Grant Cardone
👤 PersonPodcast Appearances
I am naturally negative. I was raised by a depression baby. Why would I not be scared? The only reason a human being wouldn't be scared is because they're not doing anything new.
I am naturally negative. I was raised by a depression baby. Why would I not be scared? The only reason a human being wouldn't be scared is because they're not doing anything new.
I didn't come for money. I didn't have connections. And unfortunately, I did not spend the first 50 years of my life getting connected. My dad died when I was 10, and everything changed. Drifted into a drug problem when I was 15, overdosed three times, and I should not be where I'm at today. The biggest hack on this planet is to change the network you hang with.
I didn't come for money. I didn't have connections. And unfortunately, I did not spend the first 50 years of my life getting connected. My dad died when I was 10, and everything changed. Drifted into a drug problem when I was 15, overdosed three times, and I should not be where I'm at today. The biggest hack on this planet is to change the network you hang with.
And the fastest way to change the network is to write a check.
And the fastest way to change the network is to write a check.
And I really, really appreciate you supporting us on the Grant Cardone Foundation. You're in transition right now. It's not too late. I was 51 years old. The economy had collapsed, and I was like, what did I do wrong? What I had done wrong was...
And I really, really appreciate you supporting us on the Grant Cardone Foundation. You're in transition right now. It's not too late. I was 51 years old. The economy had collapsed, and I was like, what did I do wrong? What I had done wrong was...
Yeah, and it's actually, I wrote a book in 2012, maybe, called The 10X Rule, and that thing really hit. It wasn't my first book. And it was a very significant book for me because I was 51 years old at the time, and I had plateaued in my career. I was in transition. My industry was in transition. 2008 came. Economic collapse had lasted way longer than anybody wanted it to.
Yeah, and it's actually, I wrote a book in 2012, maybe, called The 10X Rule, and that thing really hit. It wasn't my first book. And it was a very significant book for me because I was 51 years old at the time, and I had plateaued in my career. I was in transition. My industry was in transition. 2008 came. Economic collapse had lasted way longer than anybody wanted it to.
And it really drained me of resources, energy, focus. And I found myself almost in this mid, you used the word already, late stage career. I was in like this crisis. And you're 50 years old and you're like, hey, I'm running out of time. I'm running out of energy. I've already worked 30 years. I don't want to do this again. Like I'm going through my money, burning through resources.
And it really drained me of resources, energy, focus. And I found myself almost in this mid, you used the word already, late stage career. I was in like this crisis. And you're 50 years old and you're like, hey, I'm running out of time. I'm running out of energy. I've already worked 30 years. I don't want to do this again. Like I'm going through my money, burning through resources.
A lot of people are going through the same cycle right now. And so I had to kind of reboot. I didn't come for money and I never, I didn't have connections. And unfortunately, I did not spend the first 50 years of my life getting connected.
A lot of people are going through the same cycle right now. And so I had to kind of reboot. I didn't come for money and I never, I didn't have connections. And unfortunately, I did not spend the first 50 years of my life getting connected.
Look, I grew up where there was, we had air condition and heater and we had a three bedroom house for five kids, mom and dad. My dad died when I was 10 and everything changed. The whole world got flipped upside down.
Look, I grew up where there was, we had air condition and heater and we had a three bedroom house for five kids, mom and dad. My dad died when I was 10 and everything changed. The whole world got flipped upside down.
Yeah, because if you're a parent, you know, kids are always watching and they're always learning. And for me, I was learning throughout the most traumatic moment of a kid's life, which is the loss of a parent. And I'm also watching my mom, which I'm very connected to spiritually. I'm watching her go from what should have been grief to fear. I could see it on her face.
Yeah, because if you're a parent, you know, kids are always watching and they're always learning. And for me, I was learning throughout the most traumatic moment of a kid's life, which is the loss of a parent. And I'm also watching my mom, which I'm very connected to spiritually. I'm watching her go from what should have been grief to fear. I could see it on her face.
I don't need a class in fear to know what it looks like. Like, I'm like, shit, she's scared. I didn't know what she was scared of, but then I kept hearing the money thing. Got to sell the house, got to sell the cars, got to downscale, got to move us, got to get closer to the schools. When a human being should be in fear, right?
I don't need a class in fear to know what it looks like. Like, I'm like, shit, she's scared. I didn't know what she was scared of, but then I kept hearing the money thing. Got to sell the house, got to sell the cars, got to downscale, got to move us, got to get closer to the schools. When a human being should be in fear, right?
Now, I'd also heard 10 years of how we were doing well and how my dad had got us into the middle class and he'd finally bought his dream home. Boom, next day, all that's unwinding. So once pronounced to me, I'm learning. I'm becoming who I am today.
Now, I'd also heard 10 years of how we were doing well and how my dad had got us into the middle class and he'd finally bought his dream home. Boom, next day, all that's unwinding. So once pronounced to me, I'm learning. I'm becoming who I am today.
But I'm learning about money. This is all personal finance 101 and a grief class all combined. These two messages are coming. You lost your dad and your mom's scared. And so this conflict comes into like sell everything. I learned a house was not an asset. The house was paid for, by the way. So it should be an asset based on what we're told. But my dad's savings got sucked out of savings.
But I'm learning about money. This is all personal finance 101 and a grief class all combined. These two messages are coming. You lost your dad and your mom's scared. And so this conflict comes into like sell everything. I learned a house was not an asset. The house was paid for, by the way. So it should be an asset based on what we're told. But my dad's savings got sucked out of savings.
The life insurance got sold. The stocks in the market that were paying a slight dividend every quarter. All these things start becoming pieces of data for me to later use in my life. So all I'm telling your audience is we have $5 billion worth of real estate under management. I've never taken any money from a major bank.
The life insurance got sold. The stocks in the market that were paying a slight dividend every quarter. All these things start becoming pieces of data for me to later use in my life. So all I'm telling your audience is we have $5 billion worth of real estate under management. I've never taken any money from a major bank.
We have, I don't know, I've raised a billion six over the internet without advertisers, promoters, or middleman. I've sold $2 billion worth of products. Some people say I'm a grifter because I'm selling products on the internet. Educational products, by the way, because I don't believe the education system is good for us anymore, for the most part. Not completely, but for the most part.
We have, I don't know, I've raised a billion six over the internet without advertisers, promoters, or middleman. I've sold $2 billion worth of products. Some people say I'm a grifter because I'm selling products on the internet. Educational products, by the way, because I don't believe the education system is good for us anymore, for the most part. Not completely, but for the most part.
And I did all this without connections and without a great education and without any money, no credit, no debt. I didn't code anything like the geniuses in Silicon Valley.
And I did all this without connections and without a great education and without any money, no credit, no debt. I didn't code anything like the geniuses in Silicon Valley.
Yeah, drifted into a drug problem when I was 15. You know, I start drugs at 15, 16 years old, smoking weed. And the next thing you know, I'm doing pills. And then I'm, you know, everything, dude. Like any drug that was available, next thing you know, for the next 10 years of my life, I go, I'm a middle-class kid that falls right off the charts.
Yeah, drifted into a drug problem when I was 15. You know, I start drugs at 15, 16 years old, smoking weed. And the next thing you know, I'm doing pills. And then I'm, you know, everything, dude. Like any drug that was available, next thing you know, for the next 10 years of my life, I go, I'm a middle-class kid that falls right off the charts.
I overdosed three times, you know, have 70 stitches put in my head and face from a guy that came in and beat me up. It was terrible. It's awful. My family almost lost me. I lost three friends. Nasty. I should not have been there, and I should not be where I'm at today.
I overdosed three times, you know, have 70 stitches put in my head and face from a guy that came in and beat me up. It was terrible. It's awful. My family almost lost me. I lost three friends. Nasty. I should not have been there, and I should not be where I'm at today.
Because I got sick and tired of being sick and tired, as the saying goes. It wasn't when I hit bottom, because there's many bottoms. You think the bottom is where you are right now, but there's another bottom. Trust me. There's always another bottom of degrade. And then there's death. I just escaped right before death. My mom basically intervened and said, look, I'm done with you.
Because I got sick and tired of being sick and tired, as the saying goes. It wasn't when I hit bottom, because there's many bottoms. You think the bottom is where you are right now, but there's another bottom. Trust me. There's always another bottom of degrade. And then there's death. I just escaped right before death. My mom basically intervened and said, look, I'm done with you.
She basically broke this little agreement that we had, this little game that we played back and forth that she would take care of me. And she basically said, gave me the middle finger and said, I'm done. And 25 hours later, I was in a treatment center in Minnesota. And for the first time in my life, I put 28 days together without using drugs. And that was the reboot of my life.
She basically broke this little agreement that we had, this little game that we played back and forth that she would take care of me. And she basically said, gave me the middle finger and said, I'm done. And 25 hours later, I was in a treatment center in Minnesota. And for the first time in my life, I put 28 days together without using drugs. And that was the reboot of my life.
You think about that in relationship to me, and I think about me in relation to Donald Trump and Elon Musk. So I get shameful because thinking about how hard those two guys work, because I know they're maniacs.
You think about that in relationship to me, and I think about me in relation to Donald Trump and Elon Musk. So I get shameful because thinking about how hard those two guys work, because I know they're maniacs.
Look, I've never loved sales. I still don't love sales today. But a lot of people say, oh, you love selling. You're a great salesman. I'm like, I hate fucking sales. Okay. I hate sales, but I do like hitting my targets.
Look, I've never loved sales. I still don't love sales today. But a lot of people say, oh, you love selling. You're a great salesman. I'm like, I hate fucking sales. Okay. I hate sales, but I do like hitting my targets.
So I am very target driven. It's why I hated college so much. is because the targets were too long. It took too long to get there. I hated school because I'm like, I gotta be here 17 years or 12 years to get anything done or three years or a whole semester or whatever. I can do anything over short periods of time. And then my interest in the work or the effort of the target goes up.
So I am very target driven. It's why I hated college so much. is because the targets were too long. It took too long to get there. I hated school because I'm like, I gotta be here 17 years or 12 years to get anything done or three years or a whole semester or whatever. I can do anything over short periods of time. And then my interest in the work or the effort of the target goes up.
And the bigger the target is, as long as I'm trained or educated to believe that I can actually hit the target, If I actually believe it's attainable in a short period of time, I'll do almost anything. That's what changed for me. I was in a sales job. I was 25 years old, and the only people that were hiring me was a sales company. And I had to take it. I didn't have a choice.
And the bigger the target is, as long as I'm trained or educated to believe that I can actually hit the target, If I actually believe it's attainable in a short period of time, I'll do almost anything. That's what changed for me. I was in a sales job. I was 25 years old, and the only people that were hiring me was a sales company. And I had to take it. I didn't have a choice.
It was the only job I could get, and I had ruined my reputation where I lived. And look, my reputation was even ruined with me. So I had to rebuild that, and I had to learn how to be a salesman. I didn't want to be a salesman. They offered the job. It wouldn't have mattered. It could have been carrying urine. It could have been digging a ditch. It could have been whatever.
It was the only job I could get, and I had ruined my reputation where I lived. And look, my reputation was even ruined with me. So I had to rebuild that, and I had to learn how to be a salesman. I didn't want to be a salesman. They offered the job. It wouldn't have mattered. It could have been carrying urine. It could have been digging a ditch. It could have been whatever.
Whoever would have given me an opportunity, I would have gotten great at it because I no longer had any choices. And I knew I couldn't make excuses anymore. I no longer had the privilege of saying, I don't like this job. What happened was a flip switched because I now made a decision to get good at something The next thing you know, in a very short period of time, I'm talking about 72 hours.
Whoever would have given me an opportunity, I would have gotten great at it because I no longer had any choices. And I knew I couldn't make excuses anymore. I no longer had the privilege of saying, I don't like this job. What happened was a flip switched because I now made a decision to get good at something The next thing you know, in a very short period of time, I'm talking about 72 hours.
Not only did I get good at it, I started enjoying it.
Not only did I get good at it, I started enjoying it.
I didn't really see a future, really. I mean, I appreciate that, that I would be some kind of like clairvoyant. But it wasn't that. It was just everything that's happened for me has come out of a problem. Everything. Everything that has happened to me in my life, at some point in my life, it was a problem first. The sales game, it was a problem. I wrote Seller Be Sold.
I didn't really see a future, really. I mean, I appreciate that, that I would be some kind of like clairvoyant. But it wasn't that. It was just everything that's happened for me has come out of a problem. Everything. Everything that has happened to me in my life, at some point in my life, it was a problem first. The sales game, it was a problem. I wrote Seller Be Sold.
It took three hours to write that book, but it took 26 years to decide to write it. Once I decided to write it, it took three hours. So it was this 26 years I spent studying this one little sector. Every day, hours a day, After hating it, by the way, after hating this thing called sales, studied it, and then it became a business for me.
It took three hours to write that book, but it took 26 years to decide to write it. Once I decided to write it, it took three hours. So it was this 26 years I spent studying this one little sector. Every day, hours a day, After hating it, by the way, after hating this thing called sales, studied it, and then it became a business for me.
I would end up being known as one of the top three sales consultants in the world, blah, blah, blah, with the names of like Brian Tracy and some of these freaking icon guys that I used to study. So the 10X rule was born out of another book, was born out of the 2008 global collapse of After working for 27 years or 26 years, whatever the number was, I was 51 years old.
I would end up being known as one of the top three sales consultants in the world, blah, blah, blah, with the names of like Brian Tracy and some of these freaking icon guys that I used to study. So the 10X rule was born out of another book, was born out of the 2008 global collapse of After working for 27 years or 26 years, whatever the number was, I was 51 years old.
The economy had collapsed and I was like, what did I do wrong? I spent some time looking at it. What I had done wrong was I did not have 10 verticals to work in. I had one vertical. The vertical got cut in half. I had not scaled. I sat down and wrote a book, The 10X Rule. I basically figured this formula out. Had I done 10X, I would have gotten cut But I wouldn't have failed.
The economy had collapsed and I was like, what did I do wrong? I spent some time looking at it. What I had done wrong was I did not have 10 verticals to work in. I had one vertical. The vertical got cut in half. I had not scaled. I sat down and wrote a book, The 10X Rule. I basically figured this formula out. Had I done 10X, I would have gotten cut But I wouldn't have failed.
I would have actually punched through a crisis and benefited from it. Instead, my family suffered from it. And I wrote the book called The 10X Rule. That book took me like, I don't know, three weeks to write. I didn't think much of it. Put it out. It was my sixth or seventh book that I wrote. Put it out. Told my wife I finished the book. What do you think? I said, eh, it's all right.
I would have actually punched through a crisis and benefited from it. Instead, my family suffered from it. And I wrote the book called The 10X Rule. That book took me like, I don't know, three weeks to write. I didn't think much of it. Put it out. It was my sixth or seventh book that I wrote. Put it out. Told my wife I finished the book. What do you think? I said, eh, it's all right.
Boom, book took off, went crazy. And then out of that was born the 10X movement, which is all these 10X events. And it was really an accident, just so you know, to know the truth. It was humbly, it was an accident. The 10X rule, I stumbled across. Now, the branding of who I am, that was very much planned, including my wife came from an audition one day.
Boom, book took off, went crazy. And then out of that was born the 10X movement, which is all these 10X events. And it was really an accident, just so you know, to know the truth. It was humbly, it was an accident. The 10X rule, I stumbled across. Now, the branding of who I am, that was very much planned, including my wife came from an audition one day.
Yes. She comes back from an audition. She's in Hollywood. She comes back from an audition. She's like, oh, my God, their job's terrible. And she's crying. I'm like, babe, what's happening? She's like, this audition went terrible. And the same time, I was invited to go on some TV show. And I drive, I don't know, 45 minutes to the interview. The interview was like 45 seconds long.
Yes. She comes back from an audition. She's in Hollywood. She comes back from an audition. She's like, oh, my God, their job's terrible. And she's crying. I'm like, babe, what's happening? She's like, this audition went terrible. And the same time, I was invited to go on some TV show. And I drive, I don't know, 45 minutes to the interview. The interview was like 45 seconds long.
I'm driving home 45 minutes pissed off out of my mind. Like, you have no idea how angry I am. I feel like an idiot. I'm like, I just drove an hour and a half to answer a bullshit question for 45 seconds. These people act like they're doing me a favor. I think it was Fox News or something. Same day, my wife got rejected. I came home and I said, this will never happen to us again.
I'm driving home 45 minutes pissed off out of my mind. Like, you have no idea how angry I am. I feel like an idiot. I'm like, I just drove an hour and a half to answer a bullshit question for 45 seconds. These people act like they're doing me a favor. I think it was Fox News or something. Same day, my wife got rejected. I came home and I said, this will never happen to us again.
And she's like, what do you mean? I said, I am going to make sure everyone knows our name. And that was really the start of the branding. I said, I am never going to be humiliated like this. You don't deserve to be humiliated like this. And we're going to build our own audience. And now we have, there's about, I don't know, between us, about 20 million followers online.
And she's like, what do you mean? I said, I am going to make sure everyone knows our name. And that was really the start of the branding. I said, I am never going to be humiliated like this. You don't deserve to be humiliated like this. And we're going to build our own audience. And now we have, there's about, I don't know, between us, about 20 million followers online.
We started that at 52 years old.
We started that at 52 years old.
Well, because of that moment that lost, I was doing pretty well in my life, but nobody knew me. And this was after the collapse. I'm like, nobody knows me, but I expect to do well. How can I do well if nobody knows me? I remember my dad saying at eight years old, two years before he died, he says, look, the most important thing you have is your name.
Well, because of that moment that lost, I was doing pretty well in my life, but nobody knew me. And this was after the collapse. I'm like, nobody knows me, but I expect to do well. How can I do well if nobody knows me? I remember my dad saying at eight years old, two years before he died, he says, look, the most important thing you have is your name.
And what my dad didn't understand was the most important thing that you do is protect your name. And the second most important thing is make sure people know it. Because if nobody knows your name, there's nothing to protect. Now, everybody in my dad's little town knew him, but he couldn't go anywhere outside his little town and be known. I can't go anywhere in the world. We flew to Malta one night.
