothing the elements can actually light up, and you self-irrigate. Means every home would become a fire department, basically.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

If the, if the structure, the platform wasn't damaged, you can build what you had there. Plus 10%, maybe even 15%. You can build that. We'll approve it. As long as you use fiber torn a roof, same thing on, on siding, uh, No exposed timber, nothing the elements can actually light up, and you self-irrigate. Means every home would become a fire department, basically.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

The technology- That's pretty badass. Yeah, exactly. And you would go to a kiosk machine and you'd be approved to permit, to build, to start. And we could rebuild the Palisades, Altadena and Malibu in the next 12 months. And people that say that that's impossible are the ones that are in the way. It is possible. It's being done on this planet right now.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

The technology- That's pretty badass. Yeah, exactly. And you would go to a kiosk machine and you'd be approved to permit, to build, to start. And we could rebuild the Palisades, Altadena and Malibu in the next 12 months. And people that say that that's impossible are the ones that are in the way. It is possible. It's being done on this planet right now.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Like Dubai, Dubai is being built in seven months now. They can take from start to finish and complete a building.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Like Dubai, Dubai is being built in seven months now. They can take from start to finish and complete a building.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah, so I'm traveling up and down the state trying to get people energized and motivated and together unionized, if you will, to say, hey, enough is enough, man. Stop this madness. OK, yeah, we need to take care of homeless people. I get it. But right now we need to take care of the homeowners. OK, there's like this is insanity, bro.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah, so I'm traveling up and down the state trying to get people energized and motivated and together unionized, if you will, to say, hey, enough is enough, man. Stop this madness. OK, yeah, we need to take care of homeless people. I get it. But right now we need to take care of the homeowners. OK, there's like this is insanity, bro.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

They spent thirty eight billion dollars on homelessness to have more homelessness. And so, you know, the thing I'm trying to do in the state right now is move up and down the state and come up with three or four things that could be done immediately. I've given you three of them already that could be done immediately. They would put the groups that are in the way on the heater.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

They spent thirty eight billion dollars on homelessness to have more homelessness. And so, you know, the thing I'm trying to do in the state right now is move up and down the state and come up with three or four things that could be done immediately. I've given you three of them already that could be done immediately. They would put the groups that are in the way on the heater.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

OK, because anybody that wants to stop this would say, no, you can't clean up yet. They would come out right away because of the initiative. This always happens in a family. If you have a family, maybe you were doing Thanksgiving and you had a family and there was a fire in the kitchen or something. The psychos never get anything done. They're in the way. Oh, my God. Oh, my God. What do we do?

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

OK, because anybody that wants to stop this would say, no, you can't clean up yet. They would come out right away because of the initiative. This always happens in a family. If you have a family, maybe you were doing Thanksgiving and you had a family and there was a fire in the kitchen or something. The psychos never get anything done. They're in the way. Oh, my God. Oh, my God. What do we do?

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

What do we do? Oh, my God. Oh, my God.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

What do we do? Oh, my God. Oh, my God.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

the cat i got to get my homework oh i forgot my picture bruh that the damn kitchen's on fire first first you put the fire out you don't worry about your sweet potatoes that are going to get burnt okay okay so so you the emergency creates an opportunity to see where the insanity is and where the sanity is so when i saw the fires i'm like oh i'm gonna bring my sanity

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

the cat i got to get my homework oh i forgot my picture bruh that the damn kitchen's on fire first first you put the fire out you don't worry about your sweet potatoes that are going to get burnt okay okay so so you the emergency creates an opportunity to see where the insanity is and where the sanity is so when i saw the fires i'm like oh i'm gonna bring my sanity

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

to California, the first thing you do is to see if people even want change. Because if you guys want the place to burn down, fuck it, I'm leaving. Burn it down.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

to California, the first thing you do is to see if people even want change. Because if you guys want the place to burn down, fuck it, I'm leaving. Burn it down.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

It's a shame because it's the greatest resource this country has is the state of California. As a state, there is nothing more valuable. Financially, the resources it produces, the technology and innovation that's come out of California. I mean, you've got four companies over there worth $15 trillion that could easily... solve this problem of irrigation and getting water to homes, et cetera.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

It's a shame because it's the greatest resource this country has is the state of California. As a state, there is nothing more valuable. Financially, the resources it produces, the technology and innovation that's come out of California. I mean, you've got four companies over there worth $15 trillion that could easily... solve this problem of irrigation and getting water to homes, et cetera.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

So we're just going there trying to light people up, get them excited, get them focused, see if we can put people together. One initiative was to try to recall Newsom and Karen Bass. I don't think that that's as important right now, personally, as it is to simply start registering people that are no longer happy

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

So we're just going there trying to light people up, get them excited, get them focused, see if we can put people together. One initiative was to try to recall Newsom and Karen Bass. I don't think that that's as important right now, personally, as it is to simply start registering people that are no longer happy

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

as Republican voters, not that they're Republicans, any more than Democrats are Democrats. Let's face it, man, when shit hits the fan, nobody cares about how you vote.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

as Republican voters, not that they're Republicans, any more than Democrats are Democrats. Let's face it, man, when shit hits the fan, nobody cares about how you vote.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

But if we can get enough people that are unhappy to register red today, right now this morning, costs nothing to do it, and send that to Sacramento, Sacramento would get a message, uh-oh, they're serious this time, we need to do something, the people are unhappy. And at this point, they would then say, Coastal Commission, stand down for the next 18 months.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

But if we can get enough people that are unhappy to register red today, right now this morning, costs nothing to do it, and send that to Sacramento, Sacramento would get a message, uh-oh, they're serious this time, we need to do something, the people are unhappy. And at this point, they would then say, Coastal Commission, stand down for the next 18 months.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Or they wouldn't because they probably can't. You see what I'm saying? It's like a doge effort on California where all of a sudden the transparency pops off and you see who's in the way. You see who's the psychos, the insane, and you see where the sanity is. And hopefully California will stand up and vote out the insanity.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Or they wouldn't because they probably can't. You see what I'm saying? It's like a doge effort on California where all of a sudden the transparency pops off and you see who's in the way. You see who's the psychos, the insane, and you see where the sanity is. And hopefully California will stand up and vote out the insanity.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

It's, it's, it's, it's awful, right? Like You know, we're always talking about the down and out in the society and the people, the drug addict. You've got more drug addiction in California than you have anywhere on the streets. You can access drugs on the streets today. The homeless problem. There's all these problems that are obvious in the state of California. And then there's the not obvious.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

It's, it's, it's, it's awful, right? Like You know, we're always talking about the down and out in the society and the people, the drug addict. You've got more drug addiction in California than you have anywhere on the streets. You can access drugs on the streets today. The homeless problem. There's all these problems that are obvious in the state of California. And then there's the not obvious.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I've been talking about this for 10 years now. The middle class is the not obvious suffering class in this country today.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I've been talking about this for 10 years now. The middle class is the not obvious suffering class in this country today.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

you have people in palisades and altadena and malibu i know nobody feels sorry for him because the guy had a five million dollar house but but they don't people don't understand how he got the five million dollar house no shit his grandmother his grandmother bought that house was lucky enough to buy the house or be given it by her husband or whatever uh 45 years ago for 40 40 000 bucks and

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

you have people in palisades and altadena and malibu i know nobody feels sorry for him because the guy had a five million dollar house but but they don't people don't understand how he got the five million dollar house no shit his grandmother his grandmother bought that house was lucky enough to buy the house or be given it by her husband or whatever uh 45 years ago for 40 40 000 bucks and

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

That house is worth $5 million today. Not because she did anything. In fact, she couldn't even buy her own house. Well, her house was burnt down. She has no place to go. She has no restaurant. She doesn't have the money to stay in a hotel. Okay. The government's not there to help her right now. The state's broke. The state's going to be like, okay, we're going to get you back in grandma.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

That house is worth $5 million today. Not because she did anything. In fact, she couldn't even buy her own house. Well, her house was burnt down. She has no place to go. She has no restaurant. She doesn't have the money to stay in a hotel. Okay. The government's not there to help her right now. The state's broke. The state's going to be like, okay, we're going to get you back in grandma.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

As soon as we can. What are you talking about? It's going to be 18 months right now for a cleanup. It'll be five years for a build-out. She's 84 today. She won't get back into her new home until she's 90 years old. This was supposed to be her golden years.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

As soon as we can. What are you talking about? It's going to be 18 months right now for a cleanup. It'll be five years for a build-out. She's 84 today. She won't get back into her new home until she's 90 years old. This was supposed to be her golden years.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Bro, but here's the problem, right? Even if she goes back there when she's 90, if it rebuilds, if she has the money, none of what she does, by the way, because you got to remember, right? Let's say it takes $5 million to rebuild the house. She only had $3 million of coverage if she had $3 million.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Bro, but here's the problem, right? Even if she goes back there when she's 90, if it rebuilds, if she has the money, none of what she does, by the way, because you got to remember, right? Let's say it takes $5 million to rebuild the house. She only had $3 million of coverage if she had $3 million.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

She might have only had a couple hundred grand of coverage because she only had $40 grand in a home from 45 years ago. Yeah. So this is a land. Some people believe this is a land grab. OK, meaning meaning the government has so many restrictions and regulations on the people that people can't actually go back and claim their property because their property has become a liability.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

She might have only had a couple hundred grand of coverage because she only had $40 grand in a home from 45 years ago. Yeah. So this is a land. Some people believe this is a land grab. OK, meaning meaning the government has so many restrictions and regulations on the people that people can't actually go back and claim their property because their property has become a liability.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Let me give you another example, okay? Let's say it's a young executive couple. They're middle class. They make $350,000 to $400,000 a year. Husband and wife both work. They got both their kids in a private school or a nice public school, two cars. They had a mortgage in the Palisades. They've done really well in life. They are fully in the middle class, okay?

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Let me give you another example, okay? Let's say it's a young executive couple. They're middle class. They make $350,000 to $400,000 a year. Husband and wife both work. They got both their kids in a private school or a nice public school, two cars. They had a mortgage in the Palisades. They've done really well in life. They are fully in the middle class, okay?

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

They might make $800,000 a year, by the way. They could make $1.5 million and still be in the middle class. That's wild. Yeah. Okay, they have a $7 million mortgage on their home, okay, and they're paying whatever, that's going to be $40,000 a month. They can afford it on his salary, and her additional salary is how they live. They got a great life. Nobody feels sorry for these people.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

They might make $800,000 a year, by the way. They could make $1.5 million and still be in the middle class. That's wild. Yeah. Okay, they have a $7 million mortgage on their home, okay, and they're paying whatever, that's going to be $40,000 a month. They can afford it on his salary, and her additional salary is how they live. They got a great life. Nobody feels sorry for these people.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Well, their home, let's say it was worth $7 million, has $5 million worth of insurance on it. That's all the state would allow because the state two years ago got involved in regulating the insurance companies. Ladies and gentlemen, anytime the government regulates, you get hurt. They always do it under pretense. We want to protect the people.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Well, their home, let's say it was worth $7 million, has $5 million worth of insurance on it. That's all the state would allow because the state two years ago got involved in regulating the insurance companies. Ladies and gentlemen, anytime the government regulates, you get hurt. They always do it under pretense. We want to protect the people.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

What you did was you got involved in business when you shouldn't have, and all states, State Farm and the big nation side, yeah, nation side, they all pulled out because the state said you can't raise the premium. They said if we can't raise the premium, we can't afford to be in the state, so they left. Hundreds of thousands of homes are not insured right now.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

What you did was you got involved in business when you shouldn't have, and all states, State Farm and the big nation side, yeah, nation side, they all pulled out because the state said you can't raise the premium. They said if we can't raise the premium, we can't afford to be in the state, so they left. Hundreds of thousands of homes are not insured right now.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I happen to be one of the lucky ones, and I have this huge insurance policy on my house. But all my neighbors, my 18 neighbors in a row, none of them have more than $3 million worth of insurance. So let's go back to that couple in the Palisades that had a $7 million mortgage. They owe $7 million. Their payments are still due and their house is burnt to the ground.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I happen to be one of the lucky ones, and I have this huge insurance policy on my house. But all my neighbors, my 18 neighbors in a row, none of them have more than $3 million worth of insurance. So let's go back to that couple in the Palisades that had a $7 million mortgage. They owe $7 million. Their payments are still due and their house is burnt to the ground.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

They only have $3 million worth of insurance. So what do they do? You're like, okay, they're going to get their $3 million. They have no place to live, by the way. The $3 million is going to pay for where they're living for the next five or six or seven years. Now they're out of money. How do they rebuild their home? They have no money to rebuild their home.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

They only have $3 million worth of insurance. So what do they do? You're like, okay, they're going to get their $3 million. They have no place to live, by the way. The $3 million is going to pay for where they're living for the next five or six or seven years. Now they're out of money. How do they rebuild their home? They have no money to rebuild their home.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

The middle class now becomes the lower class, even though the guys make it 800 grand a year. I know that's hard to believe and it's very hard for everybody to embrace because we're constantly talking in this country about the lowest of the lowest, you know, the very beginning where you had nothing. But there's a big fat middle middle class in America, 250 million strong that are weak.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

The middle class now becomes the lower class, even though the guys make it 800 grand a year. I know that's hard to believe and it's very hard for everybody to embrace because we're constantly talking in this country about the lowest of the lowest, you know, the very beginning where you had nothing. But there's a big fat middle middle class in America, 250 million strong that are weak.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

And this is what I'm most concerned about. California could actually roll over economically because so many people have been affected by this fire, including the executives that live across the street in Brentwood, just a couple miles away. And their house wasn't burned. But guess what? The insurance companies don't want to insure their house anymore either. So how do you get a mortgage?