And what my dad didn't understand was the most important thing that you do is protect your name. And the second most important thing is make sure people know it. Because if nobody knows your name, there's nothing to protect. Now, everybody in my dad's little town knew him, but he couldn't go anywhere outside his little town and be known. I can't go anywhere in the world. We flew to Malta one night.
We were in London. My daughter comes to me and says, Papa, I don't want to go home. I'm loving this trip. We're having fun. You know, we're traveling around the world. And she's like, I don't want to go home yet. And I'm like, where do you want to go? She's like, I don't know. I said, get a map. Let's find a place to go tonight. It was like, I don't know, eight o'clock at night.
We were in London. My daughter comes to me and says, Papa, I don't want to go home. I'm loving this trip. We're having fun. You know, we're traveling around the world. And she's like, I don't want to go home yet. And I'm like, where do you want to go? She's like, I don't know. I said, get a map. Let's find a place to go tonight. It was like, I don't know, eight o'clock at night.
Yeah, we were in London. I said, close your eyes and pick. Boom. She picks the map. Malta. Malta is just south of Italy. It used to be an Air Force base back in World War II. And I said, let's go to Malta. So I called the pilot. We had our own plane at the time. And I said, we're going to Malta tonight. We don't know anybody in Malta. I've never been to Malta. I didn't know where Malta was.
Yeah, we were in London. I said, close your eyes and pick. Boom. She picks the map. Malta. Malta is just south of Italy. It used to be an Air Force base back in World War II. And I said, let's go to Malta. So I called the pilot. We had our own plane at the time. And I said, we're going to Malta tonight. We don't know anybody in Malta. I've never been to Malta. I didn't know where Malta was.
We land in Malta two and a half, three hours later. There's people at the airport because I posted, I'm coming to Malta.
We land in Malta two and a half, three hours later. There's people at the airport because I posted, I'm coming to Malta.
And there's people at the airport at 1230, one o'clock in the morning. I'm just saying that because it's cool because if people know you, they can help you. If people know you, they can feed you. If people know you, they can find you. We ended up in a hotel that night. I've never, I hadn't told this story. I don't think ever. We ended up in a hotel that night.
And there's people at the airport at 1230, one o'clock in the morning. I'm just saying that because it's cool because if people know you, they can help you. If people know you, they can feed you. If people know you, they can find you. We ended up in a hotel that night. I've never, I hadn't told this story. I don't think ever. We ended up in a hotel that night.
We hated, it was a last minute booking. We hated the hotel. I called the people that I met at the airport and said, can you help me? And boom, they got me in a different hotel. So the value of being known is so important. And I'm sure Vaynerchuk talked about this.
We hated, it was a last minute booking. We hated the hotel. I called the people that I met at the airport and said, can you help me? And boom, they got me in a different hotel. So the value of being known is so important. And I'm sure Vaynerchuk talked about this.
The value of being a brand trusted, that people value or think enough of you that they would stop what they're doing and go to the airport and say hi to you.
The value of being a brand trusted, that people value or think enough of you that they would stop what they're doing and go to the airport and say hi to you.
Well, let me just say that if anybody lays you off and they stay in business, you weren't that valuable. There's going to be hundreds of thousands of people, by the way, that get laid off right now because of Doge. If you guys get laid off and somebody else doesn't pick you up, it's because you're not valuable. End of story. Okay. The last job that I ever lost... I was 29.
Well, let me just say that if anybody lays you off and they stay in business, you weren't that valuable. There's going to be hundreds of thousands of people, by the way, that get laid off right now because of Doge. If you guys get laid off and somebody else doesn't pick you up, it's because you're not valuable. End of story. Okay. The last job that I ever lost... I was 29.
Then there's another job I lose after that. I lose this job. The company literally goes bankrupt 10 months later. That's how valuable I was to that company. And I think that that's what an employee should do. You should be so valuable to the company. They're dependent upon you. You're not dependent upon them. I left that company at 29, went to work for another guy.
Then there's another job I lose after that. I lose this job. The company literally goes bankrupt 10 months later. That's how valuable I was to that company. And I think that that's what an employee should do. You should be so valuable to the company. They're dependent upon you. You're not dependent upon them. I left that company at 29, went to work for another guy.
In 15 months, I am producing more revenue for that next company than the company produced. The position for an employee to be in is you should be so productive that the company is dependent upon you. I posted on X yesterday, hey, I'm hiring federal government employees. We're offering free training and education to all government employees.
In 15 months, I am producing more revenue for that next company than the company produced. The position for an employee to be in is you should be so productive that the company is dependent upon you. I posted on X yesterday, hey, I'm hiring federal government employees. We're offering free training and education to all government employees.
The first thing I want to teach you is how to work again. Second thing, how to sell. Do your own startup. Grow and scale your business. I'm going to teach you those things for free, by the way. Not charge the government anything. No taxpayers involved. If you guys want, come register for this free event. You're a government employee, except we will not allow anyone from the IRS.
The first thing I want to teach you is how to work again. Second thing, how to sell. Do your own startup. Grow and scale your business. I'm going to teach you those things for free, by the way. Not charge the government anything. No taxpayers involved. If you guys want, come register for this free event. You're a government employee, except we will not allow anyone from the IRS.
But a lot of those people are going to need to be reeducated.
But a lot of those people are going to need to be reeducated.
Because they got a bunch of bad habits. They basically been on government dole. Nobody was paying attention. Nobody's holding them accountable, responsible. Nobody's checking on their work ethic or their productivity or their ability to hit targets. And it's a problem.
Because they got a bunch of bad habits. They basically been on government dole. Nobody was paying attention. Nobody's holding them accountable, responsible. Nobody's checking on their work ethic or their productivity or their ability to hit targets. And it's a problem.
I was making decent money when I was 31 years old. I left the second company that I told you about earlier that I was making more money for. I was stacking money away. And then what I would do on the weekends is I would look at real estate. I've always been interested in real estate.
I was making decent money when I was 31 years old. I left the second company that I told you about earlier that I was making more money for. I was stacking money away. And then what I would do on the weekends is I would look at real estate. I've always been interested in real estate.
And I remember my dad was a stockbroker and he used to drive around and look at real estate when I was like six years old. I'm like, oh, this must be valuable. Little kids do all these crazy things. And I'm in the backseat of that car thinking one day I'm going to own some real estate. One day I'm going to drive a car. One day I'm going to be able to pay for the ice cream.
And I remember my dad was a stockbroker and he used to drive around and look at real estate when I was like six years old. I'm like, oh, this must be valuable. Little kids do all these crazy things. And I'm in the backseat of that car thinking one day I'm going to own some real estate. One day I'm going to drive a car. One day I'm going to be able to pay for the ice cream.
So I didn't want to own a company. I never thought about being a boss. I have never, ever had the idea that I was going to own companies, be a CEO, none of it. But I always wanted to own real estate. And so at that consulting job, I was starting to stack up some dough. I had about 300 grand. And I'm like, I got to do something with this money. And I would shop real estate on the weekends.
So I didn't want to own a company. I never thought about being a boss. I have never, ever had the idea that I was going to own companies, be a CEO, none of it. But I always wanted to own real estate. And so at that consulting job, I was starting to stack up some dough. I had about 300 grand. And I'm like, I got to do something with this money. And I would shop real estate on the weekends.
And I bought a 48 unit deal in Vista, California, put 300 grand down. I had to borrow another 50,000 bucks and get a loan. I didn't know how to do any of this. And that was my first $5 billion of real estate to go.
And I bought a 48 unit deal in Vista, California, put 300 grand down. I had to borrow another 50,000 bucks and get a loan. I didn't know how to do any of this. And that was my first $5 billion of real estate to go.
I was. I was afraid.
I was. I was afraid.
I'm always afraid.
I'm always afraid.
Look, I'm afraid. I'm afraid. Just so everybody knows, I'm afraid most of the time. I'm tired most of the time. I'm lost most of the time. But there's certain things I just hold on to that I know are going to be all right, that are going to get me through. But I'm always scared. I always doubt. I never think it's going to work out well. I'm not a positive person.
Look, I'm afraid. I'm afraid. Just so everybody knows, I'm afraid most of the time. I'm tired most of the time. I'm lost most of the time. But there's certain things I just hold on to that I know are going to be all right, that are going to get me through. But I'm always scared. I always doubt. I never think it's going to work out well. I'm not a positive person.
And I'm not overly confident, by the way, even though I appear confident to people. I know I appear even arrogant to people. Dude, I have to do that to protect myself. But that doesn't mean that's what's going on inside of me. Nobody knows what's going on inside of me except me, including my wife and kids.
And I'm not overly confident, by the way, even though I appear confident to people. I know I appear even arrogant to people. Dude, I have to do that to protect myself. But that doesn't mean that's what's going on inside of me. Nobody knows what's going on inside of me except me, including my wife and kids.
I don't think fear is going away. So I tried to medicate it. It didn't go away. I've tried to make self-esteem issues better with cars. It doesn't go away. Like it is what it is, man. I'm not trying to get rid of anything. I am what I am. I am who I am. And I got to be all right with it. And the fact that I'm scared doesn't mean I'm wrong.
I don't think fear is going away. So I tried to medicate it. It didn't go away. I've tried to make self-esteem issues better with cars. It doesn't go away. Like it is what it is, man. I'm not trying to get rid of anything. I am what I am. I am who I am. And I got to be all right with it. And the fact that I'm scared doesn't mean I'm wrong.
What happens is, it's a good question, by the way. You know, I don't think I've ever formulated what happens. But number one, I think what happens is I am naturally... Negative. And I think people think I'm this positive guy. I mean, yeah, I mean, I can have positive responses, but it doesn't mean like I was raised by a depression baby. My mother grew up in bread lines.
What happens is, it's a good question, by the way. You know, I don't think I've ever formulated what happens. But number one, I think what happens is I am naturally... Negative. And I think people think I'm this positive guy. I mean, yeah, I mean, I can have positive responses, but it doesn't mean like I was raised by a depression baby. My mother grew up in bread lines.
My whole life, I was like, a depression's coming, a depression's coming, a depression. Well, depression never came. So I always look at worst case scenario. I always go to worst case. I'm always scared. So I'm 66 now. I know enough to know, hey, brother, if the fear was going to go away, it'd have gone away in your 30s. So the fear's here to stay. Don't try to get rid of it.
My whole life, I was like, a depression's coming, a depression's coming, a depression. Well, depression never came. So I always look at worst case scenario. I always go to worst case. I'm always scared. So I'm 66 now. I know enough to know, hey, brother, if the fear was going to go away, it'd have gone away in your 30s. So the fear's here to stay. Don't try to get rid of it.
In fact, it might be godly. I know a lot of my buddies that have gone bankrupt. I know a lot of my buddies that are over their skis. I've never done that. I've never busted out, ever. And so maybe my fear is actually a gift. And number two, I look at worst case scenarios. And once I can calculate a worst case scenario,
In fact, it might be godly. I know a lot of my buddies that have gone bankrupt. I know a lot of my buddies that are over their skis. I've never done that. I've never busted out, ever. And so maybe my fear is actually a gift. And number two, I look at worst case scenarios. And once I can calculate a worst case scenario,
And then I'm like, okay, okay, worst case, I put all this money in the real estate. Let's say the economy goes to shit. The money was worth shit. The real estate will still be there. I don't have any debt on it. I can't lose it. Okay, it's going to be painful. Okay, fuck it. I'm going to take my kids out of school and I'm going to homeschool them. Okay, what's the worst case scenario here?
And then I'm like, okay, okay, worst case, I put all this money in the real estate. Let's say the economy goes to shit. The money was worth shit. The real estate will still be there. I don't have any debt on it. I can't lose it. Okay, it's going to be painful. Okay, fuck it. I'm going to take my kids out of school and I'm going to homeschool them. Okay, what's the worst case scenario here?
Worst case is you fuck them up and they don't know how to do algebra. I can live with that. At least I fucked them up and somebody else didn't. Okay, take them out of school. So I just get to a worst case scenario. All my calculations, every investment I ever make in my life, every single investment, I bring it to a worst case scenario. What's the worst thing that can happen?
Worst case is you fuck them up and they don't know how to do algebra. I can live with that. At least I fucked them up and somebody else didn't. Okay, take them out of school. So I just get to a worst case scenario. All my calculations, every investment I ever make in my life, every single investment, I bring it to a worst case scenario. What's the worst thing that can happen?
I refuse to lose my money, by the way, on investing. So that's not a worst case scenario because I am not losing money. So it's a short answer. It's a short answer connected with a whole bunch of little barriers I put around that thesis that I'm going to be scared. Why would I not be scared? The only reason a human being wouldn't be scared is because they're not doing anything new.
I refuse to lose my money, by the way, on investing. So that's not a worst case scenario because I am not losing money. So it's a short answer. It's a short answer connected with a whole bunch of little barriers I put around that thesis that I'm going to be scared. Why would I not be scared? The only reason a human being wouldn't be scared is because they're not doing anything new.
Because if you're doing something new, you are going to have some level of doubt.
Because if you're doing something new, you are going to have some level of doubt.
I don't know. I don't know. In an up market, and when everything goes right, my pessimism is going to cost me a lot of money. But when everything goes wrong, my pessimism is going to save me from going broke. But I don't think I have the potential because of my deficit of pessimism. I don't think I could ever be one of these $100 billion creators, investor guys.
I don't know. I don't know. In an up market, and when everything goes right, my pessimism is going to cost me a lot of money. But when everything goes wrong, my pessimism is going to save me from going broke. But I don't think I have the potential because of my deficit of pessimism. I don't think I could ever be one of these $100 billion creators, investor guys.
It limits my ability to go through to Mars because I inherently believe something bad is going to happen.
It limits my ability to go through to Mars because I inherently believe something bad is going to happen.
Not in comparison to the ecosystem. In comparison to where I came from, I'm doing great. But in comparison to the potential of the ecosystem.
Not in comparison to the ecosystem. In comparison to where I came from, I'm doing great. But in comparison to the potential of the ecosystem.
It's 2010 and the bank calls and says, hey, you need to pay $58 million of loans. You need to pay them off right now.
It's 2010 and the bank calls and says, hey, you need to pay $58 million of loans. You need to pay them off right now.
Yeah. And I didn't have $58 million. So I'm like, I don't have $58 million. I can't get a new loan. What do I do? I've never done this before. I've never had a bank call loan. I'm not even late. I've never missed a payment. Foreclosures are popping up all around me. People walking away, giving keys back. I'm not doing anything. And they tell me, hey, you need to pay the loan off.
Yeah. And I didn't have $58 million. So I'm like, I don't have $58 million. I can't get a new loan. What do I do? I've never done this before. I've never had a bank call loan. I'm not even late. I've never missed a payment. Foreclosures are popping up all around me. People walking away, giving keys back. I'm not doing anything. And they tell me, hey, you need to pay the loan off.
I'm like, what are you talking about, bro? I'm not even late. Oh, yeah, but you're in technical default. I'm like, the whole world's in a technical default. So I didn't know how to do that. Terrifying. Exhausting.
I'm like, what are you talking about, bro? I'm not even late. Oh, yeah, but you're in technical default. I'm like, the whole world's in a technical default. So I didn't know how to do that. Terrifying. Exhausting.
Not really. It wasn't sleepless, but it was like, okay, what do I do? It's like terrifying, right? And we didn't have investors at that time. So that made it easier because now I don't have to worry about other people's money. That's a much greater responsibility. We have 18,200 investors now. At that time, it was just me.
Not really. It wasn't sleepless, but it was like, okay, what do I do? It's like terrifying, right? And we didn't have investors at that time. So that made it easier because now I don't have to worry about other people's money. That's a much greater responsibility. We have 18,200 investors now. At that time, it was just me.
So that's easier to deal with because now I only have to worry about me getting back into the boat. I don't have to worry about everybody on the boat, right? But look, there's a lot of hard things in life. Most of them are not the hard things, by the way. They're not the most difficult things. They're the everyday things.
So that's easier to deal with because now I only have to worry about me getting back into the boat. I don't have to worry about everybody on the boat, right? But look, there's a lot of hard things in life. Most of them are not the hard things, by the way. They're not the most difficult things. They're the everyday things.
Look, I would rather have a massive problem. When the fires hit Malibu and my house almost burnt down, my family was like, wow, you don't even look bothered. I'm like, yeah, it's a big problem. Like it's one, nothing I could do about it. And sometimes little problems like, what am I doing? Or why am I doing this again? Okay, I can't, this won't move the bar any.
Look, I would rather have a massive problem. When the fires hit Malibu and my house almost burnt down, my family was like, wow, you don't even look bothered. I'm like, yeah, it's a big problem. Like it's one, nothing I could do about it. And sometimes little problems like, what am I doing? Or why am I doing this again? Okay, I can't, this won't move the bar any.
Sometimes it's little nagging things, actually, that are bigger than the big, big problem.
Sometimes it's little nagging things, actually, that are bigger than the big, big problem.
Exactly. It's so big. It's so giant. It's so overwhelming. You've got to hit it. You've got to go at it. There's a target. There's a precise problem. Everything's identifiable. And sometimes life is not like that. You don't even know who the enemy is.
Exactly. It's so big. It's so giant. It's so overwhelming. You've got to hit it. You've got to go at it. There's a target. There's a precise problem. Everything's identifiable. And sometimes life is not like that. You don't even know who the enemy is.
Exactly what I was thinking about when you said that. You're reading my mind.
Exactly what I was thinking about when you said that. You're reading my mind.
When you talked about California, a much bigger problem was the going to California and seeing if I could do something about it as opposed to my house, right? When I went there, I spent three or four weeks there talking to the people in California about making a change in California. See, that to me is a much bigger, like, Can I do this? Will they listen? What happens? I don't know how to do this.
When you talked about California, a much bigger problem was the going to California and seeing if I could do something about it as opposed to my house, right? When I went there, I spent three or four weeks there talking to the people in California about making a change in California. See, that to me is a much bigger, like, Can I do this? Will they listen? What happens? I don't know how to do this.
I don't know what the rules are. So those new things, walking into new things when you don't have to. Like, I don't have to do anything new anymore. My life's pretty good. If I was only going to do something new to improve the quality of my life, I don't have to do anything. But for me to have a quality of life, I actually have to do something new.
I don't know what the rules are. So those new things, walking into new things when you don't have to. Like, I don't have to do anything new anymore. My life's pretty good. If I was only going to do something new to improve the quality of my life, I don't have to do anything. But for me to have a quality of life, I actually have to do something new.