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

And this is what I'm most concerned about. California could actually roll over economically because so many people have been affected by this fire, including the executives that live across the street in Brentwood, just a couple miles away. And their house wasn't burned. But guess what? The insurance companies don't want to insure their house anymore either. So how do you get a mortgage?

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

How do you sell your home? What happens for the next five years? Because they're saying it's going to take five to seven, maybe 10 years to rebuild. Who wants to live in that bullshit for 10 years? And what happens when more and more people start leaving and saying, I'm going to go live in Scottsdale. I'm going to go live in Utah. I'm going to go live in Texas. I'm going to go live in Florida.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

How do you sell your home? What happens for the next five years? Because they're saying it's going to take five to seven, maybe 10 years to rebuild. Who wants to live in that bullshit for 10 years? And what happens when more and more people start leaving and saying, I'm going to go live in Scottsdale. I'm going to go live in Utah. I'm going to go live in Texas. I'm going to go live in Florida.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

That's already been happening. Then it starts to accelerate the problem. So I'm really concerned, not just for California, all the people that have been affected, but also for the rest of the country that could be impacted by this economic devastation.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

That's already been happening. Then it starts to accelerate the problem. So I'm really concerned, not just for California, all the people that have been affected, but also for the rest of the country that could be impacted by this economic devastation.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

When did it start? California has been an organized mafia for 80 years. There's four families that have controlled the state of California, except for two short instances. Newsom's been in there for 16 years. It was the Pelosi family before her. It was the Gettys before her. This thing has been under control. This is the fifth largest economy on planet Earth.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

When did it start? California has been an organized mafia for 80 years. There's four families that have controlled the state of California, except for two short instances. Newsom's been in there for 16 years. It was the Pelosi family before her. It was the Gettys before her. This thing has been under control. This is the fifth largest economy on planet Earth.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

It's a couple trillion dollars a year in revenue. It's massive. India is bigger than California and then California. So it's a massive, massive population, right? Two-thirds of all your produce come from the state of California. Ninety-nine percent of all commercial products, vegetable and fruit products are produced in California. We got plenty of water, bro, like you said earlier.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

It's a couple trillion dollars a year in revenue. It's massive. India is bigger than California and then California. So it's a massive, massive population, right? Two-thirds of all your produce come from the state of California. Ninety-nine percent of all commercial products, vegetable and fruit products are produced in California. We got plenty of water, bro, like you said earlier.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

You can't find one golf course anywhere in the state of California that's ever burnt. So this idea that like, oh, my God, oh, my God, the fires are out of control. The fucking fires ain't out of control. Go to Pelican Hill and play a round of golf. Go up to the Pacific, up to the north. What's that beautiful golf course up north? Carmel? Yeah, up in Carmel. Okay.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

You can't find one golf course anywhere in the state of California that's ever burnt. So this idea that like, oh, my God, oh, my God, the fires are out of control. The fucking fires ain't out of control. Go to Pelican Hill and play a round of golf. Go up to the Pacific, up to the north. What's that beautiful golf course up north? Carmel? Yeah, up in Carmel. Okay.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

All those golf courses, they're protected. Why? They're irrigated. You could have irrigation across the entire state of California if you wanted to. That's how much water we have. It's fucking wild, dude. So the land grab thing is not out of context for me. I agree. Where I live, if you've ever been to Malibu, you ever been to Nobu? Yeah.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

All those golf courses, they're protected. Why? They're irrigated. You could have irrigation across the entire state of California if you wanted to. That's how much water we have. It's fucking wild, dude. So the land grab thing is not out of context for me. I agree. Where I live, if you've ever been to Malibu, you ever been to Nobu? Yeah.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Okay, when you go down that coastline and you hear about Malibu, the first time you went there, you're probably like, dude, this looks like a shithole. Bunch of old homes stacked on top of each other. Most of those homes aren't big, brand-new concrete block. My house is made of concrete block. It was built 14 years ago. It was built two-spec, probably better than that. Okay, all concrete.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Okay, when you go down that coastline and you hear about Malibu, the first time you went there, you're probably like, dude, this looks like a shithole. Bunch of old homes stacked on top of each other. Most of those homes aren't big, brand-new concrete block. My house is made of concrete block. It was built 14 years ago. It was built two-spec, probably better than that. Okay, all concrete.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

You can't burn it. No amount of fire is going to take it down. It won't take the bottom of it out, right? But all the homes that are on that coastline, the Coastal Commission, because they overregulate, they hide behind whales and seagulls. And so you can't develop. You're going to change the coastline. Hey, guess what? Mother Nature just changed the coastline forever. Sure did.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

You can't burn it. No amount of fire is going to take it down. It won't take the bottom of it out, right? But all the homes that are on that coastline, the Coastal Commission, because they overregulate, they hide behind whales and seagulls. And so you can't develop. You're going to change the coastline. Hey, guess what? Mother Nature just changed the coastline forever. Sure did.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Now, I don't know if that's their intention. Because if you kind of connect the dots, most of the people that live on that beach, that's called billionaire beach. Most of them are not billionaires, and most of them will not rebuild. So you're going to end up with four or five families. I'll be one of them, by the way. I'm one of the less ones.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Now, I don't know if that's their intention. Because if you kind of connect the dots, most of the people that live on that beach, that's called billionaire beach. Most of them are not billionaires, and most of them will not rebuild. So you're going to end up with four or five families. I'll be one of them, by the way. I'm one of the less ones.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

You're going to have four or five or six families that own the entire beach. And maybe the state walks in and says, hey, we'd like to just buy you guys out. And make it a public beach now for everybody with no homes. Wow. Wow. Property seizure, man. Make it impossible for people to own anything. New world order. You will own nothing and you will be happy about it.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

You're going to have four or five or six families that own the entire beach. And maybe the state walks in and says, hey, we'd like to just buy you guys out. And make it a public beach now for everybody with no homes. Wow. Wow. Property seizure, man. Make it impossible for people to own anything. New world order. You will own nothing and you will be happy about it.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah. Online voter registration, California. If you guys go online, register to vote in California. By the way, some people say you can live anywhere you want to do. All you need is an address now and you can vote in California. Really? Yeah. Like you just need an address. No voter IDs allowed in California. So you're in Naples. You got a buddy that lives in California. I can vote in Cali.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah. Online voter registration, California. If you guys go online, register to vote in California. By the way, some people say you can live anywhere you want to do. All you need is an address now and you can vote in California. Really? Yeah. Like you just need an address. No voter IDs allowed in California. So you're in Naples. You got a buddy that lives in California. I can vote in Cali.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

You could at least register. Look at that, man. If a million people registered as red voters today, Sacramento, Pelosi will be the first one to see it while she's laying on her side or broken hip. And she'd be like, oh, they're pissed off now.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

You could at least register. Look at that, man. If a million people registered as red voters today, Sacramento, Pelosi will be the first one to see it while she's laying on her side or broken hip. And she'd be like, oh, they're pissed off now.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

You got to go. Do yourself a big favor and go. These are the, I put on the best show in the world. Like I know I'm a big promotional guy and I promote all the stuff that I do, but I'm telling you these shows that I do, how do you, how do you sell a show and nobody knows who's coming?

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

You got to go. Do yourself a big favor and go. These are the, I put on the best show in the world. Like I know I'm a big promotional guy and I promote all the stuff that I do, but I'm telling you these shows that I do, how do you, how do you sell a show and nobody knows who's coming?

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

The ultimate flex is I'm doing a conference. 30% of our tickets were sold without a date or a location. That's a flex. I do a lot of bullshit because, because as a, as a privately held business owner, like I like to do stuff that I personally have is my little, you know, my little personal flex. Like one of my flex is to sell an event out without an agenda of speakers. It's wild.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

The ultimate flex is I'm doing a conference. 30% of our tickets were sold without a date or a location. That's a flex. I do a lot of bullshit because, because as a, as a privately held business owner, like I like to do stuff that I personally have is my little, you know, my little personal flex. Like one of my flex is to sell an event out without an agenda of speakers. It's wild.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

And people come there and they're like, can I see the schedule? No, no, no. There's three people that have the schedule. Nobody else has it. Like nobody knows anything. I know what's going to go on, which requires a tremendous amount of trust. Oh, exactly. Yeah. For a guy that's been hated on on the Internet. I love my haters, by the way. I can't fucking torched, bro.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

And people come there and they're like, can I see the schedule? No, no, no. There's three people that have the schedule. Nobody else has it. Like nobody knows anything. I know what's going to go on, which requires a tremendous amount of trust. Oh, exactly. Yeah. For a guy that's been hated on on the Internet. I love my haters, by the way. I can't fucking torched, bro.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

For a guy that gets hated this as much as people hate on me, and I'm just trying to help people, by the way. It's crazy that for all that hate, which is nothing compared to the amount of trust that people give me, because they come to these conferences not knowing who's going to be there, and we have never literally, like,

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

For a guy that gets hated this as much as people hate on me, and I'm just trying to help people, by the way. It's crazy that for all that hate, which is nothing compared to the amount of trust that people give me, because they come to these conferences not knowing who's going to be there, and we have never literally, like,

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

you know, the response from our audience is, man, you over deliver every time. Oh my God. How'd you, I got people that have been to nine of them and they're like, everyone has been better than the one that preceded it. And the prices have gone up. The prices are stupid, completely ridiculous. I confess over the top too much expensive, but they're still cheaper than what I'm paying. Okay.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

you know, the response from our audience is, man, you over deliver every time. Oh my God. How'd you, I got people that have been to nine of them and they're like, everyone has been better than the one that preceded it. And the prices have gone up. The prices are stupid, completely ridiculous. I confess over the top too much expensive, but they're still cheaper than what I'm paying. Okay.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

A $30,000 feet is still cheaper than the $10 million I paid to put the event on.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

A $30,000 feet is still cheaper than the $10 million I paid to put the event on.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Every one of those events has cost me somewhere between six and $14 million. This one's gonna cost about 10.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Every one of those events has cost me somewhere between six and $14 million. This one's gonna cost about 10.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

There's only a couple of people that pay $30,000, but those are select seats in the room. But most of those seats are going to be, I think there's a seat right now you can buy for $1,000 or $1,500. It was $997 for one. Yeah. So that's an executive seat. It's a great seat, by the way. Every seat in the house is great. There's 6,000 people will be there. This is going to be over the top this year.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

There's only a couple of people that pay $30,000, but those are select seats in the room. But most of those seats are going to be, I think there's a seat right now you can buy for $1,000 or $1,500. It was $997 for one. Yeah. So that's an executive seat. It's a great seat, by the way. Every seat in the house is great. There's 6,000 people will be there. This is going to be over the top this year.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I just confirmed three more speakers yesterday that I was adding Jared's like, it's too many now, bro. I said, nah, don't worry about it, bro. It's going to be fine. Like everybody's going to forgive us. It's going to be fantastic. Everything's going to be okay. Yeah. Yeah. Yeah. So I hope you come. I hope you and your, your, your, your fans and your followers come. I'd love to have you there.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I just confirmed three more speakers yesterday that I was adding Jared's like, it's too many now, bro. I said, nah, don't worry about it, bro. It's going to be fine. Like everybody's going to forgive us. It's going to be fantastic. Everything's going to be okay. Yeah. Yeah. Yeah. So I hope you come. I hope you and your, your, your, your fans and your followers come. I'd love to have you there.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

We got Rick Ross entertaining us one night. Pat Jones is going to do the registration. Wyclef is coming back. I had a blast with Wyclef at a party once, and me and him became kind of friendly. And then we'll have some other people that probably stop in and chop the place up.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

We got Rick Ross entertaining us one night. Pat Jones is going to do the registration. Wyclef is coming back. I had a blast with Wyclef at a party once, and me and him became kind of friendly. And then we'll have some other people that probably stop in and chop the place up.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Look, I was doing an event once I was in Vegas. I think it was when I had Kevin Hart there and somebody comes, one of my staff comes to me, Dana White's here and he wants to talk to you. I said, I can let him in a grant. Look, uh, you know, I just wanted to come by and see what you're doing. I live here and I heard you had this event going on.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Look, I was doing an event once I was in Vegas. I think it was when I had Kevin Hart there and somebody comes, one of my staff comes to me, Dana White's here and he wants to talk to you. I said, I can let him in a grant. Look, uh, you know, I just wanted to come by and see what you're doing. I live here and I heard you had this event going on.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

This was at Mandalay Bay and it was, I don't know, there had to be 12,000 people there. He's like, I just can't, you mind if I go in there and look, I heard people are paying $20,000 to sit in the room on a weekend for three days. How do you do that? And so I brought Dane in, then I had him on stage. I ended up doing an interview with him, like improv.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

This was at Mandalay Bay and it was, I don't know, there had to be 12,000 people there. He's like, I just can't, you mind if I go in there and look, I heard people are paying $20,000 to sit in the room on a weekend for three days. How do you do that? And so I brought Dane in, then I had him on stage. I ended up doing an interview with him, like improv.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

And Floyd Mayweather, same weekend, Floyd Mayweather came by. I didn't even have him on the schedule. Hey, I'm in town. I just left the strip joint.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

And Floyd Mayweather, same weekend, Floyd Mayweather came by. I didn't even have him on the schedule. Hey, I'm in town. I just left the strip joint.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Those events are really the 10 X growth conference. I'll miss not doing them because it was a, the reason we started doing those events was not money. You don't do, if you're trying to make money, you don't do events. Events are a terrible business. Anybody's ever done an event, tried to do an event. You try to put 300 people in a room, fuck, try to get 50 people over to your house for a party.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Those events are really the 10 X growth conference. I'll miss not doing them because it was a, the reason we started doing those events was not money. You don't do, if you're trying to make money, you don't do events. Events are a terrible business. Anybody's ever done an event, tried to do an event. You try to put 300 people in a room, fuck, try to get 50 people over to your house for a party.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

They're expensive. People don't show up. They wrecked the place. Like, you know, I mean, if it's a good party, something's going to be damaged if you don't go to jail. I mean, you couldn't even go to jail. Yeah, absolutely. But the thing that I think I'm most proud about in those events is the interviews. And the interviews basically are me. And I don't like doing interviews, actually.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

They're expensive. People don't show up. They wrecked the place. Like, you know, I mean, if it's a good party, something's going to be damaged if you don't go to jail. I mean, you couldn't even go to jail. Yeah, absolutely. But the thing that I think I'm most proud about in those events is the interviews. And the interviews basically are me. And I don't like doing interviews, actually.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I don't mind being interviewed. I hate doing your part.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I don't mind being interviewed. I hate doing your part.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

But the interview, to be able to get a good conversation, let's say Usher. I don't have anything in common with Usher. Okay, I'm a business guy. I'm a real estate guy. You know, I'm about money and stuff. And Usher's an entertainer. He's been on, I don't know, 40,000 or 50,000 stages without exaggeration. He's not going to even remember the event.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

But the interview, to be able to get a good conversation, let's say Usher. I don't have anything in common with Usher. Okay, I'm a business guy. I'm a real estate guy. You know, I'm about money and stuff. And Usher's an entertainer. He's been on, I don't know, 40,000 or 50,000 stages without exaggeration. He's not going to even remember the event.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

So my goal is to get him to remember this event as one of his standout moments in his lifetime. Or John Travolta, okay? How many people do you think John Travolta has met in his life?

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

So my goal is to get him to remember this event as one of his standout moments in his lifetime. Or John Travolta, okay? How many people do you think John Travolta has met in his life?

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah. Or Floyd. Floyd Mayweather. Floyd Mayweather has been on stages everywhere in the world. How can I bring Floyd on a stage that's so rememberable for Floyd? I'm not even thinking about the audience. I'm thinking about Floyd Mayweather. I'm thinking about John. I'm thinking about Kevin Hart.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah. Or Floyd. Floyd Mayweather. Floyd Mayweather has been on stages everywhere in the world. How can I bring Floyd on a stage that's so rememberable for Floyd? I'm not even thinking about the audience. I'm thinking about Floyd Mayweather. I'm thinking about John. I'm thinking about Kevin Hart.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I'm thinking about how do I get Arnold Schwarzenegger to have a moment where he's like, hey, that guy Grant Cardone was amazing.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I'm thinking about how do I get Arnold Schwarzenegger to have a moment where he's like, hey, that guy Grant Cardone was amazing.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Right. And not because I'm amazing, but because the communication, the the the interaction that he and I had, it wasn't just me reading off of cards and getting through the interview, you know, so. That's a trick, right? And then those things live in into time for long periods of time.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Right. And not because I'm amazing, but because the communication, the the the interaction that he and I had, it wasn't just me reading off of cards and getting through the interview, you know, so. That's a trick, right? And then those things live in into time for long periods of time.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I'm trying to get something out of this guy that nobody's gotten out of him that'll help some kid I hadn't met yet. or maybe some 55 year old person that gets inspired by this interview, because all this stuff can live long into the future.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I'm trying to get something out of this guy that nobody's gotten out of him that'll help some kid I hadn't met yet. or maybe some 55 year old person that gets inspired by this interview, because all this stuff can live long into the future.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah. You do a good interview. I'm sure people are going to talk about it down in the comments. Go ahead and rate Sean or go ahead and rate this interview right now. Should he, should he get a 10 or should he get a one?

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah. You do a good interview. I'm sure people are going to talk about it down in the comments. Go ahead and rate Sean or go ahead and rate this interview right now. Should he, should he get a 10 or should he get a one?

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah, yeah, last one we wanted to have in Vegas. And, look, you should come in there. You should come just so you walk in the room. This is what I'll do for you, okay? I promise you, you're going to walk in the room, and you won't be there 10 minutes, not one person. It won't even start. You'll get your money's worth the first 10 minutes you're there. I bet.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah, yeah, last one we wanted to have in Vegas. And, look, you should come in there. You should come just so you walk in the room. This is what I'll do for you, okay? I promise you, you're going to walk in the room, and you won't be there 10 minutes, not one person. It won't even start. You'll get your money's worth the first 10 minutes you're there. I bet.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

You'll walk in, you're going to look around, you're going to look around, and you're going to have some big realization. Yeah. In the first 10 minutes without anybody doing anything.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

You'll walk in, you're going to look around, you're going to look around, and you're going to have some big realization. Yeah. In the first 10 minutes without anybody doing anything.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I'm not holding spots for anybody. We oversell this thing every single time. We'll end up with a seeding problem that I have to solve.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I'm not holding spots for anybody. We oversell this thing every single time. We'll end up with a seeding problem that I have to solve.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Well, yeah, we we've been doing two wealth conferences a year. These are much smaller events, like three to five hundred people where we're focused on financial everything from financial literacy to financial wealth building. And we bring finance finance people from Wall Street. You're starting to see my audience. uh, mature a bit. Okay. Not, not, not the audio material, the content.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Well, yeah, we we've been doing two wealth conferences a year. These are much smaller events, like three to five hundred people where we're focused on financial everything from financial literacy to financial wealth building. And we bring finance finance people from Wall Street. You're starting to see my audience. uh, mature a bit. Okay. Not, not, not the audio material, the content.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

So seeing me in real time, make my shift to, um, from sales guy, marketer guy, real estate guy to something else.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

So seeing me in real time, make my shift to, um, from sales guy, marketer guy, real estate guy to something else.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

And for me to make that shift, I have to have a different, I have to have a different interview.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

And for me to make that shift, I have to have a different, I have to have a different interview.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Now you've had two already.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Now you've had two already.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

When's the next one? I don't know when the next WEF conference is. You guys know when that is? Probably April, May. Okay. Yeah.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

When's the next one? I don't know when the next WEF conference is. You guys know when that is? Probably April, May. Okay. Yeah.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah. Yeah. And what I do is I bring people in to talk about like I was just a canter Fitzgerald. That's Howard Lutkins. That's the commerce secretary now. His company, they've done, I don't know, hundreds of billions of dollars in real estate transactions. So I'll start bringing those guys in from Wall Street and big banks to talk about hacks.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah. Yeah. And what I do is I bring people in to talk about like I was just a canter Fitzgerald. That's Howard Lutkins. That's the commerce secretary now. His company, they've done, I don't know, hundreds of billions of dollars in real estate transactions. So I'll start bringing those guys in from Wall Street and big banks to talk about hacks.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

and little fissures and opportunities in the marketplace. Like most of the, all these conferences, basically I get people, I interview people that I'm interested in.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

and little fissures and opportunities in the marketplace. Like most of the, all these conferences, basically I get people, I interview people that I'm interested in.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

June 1st is the next one. June 1st? Can't believe it. Okay.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

June 1st is the next one. June 1st? Can't believe it. Okay.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Like I've interviewed people that I interviewed people that managed the 2008 global crisis. Like, you know, like how do you do that? How do you go through a five or six or $700 billion, almost a trillion dollars of money was transferred. And how do you manage that activity when you're interviewing that person? Me sitting down having coffee with that guy is one thing.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Like I've interviewed people that I interviewed people that managed the 2008 global crisis. Like, you know, like how do you do that? How do you go through a five or six or $700 billion, almost a trillion dollars of money was transferred. And how do you manage that activity when you're interviewing that person? Me sitting down having coffee with that guy is one thing.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Me interviewing and going behind the scenes and getting information from him, by the way, that's probably not in a book is really good for me and great for the audience.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Me interviewing and going behind the scenes and getting information from him, by the way, that's probably not in a book is really good for me and great for the audience.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Oh, dude, it's about competence. It's about critical thinking. It's about what's most important right now. Not all things are the same. How do you manage priorities? What's your priority intelligence like, not your IQ? Like Elon is a very high IQ, but he's also extremely high on priorities. It's not all problems are not equal ever.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Oh, dude, it's about competence. It's about critical thinking. It's about what's most important right now. Not all things are the same. How do you manage priorities? What's your priority intelligence like, not your IQ? Like Elon is a very high IQ, but he's also extremely high on priorities. It's not all problems are not equal ever.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

And in life, this will be a great, I bet your audience has a lot of takeaways from this, but is in life, life can sometimes appear to be just overwhelming, like overwhelming number of problems, but really there's only one or two problems. Handle those two and the rest take care of themselves.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

And in life, this will be a great, I bet your audience has a lot of takeaways from this, but is in life, life can sometimes appear to be just overwhelming, like overwhelming number of problems, but really there's only one or two problems. Handle those two and the rest take care of themselves.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

right or what are your thoughts well like like right now in my life yeah it would be a financial thing you know i got to solve this one financial thing and the rest of it starts kind of if i do it in the right priority there's always a solution to every problem there's a solution there just happens to be a better solution okay um There's always a better solution. There's always a solution.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

right or what are your thoughts well like like right now in my life yeah it would be a financial thing you know i got to solve this one financial thing and the rest of it starts kind of if i do it in the right priority there's always a solution to every problem there's a solution there just happens to be a better solution okay um There's always a better solution. There's always a solution.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

There's always a better solution. The issue is whether you're handling the right problem or not. And typically managers, mid-level managers, or even business owners simply don't handle the right first problem. How do you determine? When are you going to drop this? Sean, when are you going to drop this interview?

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

There's always a better solution. The issue is whether you're handling the right problem or not. And typically managers, mid-level managers, or even business owners simply don't handle the right first problem. How do you determine? When are you going to drop this? Sean, when are you going to drop this interview?

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Probably two Mondays from yesterday.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Probably two Mondays from yesterday.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Well, number one, I know that all problems are not equal. So that's the first thing to note. any more than all data, all data is not equal. And as much as you guys want to believe the constitution that all men were created equal, that's not true either. It's bullshit. Okay. All men were not created equal. I'm not equal to you. You're not equal to me. We weren't created equal.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Well, number one, I know that all problems are not equal. So that's the first thing to note. any more than all data, all data is not equal. And as much as you guys want to believe the constitution that all men were created equal, that's not true either. It's bullshit. Okay. All men were not created equal. I'm not equal to you. You're not equal to me. We weren't created equal.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

We were created at different times, happened at different times. You came out bigger than I did. Like whatever, bro. Like, you know, my wife, me and my wife are not equal. Me and my child are not equal. Um, And it doesn't mean I'm better than you. It might mean that I'm less than you. I don't know. It just depends. I'm not equal to Elon Musk. I'm not equal to Donald Trump.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

We were created at different times, happened at different times. You came out bigger than I did. Like whatever, bro. Like, you know, my wife, me and my wife are not equal. Me and my child are not equal. Um, And it doesn't mean I'm better than you. It might mean that I'm less than you. I don't know. It just depends. I'm not equal to Elon Musk. I'm not equal to Donald Trump.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I'm not equal to Abe Lincoln or Muhammad Ali or I'm trying to cover everybody right now. But so, number one, all problems are not created equal. So I have one problem in my life right now. You guys can guess what it is. And I need to solve that one problem. That one problem, if I solved it, would provide me with tremendous amounts of space in my creative.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I'm not equal to Abe Lincoln or Muhammad Ali or I'm trying to cover everybody right now. But so, number one, all problems are not created equal. So I have one problem in my life right now. You guys can guess what it is. And I need to solve that one problem. That one problem, if I solved it, would provide me with tremendous amounts of space in my creative.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

When people get blocked up, it's probably because they have a problem they haven't solved or addressed or observed or looked at or confronted. And when I was 25, it was a drug problem. I had a drug problem at 20. Well, from 15 to 25, I had a drug problem. And so no matter what problem I handled, I wrecked the car. I lost my job. I lost a girl. Those are all problems, too.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

When people get blocked up, it's probably because they have a problem they haven't solved or addressed or observed or looked at or confronted. And when I was 25, it was a drug problem. I had a drug problem at 20. Well, from 15 to 25, I had a drug problem. And so no matter what problem I handled, I wrecked the car. I lost my job. I lost a girl. Those are all problems, too.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

But I didn't feel good about myself. I had low self-esteem. I didn't have any money. All those are problems. But until I handled the main problem and started putting together days and not using drugs, the rest of the problems didn't matter any.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

But I didn't feel good about myself. I had low self-esteem. I didn't have any money. All those are problems. But until I handled the main problem and started putting together days and not using drugs, the rest of the problems didn't matter any.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah, I could pick up a car. I can get another girlfriend. I can get the girlfriend back, which probably is just another problem. It probably is. Yeah. So, so, you know, so number one, like I need to find out what the problem is. First in California, it's clean up, remove the debris, get it off the ground. Second thing is start rebuilding. Let people rebuild, dude.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah, I could pick up a car. I can get another girlfriend. I can get the girlfriend back, which probably is just another problem. It probably is. Yeah. So, so, you know, so number one, like I need to find out what the problem is. First in California, it's clean up, remove the debris, get it off the ground. Second thing is start rebuilding. Let people rebuild, dude.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

And then you'll start seeing stuff go up. You'd see my house being fixed right now in real time if they'd let me go over there. And that would give people hope and confidence and momentum and acceleration. Oh shit, I'm going to build too. Grant's building, I'm going to build. That's how this shit happens, man. We need encouragement from examples. I agree.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

And then you'll start seeing stuff go up. You'd see my house being fixed right now in real time if they'd let me go over there. And that would give people hope and confidence and momentum and acceleration. Oh shit, I'm going to build too. Grant's building, I'm going to build. That's how this shit happens, man. We need encouragement from examples. I agree.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

That's why your show is so important because you're offering people examples

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

That's why your show is so important because you're offering people examples

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I was on a phone call yesterday with a guy He's worth $2.5 billion. You would know his name if I told you his name. You've bought his products before, guarantee you. And he's a self-made guy, started with $25,000. And I told him, I said, you know,

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I was on a phone call yesterday with a guy He's worth $2.5 billion. You would know his name if I told you his name. You've bought his products before, guarantee you. And he's a self-made guy, started with $25,000. And I told him, I said, you know,

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I can't give you his name, but, you know, the only thing I don't like about you more than your net worth, because you're worth double what I'm worth, is that you started with six times more money than I did. He's like, Grant, I only started with $25,000. I said, I started with three, you know. He's like, well, that's almost seven times.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

I can't give you his name, but, you know, the only thing I don't like about you more than your net worth, because you're worth double what I'm worth, is that you started with six times more money than I did. He's like, Grant, I only started with $25,000. I said, I started with three, you know. He's like, well, that's almost seven times.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

But he was saying years ago, about eight years ago, he had a 200-foot fed ship. big, big, he built his own boat, his yacht. And at that time in his life, in his 40s, he was not happy. He was just indulgent. Partying, women, you know, the life. He says, Grant, I'm building another boat right now, but next time it's going to be for the new version of me.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

But he was saying years ago, about eight years ago, he had a 200-foot fed ship. big, big, he built his own boat, his yacht. And at that time in his life, in his 40s, he was not happy. He was just indulgent. Partying, women, you know, the life. He says, Grant, I'm building another boat right now, but next time it's going to be for the new version of me.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

And to your point, Sean, about like, who are you going to become next?