You know, thank you for saying that because all these click baiters on YouTube will be like, Grant Cardone's raising money from the regular person, taking $5,000, grifting on regular people. Yeah. My fee, I think we make $50, a $50 management fee when somebody puts $5,000 into Cardone Capital.
You know, thank you for saying that because all these click baiters on YouTube will be like, Grant Cardone's raising money from the regular person, taking $5,000, grifting on regular people. Yeah. My fee, I think we make $50, a $50 management fee when somebody puts $5,000 into Cardone Capital.
By the way, that $5,000 will be invested in an asset that required me to write a check for probably $100 million. So now if you multiply 18,000, we have 18,200 investors. If all of them gave me $5,000 and I made $50 on everybody,
By the way, that $5,000 will be invested in an asset that required me to write a check for probably $100 million. So now if you multiply 18,000, we have 18,200 investors. If all of them gave me $5,000 and I made $50 on everybody,
So now the goal is to get that $5 billion, $10 billion, $20 billion, and then you make 1% on $20 billion, then I'm making a lot of money. I'll make generational money that'll last forever for my kids, my wife. It'll just keep banging. It'll become a bank.
So now the goal is to get that $5 billion, $10 billion, $20 billion, and then you make 1% on $20 billion, then I'm making a lot of money. I'll make generational money that'll last forever for my kids, my wife. It'll just keep banging. It'll become a bank.
I mean, you're doing this because- Yeah, but if the fund gets big enough, right? Because there's going to be somebody that's going to give me a half a million, a million. We've raised a billion six. So 1% of a billion six is $16 million a year. That's real money.
I mean, you're doing this because- Yeah, but if the fund gets big enough, right? Because there's going to be somebody that's going to give me a half a million, a million. We've raised a billion six. So 1% of a billion six is $16 million a year. That's real money.
But I still had the responsibility of the real estate, 15,000 tenants. debt, $2.2 billion worth of debt. So, God, there's a lot of damn problems. I'm not complaining, by the way. I'm the one that chose this. We're going to take that $5 billion, turn it into $10 billion. I'm going to take $10 billion, turn it into $20 billion.
But I still had the responsibility of the real estate, 15,000 tenants. debt, $2.2 billion worth of debt. So, God, there's a lot of damn problems. I'm not complaining, by the way. I'm the one that chose this. We're going to take that $5 billion, turn it into $10 billion. I'm going to take $10 billion, turn it into $20 billion.
I'm going to keep growing the fund, and I'm going to keep having bigger problems.
I'm going to keep growing the fund, and I'm going to keep having bigger problems.
Most of our investors are really, really super, super appreciative. Do we have people that have problems? Yeah, we have people that have all kinds of problems. You know, they need money or not even really that many. Or they get a lawyer that says Grant Cardone's rich, sue him, see if you can get some money out of him. Of course. But look, that could happen in any of the businesses.
Most of our investors are really, really super, super appreciative. Do we have people that have problems? Yeah, we have people that have all kinds of problems. You know, they need money or not even really that many. Or they get a lawyer that says Grant Cardone's rich, sue him, see if you can get some money out of him. Of course. But look, that could happen in any of the businesses.
There's seven businesses. It has happened in all of them, by the way. I've had employees sue me. I've had partners sue me. I have a guy right now acting like an idiot. We're going to crush him. Just finalized a defamation lawsuit for $100 million. It's confidential what the actual results were, but it was very, very good for me. And it was not very good for the other guy.
There's seven businesses. It has happened in all of them, by the way. I've had employees sue me. I've had partners sue me. I have a guy right now acting like an idiot. We're going to crush him. Just finalized a defamation lawsuit for $100 million. It's confidential what the actual results were, but it was very, very good for me. And it was not very good for the other guy.
Got a full apology, becomes a partner in a business. It was an unbelievable day for me. It was a legacy. Like one of my seven years from now, I'm going to talk about that settlement. Can't talk about it today. But it is what it is, man. Look, you just got to win in life. You got to win more than you lose. And this is the unfortunate thing.
Got a full apology, becomes a partner in a business. It was an unbelievable day for me. It was a legacy. Like one of my seven years from now, I'm going to talk about that settlement. Can't talk about it today. But it is what it is, man. Look, you just got to win in life. You got to win more than you lose. And this is the unfortunate thing.
Most of America right now is losing more often than they win. Or worse, they're not even in a game they can win, which is the bigger situation. Unfortunately, the government's not telling anybody. Most people are simply playing a game. Even if you win.
Most of America right now is losing more often than they win. Or worse, they're not even in a game they can win, which is the bigger situation. Unfortunately, the government's not telling anybody. Most people are simply playing a game. Even if you win.
There's no trophy here. And even if you get a trophy, okay, the trophy's empty.
There's no trophy here. And even if you get a trophy, okay, the trophy's empty.
I've been going to events or hosting events or speaking at other people's events for 25 years. And What happened was somebody asked me to go do an event in Dallas. This is how shit happens to me. Most things come out of bad stuff for me. This guy pays me a bunch of money to go speak at this gig. I fly in. I said, hey, what do you want me to talk about? Blah, blah, blah. I said, okay.
I've been going to events or hosting events or speaking at other people's events for 25 years. And What happened was somebody asked me to go do an event in Dallas. This is how shit happens to me. Most things come out of bad stuff for me. This guy pays me a bunch of money to go speak at this gig. I fly in. I said, hey, what do you want me to talk about? Blah, blah, blah. I said, okay.
He wanted me to talk about real estate. When I went in front of the room, I'm like, how many real estate investors here? And not one person raised their hand. I'm like, well, what do you guys do for a living? Entrepreneur, entrepreneur, entrepreneur, business owner, business owner, startup. I said, how many real estate investors here? Not one hand.
He wanted me to talk about real estate. When I went in front of the room, I'm like, how many real estate investors here? And not one person raised their hand. I'm like, well, what do you guys do for a living? Entrepreneur, entrepreneur, entrepreneur, business owner, business owner, startup. I said, how many real estate investors here? Not one hand.
And so in the moment, I called an audible and said, I'm going to switch from what this guy asked me to do and talk about being an entrepreneur. It was one of the best presentations I've ever done to an audience in my entire life. I walked away saying, damn, that was good. That was the best.
And so in the moment, I called an audible and said, I'm going to switch from what this guy asked me to do and talk about being an entrepreneur. It was one of the best presentations I've ever done to an audience in my entire life. I walked away saying, damn, that was good. That was the best.
And the guy that paid me dogged me and complained because I didn't talk about what he wanted me to talk about. I don't even remember his name anymore. If somebody told me what it is, I'd remember. Dallas, Texas. I don't know. There was 300 or 400 people there. It wasn't a big deal. I came back from that gig. I told my guy, Jared, I'm done speaking to audiences. Okay. I will only do our own events.
And the guy that paid me dogged me and complained because I didn't talk about what he wanted me to talk about. I don't even remember his name anymore. If somebody told me what it is, I'd remember. Dallas, Texas. I don't know. There was 300 or 400 people there. It wasn't a big deal. I came back from that gig. I told my guy, Jared, I'm done speaking to audiences. Okay. I will only do our own events.
Okay. There's no amount of money that anybody can pay me that I'll go to their events. Now that is not true anymore. I will, there is a number. Okay. But, and then we started the 10X Growth Conference. That was 10 years ago. It was in 2015. We did our first one. There was 20, 30, 40 people there. It was in Orlando, Florida. The second one was in Cabo. The third one was in Fort Lauderdale.
Okay. There's no amount of money that anybody can pay me that I'll go to their events. Now that is not true anymore. I will, there is a number. Okay. But, and then we started the 10X Growth Conference. That was 10 years ago. It was in 2015. We did our first one. There was 20, 30, 40 people there. It was in Orlando, Florida. The second one was in Cabo. The third one was in Fort Lauderdale.
And the fifth one was in Miami. It was 34,000 people there. And that's the story of the 10X Growth Conference. This is our 10 of 10, our anniversary 10 years. We're going to finish this one this year and I'm going to take this and throw it away. This part of my life will be over. So I can wait till it dies or I can kill it myself.
And the fifth one was in Miami. It was 34,000 people there. And that's the story of the 10X Growth Conference. This is our 10 of 10, our anniversary 10 years. We're going to finish this one this year and I'm going to take this and throw it away. This part of my life will be over. So I can wait till it dies or I can kill it myself.
Well, a lot of very exciting things on the horizon, some of which I briefly, you know, the California thing is real. I'm going back there to see if I can get 40 million people to save their state. And I think it's very, very important for America, all of America, not just California. There's probably going to be something happen in the public markets this year with our companies.
Well, a lot of very exciting things on the horizon, some of which I briefly, you know, the California thing is real. I'm going back there to see if I can get 40 million people to save their state. And I think it's very, very important for America, all of America, not just California. There's probably going to be something happen in the public markets this year with our companies.
That'll be interesting. Like a merger, you know, some kind of acquisition, something big. There could be two of those happen. There'll definitely be something happen on the health front. There's going to be an interesting family office wealth concept, possibly event just for our partners. And I said this years ago, one day the 10X Growth Conference will not be a ticket you buy.
That'll be interesting. Like a merger, you know, some kind of acquisition, something big. There could be two of those happen. There'll definitely be something happen on the health front. There's going to be an interesting family office wealth concept, possibly event just for our partners. And I said this years ago, one day the 10X Growth Conference will not be a ticket you buy.
It'll be an invitation-only event. And it'll be only to investors and partners. So that's some of the stuff on the horizon. My kids are 15 and 13. So they'll be transitioning into their full teenage years. And we'll support them and work through all that. The real estate Bitcoin fund, I think, is going to be one of the biggest things that I've done. I launched one. We're 95% closed.
It'll be an invitation-only event. And it'll be only to investors and partners. So that's some of the stuff on the horizon. My kids are 15 and 13. So they'll be transitioning into their full teenage years. And we'll support them and work through all that. The real estate Bitcoin fund, I think, is going to be one of the biggest things that I've done. I launched one. We're 95% closed.
We're basically taking a piece of real estate that should produce a 10% or 12% return. And I think it'll produce a 40% or 50% return every year. I'm combining basically a very volatile asset, Bitcoin, with a very stable one that this is the Bitcoin over here. One's liquid, like the most liquid with something that's not liquid at all.
We're basically taking a piece of real estate that should produce a 10% or 12% return. And I think it'll produce a 40% or 50% return every year. I'm combining basically a very volatile asset, Bitcoin, with a very stable one that this is the Bitcoin over here. One's liquid, like the most liquid with something that's not liquid at all.
And I'm going to combine these and we're going to create new products out of it. And I think this is the perfect timing for it because you have Trump, you got Besant at the Treasury, Howard Lutkin, Commerce Secretary. You got Atkins, the crypto czar or the SEC. And you just got a lot of things that This could be a massive. I showed this to Tanner Fitzgerald a week ago up in New York City.
And I'm going to combine these and we're going to create new products out of it. And I think this is the perfect timing for it because you have Trump, you got Besant at the Treasury, Howard Lutkin, Commerce Secretary. You got Atkins, the crypto czar or the SEC. And you just got a lot of things that This could be a massive. I showed this to Tanner Fitzgerald a week ago up in New York City.
And this is the first financial group I showed this to. And when I did, there's 12 guys in the rooms and all their eyes popped out of their heads. They're literally like, how many of these can you do? How fast? So I think I could get 10 of those done this year. It'll be about a billion dollars for the real estate and Bitcoin.
And this is the first financial group I showed this to. And when I did, there's 12 guys in the rooms and all their eyes popped out of their heads. They're literally like, how many of these can you do? How fast? So I think I could get 10 of those done this year. It'll be about a billion dollars for the real estate and Bitcoin.
And I think we can take that to the public markets and build something really big with it.
And I think we can take that to the public markets and build something really big with it.
I would just give better advice to my 50-year-old self. If you're in transition right now, it's not too late, but you do need to change. You're not going to stop the aging process that's happening. Your best photos will be taken today, not tomorrow. If you think you look bad today, you're going to look worse tomorrow. So grab as many photos as you can today. And it's not too late.
I would just give better advice to my 50-year-old self. If you're in transition right now, it's not too late, but you do need to change. You're not going to stop the aging process that's happening. Your best photos will be taken today, not tomorrow. If you think you look bad today, you're going to look worse tomorrow. So grab as many photos as you can today. And it's not too late.
The best stuff I've done in my life has been recently. The last thing I would say to everybody is the biggest hack on this planet is to change the network you hang with. It is the biggest, fastest, easiest hack on planet Earth. And the fastest way to change the network is to write a check and buy it. You literally buy the new network, okay? Everybody wants money.
The best stuff I've done in my life has been recently. The last thing I would say to everybody is the biggest hack on this planet is to change the network you hang with. It is the biggest, fastest, easiest hack on planet Earth. And the fastest way to change the network is to write a check and buy it. You literally buy the new network, okay? Everybody wants money.
The moment you get to the audience that doesn't need money, bro, you're finally in the right audience.
The moment you get to the audience that doesn't need money, bro, you're finally in the right audience.
I appreciate you. I loved having you guys. By the way, I loved having you on the yacht last year. We're going to do another one of those this year, and I really, really, really appreciate you supporting us on the Grant Cardone Foundation.
I appreciate you. I loved having you guys. By the way, I loved having you on the yacht last year. We're going to do another one of those this year, and I really, really, really appreciate you supporting us on the Grant Cardone Foundation.
Okay, thanks.
Okay, thanks.
Yeah, well, what was going through my mind was, and this may sound ridiculous to people, but I'm like, I am fucked and I fucked up. And, you know, like for those of you who don't understand that concept is like, I had worked for 26 years and saw my entire net worth over a weekend when Alina collapsed go from, dude, I was good And then all of a sudden I wasn't good.
Yeah, well, what was going through my mind was, and this may sound ridiculous to people, but I'm like, I am fucked and I fucked up. And, you know, like for those of you who don't understand that concept is like, I had worked for 26 years and saw my entire net worth over a weekend when Alina collapsed go from, dude, I was good And then all of a sudden I wasn't good.
Yeah, well, what was going through my mind was, and this may sound ridiculous to people, but I'm like, I am fucked and I fucked up. And, you know, like for those of you who don't understand that concept is like, I had worked for 26 years and saw my entire net worth over a weekend when Alina collapsed go from, dude, I was good And then all of a sudden I wasn't good.
And this is why I wrote the 10X rule. The 10X rule is basically a concept about we set goals and targets and we find places of comfort that are too small. They don't have, you know, insurance for the average American today, like if you have three months of savings, you think you're good. You're not good, okay? You don't need three months of savings. You need assets that save you for 30 years.
And this is why I wrote the 10X rule. The 10X rule is basically a concept about we set goals and targets and we find places of comfort that are too small. They don't have, you know, insurance for the average American today, like if you have three months of savings, you think you're good. You're not good, okay? You don't need three months of savings. You need assets that save you for 30 years.
And this is why I wrote the 10X rule. The 10X rule is basically a concept about we set goals and targets and we find places of comfort that are too small. They don't have, you know, insurance for the average American today, like if you have three months of savings, you think you're good. You're not good, okay? You don't need three months of savings. You need assets that save you for 30 years.
And unfortunately, the financial planning in this country and the financial illiteracy and the indoctrination and the popularity of these financial gurus telling you guys to pay your debt off and to basically have three months of savings is ridiculous. Right. Because millions of people, tens of millions of people lost their homes in 2008. And they've never recovered from it. Right.
And unfortunately, the financial planning in this country and the financial illiteracy and the indoctrination and the popularity of these financial gurus telling you guys to pay your debt off and to basically have three months of savings is ridiculous. Right. Because millions of people, tens of millions of people lost their homes in 2008. And they've never recovered from it. Right.
And unfortunately, the financial planning in this country and the financial illiteracy and the indoctrination and the popularity of these financial gurus telling you guys to pay your debt off and to basically have three months of savings is ridiculous. Right. Because millions of people, tens of millions of people lost their homes in 2008. And they've never recovered from it. Right.
And so, you know, the first thing that changed was I realized I was, like, that I had fucked up.
And so, you know, the first thing that changed was I realized I was, like, that I had fucked up.
And so, you know, the first thing that changed was I realized I was, like, that I had fucked up.
This ain't a team deal, bro. Like, I watched the Celtics get their ass whipped last night. And then one of the players was like, yeah, we just didn't play as a team. Bro, first thing you got to say is you fucked up. You got to say, I messed up. And then, by the way, if you mess up, the team's going to mess up. In my case, I didn't have a team, right? It was me and a couple people.
This ain't a team deal, bro. Like, I watched the Celtics get their ass whipped last night. And then one of the players was like, yeah, we just didn't play as a team. Bro, first thing you got to say is you fucked up. You got to say, I messed up. And then, by the way, if you mess up, the team's going to mess up. In my case, I didn't have a team, right? It was me and a couple people.
This ain't a team deal, bro. Like, I watched the Celtics get their ass whipped last night. And then one of the players was like, yeah, we just didn't play as a team. Bro, first thing you got to say is you fucked up. You got to say, I messed up. And then, by the way, if you mess up, the team's going to mess up. In my case, I didn't have a team, right? It was me and a couple people.
That's not a team. That's a group, a small, tiny group of basically three musketeers. Three musketeers didn't do anything great ever. And you need an army man. So, uh, so first thing I did was, Oh, I screwed up here when I thought I was good. Second thing is I got to realize what, what did I do wrong? I have to figure out what, what is the thing I did wrong? I identified that.
That's not a team. That's a group, a small, tiny group of basically three musketeers. Three musketeers didn't do anything great ever. And you need an army man. So, uh, so first thing I did was, Oh, I screwed up here when I thought I was good. Second thing is I got to realize what, what did I do wrong? I have to figure out what, what is the thing I did wrong? I identified that.
That's not a team. That's a group, a small, tiny group of basically three musketeers. Three musketeers didn't do anything great ever. And you need an army man. So, uh, so first thing I did was, Oh, I screwed up here when I thought I was good. Second thing is I got to realize what, what did I do wrong? I have to figure out what, what is the thing I did wrong? I identified that.