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

And to your point, Sean, about like, who are you going to become next?

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah, good, man. And anything I can do to help you, I look forward to you being at the 10X Growth Conference. I know you're going to enjoy it without a doubt. I look forward to getting some feedback from you about what happened to you in those first 10 minutes before it even started. Just look for when you walk in a room, what happens to you? Because my goal is to shift people.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Yeah, good, man. And anything I can do to help you, I look forward to you being at the 10X Growth Conference. I know you're going to enjoy it without a doubt. I look forward to getting some feedback from you about what happened to you in those first 10 minutes before it even started. Just look for when you walk in a room, what happens to you? Because my goal is to shift people.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Before the show starts.

The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS

Before the show starts.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I learned that your father actually passed away when you were just 10 years old and your oldest brother passed away just a few years later.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So you were raised by a single mother.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I could imagine that wasn't the easiest time.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And after doing my research, it became really clear to me that you're a self-made man.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And honestly, that made me respect you like 10X more, right?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And so I'd love to learn about that time in your life, you know, your childhood, your teenage years.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

How did you grow up and what were some of the biggest life lessons that you learned?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah, so again, thank you so much for having me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And yeah, my life, you know, people ask me, my wife asked me, why are you so hard?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I said, dude, it was hard.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I grew up in a family where there was a lot of losses over a very short period of time.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And then I started making bad decisions out of those losses as I carried them around with me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

From the age of 15 to 25, my life, I went from having a middle-class life with a lot of love and a great family.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

My parents did everything kind of by the book and they did it right.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And they didn't make any mistakes.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I did.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Started making very poor choices because I didn't have the right people in my life.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I was a bit of an outcast.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

black sheep kind of rebel, didn't fit in kind of guy, didn't like school.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I liked all the hot chicks in high school, but I wasn't on the football team.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So the football players didn't like me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So they beat me up all the time.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I was literally in a fight once or twice a week.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And that's created this kind of shell on Grant.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And then a drug dealer got a hold of me in Lake Charles, Louisiana when I was 15, introduced me to drugs.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That would take me down the rabbit hole for 10 years.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Became a habitual daily drug user.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Didn't want to be, by the way.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Nobody starts thinking, okay, I'm going to become a drug addict.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

But, you know, I made a lot of poor choices.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And then at 25, I started pulling myself out of it and turning my life around.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And the last 35 years now has been me trying to figure out how to be the best version of myself.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Most of the time, having no idea how to do that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

A lot of stumbling, the self-made thing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I mean, I'm not made by myself, but I'm certainly, I didn't have any debt, didn't have any connections.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I didn't have banks to help me is what I mean with the debt.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I didn't have credit cards.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I was in debt, failed at seven jobs.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

A lot of people, they see me today and they're like, bro, you got it made.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And I've been fortunate enough to be on stages with some of the most successful people on the planet, including presidents and super celebrities and really, really wealthy people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And all that is me kind of grinding up

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The food chain.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The one thing I think the one thing that has kind of saved me along the way is this divine discontent, never happy, never satisfied, always wanting to do better.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

This personal honesty, not cash register honesty.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm talking about this personal honesty that I have about myself and about what I'm capable of doing, not by your standards, but by what I think I'm capable of.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And so when you were growing up, like I mentioned, you had a single mother.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

What was your mindset about money?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Because now, you know, one of your life's purposes is to help other people create wealth.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And that's what you do.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You're helping millions of people do that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So curious to understand, what was your mindset in terms of money when you were growing up and how did that shift over time?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Well, look, I was brought up in the middle class, like I referenced earlier, and my mom was really proud of that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

My dad died when I was 10.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

My mom was extremely proud that they had made it into the middle class because they came from poverty.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I, on the other hand, viewed as a 10-year-old, 11-years-old, 12-years-old, 13, I'm collecting data all this time.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm collecting data about how life is.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We had a roof over our head.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We had food.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We had the things that everybody should be grateful of, that we should never take for granted.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

But also with that, my mom was scared constantly.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I watched my mother terrified every day.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And by the time I was 15, I'm like, if this is the middle class, if this is a good thing, I don't want it because it doesn't feel good to me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So I told my mom when I was 15 in a moment of rebellious outrage, like a 15 year old that's angry and doesn't have his dad or his older brother anymore.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm like, I'm going to get rich one day.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I had no clue, by the way, how I was going to do this.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm going to be rich one day.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I told my mom, I'm going to be rich one day.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And when I am, I'm going to help a lot of people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And that was really born out of this pain of this frustration of not having a dad and then hoping my uncles or somebody was going to step in and guide me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And they didn't.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You know, they had their own lives and hands full and their own families.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And be careful what you ask for.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Right.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Because I'm like, one day I'm going to help a bunch of people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And today I'm actually helping a lot of people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It is the thing that kind of drives me today, that thing that I came from and didn't have, that void, that vacancy, that emptiness is kind of my purpose today.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I love that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Super inspiring story.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So let's talk about the middle class.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You kind of brought it up.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And I heard on one of your videos that you were saying, you know, a lot of people think about being a millionaire.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The American dream is like, oh, I'm going to be a millionaire.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

But a million dollars doesn't really cut it anymore in 2023.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Can you talk to us about what kind of goals we should set out for ourselves in terms of really becoming successful and being able to live a quality life in today's age?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Well, look, if your idea is to be a millionaire, I've been through all these.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I've gone from nothing to I remember having my first million, five million, 10 million, 100 million, 400 million, 800 million, billion dollars.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I told you before this, I closed over a billion four of browsers today, deals I'm working on.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

When I was 15 and 20 years old and 25, I never dreamed it was possible.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And that is where the problem starts.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We set targets.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And I'm going to say this to everybody that's watching you right now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We set targets that are so below us, so small.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The idea to become a millionaire is an adopted concept.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It is a lazy man's or woman's dream.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm going to be a millionaire.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That's somebody else's idea.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You haven't even thought it through yet.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

A million dollars is no money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Literally, I know you'll probably get a bunch of hate on this.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I just did a video.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I don't know if you saw it about if you make 400 grand a year.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I don't know how you feel good about yourself as a husband and a father.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

What freaking Internet went crazy.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Everybody went crazy.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

What's wrong with him?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

What about the military and the policemen and the firemen and the single mom and the waiter and the waitress?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm like, what about him?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

There's no money left over.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

OK, if you do the math on money, this is why I tell people never get advice from a millionaire.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Because when you go from nothing to a million, the first thing you do is you go into conservation.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The millionaire becomes a scared person.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

If you read the book, like I did, The Millionaire Next Door, when I finished reading that book, it was a super, super successful book.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And it suggested that to become a millionaire, you need to not brew your own coffee, don't go to Starbucks, and you need to buy a used truck.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

When I got finished reading that book, I'm like, I am not going to be a millionaire.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I know this.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

When you study the most successful people on this planet, they're not talking about where they brew their coffee at home.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

They do whatever they want to do.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

They probably get coffee expressos on their plane, by the way.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And they're definitely not buying used trucks.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

They're buying whatever the hell they want because spending is not the problem.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It is for the middle class.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And the reason spending for the middle class is a problem is because they've taken their attention off of income and put it onto a budget.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And a budget is a defense, a defensory position.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It does not put points on the board.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You cannot save your way to wealth.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You cannot save your way to freedom.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You cannot save your business.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You cannot save your brand.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The only way to save anything, true prosperity and affluence come from expansion and risk-taking, not from saving.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The middle class is built on budgets.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It is built on adding and subtracting, and wealth is created with division and multiplication.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I love what you're saying.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You're basically saying like, don't worry so much about saving.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Worry about creating wealth and income generation.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Like get more income in.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Don't necessarily just penny pinch and think that's going to make you a millionaire.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Cashflow king.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I love it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So look, like,

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Most people, we go to school, which the whole college thing is just another middle class trap.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You're giving up your most valuable thing, time, and trading it for debt, another terrible thing for you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

If you just looked at it from a business, the ROI on college is awful, unless you're going to be a doctor, a lawyer.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

or a politician and become president of the United States, the return on college is pretty dismal.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We're not taught expansion, we're taught contraction.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Saving money is a contraction concept.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

No one ever went broke because they didn't save enough money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

No one ever went broke, by the way, because they spent too much.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

People go broke because their income stops.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

If you're earning more income than you're spending, then you're always gonna be fine, particularly if it's passive income.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

not earned income.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

School is teaching us how to get a job and how to get some money, but they never teach us what to do with the money and how to get money to multiply.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So the ultimate goal of wealthy people, for all your listeners, the ultimate goal of wealthy people is not to have income at all.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It is to have passive income that is not earned.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

but that comes from investments.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Cash flow, not cash, is more valuable than cash because cash goes down in value.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And as it goes to zero, and it will, you want to replace that with assets that go up in value and that spit off little bits of cash so that you live off the cash flow and never touch the capital or the asset.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So while we're talking on this topic, I'm just going to ask you a couple of questions about saving.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Something that I learned that was really interesting is that you call saving storing money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And I thought that was a really interesting way of phrasing it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Can you explain why?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So my mom saved money her whole life until she passed.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

She was still saving money the day she died.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And money is useless until it is used.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

A billionaire taught me this.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

He's like, Grant, your money's worth nothing until it is put to use.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And the people that create tremendous wealth are taking pieces of paper, garbage pieces of fiat paper that only have as much value as the people have confidence in.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And they're basically taking that paper and converting it to something else that is more valuable than the paper.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So I was 31 years old.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I had been storing money, not saving it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I was storing it so that one day I could make an investment in something where it would multiply itself, where it would have babies.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I wanted my Ben Franklin to have little Benjamins.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I kept storing money until I was certain about an investment.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And I made my first investment.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

My first real investment was $350,000.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I bought a $2 million piece of real estate with it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That piece of real estate earned me $5 million of profit in three years.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That was more money than I had made in the previous 20 years.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

In any business, any earned income, any job that I've ever worked at, one investment is

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

paid me more money in a shorter period of time than I had earned in 20 previous years of earned income.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And it was a non-taxable event, by the way.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It made me a multimillionaire, but it came with no tax consequence, which was like I just stumbled across this concept.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I didn't know that was going to happen, but it was because of the class of investments I was in.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So basically what I was doing was trading time for money at my two jobs.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I had two jobs at the time.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm 28, 29, 30 years old.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

storing all this money up like a squirrel, like going out and getting nuts for the wintertime, knowing that one day I'm going to use these nuts for something else.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And I was studying real estate on the weekends.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And that was kind of a side hustle for me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

There's this thing I do where I never trade paper for paper.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I never trade paper for another piece of paper, stock certificate, a bond.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I never trade for anything.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I trade paper for something more valuable than the paper.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And for me, that could be me investing in myself.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm always more valuable than the thousand bucks.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Anything I spend on myself is more valuable.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Number two, I could be the business that I'm working in to make my business better.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Or number three, once my business is going well and I'm doing well, then I want to I want to store money to put it in something that converts paper to an asset that produces cash flow.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah, I think that's really good advice.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And it's funny because today you're flying around in a private jet grant.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Everybody knows that like you have a lot of money and you're like a little bit flashy, right?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

But to my surprise-

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

you were really frugal.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And that's sort of how you got your first million.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You know, you had a million in the bank, but you know, you were not rocking really fancy clothes or fancy car for a while.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So talk to us about how you got to your first million.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And today, like, even though you seem flashy, after researching you and listening to more videos and really getting to know you, you're actually like naturally pretty frugal.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So I'd love for you to talk about that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yes.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So too frugal, by the way, I was too frugal, but it did put me in a position to learn discipline.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So when my friends were all buying a Rolex or a BMW or going on vacation, I wasn't like nobody knew I was rich until I was about 45 years old.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

People like, hey, what are you doing?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I never, ever rented a private plane.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I've never been on a private plane until I bought my own plane.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

But this is years, 25 years of me making investments.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I wasn't saving money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I mean, I was being frugal to some degree, just because I personally would never spend earned income.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

This is something that will, if you use this one principle, you are guaranteed to be rich.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Beyond anything you've ever imagined.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I've never spent earned income to improve my standard of living.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So earned income, if I make $100,000 and I have $40,000 left over, the whole $40,000 gets stored.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Anything extra, I store that to invest.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I can only buy a Rolex when I have passive income.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I can only buy a BMW when I have passive income.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So I have these little rules that I put in on myself that I believed if I would use these rules, they would make me wealthy one day.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I just didn't know how wealthy.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I had no idea, to be honest with you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

But I was so disciplined.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I have great work ethic.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That's one thing I have that nobody can take away from me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I work every day, long hours.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

long beyond the point where I need to.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And then when I work, I should get rewarded.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

When I get rewarded, I took that money, stored it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So everybody just thought I was just a hard worker.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The way I lived didn't change.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The car I drove didn't change.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The suits I wore didn't change.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I didn't wear Rolexes.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I didn't do any of that stuff.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

When my life changed, I think I had

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I was married.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We had just sold a home to get equity out of.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It was 2008.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We pulled the equity out of the house.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It was the first real house I'd had, but it was really an investment.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And I pushed all that money into a real estate transaction.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And my wife and I rented.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We had a baby on the way.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It was 2010.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The world had come to an end.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm like, this is never going to happen to me again.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And so we really 10X, if you will, these concepts I had been kind of working with for 20 years.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And so we were very frugal.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

My wife wasn't buying Chanel.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

She wasn't buying any of that stuff until passive income came in that was dependable and indestructible.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That's money that I'm not earning because it's money that's coming in because I made a decision.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I signed a document and said, OK, I'll buy this asset.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And that asset then starts producing passive income over long periods of time upon which then I can use money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

whatever it is, 600 bucks a month of passive income, I can use that to go or 6,000 or 60,000 or 600,000 a month.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Then I can start doing dumb stuff.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

How much dumb stuff can you do?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You can do as much dumb stuff as your passive income.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I love it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I feel like that's such great advice.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Don't spend your earned income.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Only spend your passive income.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I mean, super brilliant advice.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So you mentioned the recession.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And maybe this is a good time to kind of pivot into that in the conversation.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You and Elena.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Elena actually came on my show pretty recently.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And I learned that you guys...

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

really pivoted your life at the point of the 2008 recession.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You guys sort of dominated when everybody else was dying, right?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And so I'd love to understand how you approached the recession differently.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And then we can talk about the 2023 recession and what we can do.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah, we're definitely going into a big one.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And this could be bigger than 08.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

But the problem with recessions is people deny them for so long.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We're in one right now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We've been planning for this since February of last year.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So I'm already so far ahead of most people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

What happens with a contraction?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

A recession is basically a contraction.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It's the same amount of money exists in the environment.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It's just everybody got lost confidence.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And so money doesn't move.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Money needs to move.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

For an economy to be good, money has to circulate.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And the faster it circulates, the more confidence it gives people, right?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Well, in a contraction, everything gets stodgy and slows down.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

People quit spending.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

People quit spending money on advertising, marketing, branding, expansion, locations, employees, everything.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

They just stop.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So what happens is if you have the courage, by the way, courage is the greatest currency on planet Earth.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It is the greatest asset of all assets.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

particularly if you could combine it with some vitamin C with some vitamin D, some discipline.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So if you can take courage and discipline, you become a threat during a contraction because people have lost their courage.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And because they've lost their courage, they lose their work ethic.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

They believe there's no reason to go to work except to work, to keep their head above water, if you will, survival.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And so during contractions, like you wouldn't even know me if it was not for the 2008, 9 and 10 contractions.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

My whole life was built over the last 10 years because of a contraction and because I used courage when everybody else went to recess, if you will.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Everybody tapped out.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I know some people that said, I'm just going to go to the sidelines for the next year or two until this passes.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That's when we doubled down.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We actually 10X'd everything.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I told my wife in 2010, do not spend any money on anything, nothing, zero.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I had some college debt, I quit paying it down.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Everything stopped.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Everything stopped so we could basically put all our assets together and use them for something else.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We stopped everything over here so that we could make big bets

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

on expansion.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm doing the same thing right now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm preparing to make the biggest expansion I've ever had.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I believe 2023 and 2024 will be the greatest wealth redistribution on planet Earth.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And this time, unlike 2008, 9 and 10, this time, the little guy, the everyday guy could actually benefit.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The people that are in most of the trouble, if you take the 2008 debacle, that was basically

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Everyday people, pizza delivery guys buying houses and strippers and everybody was buying single family homes, five and six of them.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And they couldn't.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

They got stuck.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

This cycle is not that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

This cycle is that times a thousand X, because these were big, giant companies buying lots of apartment buildings or developing apartment buildings that have gotten cracked.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

This is not in the news yet.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Nobody knows this is happening.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I happen to know it because that's the space I play in.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

This is going to be historic orders of magnitude of a problem.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

If your audience is paying attention, they could create more wealth in the next two to five years than you would in five lifetimes.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah, it's scary, honestly, but at least you're putting out this challenge.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Like I mentioned, guys, it's on January 24th, and you can go to unbreakable2023.com to learn more.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Grant, let's talk about...

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

the rules of business and how it actually changes during a recession.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I think this is really interesting and I'd love to understand maybe what you predict in 2023 in terms of how we can pivot and kind of dominate instead of, like you said, just kind of pulling back.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

How do we lean in?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So I just tell you what we do, right?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

What I do over my place, I have these little, these little things.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm like, like making cookies.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm like, okay, this is what we're going to do.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

First thing is you assess your liabilities and your assets.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Everybody has them.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Everybody's got liabilities.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Everybody's got assets.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Even a broke person has liabilities and assets, okay?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The people in your life, the things that you own, the decisions that you've made, those are liabilities and assets.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Motivation will not get you through this cycle.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You cannot stay so excited.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

above the amount of negative news you're about to hear.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The amount of negative news you're going to hear in this cycle, data, facts, companies failing, people being laid off, banks failing, maybe some of the biggest names in the world.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Imagine some of those names failing again.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That's going to happen in this cycle.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And when that happens, it is impossible to be like, I'm going to be positive and I'm going to get through it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Okay, maybe for a second.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That's going to wear off like you're going to do this.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And the next thing you got to do is like, I need some money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I need a customer.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Nobody's buying.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Nothing's happening.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And you're going to hit reality.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You need a strategy now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So the first thing I do is accept acceptance.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Like you want to just accept where we're at.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We're already in a recession.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

There's a reason the government isn't telling anyone they're going to delay this message.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

But the big guys are already making their moves right now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

They have been since February.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

They want the average everyday person to be asleep.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

They benefit by you being on your sofa, just being entertained and not taking it seriously.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

They're threatened by 300 million people rising up, being pissed off about this redistribution happening.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And being angry is not going to help either.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Protest does not make money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It makes TV money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So first thing I do is I assess what are my assets and what are my liabilities?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

What does that mean?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It means I look at everything that every decision I have made in my life, including people, draw a line down a piece of paper, assets, liabilities, and start looking at what was an asset that is now a liability.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Is there any of these liabilities that could be assets?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Is there something I bought that I need to get rid of?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And I assess these from one to five.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Five is you get rid of it for sure.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Three is probably get rid of it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Four is yes, you should, but you're attached to it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Ones and twos you keep.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So I just go through, write all this down, including people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And I start moving things from liabilities, I get rid of them and get down to my assets.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Now I'm gonna focus only on my assets.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And now I'm gonna look at, okay, what am I gonna do in 2023 to get rid of this garbage and then to double down or even 10X my assets?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

This is a very difficult thing for people to confront.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It's more than just a kind of a mindset.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

This is a mindset with books.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Got it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Now, I've done that already.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I did this back in March of last year.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So I'm already starting to accumulate assets in order to go acquire more assets.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Now I need a plan.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

How do I market my plan to my target?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I have a target audience.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You're part of my target audience.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Okay.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I accomplished this today with you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

This is collaboration marketing because I'm collaborating with you to get a message out.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Anybody can do what I'm doing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

This is not very complicated.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You definitely don't need to go to college for it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

In five days, you could be an expert.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So five things I'm going to do.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

First, I'm going to fix my where am I going?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

What am I doing in 2023?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Assessing my liabilities and assets.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Two, I'm going to market this idea to the public.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm going to work out my branding and my marketing idea.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We spend a whole day on doing this.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Third thing is, how do I start monetizing this immediately?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Not three months from now, not next weekend.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm talking about monetize ideas today.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

No product creation.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I don't need to finish a book to actually get money for a book.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I don't actually have to have a product to actually get money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We'll show you exactly how to monetize.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I monetize faster than any human being on planet Earth today, except maybe for Elon.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

A lot of what I do, by the way, I've learned watching Elon Musk.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And the fourth thing I'll do is how do I scale that?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

How do I scale that message out so that it starts becoming something automatic and organized?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Well, Grant, you are like one of the biggest marketing gurus, business influencers out right now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And since you touched on it just a little bit ago, I'd love to kind of understand your strategy for social.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I had Alex Hermosian and he mentioned that he actually did some private calls with you before he blew up.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And he said that you taught him basically how to dominate on social media.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And so I'd love to kind of learn maybe some of the things that you shared with Alex on that call in terms of how you were able to kind of just take over.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I mean, you're everywhere.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Well, the first thing is to be everywhere.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It's not about six pieces of content every day.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It's about make sure you are on multiple platforms every day.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

There's a word in the dictionary called omnipresence.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Omnipresent means to be everywhere all at the same time.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Anything that can accomplish everywhere all at the same time will be assigned the designation of powerful.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Male, female, young, all, it doesn't matter.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Anything that can be, can accomplish the concept of being everywhere all at one same time will be assigned altitude or power.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Being in one place at one time, okay, yeah, so you're in one place, but the problem is you're in one place, okay?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And the audience is kind of limited.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So today with technology, this is so much easier than it was when I was growing up because it was almost impossible to be everywhere.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Look, I could be on YouTube right now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm on YouTube right this second, dropping a live video.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I got Sharts going, Long's going, Instagram, we just posted on.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We can do stories there as well.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I can do a story with you right now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'll be on Twitter.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'll be on Twitter spaces at least twice today.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We'll be on TikTok, Snapchat.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'll be on TikTok until the government kills it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And then I'm also going to do billboards, speaking gigs.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm having a personal one-on-one meeting today with a group.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'll have a phone call.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'll go back to old school stuff and do phone calls today.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And somebody's going to say, man, I saw you do this interview with so-and-so last week.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

They talked about you, me doing that thing with Alex.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You're talking about it today.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

This is the concept of how many different tentacles can I put into society?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So wherever you go, you see me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Do I need to buy an ad or could it just be organic?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm willing to do both of those.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So networking through marketing is a very easy concept once people have the proper size target.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Like if your target is just to keep doing what you've been doing, you will not do anything that I'm talking about right now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

If you believe the middle class is the ultimate end goal, the holy grail of life to save a little money, have a retirement account, pay your house off and put your kids through college, you're not going to do anything that I'm talking about.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

But if you wanted to create massive amounts of wealth in a lifetime, which I'm interested in, by the way, we have 16 companies today worth about $3 billion, $4 billion worth of real estate.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I've raised $1 billion in cash over the internet and sold a billion dollars worth of products and services, and nobody even knows me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So Andrew Tate, he's known by more people than I am, and he's in jail today.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So I don't want to go to jail to get known.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I need to figure out how to do something that I'm proud of for my daughters and my wife and myself and still get known.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And I'll just tell everybody, you won't do it if you have small goals.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You will not do what Gary Vaynerchuk suggests if you have tiny goals, because there's no reason.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You don't need to do this if you just want to get by or you just want a million dollars.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That's why millionaires will never give you this advice.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Elon's on every day.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Elon's on.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Warren in his prime was doing TV every single day.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That was the social media of the day.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Bill Gates, if people actually liked him, he would be extremely more powerful than he is, which is terrifying.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

But he can't hold an audience long enough.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Wealthy people have known this for years.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Networking, okay?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

They all hang with one another.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

They hang with people that can lift them because of their finances and their assets and their connections.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I think a lot of people are scared about investing in social media, whether that's money or their time.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

What are your thoughts on that in terms of investing in yourself to grow your brand?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah, I think people are more scared than the money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Again, if you thought you were going to become a billionaire because of it, you'd probably do it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

There's some number at which a person would walk on glass.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Now, I know there's people out there say, oh, money doesn't motivate me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Trust me, there's some number.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

There's some number at which if you thought you could get it,

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You'd stop everything you're doing right now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And even if you didn't want the money, you want it for someone.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

There's someone in your life that you love.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I mean, if none of this gets your attention, I can't imagine why they would even follow Young and Profiting.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Well, I follow here.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Anybody, your audience is going to be like, okay, there is a number.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Now, my audience likes money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

There's a number at which you would walk on glass if you knew you were going to get it, if you were guaranteed.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That's why I think people don't market, because they're not sure they're going to get it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

They're quitting before they start.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You're actually telling the universe of attraction, if that exists.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You're telling it, yeah, I want it, but I'm not really willing to do whatever it takes.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And so the universe is not going to accommodate.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The universe knows I'm serious.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Dude, my enemies, people that don't like me,