And what I did wrong was, uh, uh, I went too small. So when I wrote the 10 X rule, when I wrote that book, you showed, um, or talked about, I'm like, oh, I get it. I needed 10 industries. I had one company that paid me. I had one industry that paid me, two companies that basically could go out and get it. And then I dumped it into the real estate. The two businesses were both slaughtered.
And what I did wrong was, uh, uh, I went too small. So when I wrote the 10 X rule, when I wrote that book, you showed, um, or talked about, I'm like, oh, I get it. I needed 10 industries. I had one company that paid me. I had one industry that paid me, two companies that basically could go out and get it. And then I dumped it into the real estate. The two businesses were both slaughtered.
And what I did wrong was, uh, uh, I went too small. So when I wrote the 10 X rule, when I wrote that book, you showed, um, or talked about, I'm like, oh, I get it. I needed 10 industries. I had one company that paid me. I had one industry that paid me, two companies that basically could go out and get it. And then I dumped it into the real estate. The two businesses were both slaughtered.
I mean, slaughtered, bro. Like one day they were doing great. The next day they literally could not pay bills. Right. And I was not part of the mortgage crisis. I had nothing to do with the mortgage crisis. I did not buy a bunch of houses. The 200 units that I had actually in the shopping center actually cash flowed me through the collapse. Wow.
I mean, slaughtered, bro. Like one day they were doing great. The next day they literally could not pay bills. Right. And I was not part of the mortgage crisis. I had nothing to do with the mortgage crisis. I did not buy a bunch of houses. The 200 units that I had actually in the shopping center actually cash flowed me through the collapse. Wow.
I mean, slaughtered, bro. Like one day they were doing great. The next day they literally could not pay bills. Right. And I was not part of the mortgage crisis. I had nothing to do with the mortgage crisis. I did not buy a bunch of houses. The 200 units that I had actually in the shopping center actually cash flowed me through the collapse. Wow.
So when I wrote this, this book was not really written for other people. I was literally trying to figure out what am I going to do to get a bigger audience? How am I going to scale to other industries? So back then, we talked to one industry every day, which was automotive. And today, automotive was literally 100% of all my revenue. Today, automotive is less than 1% of my revenue.
So when I wrote this, this book was not really written for other people. I was literally trying to figure out what am I going to do to get a bigger audience? How am I going to scale to other industries? So back then, we talked to one industry every day, which was automotive. And today, automotive was literally 100% of all my revenue. Today, automotive is less than 1% of my revenue.
So when I wrote this, this book was not really written for other people. I was literally trying to figure out what am I going to do to get a bigger audience? How am I going to scale to other industries? So back then, we talked to one industry every day, which was automotive. And today, automotive was literally 100% of all my revenue. Today, automotive is less than 1% of my revenue.
Yeah, well, you know, I did some of that on Undercover Billionaire, right? Well, one is show up, say yes to it. You got to show up. Like if you don't show up, you can't get lucky. You can't get lucky. Nothing good happens. Nobody's going to come to your home, your sofa, your bedroom and give you anything. It's just not going to happen. Like you have to show up.
Yeah, well, you know, I did some of that on Undercover Billionaire, right? Well, one is show up, say yes to it. You got to show up. Like if you don't show up, you can't get lucky. You can't get lucky. Nothing good happens. Nobody's going to come to your home, your sofa, your bedroom and give you anything. It's just not going to happen. Like you have to show up.
Yeah, well, you know, I did some of that on Undercover Billionaire, right? Well, one is show up, say yes to it. You got to show up. Like if you don't show up, you can't get lucky. You can't get lucky. Nothing good happens. Nobody's going to come to your home, your sofa, your bedroom and give you anything. It's just not going to happen. Like you have to show up.
And then once you show up, you got to show up, right? Like you got to be available for whatever you're doing, even if you don't want to do it. So I do stuff every day. I show up for stuff every day. I'm like, fuck, I don't want to do this, but I show up and then I act like I want to do it. Right.
And then once you show up, you got to show up, right? Like you got to be available for whatever you're doing, even if you don't want to do it. So I do stuff every day. I show up for stuff every day. I'm like, fuck, I don't want to do this, but I show up and then I act like I want to do it. Right.
And then once you show up, you got to show up, right? Like you got to be available for whatever you're doing, even if you don't want to do it. So I do stuff every day. I show up for stuff every day. I'm like, fuck, I don't want to do this, but I show up and then I act like I want to do it. Right.
So you've got to show up and then you've got to be willing to change your mind about it because something super cool might come out of the deal. So number one, you've got to show up. Number two, And while you're showing up, you got to drop your bad attitude. Like if you're negative, bad attitude, stuff's going wrong, you lost your mom, you got COVID, whatever the hell happened.
So you've got to show up and then you've got to be willing to change your mind about it because something super cool might come out of the deal. So number one, you've got to show up. Number two, And while you're showing up, you got to drop your bad attitude. Like if you're negative, bad attitude, stuff's going wrong, you lost your mom, you got COVID, whatever the hell happened.
So you've got to show up and then you've got to be willing to change your mind about it because something super cool might come out of the deal. So number one, you've got to show up. Number two, And while you're showing up, you got to drop your bad attitude. Like if you're negative, bad attitude, stuff's going wrong, you lost your mom, you got COVID, whatever the hell happened.
But nobody needs to know about that. You got to show up and be 100%. Number two, I would tell everybody, like, I'm always looking for a 10X target. Always. I wake up every day, never satisfied where I'm at because I'm always looking for the 10X. I'm looking for, I got 4,000 or 12,000 units. I'm going to get 120,000. 120,000 units, bro, I'd be like... I could run for president of the United States.
But nobody needs to know about that. You got to show up and be 100%. Number two, I would tell everybody, like, I'm always looking for a 10X target. Always. I wake up every day, never satisfied where I'm at because I'm always looking for the 10X. I'm looking for, I got 4,000 or 12,000 units. I'm going to get 120,000. 120,000 units, bro, I'd be like... I could run for president of the United States.
But nobody needs to know about that. You got to show up and be 100%. Number two, I would tell everybody, like, I'm always looking for a 10X target. Always. I wake up every day, never satisfied where I'm at because I'm always looking for the 10X. I'm looking for, I got 4,000 or 12,000 units. I'm going to get 120,000. 120,000 units, bro, I'd be like... I could run for president of the United States.
Like, I'd be a major player on planet Earth if I could get there. I don't know if I can get there. Today, I probably doubt that I can get there. I mean, to be honest with you, I don't, like... I don't think I can do it. I don't think... I don't know that I have enough time. I don't have enough money. But...
Like, I'd be a major player on planet Earth if I could get there. I don't know if I can get there. Today, I probably doubt that I can get there. I mean, to be honest with you, I don't, like... I don't think I can do it. I don't think... I don't know that I have enough time. I don't have enough money. But...
Like, I'd be a major player on planet Earth if I could get there. I don't know if I can get there. Today, I probably doubt that I can get there. I mean, to be honest with you, I don't, like... I don't think I can do it. I don't think... I don't know that I have enough time. I don't have enough money. But...
For sure. A hundred percent. I think for anyone to say that, you know, wealth is not part of the equation, the motivation equation, I think you're kind of lying to yourself because of course it is because with wealth comes freedom and that's what we're all after at the end of the day.
For sure. A hundred percent. I think for anyone to say that, you know, wealth is not part of the equation, the motivation equation, I think you're kind of lying to yourself because of course it is because with wealth comes freedom and that's what we're all after at the end of the day.
For sure. A hundred percent. I think for anyone to say that, you know, wealth is not part of the equation, the motivation equation, I think you're kind of lying to yourself because of course it is because with wealth comes freedom and that's what we're all after at the end of the day.
So to say that money doesn't matter to you is probably just you lying to others and you lying to yourself because at the end of the day, the finances equal the freedom and the freedom is really what's most important.
So to say that money doesn't matter to you is probably just you lying to others and you lying to yourself because at the end of the day, the finances equal the freedom and the freedom is really what's most important.
So to say that money doesn't matter to you is probably just you lying to others and you lying to yourself because at the end of the day, the finances equal the freedom and the freedom is really what's most important.
Hell yeah. I mean, but you know, and it's important to lean into those whys and, you know, but I think for the most part, you know, when it comes to, you know, success in any endeavor, you know, success kind of comes down to two things. It comes down to having a plan and it comes down to sticking to that plan. Right. And I'd say most people don't even make a plan.
Hell yeah. I mean, but you know, and it's important to lean into those whys and, you know, but I think for the most part, you know, when it comes to, you know, success in any endeavor, you know, success kind of comes down to two things. It comes down to having a plan and it comes down to sticking to that plan. Right. And I'd say most people don't even make a plan.
Hell yeah. I mean, but you know, and it's important to lean into those whys and, you know, but I think for the most part, you know, when it comes to, you know, success in any endeavor, you know, success kind of comes down to two things. It comes down to having a plan and it comes down to sticking to that plan. Right. And I'd say most people don't even make a plan.
They just kind of let life push them around and then they die and that's it. So I think for, you know, most people never even make that plan that really inspires them. But then for a lot of people that make that plan, they don't stick to it.
They just kind of let life push them around and then they die and that's it. So I think for, you know, most people never even make that plan that really inspires them. But then for a lot of people that make that plan, they don't stick to it.
They just kind of let life push them around and then they die and that's it. So I think for, you know, most people never even make that plan that really inspires them. But then for a lot of people that make that plan, they don't stick to it.
So I think if you can do both of those things on a daily basis, put a calendar together that really inspires you, that's taken steps towards your goals, the goals that really mean something to you. And then doing your best to actually execute on everything in that calendar day by day, you can strengthen that muscle and become the type of person that makes a commitment and keeps it to themselves.
So I think if you can do both of those things on a daily basis, put a calendar together that really inspires you, that's taken steps towards your goals, the goals that really mean something to you. And then doing your best to actually execute on everything in that calendar day by day, you can strengthen that muscle and become the type of person that makes a commitment and keeps it to themselves.
So I think if you can do both of those things on a daily basis, put a calendar together that really inspires you, that's taken steps towards your goals, the goals that really mean something to you. And then doing your best to actually execute on everything in that calendar day by day, you can strengthen that muscle and become the type of person that makes a commitment and keeps it to themselves.
But it's a day by day progress. You know, it's a day by day process for a lot of us. I know it is for myself. You know, I know sometimes I love making plans. I love getting at my little pencil, writing down all the cool shit I'm going to do tomorrow. And then sometimes I struggle to execute, but I just remind myself it's a muscle.
But it's a day by day progress. You know, it's a day by day process for a lot of us. I know it is for myself. You know, I know sometimes I love making plans. I love getting at my little pencil, writing down all the cool shit I'm going to do tomorrow. And then sometimes I struggle to execute, but I just remind myself it's a muscle.
But it's a day by day progress. You know, it's a day by day process for a lot of us. I know it is for myself. You know, I know sometimes I love making plans. I love getting at my little pencil, writing down all the cool shit I'm going to do tomorrow. And then sometimes I struggle to execute, but I just remind myself it's a muscle.
You know, it's almost like you're at the gym, you know, and you're going for some hypertrophy on your chest. You're just trying to bench a little bit more every week. And I just try and ask a little bit more for myself every week as far as work ethic goes. And if I don't have a great day, I have some grace with myself.
You know, it's almost like you're at the gym, you know, and you're going for some hypertrophy on your chest. You're just trying to bench a little bit more every week. And I just try and ask a little bit more for myself every week as far as work ethic goes. And if I don't have a great day, I have some grace with myself.
You know, it's almost like you're at the gym, you know, and you're going for some hypertrophy on your chest. You're just trying to bench a little bit more every week. And I just try and ask a little bit more for myself every week as far as work ethic goes. And if I don't have a great day, I have some grace with myself.
But get out there tomorrow, make an ambitious plan and then do your best to execute on that plan.
But get out there tomorrow, make an ambitious plan and then do your best to execute on that plan.
But get out there tomorrow, make an ambitious plan and then do your best to execute on that plan.
I want you to know we are lucky to have Charlie Kirk. Charlie Kirk's running the White House, folks. I want to thank Charlie. He's an incredible guy. His spirit, his love of this country. He's done an amazing job building one of the most powerful youth organizations ever created, Turning Point USA.
I want you to know we are lucky to have Charlie Kirk. Charlie Kirk's running the White House, folks. I want to thank Charlie. He's an incredible guy. His spirit, his love of this country. He's done an amazing job building one of the most powerful youth organizations ever created, Turning Point USA.
Yeah!
Yeah!
100%.
100%.
For more on many of these stories and news you can trust, go to CharlieKirk.com.
For more on many of these stories and news you can trust, go to CharlieKirk.com.
I want you to know we are lucky to have Charlie Kirk.
I want you to know we are lucky to have Charlie Kirk.
I have nothing that says that. And we actually had quite a good 10-year auction today. And all this was, again, this was driven by the president's strategy. He and I had a long talk on Sunday, and this was his strategy all along. And you might even say that he goaded China
I have nothing that says that. And we actually had quite a good 10-year auction today. And all this was, again, this was driven by the president's strategy. He and I had a long talk on Sunday, and this was his strategy all along. And you might even say that he goaded China
Well, I understand, Charlie. First of all, always great to be with you. Enjoyed our time together in Las Vegas and love everything you're doing. I understand that the art of the deal is a bestseller across China this morning because the government is reading how to negotiate with probably the master, best, most genius, most calculated negotiator on planet Earth.
Well, I understand, Charlie. First of all, always great to be with you. Enjoyed our time together in Las Vegas and love everything you're doing. I understand that the art of the deal is a bestseller across China this morning because the government is reading how to negotiate with probably the master, best, most genius, most calculated negotiator on planet Earth.
Your comments earlier about the Panama Canal, this is called stacking.
Your comments earlier about the Panama Canal, this is called stacking.
When you negotiate transactions, and I've negotiated very large transactions, not $100 trillion negotiations like are taking place right now across the world, but you want to stack your ask, meaning that you want to overwhelm the other party with the number of things that you want, almost to the point where you sound ridiculous.
When you negotiate transactions, and I've negotiated very large transactions, not $100 trillion negotiations like are taking place right now across the world, but you want to stack your ask, meaning that you want to overwhelm the other party with the number of things that you want, almost to the point where you sound ridiculous.
And then you start settling or removing things that maybe aren't so necessary. So I think your analysis of what Trump did with the Panama Canal is absolutely spot on. Things like bringing, you know, majority of the countries to the table was not to bring them to the table, but to let China know, hey, they're coming and sooner or later you're going to come too.
And then you start settling or removing things that maybe aren't so necessary. So I think your analysis of what Trump did with the Panama Canal is absolutely spot on. Things like bringing, you know, majority of the countries to the table was not to bring them to the table, but to let China know, hey, they're coming and sooner or later you're going to come too.
Yeah, that's a great question. Okay, so if it's me being on the other end of the stack, The question always is who has the leverage? Like four things have to happen in negotiations. You have to have decision makers at the table. We don't yet, by the way, with the tariffs. Two, you have to have a desire and a willingness to come to an agreement. We don't have that. Three, you have to have urgency.
Yeah, that's a great question. Okay, so if it's me being on the other end of the stack, The question always is who has the leverage? Like four things have to happen in negotiations. You have to have decision makers at the table. We don't yet, by the way, with the tariffs. Two, you have to have a desire and a willingness to come to an agreement. We don't have that. Three, you have to have urgency.
Trump does not have that yet. So the only thing he has is the fourth option. the fourth weapon, which is leverage. So in the beginning, if somebody's stacking against me, I have to calculate how much leverage do I have here? If I don't have leverage, Charlie, then what happens is I get overwhelmed. And then I start, whether I say it or not, I mentally start unpacking
Trump does not have that yet. So the only thing he has is the fourth option. the fourth weapon, which is leverage. So in the beginning, if somebody's stacking against me, I have to calculate how much leverage do I have here? If I don't have leverage, Charlie, then what happens is I get overwhelmed. And then I start, whether I say it or not, I mentally start unpacking
how much I'm willing to give up. I imagine I came to the table believing I would give you this. And then you start stacking on me. Like I start basically un-mocking or compromising with my own self and what I'm willing to give up. Okay. It could be in a divorce settlement.
how much I'm willing to give up. I imagine I came to the table believing I would give you this. And then you start stacking on me. Like I start basically un-mocking or compromising with my own self and what I'm willing to give up. Okay. It could be in a divorce settlement.
You know, let's say the wife comes at me and she says, I want half and I want the house and I want the boat and I want the plane and I want the kids. She might not want any of that stuff, but she starts overwhelming me. And then if I don't have leverage, she's going to win probably more than she actually thought she could or would.
You know, let's say the wife comes at me and she says, I want half and I want the house and I want the boat and I want the plane and I want the kids. She might not want any of that stuff, but she starts overwhelming me. And then if I don't have leverage, she's going to win probably more than she actually thought she could or would.
Well, look, I mean, you know, a lot of people have leverage in a situation and they never use it. In the case of the United States and China, we have leverage that cannot be duplicated anywhere and has not been duplicated anywhere on planet Earth, which is a consumer economy. You know, I was asked once, what's easier to create, a manufacturing economy or a consumer economy?
Well, look, I mean, you know, a lot of people have leverage in a situation and they never use it. In the case of the United States and China, we have leverage that cannot be duplicated anywhere and has not been duplicated anywhere on planet Earth, which is a consumer economy. You know, I was asked once, what's easier to create, a manufacturing economy or a consumer economy?
No one has created a consumer economy. Many countries have created a manufacturing economy. I would rather have a blend of both. But America has the greatest consumer economy on planet Earth. Every country needs us. We have maximum leverage. Now, what leverage does China have? Well, they make products and services cheaper than we can. They have 1.4 billion people.
No one has created a consumer economy. Many countries have created a manufacturing economy. I would rather have a blend of both. But America has the greatest consumer economy on planet Earth. Every country needs us. We have maximum leverage. Now, what leverage does China have? Well, they make products and services cheaper than we can. They have 1.4 billion people.