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

They even say privately, I don't like him.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I don't like his style.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I don't like the way he talks.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I don't like the way he's raw.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Bro, that guy will not stop until he gets what he wants.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So, and most importantly, I know that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Okay, it's not that other people need to know that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I need to know that so that when I go into an adventure, I'm not gonna stop till I get through the woods.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So the other thing I'll say is this, like people should take a little test.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Would you rather a million dollars, you're broke, you have nothing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Would you rather a million dollars or a million friends?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And when I say a million friends, I'm talking about friends that will help you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

What would you rather have, a million dollars in cash right now or one million friends?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Hands down, want a million friends.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Dude, you want a million friends, right?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Because even if you can only, they just hadn't done the math.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

76% of the people will say they want the million dollars right now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I've done this poll to 35,000 people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

76% of the people, almost every time I do it, 74, 75, 76 will say, I want that million dollars and I want it right now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The reason why most people want the million is they don't know how to convert 5% of the audience.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

5% of a million people is $50,000.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

If they give me $100, that's $5 million.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I 5X the million.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

If I can get them to do that every month, it's $60 million.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So if you answer the question, I want my million dollars, it just costs you $59 million to take that money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah, people don't realize how lucrative being a social media influencer can be because I'm one of the biggest influencers on LinkedIn.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That's where I grew my brand and that's where everything spawned for me, like my podcast, my business, my clients.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Now, no matter what happens,

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I call it my insurance policy.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

No matter what happens, I can get a job, get a client, make money so much more easily than if I wasn't an influencer.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So I totally agree with you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah, it's amazing you've done that with LinkedIn.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That's the one I didn't even mention earlier, probably why I haven't done so well with it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

But

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It's the one that we have not been the most successful with.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Or Twitter, by the way.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I was being shadow banned on Twitter for the last five years.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So I could never grow it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I didn't know I was being shadow banned until Elon took it over.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And I don't think people at LinkedIn like me either.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I can probably help you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm running almost all the influencer channels on LinkedIn.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So I have a, I have a social media agency and I know all the hacks.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So it's just any, like any social platform.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

They wouldn't make me an influencer and it hurt my feelings.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm like, how am I not an influencer?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I mean, you don't need to be in the program to go viral.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It's like any other social media platform.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

There's an algorithm that you just need to know how it works and you need to know how, you know, I need to hire you to help me with that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

All right.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

We'll figure it out.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Perfect.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Okay.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So we're running out of time here because I promised I would get you out five minutes before you had to leave.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Let's talk about one of your key mottos before we close.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And I want to talk about your morning routine as well.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Let's start with your morning routine.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You were talking about goals before.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So let's, I guess, stay in the flow of goals.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I learned that you write your goals down every single morning.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And I was really inspired by that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I want to do the same thing moving forward.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So I'd love for you to talk about your morning routine because you've obviously figured something special out there.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So look, on a perfect day, I'm not the 4.30 in the morning guy, but I do like to beat the sun up.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And I do like to get sleep too.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Sleep is very valuable to me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Eight or nine hours is like, I'm not the guys, I did four hours, was not good for me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I create a lot better results.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

for myself and for my customers in my expansion when I have sleep.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

But I'd like to beat the sun up.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

There's something about that morning, the sun breaking in the morning.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

There's no science behind this, but it just makes me feel like, shit, I got a little head start.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I got to beat big boy coming up.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

There's some optimism that comes with me beating the sun up.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And then the second thing I do is I keep a legal pad with me all the time.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'll have one of these old-fashioned legal pads.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Like I go through hundreds of them in a year and I just write my goals down.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It takes me, I can literally do it right now in 45 seconds.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

These are short, abbreviated, 50 billion in real estate.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Happy wife and kids.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Like it could be just HW plus Ks.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

$150 million in donations, like whatever, 150M donations.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Like I'm just doing it extremely fast and there's no mechanics ever.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I do that in the morning and I do that again before I go to sleep at night.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And there's one other time I do it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

This is magic.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It's been magic for me for 30 years.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

No clue how I'm going to accomplish it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Don't know the right people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I don't have the engineering.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I don't have the money, nothing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And I just write it down like I'm going to do it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The third time I do it each day is when I have a failure or loss or a disappointment.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So probably two times or three times a week when I'm disappointed, I'm disappointed at least 150 times a year, by the way.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Every year still today, like, oh, God dang, I didn't get what I wanted.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You know, then I'm going to go back and write down where I'm going because the disappointment is not the target.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Your audience is going to find that you could spend two and three and four days in a disappointment only to find out that's not where I'm going.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That was not the goal.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The goal was not to be disappointed.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The goal was to move through disappointment until you could get whatever your thing is or things.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Then I'm going to go to the office and the office is going to tell me what to do every day.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You guys that are CEOs and bosses, yeah, good try.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Ain't no such thing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You're always working for somebody else.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You can get your little T-shirt, you get your little shirt, boss girl or whatever you want to give.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

But there's no such thing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You don't want to be a boss.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You want to be an investor.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I don't want to be the CEO.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I want to be the investor.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I want to invest in things.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I want to invest time in people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I want to invest in projects and I want to return.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I don't want to be the boss.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I don't care who the boss is.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So I'd rather somebody else be the boss and I'm the investor.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Let them be the boss.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

One example real quick.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The guy that runs Coca-Cola last year made $52 million.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Warren Buffett, the investor, made $508 million.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Wow.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Be an investor, not a boss.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I eat three or four times a day.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You know, I get a workout in every day.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Every day I try to get a workout in.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'll do that 320 days this year.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'll miss 30 days maybe and don't like to miss those.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And the rest of the time I do what's called 365 GC.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

What's that?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That's I get to be me 365 days of the year.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You're the best, Grant.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I love your energy.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I swear.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I feel like a lot of people like you mentioned before, like there's a lot of like you're so loved by so many people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

But I feel like you get so much like unnecessary hate and like you're just such a good person who's putting out such good work in the world.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And I just want to thank you for that and just let you know that like the more that I learn about you, the more that I'm like, why do people even like I don't see how anybody could find anything negative about you, to be honest.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Well, thank you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I mean, I can see why people find many, many things negative because the funny thing about the haters is by the time they said it, like I knew it was wrong two weeks ago when I did it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I've had to apologize to people so many times in my life.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I just got a shirt that said I apologize in advance.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The truth is, I always say it the wrong way.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I don't sugarcoat it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I destroyed the English language.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I've had my first book, Seller Be Sold, was a best-selling book.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Sold hundreds of thousands of copies with probably 300 grammar errors.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Like, I can't even say grammar right.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I don't say roof right, I don't say...

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Sunday, right?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I don't like, but so what?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Like, I know I've never tried to be perfect.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I've never, ever presented to anyone.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'm anything other than just me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And when you get loud, people are going to be like, that's too much, including family members.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

But I would rather the hate than no attention at all.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

When people ignore you, let's say there's somebody needs help in your life and they're ignoring the help you offer.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That is

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'd rather be, leave me alone.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Leave me alone.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I don't need to fix this.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I'd rather my family member do that because I'm insisting on helping them than them ignoring that I'm helping them.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Yeah, I love that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Well, I think you're doing amazing work in the world.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So to close out this interview, Grant, can you tell us one actionable thing our young and profiters can do to become more profiting tomorrow?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Tomorrow?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

What you need to do is you need to write down your goals for 2023, whatever they are.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And then when you're done, go back and multiply them all by 10, the number 10.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And what is your secret to profiting in life?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That's the last question we ask all of our guests.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Look, understand that everything's an investment.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Everything you do is an investment.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Everywhere I go, everything I do, I'm trying to create some effect, some positive effect in the world.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Even when I trash on people, the Andrew Tate thing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

I mean, the whole world is supporting this guy right now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Oh, he's the best.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

He's the best.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Good.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Would you want your daughters hanging out with him?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Let's do that poll.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

The same people that said he deserves to be let out and he's doing good things.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Good.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You want your daughters hanging out with him?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

How about your sons?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You know, if I had a son, I don't know if he's going to be alpha boy.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Not everybody's alpha.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Not everybody's meant to be driving, you know, beast force.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

That's not the only way people can be successful on this planet.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

So, look, I'm always trying to create an effect, man.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Create effects.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Everything you do is an effect.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You could create a lazy effect.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You could create a freaking dynamic effect.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

You could make a difference for the good or you could make a difference for the bad.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

But I would just encourage everybody to go make a difference.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

And if you screw it up and you make a difference for the negative, then go clean that up and make a difference for the good.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Gold right there.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Grant, thank you so much for your time today.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

It was such a pleasure.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Recession-Proof Wealth Strategies to Dominate Any Economy | Finance | YAPClassic

Really, really enjoyed this conversation.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I've never actually accomplished any target that I ever had.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

In fact, I've said many, many times, I have never 10x any of my goals.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You have to learn how to do stuff you don't like.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Whatever it is you don't want to do, do it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And do it as fast as you possibly can and get it over with, and you're going to build confidence.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I would've hung around different people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I would've lived in a different place.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I would've moved to New York City.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It would be so different.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

My whole world would be different.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I've achieved everything I wrote in that book, The 10X Rule, but before I achieved it, I had already moved the bar again.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

There's only one way and no shortcuts.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It is through me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm always ready.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I stay ready.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Yeah, well, that's a great question.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Nobody's ever asked me that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But 10X is basically an arbitrary concept based on where to set a target or a goal.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And the premise is that people underestimate what they can do.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I think most people agree that they underestimate.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I've been with some extremely successful people many, many times, hundreds of times more,

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

financially successful, at least with their company and the size of their companies than I am.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I always ask them that question, did you underestimate where you could go?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

They're like, oh yeah, 100%.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I said, if you were starting over again, would the goals be bigger?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And they're like, yeah, 10X bigger.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I hear that literally.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And they're like, oh, I just said 10X.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But some of them are like 100X, 1,000X.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So the premise was,

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

When you're setting targets, typically somebody's setting goals or targets when they're not satisfied in life.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Why else would you set a target?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And so you're like, okay, where do I want to go?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You're not satisfied with where you are.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And then you're going to base your destination, that target on how much weight you can lift now or how well you can ride now or whatever your existing skillset is, you're going to base where you can go based on what you have available to you

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

to imagine with.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

That's your assets, your deficits, the money you have, the friends, the connections, et cetera.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So you're probably going to limit how far you could go.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So the 10X concept is you basically take whatever your target is and just simply multiply it times 10.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's a ridiculous thing, right?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Like, oh, I want $10 billion.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Okay, well, if you want 10, which is probably ridiculous, why don't you just multiply it times 10, make it 100, and then create your plan.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Now, where people get it really wrong is where they're like, oh, 10X isn't real.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And how can you 10X?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Well, you can't.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I never said you could.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

In fact, I've said many, many times in many interviews, I have never 10X any of my goals.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I've never actually accomplished any target that I ever had.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Because by the time I moved from 1X to 2X to 4X to 6X, somewhere along there,

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm going to move the goal again anyway.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So I never actually get to 10X.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I've achieved everything I wrote in that book, the 10X rule.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But before I achieved it, I had already moved the bar again.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Yeah, because I agree with that about the gap.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But the gap is where it's the struggle.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's the hustle.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's the achievement.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's the discovery.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's the curiosity about what lies at the next place, as opposed to I'm satisfied with where I'm at.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I know this guy that was with a Fortune 100 company, very successful.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

He ran T-Mobile, actually.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And me and John used to have these just crazy arguments.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

He had retired.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I said, John, you need to go back and get a job.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You're in the gap, but with no place to go.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You're in the middle valley and you're trying to make sense of the valley and you're trying to somehow relive what you did and nobody can.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

The past is the past.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And no matter how good the past is or how bad it is, it's the past.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And it's never going to make you feel better.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You could have had a yacht and had a plane and had a marriage and had the kids, but the discovery and the curiosity and the real happiness is in the next thing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's not in the thing you've accomplished.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

How do you become happy and not always reaching for more, you know?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I don't know.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I don't have the answer to that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Happy is not a thing I'm looking for, though.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm looking for the potential, the seeking, the searching.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

That's what I'm interested in.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So I'm not interested in the lazy boy or the hammock and talk about what I did and how great I was.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But I am interested in discovering how great I can be, if I can be.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Well, the beast is not always a good thing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Whatever you guys think the beast is, typically the beast is a dark character.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I think it would probably be more male than female.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It had the potential to be angry, to destroy things, to conquer, to be nasty, to be filthy, to be dirty.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Everybody wants this success thing without all the sweat and the blood and the tears.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And it's not coming.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

At least it didn't come to me like that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's very difficult.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

My life has been extremely difficult.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Even today, regardless of what plane I'm flying on, bro, it's like you got to unleash the beast.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I was telling my daughter yesterday, I said, look, I need you on the phone.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And she's 16.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And she's like, that's the part of the job I hate.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

She wants to work with me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

She's like, I don't like that part.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I said, hey, bro, you have to learn how to do stuff you don't like.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And when you're in a fight or an argument, you know, the guy brought up just a few minutes ago, we ended up in this nasty battle.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And rather than resisting it, I leaned into it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I said, embrace the beast, embrace the problem.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You have to lean into the situation and see if people could just learn how to enjoy the taste of struggle.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And then you'll end up equipping yourself with a superpower that

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

that most people, they'll never ever even consider trying to learn about.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And the only way to learn this, you can't read about it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You can't download it from ChatGPT.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

The only way to learn that part of yourself is to really become aware of yourself and spend time with it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's not all looking good in hair and makeup.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I made so many mistakes in my 30s.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I was chasing women around all over the country.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

That was a mistake.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I had nothing to offer them.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I really thought another person was going to somehow fill me up and make me satisfied.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
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And number two, I was thinking so small the whole time.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You know, if you could take me today and reverse me 37 years, I mean, it would be so different.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

My whole world would be different.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I bought a house when I was 28.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I wouldn't have done that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

My whole life would be different if I had a different mindset.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I would have hung around different people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I would have lived in a different place.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I would have moved to New York City.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I would have got around big flows of money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I would not have done what I was doing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I would not have done what I was good at.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I would have done what had the biggest, most giant payoff.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

That's if I was 30.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

If I was 20, I wouldn't have gone to college and I wouldn't have used any drugs.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I have many, many regrets.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Frank Sinatra said he only had a few.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I have many, many regrets.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You cut me by a third, by the way.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Oh, really?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Oh, yeah.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

More than that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

The internet never keeps up with it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I know.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But anyway, nobody can actually know what somebody's net worth is without knowing what their assets are.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So I'd be worth $18 billion today.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'd be worth 10 times what I'm worth today.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'd be working at least 18, maybe 50 billion because I would have done so many things different.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You know, in my 30s, all I was doing was working for income.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I was working for money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I was trying to get a paycheck.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I was in the wrong job.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I owned my own business.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It was the wrong business.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It was making money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It was making a couple million bucks a year, but it was the wrong business.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It was not an accessible business.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It was not scalable, but I was making $2 million a year.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm like, oh my God, I didn't know anybody that made that much money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But it was the wrong business.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I should have been in New York trading stocks.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'd probably run JP Morgan right now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Bullshit.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's a bullshit story.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I was a drug addict for 10 years and everybody's like, oh yeah, that made you who you are.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

No, it didn't.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

That was a departed from the path of who I was, okay?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

These mistakes that people make does not make you who you are.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You were a person before you made the mistakes and it basically was an exit off of who I am and it derailed me and you shouldn't make sense of

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

nonsense because that was nonsense.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And the bad choices I made when I was a kid, those were poor choices when I was 30 and I chose to live in Houston, Texas because I was comfortable.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I should not have lived there.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I should have moved to places where there was opportunity.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I just didn't know.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I mean, I'm not blaming it all on me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I just didn't have access to like

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I mean, I can't even say that, though, because I could read the Wall Street Journal.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Nobody from Lake Charles, Louisiana was in the Wall Street Journal.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I could have been studying those people then.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

What did they do?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Where did they live?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Where did they go?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

What are their jobs?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But I wasn't studying that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Fortunately, today with social media and guys like you doing what you do, if you want to make a big score, study other people that have made a big score.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Go do what they do.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Go where they are.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Go get as close as you can to that action.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Those are things I would do different today.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Brandon's a very smart guy.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

He's much smarter than I am.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I always tell him that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I say, Brandon, you're much smarter than I am, but don't confuse intelligence with the outcome.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You know, I do things that I'm scared of and that's how you build confidence.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You can't become confident reading or listening to an audio book or going to a workshop.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

There is only one way.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You gotta meet the devil,

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You got to fight it out and you got to realize that you won the fight or that you lost the fight.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It doesn't really matter whether you win or lose.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I mean, it does, but it's better to win.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But if you get in a fight, I remember I was a kid and I was being intimidated by these kids at school.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I was probably 14, 15 years old.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I kept trying to dodge it, man.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I kept trying to get away from it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I just kept defeating any confidence I had.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And one day I was going to school.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I said, I'm going to get in a fight again today.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I was going to get beat up, basically.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I changed my shirt because I didn't want to mess up my new shirt.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

We got one new shirt, school season, and I didn't want to mess it up.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Changed it, went there, and I fought for my life that day.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I got my ass whooped.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But my confidence built because I walked away from that fight saying, okay, he didn't kill me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And he's not going to F with me anymore.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And nobody did, by the way, because I was going to fight till the end.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And so that's what I would tell people, man, whatever it is you don't want to do, do it and do it as fast as you possibly can and get it over with.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And you're going to live through it and you're going to build confidence.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Then if you can do it a second time and a third time, you're going to get better at it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And if you don't quit, you're going to start winning.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

At the end of the day, winning is the confidence.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's not just the doing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You have to do and win.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So otherwise you're stupid.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Like, why are you going to keep getting invites and you can't win?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You got to find something you can win at.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And even if they're little tiny wins, get a tiny win and then a bigger one and then a bigger one until you can 10X your wins.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Yeah, right here.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Got it right next to me right now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Yeah, I think that is too, by the way, how somebody looks and how they feel is very, very important to the confidence that you have.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And if your body's hurting, you're gonna have a tension on your body and that you're breaking down.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I mean, you're being reminded whether it's a headache you have or knees that hurt or back or whatever the problem is.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

By the way, I had more pain problems in my 20s and 30s than I do today at 67.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You don't have to age and hurt and you don't have to age and look old.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You're gonna look older.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But 10X Health is the company, we bought this company about five years ago.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It was actually just out of COVID.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I think COVID woke up the whole world that the medical community maybe doesn't want us to know everything there is to know about what we can do to take care of ourselves.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I've never trusted these people with medicines.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm on none.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I have zero medicines that I'm on today.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Our kids have not been vaccinated.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I guess I had some kind of vaccine when I was a kid.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I wouldn't do that again.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But I think that whole COVID thing and the mandating of the vaccines really woke people up.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And then we bought a company called Streamline, I think was the name of it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It had about 60 customers.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And we got into the business of providing people with alternative solutions, red light therapy beds, electronic mats, hydro waters.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

We have partnerships in 38 countries now with 10X Health System.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

About 260,000 customers on our genetic tests and supplements.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I don't sell these products.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I use these products.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So it's exactly what I use to take care of myself, get my blood checked four times a year.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I do whatever I can to make sure that I have the energy and the focus and as pain-free possible as I can be so I can create and contribute to both my life, my kids, my wife, and we can have a great life together.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I can also give to my customers.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I mean, I don't know what's going to happen.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You need bones and you need muscle.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You have to have them.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

If you don't take care of your bones and your muscles, you're going to have problems.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Then you got to take care of your diet.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Everybody knows that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Our food system's completely contaminated.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You can go to France and watch people smoking cigarettes and drinking all day, and they still look better than we do.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And they're outliving us, by the way.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So it's not the cigarettes and it's not the alcohol.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's the food.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I mean, I don't know what changes.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I know that I'm going to probably be working until I can't work.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And when I can't work, I'm going to be doing deals because I like doing deals.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

My career has lasted 52 years.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I've been doing business deals since I was 25 years old.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I'll be able to do them for as long as I can think clearly, make a good decision.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I intuitively know what I want to do.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

There's certain things that I'm going through.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Probably the biggest decision I've ever made in my life here will happen in the next 90 days.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I was just on the phone with the bankers today and six different banks and two super successful guys are all saying, go this way.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I'm inclined to say, that's not the way for me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Now, I got to be very careful because this is a bunch of seriously intelligent people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But there's things they don't know about me, my brand, my purpose, my gifts, and the things that I am super, super passionate about making go right.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And the confidence I have in myself to make it go right, despite what these institutions are telling me is the right way to do it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But I've done this in legal matters, litigation issues, starting a business.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Me and Brandon are completely different decision maker types.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

When I find a piece of real estate that I love, I know I'm buying it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Now it's, I got to make sense of the numbers.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So I got to bang the seller until I can make sense of the numbers.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm not going to do anything stupid, but

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Once I lock in, I want this.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Now it's, I figured out, okay, how do I make this work?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm not a reckless person, but I can move extremely fast at making decisions.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I mean, very, very fast, like almost instantly.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Then it's okay, make it work now that you've made a decision.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So it's almost two separate conversations.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I see a lot of people make decisions.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

They take a long time to make the decision and then still don't make it work.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Some of the best decisions I've made have been instant.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

with no due diligence, but I must've had some data.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

That is the due diligence.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I know something.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I know something about something.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

One day I was in a car and I thought about this person and I'm like, I need to call this person right now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I did.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I trust myself that if I get a signal, I'm calling.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I don't know why I'm calling them.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I don't know what I'm talking about.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I don't know why I'm going to be there.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I called them and boom, something happened.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Something magical happened.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You know, you got to trust yourself.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I think you're really talking about trust here.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And those people that need the most data probably have the least amount of trust in themselves.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

let me just add one other thing to that because I know you help a lot of salespeople.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You guys, when you're buying something, it is very important to learn how to buy fast because if you're a seller, if you're trying to sell your goods and services, if you buy slow, you'll sell slow.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You sell the way you buy.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I was with an executive.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

We were looking at hiring this guy in our company and we went to dinner and

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

He looked at the menu.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I sat down.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I said, what's the best thing here?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

The guy said, oh, get the T-bone.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I said, what's second to the T-bone?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Get the ribeye.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

He said, great.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Send me the ribeye, medium rare.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It took 30 seconds to order.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

This guy's still reading.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I said, bro, how much time do you need?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

He's like, well, I just want to see.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I said, you knew we were coming to this restaurant.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You knew it was a steak restaurant.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You've been here before, by the way.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You recommended it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You got here, you sat down, you've looked at the menu and you still don't know what you want.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I've never been here and I've already ordered.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So we didn't hire him as an executive, by the way, because he can't make a decision.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Yeah.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And if you ask everybody else what you should eat, you're never going to be sure about anything.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Probably my wife.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

because she didn't want anything to do with me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I mean, I've had a lot of hard sales.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

The hardest thing I've ever had to sell, physical product.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Yeah.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So everything was hard to sell.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I mean, there's no easy sales, right?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Because if it's an easy sale, then everybody's going to buy it and you don't have anything left to sell.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And then you have to go sell something else.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So I don't know that there's an easy sale because again, by the time it's easy, it's gone.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Then you got to sell something else.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So yeah, I mean, I've sold shoes.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I've sold clothes.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I've sold fish.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I've sold accounting services.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I've sold businesses, real estate, rent here, selling people on a TV show.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I have not been successful selling a TV show.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Well, I think you're focused on income, right?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You're investing in you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

The best investment anybody can make is in themselves.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Nobody can depreciate it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It can't be taxed.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

When you get two times better or 10 times better, the government can't steal you away.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

That is the best investment in the world.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Way better than a stock.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

He probably didn't understand it, but I understand what you're saying completely.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

There's no piece of real estate anywhere in the world or no crypto that's more valuable than you are.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You are the most limited,

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

unique, scarce individual on the planet.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So there'll never be another one of you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So why not invest in you?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So I like that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But saving money, saving money is impossible.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

People shouldn't even think about saving money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You can't save money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You leave it at the bank and they reinvest it, but they're not even saving it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So yeah, I think there's three things people should invest in.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

One is in self.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And in the beginning, you should just keep dropping quarters or dollars into yourself until something happens to where more money's coming in.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

More money should come in from the investments you made in yourself.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

If not, you're going to the wrong thing or studying the wrong thing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And then the second thing you should invest in is whatever your brand is, your company.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

That's different than you, the individual, I think.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

your products, your inventory, et cetera.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And the third thing would be pick one thing and that would be that thing you diversify from yourself.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And there would only be one other thing that you would invest in until you're wealthy.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And then you might diversify, but not until you're wealthy.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Okay.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Well, of course it is.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I mean, that's why you came here.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I mean, everybody knows this is too expensive.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Tell me the truth.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Let's say it's a watch.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's this watch right here, okay?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You looked at the watch.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

The watch is $58,000.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You knew this when you saw it in the magazine, that it was $58,000, and you still came to look at it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But let me show you what's really expensive.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And then I'm going to show them a watch that's probably 10 times that price at 580 and something in between at 125.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And then I'm going to congratulate them for having such great taste in watches and ask them Visa, MasterCard, or American Express.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Well, because they knew it was expensive.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You walk into a Chanel store, oh my God, it's so expensive.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I know, I'm with you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You're lucky that we even have one available.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm not gonna negate the fact that it's expensive.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

If it's expensive, it's expensive and you should say so.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So some people will only buy expensive things.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

By the way, I can show you something cheaper.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I just didn't think that that's what you were interested in.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Great.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I'm sure if you're like me, you talk to your spouse about everything, right?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So he would then know that you're here right now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You would have talked to him this morning and said, I'm going to see Grant today at the BMW store, and I'm going to look at a 7 Series.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

If you guys talk about everything, you talked to him before you came here.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

This is not a surprise, unless you don't talk to him about everything.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Which one is it?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

No, no, we've been talking about, okay, good.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So when you go back tonight and talk to him about the car, what are you going to tell him?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You're going to tell him the price.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You're going to tell him the payment.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You're going to tell him what it looks like.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Probably going to show him a picture.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And what's he going to say?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Let's say he says, you're not answering any questions, by the way.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I don't need you to.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

These are all rhetorical.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm having the conversation as you and me, okay?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So let's just say he says, you can't do it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Holla, no.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's the wrong color, the wrong price, the wrong payment.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You can't do it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

What are you going to say to him?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Good.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

See, what I'm doing is I'm flushing the objection out that he's going to have, or I'm going to find out that it's not even real.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

In fact, you're probably going to say, look, I'm going to buy the car anyway, and maybe I get closer to closing the deal.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Good.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Great.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

How much time would you think would be long enough for you to think about it?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Good, good.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And a week or so, let's just pretend, let's play a little game here.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

A week or so from now, are you going to be thinking about the price, the payments, the product, how you're going to pay for it?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

What are you going to be thinking about?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Good, good.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So if you were to make that decision right now, what would you say about the price?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It is, it is.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I agree with you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I agree with you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's a little high, okay?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But would that keep you from buying it?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Okay, good.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I understand.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

What about the payments?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Let's assume there's payments on this.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