But they lose that, Charlie, because their economy is terrible. They've tried 26 different stimulus to fix their economy. None of them worked. They have an aging population, as you know, and they're in trouble right now. For all the troubles that we have, China has 10x more. And any leverage point they did have, they're going to lose because ultimately, their economy is so weak. That being said,
But they lose that, Charlie, because their economy is terrible. They've tried 26 different stimulus to fix their economy. None of them worked. They have an aging population, as you know, and they're in trouble right now. For all the troubles that we have, China has 10x more. And any leverage point they did have, they're going to lose because ultimately, their economy is so weak. That being said,
We lose some leverage because of the way our political system is set up. If enough people turned on Trump, particularly internally, that would flip the leverage back to China.
We lose some leverage because of the way our political system is set up. If enough people turned on Trump, particularly internally, that would flip the leverage back to China.
And that's why we need people to consolidate, particularly an American citizen needs to pray for, affirm, and send best wishes to President Trump because he's attempting to do something that has not been done by any president in my lifetime and should have been done by all of them.
And that's why we need people to consolidate, particularly an American citizen needs to pray for, affirm, and send best wishes to President Trump because he's attempting to do something that has not been done by any president in my lifetime and should have been done by all of them.
Yeah, because you can back a dog with rabies into a corner and then he's going to bite you. So you don't want to do that. So you have to be very careful. I think President Trump yesterday telling everybody, look, it's just 10%. Everything's cool. What he did was he relieved all the tension. I think the media was saying, oh, he caved in. He didn't cave in. You want to relieve pressure.
Yeah, because you can back a dog with rabies into a corner and then he's going to bite you. So you don't want to do that. So you have to be very careful. I think President Trump yesterday telling everybody, look, it's just 10%. Everything's cool. What he did was he relieved all the tension. I think the media was saying, oh, he caved in. He didn't cave in. You want to relieve pressure.
in a negotiation so no one feels cornered and just wants to, you know, in this case, nuke, which would never happen, by the way, in my mind. But you do need to bring the players to the table. Remember, the first three things are decision-maker, willingness, three, urgency. You increased, Donald Trump increased the urgency yesterday.
in a negotiation so no one feels cornered and just wants to, you know, in this case, nuke, which would never happen, by the way, in my mind. But you do need to bring the players to the table. Remember, the first three things are decision-maker, willingness, three, urgency. You increased, Donald Trump increased the urgency yesterday.
You had many countries, I don't know what the exact number is, could have been as many as 70, that came to the table and said, okay, we're ready. We have urgency. And Donald Trump said, don't even worry about it. It's just going to be 10% and we're cool. That leaves China out by themselves kind of looking like, well, what did we miss here? Again, President Trump knows there's egos involved.
You had many countries, I don't know what the exact number is, could have been as many as 70, that came to the table and said, okay, we're ready. We have urgency. And Donald Trump said, don't even worry about it. It's just going to be 10% and we're cool. That leaves China out by themselves kind of looking like, well, what did we miss here? Again, President Trump knows there's egos involved.
Egos are very, very important when negotiating. You don't want to trap a guy. You don't want to make a guy look bad.
Egos are very, very important when negotiating. You don't want to trap a guy. You don't want to make a guy look bad.
Look, I imagine he's on the phone with him right now. All these players at that level have egos. Nobody wants to look bad, whether it's President of China or the President of the United States of America. The high ego drive, by the way, is necessary in order to be a winner.
Look, I imagine he's on the phone with him right now. All these players at that level have egos. Nobody wants to look bad, whether it's President of China or the President of the United States of America. The high ego drive, by the way, is necessary in order to be a winner.
And there's nothing wrong with I think it's highly recommended for people to actually develop some kind of ego that has humility and a balance mixed in. And I could imagine Donald Trump or Howard Lutnick letting China know yesterday, hey, guys, we're going to come to a solution. Everybody knows we're just negotiating here. Like this is a big boy game. It's very transparent.
And there's nothing wrong with I think it's highly recommended for people to actually develop some kind of ego that has humility and a balance mixed in. And I could imagine Donald Trump or Howard Lutnick letting China know yesterday, hey, guys, we're going to come to a solution. Everybody knows we're just negotiating here. Like this is a big boy game. It's very transparent.
there's nothing wrong with telling the other side, we're trying to get the best deal for us. I know you want the best deal for you. Everybody knows exactly what's going on. So I imagine he's softening the rhetoric that we're hearing here in America so that they can stay at the table and save face.
there's nothing wrong with telling the other side, we're trying to get the best deal for us. I know you want the best deal for you. Everybody knows exactly what's going on. So I imagine he's softening the rhetoric that we're hearing here in America so that they can stay at the table and save face.
Well, look, I'm an educator. My whole life I've been an educator. My dad died when I was 10 years old, and my uncles didn't come to mentor me. And I always promised if I ever got successful, I was going to help other people. So we're an educational company that tries to – attempts to share financial literacy and competency and –
Well, look, I'm an educator. My whole life I've been an educator. My dad died when I was 10 years old, and my uncles didn't come to mentor me. And I always promised if I ever got successful, I was going to help other people. So we're an educational company that tries to – attempts to share financial literacy and competency and –
I wrote President Trump when he won the election, hey, I'd love to participate in making America intelligent again around their finances. So that's what I do. My company educates people on, you can find me almost anywhere. Just plug the name in Grant Cardone on Google and you'll see all this stuff I'm doing. We've got a big real estate fund.
I wrote President Trump when he won the election, hey, I'd love to participate in making America intelligent again around their finances. So that's what I do. My company educates people on, you can find me almost anywhere. Just plug the name in Grant Cardone on Google and you'll see all this stuff I'm doing. We've got a big real estate fund.
We're changing the way real estate is invested in right now by putting real estate and Bitcoin in one fund with no debt, by the way. And we're going to take real estate from what it was doing, which was an 8% or 10% return to 30% and 40% annualized return. So I'm really, really excited about that. We'll probably take that public toward the end of the year or the first of next year.
We're changing the way real estate is invested in right now by putting real estate and Bitcoin in one fund with no debt, by the way. And we're going to take real estate from what it was doing, which was an 8% or 10% return to 30% and 40% annualized return. So I'm really, really excited about that. We'll probably take that public toward the end of the year or the first of next year.
I'm actually having a meeting on it right now.
I'm actually having a meeting on it right now.
Okay, what people should be doing, by the way, this is financial advice. I am not a financial advisor, but I will give financial advice. If you're invested in the stock market, you should not panic right now. I would tell you and suggest that you should reassess what you're invested in.
Okay, what people should be doing, by the way, this is financial advice. I am not a financial advisor, but I will give financial advice. If you're invested in the stock market, you should not panic right now. I would tell you and suggest that you should reassess what you're invested in.
depending on your age, if you're in a 401k IRA or a Roth, I think, you know, people need to reconsider what that really is today. These are old vehicles that have been created that look like tax advantages to the public that Charlie, you and I have talked about before. I really believe these will not be great mechanisms for people in the future. They have been great for wall street.
depending on your age, if you're in a 401k IRA or a Roth, I think, you know, people need to reconsider what that really is today. These are old vehicles that have been created that look like tax advantages to the public that Charlie, you and I have talked about before. I really believe these will not be great mechanisms for people in the future. They have been great for wall street.
You know, these are $38 trillion has been invested in retirement funds that I am very concerned about. in the future, 10, 15, 20 years from now, are gonna be taxed not at the 19% they are now, but at 50 and 60 and 70%, particularly if we had the wrong politicians at the table. But I would tell everybody, reassess what's in there. What companies are you really invested in?
You know, these are $38 trillion has been invested in retirement funds that I am very concerned about. in the future, 10, 15, 20 years from now, are gonna be taxed not at the 19% they are now, but at 50 and 60 and 70%, particularly if we had the wrong politicians at the table. But I would tell everybody, reassess what's in there. What companies are you really invested in?
Do those companies that you're invested in actually match up with your moral compass? Because I think you'll find that many of those companies do not. And then reevaluate what your returns are. Second thing I would say is, you know, you should be invested in real estate. Everyone, every American should have money invested in real estate that cash flows.
Do those companies that you're invested in actually match up with your moral compass? Because I think you'll find that many of those companies do not. And then reevaluate what your returns are. Second thing I would say is, you know, you should be invested in real estate. Everyone, every American should have money invested in real estate that cash flows.
There's a tremendous correction going on in the housing apartment marketplace. Charlie, you and I have talked about this. It's happening from Scottsdale to... to Sedona, all the way to New York City, to Miami. It's a massive correction going on.
There's a tremendous correction going on in the housing apartment marketplace. Charlie, you and I have talked about this. It's happening from Scottsdale to... to Sedona, all the way to New York City, to Miami. It's a massive correction going on.
I have made my family and our investors hundreds of millions of dollars just in the last year because we're buying real estate that no one's looking at at very corrected prices, below replacement value. because the debt market's problematic right now. So there's tremendous opportunity, particularly in the apartment space, for individuals and middle-class people to create wealth using real estate.
I have made my family and our investors hundreds of millions of dollars just in the last year because we're buying real estate that no one's looking at at very corrected prices, below replacement value. because the debt market's problematic right now. So there's tremendous opportunity, particularly in the apartment space, for individuals and middle-class people to create wealth using real estate.
Yeah, that's one of them. Any investments in any manufacturing, any new buildings, any new housing, 100% bonus depreciation. I like that. What I like better than that, and I would be willing to give that up, is basically gut the IRS, go to a fair tax, zero federal income tax nationwide. I think that's actually doable in this term.
Yeah, that's one of them. Any investments in any manufacturing, any new buildings, any new housing, 100% bonus depreciation. I like that. What I like better than that, and I would be willing to give that up, is basically gut the IRS, go to a fair tax, zero federal income tax nationwide. I think that's actually doable in this term.
I don't think most people believe that, but I believe it is, and I believe it would be a great thing for Americans not to pay, federal withholding tax. Learn how to invest your own money. The IRS is never going to do it better for you than you can do it for you. Short of that, states are going to start looking at reducing their property taxes. Florida is doing it right now. Texas is looking at it.
I don't think most people believe that, but I believe it is, and I believe it would be a great thing for Americans not to pay, federal withholding tax. Learn how to invest your own money. The IRS is never going to do it better for you than you can do it for you. Short of that, states are going to start looking at reducing their property taxes. Florida is doing it right now. Texas is looking at it.
And I think those states that do that, Charlie, are going to be big winners and they're going to draw more people and more companies to their states.
And I think those states that do that, Charlie, are going to be big winners and they're going to draw more people and more companies to their states.
Yeah, appreciate you, man. And I'm still working on California. I'm going to do my best to flip California red this year.
Yeah, appreciate you, man. And I'm still working on California. I'm going to do my best to flip California red this year.
Radical, liberal, socialist politics has ruined one of the greatest resources this country has. 18,000 families now without a home, without a place to bring their kids to go to school. This did not have to happen. If they had their priorities right, clean their forests, rake it up, put people over rodents, put the homeowner over the homeless. Sorry, I know that offends people, but...
Radical, liberal, socialist politics has ruined one of the greatest resources this country has. 18,000 families now without a home, without a place to bring their kids to go to school. This did not have to happen. If they had their priorities right, clean their forests, rake it up, put people over rodents, put the homeowner over the homeless. Sorry, I know that offends people, but...
People that have been paying property taxes for years to the city and the state that are now homeless while people that have never paid anything have shelter. The environmentalists say, we've got to save this brush. It's very important to the environment. Guess what? The fire does not know about your weird freak agendas. This is not the Democratic Party, by the way.
People that have been paying property taxes for years to the city and the state that are now homeless while people that have never paid anything have shelter. The environmentalists say, we've got to save this brush. It's very important to the environment. Guess what? The fire does not know about your weird freak agendas. This is not the Democratic Party, by the way.
I'm not blaming the Blue Party for this. I am blaming radical, over-the-top, liberal, crazy socialist agendas that have gone way beyond what the Democrat Party stands for.
I'm not blaming the Blue Party for this. I am blaming radical, over-the-top, liberal, crazy socialist agendas that have gone way beyond what the Democrat Party stands for.
Well, yeah, we got to do this in studio one day. So we'll have you over here. You know, come over from the alligator alley, see if you can make it all the way to Miami and, and, uh, and we'll chop it up together.
Well, yeah, we got to do this in studio one day. So we'll have you over here. You know, come over from the alligator alley, see if you can make it all the way to Miami and, and, uh, and we'll chop it up together.
Yeah. So, I mean, the we have a home in Malibu and our home, the fires came right up to the house. It definitely damaged the house is probably an unbelievable amount of damage there. The structure looks fine from the exterior, but it's all the smoke and soot. We're not so concerned about the damage that that we received as much as.
Yeah. So, I mean, the we have a home in Malibu and our home, the fires came right up to the house. It definitely damaged the house is probably an unbelievable amount of damage there. The structure looks fine from the exterior, but it's all the smoke and soot. We're not so concerned about the damage that that we received as much as.
the people in Malibu, the Palisades, Altadena, and frankly, the people across California. To me, this is a real sign that very radical, liberal, socialist politics has ruined one of the greatest resources this country has. And so the fires were one thing, the house being impacted. I called my kids one morning.
the people in Malibu, the Palisades, Altadena, and frankly, the people across California. To me, this is a real sign that very radical, liberal, socialist politics has ruined one of the greatest resources this country has. And so the fires were one thing, the house being impacted. I called my kids one morning.
I said, hey, there's a good chance the day after the fires, really the height of the fires. Our house was on fire. I'll get you those images so you can insert them. And and I said, there's a real good chance we lose the house today. My wife said, oh, yeah, we're losing it for sure. I said, I think there's a 75 percent chance we don't lose it.
I said, hey, there's a good chance the day after the fires, really the height of the fires. Our house was on fire. I'll get you those images so you can insert them. And and I said, there's a real good chance we lose the house today. My wife said, oh, yeah, we're losing it for sure. I said, I think there's a 75 percent chance we don't lose it.
But it was she was like, it's going to the whole thing's going to go to the ground. We were kind of betting behind the scenes. Right. And yeah. You know, while that was terrible and everything, dude, it's just one house. But it's my 18 neighbors that burned to the ground to the west of me. We live on the coast on a beach called Carbon Beach.
But it was she was like, it's going to the whole thing's going to go to the ground. We were kind of betting behind the scenes. Right. And yeah. You know, while that was terrible and everything, dude, it's just one house. But it's my 18 neighbors that burned to the ground to the west of me. We live on the coast on a beach called Carbon Beach.
And then to the east of me, which really looks like south and north to most people. But just to my left, there's probably 60 homes, one after the other burned down. And this did not have to happen, okay? Now, I know fires are very normal in California. You have them every year. You have the Santa Anas. You have very low humidity, which makes for a fire.
And then to the east of me, which really looks like south and north to most people. But just to my left, there's probably 60 homes, one after the other burned down. And this did not have to happen, okay? Now, I know fires are very normal in California. You have them every year. You have the Santa Anas. You have very low humidity, which makes for a fire.
And the problem is it didn't have to happen because if they would clean their forests, if they had their priorities right, clean their forests, rake it up, put people over rodents, Put the homeowner over the homeless. Sorry, I know that offends people.
And the problem is it didn't have to happen because if they would clean their forests, if they had their priorities right, clean their forests, rake it up, put people over rodents, Put the homeowner over the homeless. Sorry, I know that offends people.
Yeah, what you have right now is people that have been paying property taxes for years, making commitments to 30-year mortgages, paying taxes to the city and the state that are now homeless, while people that have never paid anything have shelter. And you have like crazy things, bro. Like they're trying to save brush. The environmentalists say, we gotta save this brush.
Yeah, what you have right now is people that have been paying property taxes for years, making commitments to 30-year mortgages, paying taxes to the city and the state that are now homeless, while people that have never paid anything have shelter. And you have like crazy things, bro. Like they're trying to save brush. The environmentalists say, we gotta save this brush.
It's very important to the environment. Guess what? The fire does not know about your initiatives or your weird freak agendas. So there's 18,000 families now without a home, without a place to bring their kids to go to school. You probably have somewhere between 500 and $700 billion worth of damage. This did not have to happen.
It's very important to the environment. Guess what? The fire does not know about your initiatives or your weird freak agendas. So there's 18,000 families now without a home, without a place to bring their kids to go to school. You probably have somewhere between 500 and $700 billion worth of damage. This did not have to happen.
OK, and that's what I want the American people to know and people in California. This is not the Democratic Party, by the way. I'm not blaming the Blue Party for this. I am blaming radical. Over the top liberal, crazy socialist agendas that have gone way beyond what the Democrat Party stands for.
OK, and that's what I want the American people to know and people in California. This is not the Democratic Party, by the way. I'm not blaming the Blue Party for this. I am blaming radical. Over the top liberal, crazy socialist agendas that have gone way beyond what the Democrat Party stands for.
Bro, look, look, none of that even matters at this point. What matters when you have it, when you have a situation like this, what you do is you're like, OK, what caused it doesn't matter. We got to fix it. OK, now and then go back and look at what caused it. Now, what what will happen when you have an emergency? This is why leadership is so important in politics.
Bro, look, look, none of that even matters at this point. What matters when you have it, when you have a situation like this, what you do is you're like, OK, what caused it doesn't matter. We got to fix it. OK, now and then go back and look at what caused it. Now, what what will happen when you have an emergency? This is why leadership is so important in politics.
You need business people, entrepreneurs, problem solvers, people that can think critically and prioritize. We have an emergency like this. The priorities go into place like. Forget the politics. None of that matters. Who did it? Who done it? What happened? Not all that's later. Now it's OK. Clean up. First thing you got to do is clean up. It's been 35 days, man, and nothing has been picked up.
You need business people, entrepreneurs, problem solvers, people that can think critically and prioritize. We have an emergency like this. The priorities go into place like. Forget the politics. None of that matters. Who did it? Who done it? What happened? Not all that's later. Now it's OK. Clean up. First thing you got to do is clean up. It's been 35 days, man, and nothing has been picked up.
Not one thing. So if they forced a cleanup like Trump went there, if Trump said, hey, I'll give you federal money. You need to clean up now. I want it gone. What's going to happen is the freak groups are going to come in. Oh, the environment. The environment. The people are unsafe. They're already doing this right now.
Not one thing. So if they forced a cleanup like Trump went there, if Trump said, hey, I'll give you federal money. You need to clean up now. I want it gone. What's going to happen is the freak groups are going to come in. Oh, the environment. The environment. The people are unsafe. They're already doing this right now.
You can't go back to your home, Mr. Cardone, because if you pick up stuff, you might get toxins. Bruh. The toxins have been released on 40 million people already. Stop it. This is fucking nonsense. OK, come on. The toxins are out. That's not the priority now. The priority is the cleanup. Now, the fringe groups are going to say, yeah, but the cleanup is going to stir up the toxins.
You can't go back to your home, Mr. Cardone, because if you pick up stuff, you might get toxins. Bruh. The toxins have been released on 40 million people already. Stop it. This is fucking nonsense. OK, come on. The toxins are out. That's not the priority now. The priority is the cleanup. Now, the fringe groups are going to say, yeah, but the cleanup is going to stir up the toxins.
The toxins are already in the air. They were on the beach in the atmosphere. But they're there. Clean up, pick up, move. OK, now there's out of those 18000 homes, Sean, there's probably I'll bet you there's nine or 10000 property owners. It'll be like I'll clean up my own shit today. Just let me on my property. I'll rent the truck. I'll pay for the truck. I'll move it.
The toxins are already in the air. They were on the beach in the atmosphere. But they're there. Clean up, pick up, move. OK, now there's out of those 18000 homes, Sean, there's probably I'll bet you there's nine or 10000 property owners. It'll be like I'll clean up my own shit today. Just let me on my property. I'll rent the truck. I'll pay for the truck. I'll move it.
I'll get in a hazmat suit or not. Maybe I won't. Maybe I'll just like clean it up and I'll start moving stuff to the design place to go bury these materials. So that would be the first thing that would happen. If I was in charge, it'd be like move it now. And I don't want to hear one fucking reason why not to.
I'll get in a hazmat suit or not. Maybe I won't. Maybe I'll just like clean it up and I'll start moving stuff to the design place to go bury these materials. So that would be the first thing that would happen. If I was in charge, it'd be like move it now. And I don't want to hear one fucking reason why not to.
Number two, the rebuild should be taking place while we're doing that so that people could be permitted immediately via AI and kiosk machines, not people. See what California does and a lot of states have adopted this. particularly blue states, where they're trying to protect the renter or they're trying to protect home prices. All these places that try to protect, actually home prices go up.
Number two, the rebuild should be taking place while we're doing that so that people could be permitted immediately via AI and kiosk machines, not people. See what California does and a lot of states have adopted this. particularly blue states, where they're trying to protect the renter or they're trying to protect home prices. All these places that try to protect, actually home prices go up.
California has 10 of the top 15 most expensive homes in the country, home markets in the country are in California, where they tried to supposedly protect owners with regulations. There's 19 permits required to build a home in California today. You'd have to go to 19 different departments. So I would collapse that and say, no, no, here's four things you need to build a new home with.
California has 10 of the top 15 most expensive homes in the country, home markets in the country are in California, where they tried to supposedly protect owners with regulations. There's 19 permits required to build a home in California today. You'd have to go to 19 different departments. So I would collapse that and say, no, no, here's four things you need to build a new home with.
If the, if the structure, the platform wasn't damaged, you can build what you had there. Plus 10%, maybe even 15%. You can build that. We'll approve it. As long as you use fiber torn a roof, same thing on, on siding, uh, No exposed timber, nothing the elements can actually light up, and you self-irrigate. Means every home would become a fire department, basically.
If the, if the structure, the platform wasn't damaged, you can build what you had there. Plus 10%, maybe even 15%. You can build that. We'll approve it. As long as you use fiber torn a roof, same thing on, on siding, uh, No exposed timber, nothing the elements can actually light up, and you self-irrigate. Means every home would become a fire department, basically.
The technology- That's pretty badass. Yeah, exactly. And you would go to a kiosk machine and you'd be approved to permit, to build, to start. And we could rebuild the Palisades, Altadena and Malibu in the next 12 months. And people that say that that's impossible are the ones that are in the way. It is possible. It's being done on this planet right now.
The technology- That's pretty badass. Yeah, exactly. And you would go to a kiosk machine and you'd be approved to permit, to build, to start. And we could rebuild the Palisades, Altadena and Malibu in the next 12 months. And people that say that that's impossible are the ones that are in the way. It is possible. It's being done on this planet right now.
Like Dubai, Dubai is being built in seven months now. They can take from start to finish and complete a building.
Like Dubai, Dubai is being built in seven months now. They can take from start to finish and complete a building.
Yeah, so I'm traveling up and down the state trying to get people energized and motivated and together unionized, if you will, to say, hey, enough is enough, man. Stop this madness. OK, yeah, we need to take care of homeless people. I get it. But right now we need to take care of the homeowners. OK, there's like this is insanity, bro.
Yeah, so I'm traveling up and down the state trying to get people energized and motivated and together unionized, if you will, to say, hey, enough is enough, man. Stop this madness. OK, yeah, we need to take care of homeless people. I get it. But right now we need to take care of the homeowners. OK, there's like this is insanity, bro.
They spent thirty eight billion dollars on homelessness to have more homelessness. And so, you know, the thing I'm trying to do in the state right now is move up and down the state and come up with three or four things that could be done immediately. I've given you three of them already that could be done immediately. They would put the groups that are in the way on the heater.
They spent thirty eight billion dollars on homelessness to have more homelessness. And so, you know, the thing I'm trying to do in the state right now is move up and down the state and come up with three or four things that could be done immediately. I've given you three of them already that could be done immediately. They would put the groups that are in the way on the heater.
OK, because anybody that wants to stop this would say, no, you can't clean up yet. They would come out right away because of the initiative. This always happens in a family. If you have a family, maybe you were doing Thanksgiving and you had a family and there was a fire in the kitchen or something. The psychos never get anything done. They're in the way. Oh, my God. Oh, my God. What do we do?
OK, because anybody that wants to stop this would say, no, you can't clean up yet. They would come out right away because of the initiative. This always happens in a family. If you have a family, maybe you were doing Thanksgiving and you had a family and there was a fire in the kitchen or something. The psychos never get anything done. They're in the way. Oh, my God. Oh, my God. What do we do?
What do we do? Oh, my God. Oh, my God.
What do we do? Oh, my God. Oh, my God.
the cat i got to get my homework oh i forgot my picture bruh that the damn kitchen's on fire first first you put the fire out you don't worry about your sweet potatoes that are going to get burnt okay okay so so you the emergency creates an opportunity to see where the insanity is and where the sanity is so when i saw the fires i'm like oh i'm gonna bring my sanity
the cat i got to get my homework oh i forgot my picture bruh that the damn kitchen's on fire first first you put the fire out you don't worry about your sweet potatoes that are going to get burnt okay okay so so you the emergency creates an opportunity to see where the insanity is and where the sanity is so when i saw the fires i'm like oh i'm gonna bring my sanity
to California, the first thing you do is to see if people even want change. Because if you guys want the place to burn down, fuck it, I'm leaving. Burn it down.
to California, the first thing you do is to see if people even want change. Because if you guys want the place to burn down, fuck it, I'm leaving. Burn it down.
It's a shame because it's the greatest resource this country has is the state of California. As a state, there is nothing more valuable. Financially, the resources it produces, the technology and innovation that's come out of California. I mean, you've got four companies over there worth $15 trillion that could easily... solve this problem of irrigation and getting water to homes, et cetera.
It's a shame because it's the greatest resource this country has is the state of California. As a state, there is nothing more valuable. Financially, the resources it produces, the technology and innovation that's come out of California. I mean, you've got four companies over there worth $15 trillion that could easily... solve this problem of irrigation and getting water to homes, et cetera.
So we're just going there trying to light people up, get them excited, get them focused, see if we can put people together. One initiative was to try to recall Newsom and Karen Bass. I don't think that that's as important right now, personally, as it is to simply start registering people that are no longer happy
So we're just going there trying to light people up, get them excited, get them focused, see if we can put people together. One initiative was to try to recall Newsom and Karen Bass. I don't think that that's as important right now, personally, as it is to simply start registering people that are no longer happy
as Republican voters, not that they're Republicans, any more than Democrats are Democrats. Let's face it, man, when shit hits the fan, nobody cares about how you vote.
as Republican voters, not that they're Republicans, any more than Democrats are Democrats. Let's face it, man, when shit hits the fan, nobody cares about how you vote.
But if we can get enough people that are unhappy to register red today, right now this morning, costs nothing to do it, and send that to Sacramento, Sacramento would get a message, uh-oh, they're serious this time, we need to do something, the people are unhappy. And at this point, they would then say, Coastal Commission, stand down for the next 18 months.
But if we can get enough people that are unhappy to register red today, right now this morning, costs nothing to do it, and send that to Sacramento, Sacramento would get a message, uh-oh, they're serious this time, we need to do something, the people are unhappy. And at this point, they would then say, Coastal Commission, stand down for the next 18 months.
Or they wouldn't because they probably can't. You see what I'm saying? It's like a doge effort on California where all of a sudden the transparency pops off and you see who's in the way. You see who's the psychos, the insane, and you see where the sanity is. And hopefully California will stand up and vote out the insanity.
Or they wouldn't because they probably can't. You see what I'm saying? It's like a doge effort on California where all of a sudden the transparency pops off and you see who's in the way. You see who's the psychos, the insane, and you see where the sanity is. And hopefully California will stand up and vote out the insanity.
It's, it's, it's, it's awful, right? Like You know, we're always talking about the down and out in the society and the people, the drug addict. You've got more drug addiction in California than you have anywhere on the streets. You can access drugs on the streets today. The homeless problem. There's all these problems that are obvious in the state of California. And then there's the not obvious.
It's, it's, it's, it's awful, right? Like You know, we're always talking about the down and out in the society and the people, the drug addict. You've got more drug addiction in California than you have anywhere on the streets. You can access drugs on the streets today. The homeless problem. There's all these problems that are obvious in the state of California. And then there's the not obvious.
I've been talking about this for 10 years now. The middle class is the not obvious suffering class in this country today.
I've been talking about this for 10 years now. The middle class is the not obvious suffering class in this country today.
you have people in palisades and altadena and malibu i know nobody feels sorry for him because the guy had a five million dollar house but but they don't people don't understand how he got the five million dollar house no shit his grandmother his grandmother bought that house was lucky enough to buy the house or be given it by her husband or whatever uh 45 years ago for 40 40 000 bucks and
you have people in palisades and altadena and malibu i know nobody feels sorry for him because the guy had a five million dollar house but but they don't people don't understand how he got the five million dollar house no shit his grandmother his grandmother bought that house was lucky enough to buy the house or be given it by her husband or whatever uh 45 years ago for 40 40 000 bucks and
That house is worth $5 million today. Not because she did anything. In fact, she couldn't even buy her own house. Well, her house was burnt down. She has no place to go. She has no restaurant. She doesn't have the money to stay in a hotel. Okay. The government's not there to help her right now. The state's broke. The state's going to be like, okay, we're going to get you back in grandma.
That house is worth $5 million today. Not because she did anything. In fact, she couldn't even buy her own house. Well, her house was burnt down. She has no place to go. She has no restaurant. She doesn't have the money to stay in a hotel. Okay. The government's not there to help her right now. The state's broke. The state's going to be like, okay, we're going to get you back in grandma.
As soon as we can. What are you talking about? It's going to be 18 months right now for a cleanup. It'll be five years for a build-out. She's 84 today. She won't get back into her new home until she's 90 years old. This was supposed to be her golden years.
As soon as we can. What are you talking about? It's going to be 18 months right now for a cleanup. It'll be five years for a build-out. She's 84 today. She won't get back into her new home until she's 90 years old. This was supposed to be her golden years.
Bro, but here's the problem, right? Even if she goes back there when she's 90, if it rebuilds, if she has the money, none of what she does, by the way, because you got to remember, right? Let's say it takes $5 million to rebuild the house. She only had $3 million of coverage if she had $3 million.
Bro, but here's the problem, right? Even if she goes back there when she's 90, if it rebuilds, if she has the money, none of what she does, by the way, because you got to remember, right? Let's say it takes $5 million to rebuild the house. She only had $3 million of coverage if she had $3 million.
She might have only had a couple hundred grand of coverage because she only had $40 grand in a home from 45 years ago. Yeah. So this is a land. Some people believe this is a land grab. OK, meaning meaning the government has so many restrictions and regulations on the people that people can't actually go back and claim their property because their property has become a liability.
She might have only had a couple hundred grand of coverage because she only had $40 grand in a home from 45 years ago. Yeah. So this is a land. Some people believe this is a land grab. OK, meaning meaning the government has so many restrictions and regulations on the people that people can't actually go back and claim their property because their property has become a liability.
Let me give you another example, okay? Let's say it's a young executive couple. They're middle class. They make $350,000 to $400,000 a year. Husband and wife both work. They got both their kids in a private school or a nice public school, two cars. They had a mortgage in the Palisades. They've done really well in life. They are fully in the middle class, okay?
Let me give you another example, okay? Let's say it's a young executive couple. They're middle class. They make $350,000 to $400,000 a year. Husband and wife both work. They got both their kids in a private school or a nice public school, two cars. They had a mortgage in the Palisades. They've done really well in life. They are fully in the middle class, okay?
They might make $800,000 a year, by the way. They could make $1.5 million and still be in the middle class. That's wild. Yeah. Okay, they have a $7 million mortgage on their home, okay, and they're paying whatever, that's going to be $40,000 a month. They can afford it on his salary, and her additional salary is how they live. They got a great life. Nobody feels sorry for these people.
They might make $800,000 a year, by the way. They could make $1.5 million and still be in the middle class. That's wild. Yeah. Okay, they have a $7 million mortgage on their home, okay, and they're paying whatever, that's going to be $40,000 a month. They can afford it on his salary, and her additional salary is how they live. They got a great life. Nobody feels sorry for these people.
Well, their home, let's say it was worth $7 million, has $5 million worth of insurance on it. That's all the state would allow because the state two years ago got involved in regulating the insurance companies. Ladies and gentlemen, anytime the government regulates, you get hurt. They always do it under pretense. We want to protect the people.
Well, their home, let's say it was worth $7 million, has $5 million worth of insurance on it. That's all the state would allow because the state two years ago got involved in regulating the insurance companies. Ladies and gentlemen, anytime the government regulates, you get hurt. They always do it under pretense. We want to protect the people.
What you did was you got involved in business when you shouldn't have, and all states, State Farm and the big nation side, yeah, nation side, they all pulled out because the state said you can't raise the premium. They said if we can't raise the premium, we can't afford to be in the state, so they left. Hundreds of thousands of homes are not insured right now.
What you did was you got involved in business when you shouldn't have, and all states, State Farm and the big nation side, yeah, nation side, they all pulled out because the state said you can't raise the premium. They said if we can't raise the premium, we can't afford to be in the state, so they left. Hundreds of thousands of homes are not insured right now.
I happen to be one of the lucky ones, and I have this huge insurance policy on my house. But all my neighbors, my 18 neighbors in a row, none of them have more than $3 million worth of insurance. So let's go back to that couple in the Palisades that had a $7 million mortgage. They owe $7 million. Their payments are still due and their house is burnt to the ground.
I happen to be one of the lucky ones, and I have this huge insurance policy on my house. But all my neighbors, my 18 neighbors in a row, none of them have more than $3 million worth of insurance. So let's go back to that couple in the Palisades that had a $7 million mortgage. They owe $7 million. Their payments are still due and their house is burnt to the ground.
They only have $3 million worth of insurance. So what do they do? You're like, okay, they're going to get their $3 million. They have no place to live, by the way. The $3 million is going to pay for where they're living for the next five or six or seven years. Now they're out of money. How do they rebuild their home? They have no money to rebuild their home.
They only have $3 million worth of insurance. So what do they do? You're like, okay, they're going to get their $3 million. They have no place to live, by the way. The $3 million is going to pay for where they're living for the next five or six or seven years. Now they're out of money. How do they rebuild their home? They have no money to rebuild their home.
The middle class now becomes the lower class, even though the guys make it 800 grand a year. I know that's hard to believe and it's very hard for everybody to embrace because we're constantly talking in this country about the lowest of the lowest, you know, the very beginning where you had nothing. But there's a big fat middle middle class in America, 250 million strong that are weak.
The middle class now becomes the lower class, even though the guys make it 800 grand a year. I know that's hard to believe and it's very hard for everybody to embrace because we're constantly talking in this country about the lowest of the lowest, you know, the very beginning where you had nothing. But there's a big fat middle middle class in America, 250 million strong that are weak.
And this is what I'm most concerned about. California could actually roll over economically because so many people have been affected by this fire, including the executives that live across the street in Brentwood, just a couple miles away. And their house wasn't burned. But guess what? The insurance companies don't want to insure their house anymore either. So how do you get a mortgage?
And this is what I'm most concerned about. California could actually roll over economically because so many people have been affected by this fire, including the executives that live across the street in Brentwood, just a couple miles away. And their house wasn't burned. But guess what? The insurance companies don't want to insure their house anymore either. So how do you get a mortgage?
How do you sell your home? What happens for the next five years? Because they're saying it's going to take five to seven, maybe 10 years to rebuild. Who wants to live in that bullshit for 10 years? And what happens when more and more people start leaving and saying, I'm going to go live in Scottsdale. I'm going to go live in Utah. I'm going to go live in Texas. I'm going to go live in Florida.
How do you sell your home? What happens for the next five years? Because they're saying it's going to take five to seven, maybe 10 years to rebuild. Who wants to live in that bullshit for 10 years? And what happens when more and more people start leaving and saying, I'm going to go live in Scottsdale. I'm going to go live in Utah. I'm going to go live in Texas. I'm going to go live in Florida.
That's already been happening. Then it starts to accelerate the problem. So I'm really concerned, not just for California, all the people that have been affected, but also for the rest of the country that could be impacted by this economic devastation.
That's already been happening. Then it starts to accelerate the problem. So I'm really concerned, not just for California, all the people that have been affected, but also for the rest of the country that could be impacted by this economic devastation.
When did it start? California has been an organized mafia for 80 years. There's four families that have controlled the state of California, except for two short instances. Newsom's been in there for 16 years. It was the Pelosi family before her. It was the Gettys before her. This thing has been under control. This is the fifth largest economy on planet Earth.