The payments are good.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So I'm going to check off.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's a little high, but you could do it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And the payments, and we're a week and a half from now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So it's not even something you're doing right now, okay?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

The product itself, does it solve your problems?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Okay, you're certain it solves every problem you're concerned about?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Okay.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Well, what other problem would you like it to solve for you that you're not sure about?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Okay, so you need more than one of these.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So really, this isn't about too high or the payments or the product.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's really about you need what?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

If you had 10, would that be enough?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

We might have an opportunity right here to find out that we're underselling this person.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

By the way, I'll tell you a story about, I've never done this, by the way.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I love this.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

We should do a show like this.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

This is awesome.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I've done thousands of podcasts.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I've never done this and I love it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Oh, thank you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I was helping fundraising a bit and this lady came to me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

She was a fantastic fundraiser.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I mean, she's raised literally hundreds of millions of dollars.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And she said, this guy will not give me any money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I said, well, what are you asking for?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

She's like 25,000.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I said, have you considered the possibility that you're not asking for enough?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

She's like, no, he's cheap.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

He's cheaper than dirt.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

He's so cheap.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

He's rich and he won't give me the money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I said, you mind if I have a few minutes with him?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I sat down with him and I got 250 grand from it because he felt like the 25,000 couldn't make a difference in these kids' lives.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

That's right.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And some people actually evaluate value based on the price.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So the more it is, the more it must do for you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

That old saying about you get what you pay for.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I don't know if it's true or not, but for some people, look, you can't really assess value without a price being equated to it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Yeah, I mean, I think it's very hard to sell somebody that doesn't like you, you know?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I think it can still happen.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It happens at McDonald's, Walmart.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Look, I just bought some real estate from a guy I didn't like.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It was $235 million.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It was a fairly substantial price.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So I didn't like him, but I still bought it from him.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I just killed the deal because I didn't like a guy.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I didn't like something he did.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Now I'm going to punish him for it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I think buyers do that too.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm not buying from you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You treated me like this.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But that doesn't mean, I think the sellers out there need to understand your job is not to get somebody to like you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's your job is to get somebody to love the product.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

believe it can solve their problems.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And if they like you at the end, great.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But I don't think people should be trying to twist off and become whatever version you need me to be.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Then I just lose myself.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I lose all my power, my self-confidence because I'm trying to be something that makes you happy.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

That's the problem with all these trickery sales like the neurolinguistics.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You touch your shoulder, I should touch my shoulder, mirroring and all that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I don't believe in it.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

We have 260 salespeople in our company.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I can tell you those guys never work out.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

They're underperformers.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

They don't do as well.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

They need to act like you on the call.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You know, if I was selling your product, I'd be like, Hala is the number one influencer on LinkedIn.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

She will never let you down.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Her products will not let you down.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I will not let her products and her let you down.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Her strategies are proven, fortified.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

They work for everyone, and I promise you, personally promise you, this will be the best investment you will make.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Now, the issue is whether you're going to sign up for one year, two years, or three years.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's not if you're going to sign up.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Holla is a proven commodity.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You're not.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

No offense.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I'm not.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm just the conduit.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm the messenger.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So, by the way, with the three years, with the three-year commitment and 30% down, I can actually get you a 20-minute call with Holla.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I need to channel you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

There's two videos of my kids.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

One of them was 10 at the time.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

The other one was more recent.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

She's 13.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

They got on the phone and started calling clients.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

The 13-year-old had never done these phone calls before.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I gave her a little script.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

hey, Antoine, my name's Scarlett Cardone.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm calling on behalf of my dad.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And there was a question.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So $28,000 of products in like three hours.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And all the salesmen are like, well, dude, how's she doing this?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I said, bro, because it's simple.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You guys are explaining the product and she's asking for the clothes.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So most salespeople stay stuck in the sales process and never move to the clothes asking for the business.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And in those objections, when you gave me those objections, I never went back to product.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I just stayed in the objection, trying to handle whatever it is you're telling me why you can't make a decision today, by the way, which probably has more to do with you than my product, the offer, the price, or anything.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

The inability of the customer to trust me is more about you not trusting you than it is you not trusting me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm trying to get them back to a place where they can trust themselves to make a decision.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Like the one where you said, I need to talk to my husband.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Well, it wasn't even a real objection because by the time you got to it, you said, no, no, I'm going to buy it anyway.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Or the price thing when you said it's a little high.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You didn't say it was impossible.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

In fact, you later said it was really because I can't scale.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I need 10 of these, not one.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And you're probably in your head saying 10 times 15,000 is 150.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I don't have 150,000, but I have 15.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So we might not even have them on the right scale of product in that case.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Well, you definitely shouldn't buy it if you don't think it's going to work for you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I wouldn't want you to buy it from me if you didn't think it was going to work for you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

What is it you're concerned won't work?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Because the last thing I want you to do is leave here and it doesn't work for you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

We both lose.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And then I got to find out I could be on the wrong product.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So by the way, they could say it's too much money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I need to talk to my husband.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I got to talk to my accountant just because it's the wrong product.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And they don't want to tell you they just wasted 45 minutes of your time.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Yeah, so you want a community to sell to.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

and you want a community to serve, the bigger the community is, the more quality you're going to get.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You can't get quality without quantity.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

People are like, I'd rather one good friend than 10,000 people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Okay, maybe.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But if you have one friend in Lake Charles, Louisiana, and you're in Dubai, he can't help you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So you need tens of thousands of people to know who you are and what you do.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Tens of thousands, without exaggeration.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I don't care when you sell cars, insurance.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You're a single mom.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You want friends all over the world.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You want people to know who you are.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And if you're an introvert, you're like, yeah, but that's not me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Okay, well, you're thinking about, you're not an introvert, you're selfish.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Because I brought up what you need to do in order to take care of your family.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And the first thing you say is, I'm an introvert.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Well, I wasn't talking about you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I was talking about what you need to do to take care of your family.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

and your success and your future and your charities and whatever it is you're trying to do, people have plenty of excuses.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

They got all these labels, these excuses.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You know, I'm shy, I'm this, I'm that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Okay, well, okay, good.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

How do you know I'm not shy?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And how do you know I'm not an introvert?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

All of these things are uncomfortable for me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But what I did was I was more committed to the outcome and to not relying on one or two people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So I knew I needed to build a community.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Now, I don't really think about it as community.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I don't think about it like that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I know John Lee, he's probably the one that invented the community word.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

He was one of those first guys to do that community thing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Him, Lewis Howes.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

These guys, they're such nice people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I hope Lewis and Dumas sees it because they're super nice.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I am not that guy.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

That's not who I am.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's not my brand.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm a nice guy, but nobody's going to say I'm nice.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

That's just not who I am.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm not trying to be them.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And so I don't think about, oh, I'm gonna build a community.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Instead, I thought about, I'm gonna become a bank.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I'm gonna bank money for people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm going to serve a purpose for people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm going to help people bank money so when they go to J.P.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Morgan or Merrill Lynch or Wells Fargo, they're going to ignore you and I'm not, okay?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm going to invest people's money for them and give better returns than if they invested it themselves.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm not thinking about a community here.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I could use that word, the bank did it, the community bank, but it's bullshit.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Now, I'm not saying Dumas and Lewis House are bullshitting because I don't think they are.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But most people, they call themselves something like community bank or friendly Chevrolet.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Yeah, well, it's probably because they weren't friendly and they weren't community.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And so there's a lot of sales pitch or marketing in some of that branding, right?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I am 10X.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I am Grant Cardone.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I say exactly what I want to say.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm very colorful.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm borderline friendly.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Anti-political, politically incorrect is a better word.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I tell dumb jokes and I offend people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I offend people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I have a t-shirt.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I apologize in advance, but it's who I am.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And that is my community.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Now in that community, the downside of it

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

is that community of people that kind of gel with me, it's probably one-third, one-third, one-third, okay?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

One-third of them don't like me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

One-third of the people that know me absolutely do not like me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
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They don't like my voice.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

They don't like the way I talk.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

There's two-thirds that are in the ecosystem.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

One-third of those are not even sure.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

They're like, I don't know, man, shit.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You know, if they're with the haters, they hate me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
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And if they're with me, they're cool, okay?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And then there's a third, man, there's a third of them that'll die for me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
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If you need to be admired and loved by everybody, well, stick with one or two people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

They're going to let you down too, by the way.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You know, we have probably 16 million people that follow me online, and there's probably somewhere between 125 million and 160 million people that see our content every year.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I don't know how they feel about me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I have no clue.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But that wasn't the target.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

The target was never to get anybody to like me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

In the case of the example I gave you earlier, it was to build a bank.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
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And a bank of two people is not much of a bank.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Yeah, that wasn't really intentional.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

That was not a marketing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

That was not a gimmick, even though some people say it was.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
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But I'm with my kids all the time.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Dude, we homeschool our kids.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

They travel with us everywhere.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

They work at the company.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

My wife works with me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's not a gimmick.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's not a show.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

We're not doing that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

When I show the plane, I'm not showing the plane to somehow sell a lifestyle.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
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I'm like, hey, look, dude, you can do this.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
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That's the only reason I ever showed the plane.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Now, my guys will chop it up.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Video guys will chop it up because they're like, oh, the plane really works.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It gets clicks.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But the goal was not to build a brand like that.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

This was not a trick.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's just who I am.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

When I was 10 years old, my dad died.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
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And no one would let me see inside their house, their house, their backyard, their business.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I couldn't get a look at anything.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And so I just swore that one day if I ever made it, I was not going to become a successful person and then close the drapes, if you will, onto what I was doing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So I've had in public just recently a big litigation with the next partner, the health guy, John Lesher, defamation lawsuit, $100 million in public.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

and resolved.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I had another little litigation in public.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I didn't do that because I want my dirty laundry.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I did it because I'm like, this is the kind of shit you're going to go through.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Why not make it public?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Any money that I have, you want to know what I'm worth?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'll tell you right now.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I looked at my net worth this morning.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I know exactly what the number is, and so does the IRS.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

The people that post their online are the only ones that don't know.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So if the IRS knows, why should I care?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

The family thing, I don't think family is the way to get people to trust you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I think the only way to build trust online, there's one way to do it and only one way and no shortcuts.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It is through frequency of content.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

If you do not do frequency of content, repetitive, not quantity, repetitively deliver content to a lot of different universes about a lot of different topics, you will not be trusted in the marketplace.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And before that,

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

If you produce no content and no one knows you, it is impossible to be trusted no matter how honest you are.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Nobody knows you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

They will not trust you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And the better the light on the face, the more they're going to trust you, the darker it gets, the less they're going to trust you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Because I've become, I don't know.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I don't know this person.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Should I trust this person?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So if you want to get people to really trust you, you have to keep showing up at the same location over and over and over again.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

We do a lot of stuff that we're just trying stuff.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I mean, we don't know what we're doing most of the time.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I would tell you that if there's a scale from one to 10, how good we are socially, maybe a three.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Dude, I'm a three at best.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Okay, maybe a four.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But look, I've raised $1.7 billion over the internet, sold another one and a quarter billion dollars of products.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And I would still say our marketing's terrible.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's slipshod.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I look at a guy like Mr. Beast and I'm like, no, that guy knows how to market.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I look at Apple Computer.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I'm like, okay, they know how to market.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

But what do I know?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I've raised a billion, $1.7 billion.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And JP Morgan has $4 trillion under management.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So I haven't done anything yet.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Well, it just shows you how low the bar is.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Who are the other four?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Give me the other four.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Who are the other four?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Alex, okay, yeah.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Yeah.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Do big things.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Do big things you can.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And when you do big things, you're going to be an inspiration to other people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

The example people set through their success lives long, long after they're around.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

When I say that, I think of Walt Disney.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You might not like what they're doing over there at Disney right now, but the original Disney and

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's been around 100 years or something.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Steve Jobs, J.P.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Morgan, that's actually people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Those are people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

That's not a brand.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And the movies that were made that live on, you can live longer than 100 years.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
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I believe I will live.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
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I believe, you know, I've transitioned many, many times in my career.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
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That's the other thing I would tell people, do something big and be proud of it and let people know you did something big.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And number two, transition.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Once you've done something big, go do something else big in another environment.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Probably the thing I'm most proud of other than my marriage and my children is my ability to morph into another version of myself.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And so I would just encourage people to keep morphing

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

and rebirth, just come back as another version of yourself and surprise the world with what you can do.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Dude, bang, you got to bang.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You guys need to go out and bang, get the bag.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You get the bag.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And once you get that bag, take the bag and go invest it in something.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

and then go get another bag so that you accumulate assets

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

not cars and bracelets, particularly to the women.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I saw this stat recently.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

You guys are going to end up with all the money.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

In the next 25 years, women will end up with, I think there's $75 trillion being transferred.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's a massive number.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

The problem is women do not invest their money, okay?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

They tend to keep it over at a bank or you put it in some kind of retirement account and you have no clue where it's at.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So I would tell you guys, quit just leaving money in a place.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Find some vehicle.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And this is what's created wealth for my family is I worked hard at two jobs, took all the money, dumped it into a third vehicle that didn't need me.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

That's our real estate company.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

That company is going to be massive one day.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It could be 50 or a hundred billion dollar company one day, but it all started with me earning money from a hustle and taking that money and then depositing in this other thing and staying broke in between.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

So I was always broke.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Even though I had money,

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I was accumulating assets.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

I was broke and I'd go out and hustle again.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

And whatever you call a hustle, right?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

It's a side job, a main hustle.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Hustle, man, hustle.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Don't hustle people, but have hustle pep in your stride and be excited about serving people.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

Thank you so much.