When did it start? California has been an organized mafia for 80 years. There's four families that have controlled the state of California, except for two short instances. Newsom's been in there for 16 years. It was the Pelosi family before her. It was the Gettys before her. This thing has been under control. This is the fifth largest economy on planet Earth.
It's a couple trillion dollars a year in revenue. It's massive. India is bigger than California and then California. So it's a massive, massive population, right? Two-thirds of all your produce come from the state of California. Ninety-nine percent of all commercial products, vegetable and fruit products are produced in California. We got plenty of water, bro, like you said earlier.
It's a couple trillion dollars a year in revenue. It's massive. India is bigger than California and then California. So it's a massive, massive population, right? Two-thirds of all your produce come from the state of California. Ninety-nine percent of all commercial products, vegetable and fruit products are produced in California. We got plenty of water, bro, like you said earlier.
You can't find one golf course anywhere in the state of California that's ever burnt. So this idea that like, oh, my God, oh, my God, the fires are out of control. The fucking fires ain't out of control. Go to Pelican Hill and play a round of golf. Go up to the Pacific, up to the north. What's that beautiful golf course up north? Carmel? Yeah, up in Carmel. Okay.
You can't find one golf course anywhere in the state of California that's ever burnt. So this idea that like, oh, my God, oh, my God, the fires are out of control. The fucking fires ain't out of control. Go to Pelican Hill and play a round of golf. Go up to the Pacific, up to the north. What's that beautiful golf course up north? Carmel? Yeah, up in Carmel. Okay.
All those golf courses, they're protected. Why? They're irrigated. You could have irrigation across the entire state of California if you wanted to. That's how much water we have. It's fucking wild, dude. So the land grab thing is not out of context for me. I agree. Where I live, if you've ever been to Malibu, you ever been to Nobu? Yeah.
All those golf courses, they're protected. Why? They're irrigated. You could have irrigation across the entire state of California if you wanted to. That's how much water we have. It's fucking wild, dude. So the land grab thing is not out of context for me. I agree. Where I live, if you've ever been to Malibu, you ever been to Nobu? Yeah.
Okay, when you go down that coastline and you hear about Malibu, the first time you went there, you're probably like, dude, this looks like a shithole. Bunch of old homes stacked on top of each other. Most of those homes aren't big, brand-new concrete block. My house is made of concrete block. It was built 14 years ago. It was built two-spec, probably better than that. Okay, all concrete.
Okay, when you go down that coastline and you hear about Malibu, the first time you went there, you're probably like, dude, this looks like a shithole. Bunch of old homes stacked on top of each other. Most of those homes aren't big, brand-new concrete block. My house is made of concrete block. It was built 14 years ago. It was built two-spec, probably better than that. Okay, all concrete.
You can't burn it. No amount of fire is going to take it down. It won't take the bottom of it out, right? But all the homes that are on that coastline, the Coastal Commission, because they overregulate, they hide behind whales and seagulls. And so you can't develop. You're going to change the coastline. Hey, guess what? Mother Nature just changed the coastline forever. Sure did.
You can't burn it. No amount of fire is going to take it down. It won't take the bottom of it out, right? But all the homes that are on that coastline, the Coastal Commission, because they overregulate, they hide behind whales and seagulls. And so you can't develop. You're going to change the coastline. Hey, guess what? Mother Nature just changed the coastline forever. Sure did.
Now, I don't know if that's their intention. Because if you kind of connect the dots, most of the people that live on that beach, that's called billionaire beach. Most of them are not billionaires, and most of them will not rebuild. So you're going to end up with four or five families. I'll be one of them, by the way. I'm one of the less ones.
Now, I don't know if that's their intention. Because if you kind of connect the dots, most of the people that live on that beach, that's called billionaire beach. Most of them are not billionaires, and most of them will not rebuild. So you're going to end up with four or five families. I'll be one of them, by the way. I'm one of the less ones.
You're going to have four or five or six families that own the entire beach. And maybe the state walks in and says, hey, we'd like to just buy you guys out. And make it a public beach now for everybody with no homes. Wow. Wow. Property seizure, man. Make it impossible for people to own anything. New world order. You will own nothing and you will be happy about it.
You're going to have four or five or six families that own the entire beach. And maybe the state walks in and says, hey, we'd like to just buy you guys out. And make it a public beach now for everybody with no homes. Wow. Wow. Property seizure, man. Make it impossible for people to own anything. New world order. You will own nothing and you will be happy about it.
Yeah. Online voter registration, California. If you guys go online, register to vote in California. By the way, some people say you can live anywhere you want to do. All you need is an address now and you can vote in California. Really? Yeah. Like you just need an address. No voter IDs allowed in California. So you're in Naples. You got a buddy that lives in California. I can vote in Cali.
Yeah. Online voter registration, California. If you guys go online, register to vote in California. By the way, some people say you can live anywhere you want to do. All you need is an address now and you can vote in California. Really? Yeah. Like you just need an address. No voter IDs allowed in California. So you're in Naples. You got a buddy that lives in California. I can vote in Cali.
You could at least register. Look at that, man. If a million people registered as red voters today, Sacramento, Pelosi will be the first one to see it while she's laying on her side or broken hip. And she'd be like, oh, they're pissed off now.
You could at least register. Look at that, man. If a million people registered as red voters today, Sacramento, Pelosi will be the first one to see it while she's laying on her side or broken hip. And she'd be like, oh, they're pissed off now.
You got to go. Do yourself a big favor and go. These are the, I put on the best show in the world. Like I know I'm a big promotional guy and I promote all the stuff that I do, but I'm telling you these shows that I do, how do you, how do you sell a show and nobody knows who's coming?
You got to go. Do yourself a big favor and go. These are the, I put on the best show in the world. Like I know I'm a big promotional guy and I promote all the stuff that I do, but I'm telling you these shows that I do, how do you, how do you sell a show and nobody knows who's coming?
The ultimate flex is I'm doing a conference. 30% of our tickets were sold without a date or a location. That's a flex. I do a lot of bullshit because, because as a, as a privately held business owner, like I like to do stuff that I personally have is my little, you know, my little personal flex. Like one of my flex is to sell an event out without an agenda of speakers. It's wild.
The ultimate flex is I'm doing a conference. 30% of our tickets were sold without a date or a location. That's a flex. I do a lot of bullshit because, because as a, as a privately held business owner, like I like to do stuff that I personally have is my little, you know, my little personal flex. Like one of my flex is to sell an event out without an agenda of speakers. It's wild.
And people come there and they're like, can I see the schedule? No, no, no. There's three people that have the schedule. Nobody else has it. Like nobody knows anything. I know what's going to go on, which requires a tremendous amount of trust. Oh, exactly. Yeah. For a guy that's been hated on on the Internet. I love my haters, by the way. I can't fucking torched, bro.
And people come there and they're like, can I see the schedule? No, no, no. There's three people that have the schedule. Nobody else has it. Like nobody knows anything. I know what's going to go on, which requires a tremendous amount of trust. Oh, exactly. Yeah. For a guy that's been hated on on the Internet. I love my haters, by the way. I can't fucking torched, bro.
For a guy that gets hated this as much as people hate on me, and I'm just trying to help people, by the way. It's crazy that for all that hate, which is nothing compared to the amount of trust that people give me, because they come to these conferences not knowing who's going to be there, and we have never literally, like,
For a guy that gets hated this as much as people hate on me, and I'm just trying to help people, by the way. It's crazy that for all that hate, which is nothing compared to the amount of trust that people give me, because they come to these conferences not knowing who's going to be there, and we have never literally, like,
you know, the response from our audience is, man, you over deliver every time. Oh my God. How'd you, I got people that have been to nine of them and they're like, everyone has been better than the one that preceded it. And the prices have gone up. The prices are stupid, completely ridiculous. I confess over the top too much expensive, but they're still cheaper than what I'm paying. Okay.
you know, the response from our audience is, man, you over deliver every time. Oh my God. How'd you, I got people that have been to nine of them and they're like, everyone has been better than the one that preceded it. And the prices have gone up. The prices are stupid, completely ridiculous. I confess over the top too much expensive, but they're still cheaper than what I'm paying. Okay.
A $30,000 feet is still cheaper than the $10 million I paid to put the event on.
A $30,000 feet is still cheaper than the $10 million I paid to put the event on.
Every one of those events has cost me somewhere between six and $14 million. This one's gonna cost about 10.
Every one of those events has cost me somewhere between six and $14 million. This one's gonna cost about 10.
There's only a couple of people that pay $30,000, but those are select seats in the room. But most of those seats are going to be, I think there's a seat right now you can buy for $1,000 or $1,500. It was $997 for one. Yeah. So that's an executive seat. It's a great seat, by the way. Every seat in the house is great. There's 6,000 people will be there. This is going to be over the top this year.
There's only a couple of people that pay $30,000, but those are select seats in the room. But most of those seats are going to be, I think there's a seat right now you can buy for $1,000 or $1,500. It was $997 for one. Yeah. So that's an executive seat. It's a great seat, by the way. Every seat in the house is great. There's 6,000 people will be there. This is going to be over the top this year.
I just confirmed three more speakers yesterday that I was adding Jared's like, it's too many now, bro. I said, nah, don't worry about it, bro. It's going to be fine. Like everybody's going to forgive us. It's going to be fantastic. Everything's going to be okay. Yeah. Yeah. Yeah. So I hope you come. I hope you and your, your, your, your fans and your followers come. I'd love to have you there.
I just confirmed three more speakers yesterday that I was adding Jared's like, it's too many now, bro. I said, nah, don't worry about it, bro. It's going to be fine. Like everybody's going to forgive us. It's going to be fantastic. Everything's going to be okay. Yeah. Yeah. Yeah. So I hope you come. I hope you and your, your, your, your fans and your followers come. I'd love to have you there.
We got Rick Ross entertaining us one night. Pat Jones is going to do the registration. Wyclef is coming back. I had a blast with Wyclef at a party once, and me and him became kind of friendly. And then we'll have some other people that probably stop in and chop the place up.
We got Rick Ross entertaining us one night. Pat Jones is going to do the registration. Wyclef is coming back. I had a blast with Wyclef at a party once, and me and him became kind of friendly. And then we'll have some other people that probably stop in and chop the place up.
Look, I was doing an event once I was in Vegas. I think it was when I had Kevin Hart there and somebody comes, one of my staff comes to me, Dana White's here and he wants to talk to you. I said, I can let him in a grant. Look, uh, you know, I just wanted to come by and see what you're doing. I live here and I heard you had this event going on.
Look, I was doing an event once I was in Vegas. I think it was when I had Kevin Hart there and somebody comes, one of my staff comes to me, Dana White's here and he wants to talk to you. I said, I can let him in a grant. Look, uh, you know, I just wanted to come by and see what you're doing. I live here and I heard you had this event going on.
This was at Mandalay Bay and it was, I don't know, there had to be 12,000 people there. He's like, I just can't, you mind if I go in there and look, I heard people are paying $20,000 to sit in the room on a weekend for three days. How do you do that? And so I brought Dane in, then I had him on stage. I ended up doing an interview with him, like improv.
This was at Mandalay Bay and it was, I don't know, there had to be 12,000 people there. He's like, I just can't, you mind if I go in there and look, I heard people are paying $20,000 to sit in the room on a weekend for three days. How do you do that? And so I brought Dane in, then I had him on stage. I ended up doing an interview with him, like improv.
And Floyd Mayweather, same weekend, Floyd Mayweather came by. I didn't even have him on the schedule. Hey, I'm in town. I just left the strip joint.
And Floyd Mayweather, same weekend, Floyd Mayweather came by. I didn't even have him on the schedule. Hey, I'm in town. I just left the strip joint.
Those events are really the 10 X growth conference. I'll miss not doing them because it was a, the reason we started doing those events was not money. You don't do, if you're trying to make money, you don't do events. Events are a terrible business. Anybody's ever done an event, tried to do an event. You try to put 300 people in a room, fuck, try to get 50 people over to your house for a party.
Those events are really the 10 X growth conference. I'll miss not doing them because it was a, the reason we started doing those events was not money. You don't do, if you're trying to make money, you don't do events. Events are a terrible business. Anybody's ever done an event, tried to do an event. You try to put 300 people in a room, fuck, try to get 50 people over to your house for a party.
They're expensive. People don't show up. They wrecked the place. Like, you know, I mean, if it's a good party, something's going to be damaged if you don't go to jail. I mean, you couldn't even go to jail. Yeah, absolutely. But the thing that I think I'm most proud about in those events is the interviews. And the interviews basically are me. And I don't like doing interviews, actually.
They're expensive. People don't show up. They wrecked the place. Like, you know, I mean, if it's a good party, something's going to be damaged if you don't go to jail. I mean, you couldn't even go to jail. Yeah, absolutely. But the thing that I think I'm most proud about in those events is the interviews. And the interviews basically are me. And I don't like doing interviews, actually.
I don't mind being interviewed. I hate doing your part.
I don't mind being interviewed. I hate doing your part.
But the interview, to be able to get a good conversation, let's say Usher. I don't have anything in common with Usher. Okay, I'm a business guy. I'm a real estate guy. You know, I'm about money and stuff. And Usher's an entertainer. He's been on, I don't know, 40,000 or 50,000 stages without exaggeration. He's not going to even remember the event.
But the interview, to be able to get a good conversation, let's say Usher. I don't have anything in common with Usher. Okay, I'm a business guy. I'm a real estate guy. You know, I'm about money and stuff. And Usher's an entertainer. He's been on, I don't know, 40,000 or 50,000 stages without exaggeration. He's not going to even remember the event.
So my goal is to get him to remember this event as one of his standout moments in his lifetime. Or John Travolta, okay? How many people do you think John Travolta has met in his life?
So my goal is to get him to remember this event as one of his standout moments in his lifetime. Or John Travolta, okay? How many people do you think John Travolta has met in his life?
Yeah. Or Floyd. Floyd Mayweather. Floyd Mayweather has been on stages everywhere in the world. How can I bring Floyd on a stage that's so rememberable for Floyd? I'm not even thinking about the audience. I'm thinking about Floyd Mayweather. I'm thinking about John. I'm thinking about Kevin Hart.
Yeah. Or Floyd. Floyd Mayweather. Floyd Mayweather has been on stages everywhere in the world. How can I bring Floyd on a stage that's so rememberable for Floyd? I'm not even thinking about the audience. I'm thinking about Floyd Mayweather. I'm thinking about John. I'm thinking about Kevin Hart.
I'm thinking about how do I get Arnold Schwarzenegger to have a moment where he's like, hey, that guy Grant Cardone was amazing.
I'm thinking about how do I get Arnold Schwarzenegger to have a moment where he's like, hey, that guy Grant Cardone was amazing.
Right. And not because I'm amazing, but because the communication, the the the interaction that he and I had, it wasn't just me reading off of cards and getting through the interview, you know, so. That's a trick, right? And then those things live in into time for long periods of time.
Right. And not because I'm amazing, but because the communication, the the the interaction that he and I had, it wasn't just me reading off of cards and getting through the interview, you know, so. That's a trick, right? And then those things live in into time for long periods of time.
I'm trying to get something out of this guy that nobody's gotten out of him that'll help some kid I hadn't met yet. or maybe some 55 year old person that gets inspired by this interview, because all this stuff can live long into the future.
I'm trying to get something out of this guy that nobody's gotten out of him that'll help some kid I hadn't met yet. or maybe some 55 year old person that gets inspired by this interview, because all this stuff can live long into the future.
Yeah. You do a good interview. I'm sure people are going to talk about it down in the comments. Go ahead and rate Sean or go ahead and rate this interview right now. Should he, should he get a 10 or should he get a one?
Yeah. You do a good interview. I'm sure people are going to talk about it down in the comments. Go ahead and rate Sean or go ahead and rate this interview right now. Should he, should he get a 10 or should he get a one?
Yeah, yeah, last one we wanted to have in Vegas. And, look, you should come in there. You should come just so you walk in the room. This is what I'll do for you, okay? I promise you, you're going to walk in the room, and you won't be there 10 minutes, not one person. It won't even start. You'll get your money's worth the first 10 minutes you're there. I bet.
Yeah, yeah, last one we wanted to have in Vegas. And, look, you should come in there. You should come just so you walk in the room. This is what I'll do for you, okay? I promise you, you're going to walk in the room, and you won't be there 10 minutes, not one person. It won't even start. You'll get your money's worth the first 10 minutes you're there. I bet.
You'll walk in, you're going to look around, you're going to look around, and you're going to have some big realization. Yeah. In the first 10 minutes without anybody doing anything.
You'll walk in, you're going to look around, you're going to look around, and you're going to have some big realization. Yeah. In the first 10 minutes without anybody doing anything.
I'm not holding spots for anybody. We oversell this thing every single time. We'll end up with a seeding problem that I have to solve.
I'm not holding spots for anybody. We oversell this thing every single time. We'll end up with a seeding problem that I have to solve.
Well, yeah, we we've been doing two wealth conferences a year. These are much smaller events, like three to five hundred people where we're focused on financial everything from financial literacy to financial wealth building. And we bring finance finance people from Wall Street. You're starting to see my audience. uh, mature a bit. Okay. Not, not, not the audio material, the content.
Well, yeah, we we've been doing two wealth conferences a year. These are much smaller events, like three to five hundred people where we're focused on financial everything from financial literacy to financial wealth building. And we bring finance finance people from Wall Street. You're starting to see my audience. uh, mature a bit. Okay. Not, not, not the audio material, the content.
So seeing me in real time, make my shift to, um, from sales guy, marketer guy, real estate guy to something else.
So seeing me in real time, make my shift to, um, from sales guy, marketer guy, real estate guy to something else.
And for me to make that shift, I have to have a different, I have to have a different interview.
And for me to make that shift, I have to have a different, I have to have a different interview.
Now you've had two already.
Now you've had two already.
When's the next one? I don't know when the next WEF conference is. You guys know when that is? Probably April, May. Okay. Yeah.
When's the next one? I don't know when the next WEF conference is. You guys know when that is? Probably April, May. Okay. Yeah.
Yeah. Yeah. And what I do is I bring people in to talk about like I was just a canter Fitzgerald. That's Howard Lutkins. That's the commerce secretary now. His company, they've done, I don't know, hundreds of billions of dollars in real estate transactions. So I'll start bringing those guys in from Wall Street and big banks to talk about hacks.
Yeah. Yeah. And what I do is I bring people in to talk about like I was just a canter Fitzgerald. That's Howard Lutkins. That's the commerce secretary now. His company, they've done, I don't know, hundreds of billions of dollars in real estate transactions. So I'll start bringing those guys in from Wall Street and big banks to talk about hacks.
and little fissures and opportunities in the marketplace. Like most of the, all these conferences, basically I get people, I interview people that I'm interested in.
and little fissures and opportunities in the marketplace. Like most of the, all these conferences, basically I get people, I interview people that I'm interested in.
June 1st is the next one. June 1st? Can't believe it. Okay.
June 1st is the next one. June 1st? Can't believe it. Okay.
Like I've interviewed people that I interviewed people that managed the 2008 global crisis. Like, you know, like how do you do that? How do you go through a five or six or $700 billion, almost a trillion dollars of money was transferred. And how do you manage that activity when you're interviewing that person? Me sitting down having coffee with that guy is one thing.
Like I've interviewed people that I interviewed people that managed the 2008 global crisis. Like, you know, like how do you do that? How do you go through a five or six or $700 billion, almost a trillion dollars of money was transferred. And how do you manage that activity when you're interviewing that person? Me sitting down having coffee with that guy is one thing.
Me interviewing and going behind the scenes and getting information from him, by the way, that's probably not in a book is really good for me and great for the audience.
Me interviewing and going behind the scenes and getting information from him, by the way, that's probably not in a book is really good for me and great for the audience.
Oh, dude, it's about competence. It's about critical thinking. It's about what's most important right now. Not all things are the same. How do you manage priorities? What's your priority intelligence like, not your IQ? Like Elon is a very high IQ, but he's also extremely high on priorities. It's not all problems are not equal ever.
Oh, dude, it's about competence. It's about critical thinking. It's about what's most important right now. Not all things are the same. How do you manage priorities? What's your priority intelligence like, not your IQ? Like Elon is a very high IQ, but he's also extremely high on priorities. It's not all problems are not equal ever.
And in life, this will be a great, I bet your audience has a lot of takeaways from this, but is in life, life can sometimes appear to be just overwhelming, like overwhelming number of problems, but really there's only one or two problems. Handle those two and the rest take care of themselves.
And in life, this will be a great, I bet your audience has a lot of takeaways from this, but is in life, life can sometimes appear to be just overwhelming, like overwhelming number of problems, but really there's only one or two problems. Handle those two and the rest take care of themselves.
right or what are your thoughts well like like right now in my life yeah it would be a financial thing you know i got to solve this one financial thing and the rest of it starts kind of if i do it in the right priority there's always a solution to every problem there's a solution there just happens to be a better solution okay um There's always a better solution. There's always a solution.
right or what are your thoughts well like like right now in my life yeah it would be a financial thing you know i got to solve this one financial thing and the rest of it starts kind of if i do it in the right priority there's always a solution to every problem there's a solution there just happens to be a better solution okay um There's always a better solution. There's always a solution.
There's always a better solution. The issue is whether you're handling the right problem or not. And typically managers, mid-level managers, or even business owners simply don't handle the right first problem. How do you determine? When are you going to drop this? Sean, when are you going to drop this interview?
There's always a better solution. The issue is whether you're handling the right problem or not. And typically managers, mid-level managers, or even business owners simply don't handle the right first problem. How do you determine? When are you going to drop this? Sean, when are you going to drop this interview?
Probably two Mondays from yesterday.
Probably two Mondays from yesterday.
Well, number one, I know that all problems are not equal. So that's the first thing to note. any more than all data, all data is not equal. And as much as you guys want to believe the constitution that all men were created equal, that's not true either. It's bullshit. Okay. All men were not created equal. I'm not equal to you. You're not equal to me. We weren't created equal.
Well, number one, I know that all problems are not equal. So that's the first thing to note. any more than all data, all data is not equal. And as much as you guys want to believe the constitution that all men were created equal, that's not true either. It's bullshit. Okay. All men were not created equal. I'm not equal to you. You're not equal to me. We weren't created equal.
We were created at different times, happened at different times. You came out bigger than I did. Like whatever, bro. Like, you know, my wife, me and my wife are not equal. Me and my child are not equal. Um, And it doesn't mean I'm better than you. It might mean that I'm less than you. I don't know. It just depends. I'm not equal to Elon Musk. I'm not equal to Donald Trump.
We were created at different times, happened at different times. You came out bigger than I did. Like whatever, bro. Like, you know, my wife, me and my wife are not equal. Me and my child are not equal. Um, And it doesn't mean I'm better than you. It might mean that I'm less than you. I don't know. It just depends. I'm not equal to Elon Musk. I'm not equal to Donald Trump.
I'm not equal to Abe Lincoln or Muhammad Ali or I'm trying to cover everybody right now. But so, number one, all problems are not created equal. So I have one problem in my life right now. You guys can guess what it is. And I need to solve that one problem. That one problem, if I solved it, would provide me with tremendous amounts of space in my creative.
I'm not equal to Abe Lincoln or Muhammad Ali or I'm trying to cover everybody right now. But so, number one, all problems are not created equal. So I have one problem in my life right now. You guys can guess what it is. And I need to solve that one problem. That one problem, if I solved it, would provide me with tremendous amounts of space in my creative.
When people get blocked up, it's probably because they have a problem they haven't solved or addressed or observed or looked at or confronted. And when I was 25, it was a drug problem. I had a drug problem at 20. Well, from 15 to 25, I had a drug problem. And so no matter what problem I handled, I wrecked the car. I lost my job. I lost a girl. Those are all problems, too.
When people get blocked up, it's probably because they have a problem they haven't solved or addressed or observed or looked at or confronted. And when I was 25, it was a drug problem. I had a drug problem at 20. Well, from 15 to 25, I had a drug problem. And so no matter what problem I handled, I wrecked the car. I lost my job. I lost a girl. Those are all problems, too.
But I didn't feel good about myself. I had low self-esteem. I didn't have any money. All those are problems. But until I handled the main problem and started putting together days and not using drugs, the rest of the problems didn't matter any.
But I didn't feel good about myself. I had low self-esteem. I didn't have any money. All those are problems. But until I handled the main problem and started putting together days and not using drugs, the rest of the problems didn't matter any.
Yeah, I could pick up a car. I can get another girlfriend. I can get the girlfriend back, which probably is just another problem. It probably is. Yeah. So, so, you know, so number one, like I need to find out what the problem is. First in California, it's clean up, remove the debris, get it off the ground. Second thing is start rebuilding. Let people rebuild, dude.
Yeah, I could pick up a car. I can get another girlfriend. I can get the girlfriend back, which probably is just another problem. It probably is. Yeah. So, so, you know, so number one, like I need to find out what the problem is. First in California, it's clean up, remove the debris, get it off the ground. Second thing is start rebuilding. Let people rebuild, dude.
And then you'll start seeing stuff go up. You'd see my house being fixed right now in real time if they'd let me go over there. And that would give people hope and confidence and momentum and acceleration. Oh shit, I'm going to build too. Grant's building, I'm going to build. That's how this shit happens, man. We need encouragement from examples. I agree.
And then you'll start seeing stuff go up. You'd see my house being fixed right now in real time if they'd let me go over there. And that would give people hope and confidence and momentum and acceleration. Oh shit, I'm going to build too. Grant's building, I'm going to build. That's how this shit happens, man. We need encouragement from examples. I agree.
That's why your show is so important because you're offering people examples
That's why your show is so important because you're offering people examples
I was on a phone call yesterday with a guy He's worth $2.5 billion. You would know his name if I told you his name. You've bought his products before, guarantee you. And he's a self-made guy, started with $25,000. And I told him, I said, you know,
I was on a phone call yesterday with a guy He's worth $2.5 billion. You would know his name if I told you his name. You've bought his products before, guarantee you. And he's a self-made guy, started with $25,000. And I told him, I said, you know,
I can't give you his name, but, you know, the only thing I don't like about you more than your net worth, because you're worth double what I'm worth, is that you started with six times more money than I did. He's like, Grant, I only started with $25,000. I said, I started with three, you know. He's like, well, that's almost seven times.
I can't give you his name, but, you know, the only thing I don't like about you more than your net worth, because you're worth double what I'm worth, is that you started with six times more money than I did. He's like, Grant, I only started with $25,000. I said, I started with three, you know. He's like, well, that's almost seven times.
But he was saying years ago, about eight years ago, he had a 200-foot fed ship. big, big, he built his own boat, his yacht. And at that time in his life, in his 40s, he was not happy. He was just indulgent. Partying, women, you know, the life. He says, Grant, I'm building another boat right now, but next time it's going to be for the new version of me.
But he was saying years ago, about eight years ago, he had a 200-foot fed ship. big, big, he built his own boat, his yacht. And at that time in his life, in his 40s, he was not happy. He was just indulgent. Partying, women, you know, the life. He says, Grant, I'm building another boat right now, but next time it's going to be for the new version of me.
And to your point, Sean, about like, who are you going to become next?
And to your point, Sean, about like, who are you going to become next?
Yeah, good, man. And anything I can do to help you, I look forward to you being at the 10X Growth Conference. I know you're going to enjoy it without a doubt. I look forward to getting some feedback from you about what happened to you in those first 10 minutes before it even started. Just look for when you walk in a room, what happens to you? Because my goal is to shift people.
Yeah, good, man. And anything I can do to help you, I look forward to you being at the 10X Growth Conference. I know you're going to enjoy it without a doubt. I look forward to getting some feedback from you about what happened to you in those first 10 minutes before it even started. Just look for when you walk in a room, what happens to you? Because my goal is to shift people.
Before the show starts.
Before the show starts.
I learned that your father actually passed away when you were just 10 years old and your oldest brother passed away just a few years later.
So you were raised by a single mother.
I could imagine that wasn't the easiest time.
And after doing my research, it became really clear to me that you're a self-made man.
And honestly, that made me respect you like 10X more, right?
And so I'd love to learn about that time in your life, you know, your childhood, your teenage years.
How did you grow up and what were some of the biggest life lessons that you learned?
Yeah, so again, thank you so much for having me.
And yeah, my life, you know, people ask me, my wife asked me, why are you so hard?
I said, dude, it was hard.
I grew up in a family where there was a lot of losses over a very short period of time.
And then I started making bad decisions out of those losses as I carried them around with me.
From the age of 15 to 25, my life, I went from having a middle-class life with a lot of love and a great family.
My parents did everything kind of by the book and they did it right.
And they didn't make any mistakes.
I did.
Started making very poor choices because I didn't have the right people in my life.
I was a bit of an outcast.
black sheep kind of rebel, didn't fit in kind of guy, didn't like school.
I liked all the hot chicks in high school, but I wasn't on the football team.
So the football players didn't like me.
So they beat me up all the time.
I was literally in a fight once or twice a week.
And that's created this kind of shell on Grant.
And then a drug dealer got a hold of me in Lake Charles, Louisiana when I was 15, introduced me to drugs.
That would take me down the rabbit hole for 10 years.
Became a habitual daily drug user.
Didn't want to be, by the way.
Nobody starts thinking, okay, I'm going to become a drug addict.
But, you know, I made a lot of poor choices.
And then at 25, I started pulling myself out of it and turning my life around.
And the last 35 years now has been me trying to figure out how to be the best version of myself.
Most of the time, having no idea how to do that.
A lot of stumbling, the self-made thing.
I mean, I'm not made by myself, but I'm certainly, I didn't have any debt, didn't have any connections.
I didn't have banks to help me is what I mean with the debt.
I didn't have credit cards.
I was in debt, failed at seven jobs.
A lot of people, they see me today and they're like, bro, you got it made.
And I've been fortunate enough to be on stages with some of the most successful people on the planet, including presidents and super celebrities and really, really wealthy people.
And all that is me kind of grinding up
The food chain.
The one thing I think the one thing that has kind of saved me along the way is this divine discontent, never happy, never satisfied, always wanting to do better.
This personal honesty, not cash register honesty.
I'm talking about this personal honesty that I have about myself and about what I'm capable of doing, not by your standards, but by what I think I'm capable of.
And so when you were growing up, like I mentioned, you had a single mother.
What was your mindset about money?
Because now, you know, one of your life's purposes is to help other people create wealth.
And that's what you do.
You're helping millions of people do that.
So curious to understand, what was your mindset in terms of money when you were growing up and how did that shift over time?
Well, look, I was brought up in the middle class, like I referenced earlier, and my mom was really proud of that.
My dad died when I was 10.
My mom was extremely proud that they had made it into the middle class because they came from poverty.
I, on the other hand, viewed as a 10-year-old, 11-years-old, 12-years-old, 13, I'm collecting data all this time.
I'm collecting data about how life is.
We had a roof over our head.
We had food.
We had the things that everybody should be grateful of, that we should never take for granted.
But also with that, my mom was scared constantly.
I watched my mother terrified every day.
And by the time I was 15, I'm like, if this is the middle class, if this is a good thing, I don't want it because it doesn't feel good to me.
So I told my mom when I was 15 in a moment of rebellious outrage, like a 15 year old that's angry and doesn't have his dad or his older brother anymore.
I'm like, I'm going to get rich one day.
I had no clue, by the way, how I was going to do this.
I'm going to be rich one day.
I told my mom, I'm going to be rich one day.
And when I am, I'm going to help a lot of people.
And that was really born out of this pain of this frustration of not having a dad and then hoping my uncles or somebody was going to step in and guide me.
And they didn't.
You know, they had their own lives and hands full and their own families.
And be careful what you ask for.
Right.
Because I'm like, one day I'm going to help a bunch of people.
And today I'm actually helping a lot of people.
Yeah.
It is the thing that kind of drives me today, that thing that I came from and didn't have, that void, that vacancy, that emptiness is kind of my purpose today.
I love that.
Super inspiring story.
So let's talk about the middle class.
You kind of brought it up.
And I heard on one of your videos that you were saying, you know, a lot of people think about being a millionaire.
The American dream is like, oh, I'm going to be a millionaire.
But a million dollars doesn't really cut it anymore in 2023.
Can you talk to us about what kind of goals we should set out for ourselves in terms of really becoming successful and being able to live a quality life in today's age?
Well, look, if your idea is to be a millionaire, I've been through all these.
I've gone from nothing to I remember having my first million, five million, 10 million, 100 million, 400 million, 800 million, billion dollars.
I told you before this, I closed over a billion four of browsers today, deals I'm working on.
When I was 15 and 20 years old and 25, I never dreamed it was possible.
And that is where the problem starts.
We set targets.
And I'm going to say this to everybody that's watching you right now.
We set targets that are so below us, so small.
The idea to become a millionaire is an adopted concept.
It is a lazy man's or woman's dream.
I'm going to be a millionaire.
That's somebody else's idea.
You haven't even thought it through yet.
A million dollars is no money.
Literally, I know you'll probably get a bunch of hate on this.
I just did a video.
I don't know if you saw it about if you make 400 grand a year.
I don't know how you feel good about yourself as a husband and a father.
What freaking Internet went crazy.
Everybody went crazy.
What's wrong with him?
What about the military and the policemen and the firemen and the single mom and the waiter and the waitress?
I'm like, what about him?
There's no money left over.
OK, if you do the math on money, this is why I tell people never get advice from a millionaire.
Because when you go from nothing to a million, the first thing you do is you go into conservation.
The millionaire becomes a scared person.
If you read the book, like I did, The Millionaire Next Door, when I finished reading that book, it was a super, super successful book.
And it suggested that to become a millionaire, you need to not brew your own coffee, don't go to Starbucks, and you need to buy a used truck.
When I got finished reading that book, I'm like, I am not going to be a millionaire.
I know this.
When you study the most successful people on this planet, they're not talking about where they brew their coffee at home.
They do whatever they want to do.
They probably get coffee expressos on their plane, by the way.
And they're definitely not buying used trucks.
They're buying whatever the hell they want because spending is not the problem.
It is for the middle class.
And the reason spending for the middle class is a problem is because they've taken their attention off of income and put it onto a budget.
And a budget is a defense, a defensory position.
It does not put points on the board.
You cannot save your way to wealth.
You cannot save your way to freedom.
You cannot save your business.
You cannot save your brand.
The only way to save anything, true prosperity and affluence come from expansion and risk-taking, not from saving.
The middle class is built on budgets.
It is built on adding and subtracting, and wealth is created with division and multiplication.
I love what you're saying.
You're basically saying like, don't worry so much about saving.
Worry about creating wealth and income generation.
Like get more income in.
Don't necessarily just penny pinch and think that's going to make you a millionaire.
Yeah.
Cashflow king.
I love it.
So look, like,
Most people, we go to school, which the whole college thing is just another middle class trap.
You're giving up your most valuable thing, time, and trading it for debt, another terrible thing for you.
If you just looked at it from a business, the ROI on college is awful, unless you're going to be a doctor, a lawyer.
or a politician and become president of the United States, the return on college is pretty dismal.
We're not taught expansion, we're taught contraction.
Saving money is a contraction concept.
No one ever went broke because they didn't save enough money.
No one ever went broke, by the way, because they spent too much.
People go broke because their income stops.
If you're earning more income than you're spending, then you're always gonna be fine, particularly if it's passive income.
not earned income.
School is teaching us how to get a job and how to get some money, but they never teach us what to do with the money and how to get money to multiply.
So the ultimate goal of wealthy people, for all your listeners, the ultimate goal of wealthy people is not to have income at all.
It is to have passive income that is not earned.
but that comes from investments.
Cash flow, not cash, is more valuable than cash because cash goes down in value.
And as it goes to zero, and it will, you want to replace that with assets that go up in value and that spit off little bits of cash so that you live off the cash flow and never touch the capital or the asset.
So while we're talking on this topic, I'm just going to ask you a couple of questions about saving.
Something that I learned that was really interesting is that you call saving storing money.
And I thought that was a really interesting way of phrasing it.
Can you explain why?
Yeah.
So my mom saved money her whole life until she passed.
She was still saving money the day she died.
And money is useless until it is used.
A billionaire taught me this.
He's like, Grant, your money's worth nothing until it is put to use.
And the people that create tremendous wealth are taking pieces of paper, garbage pieces of fiat paper that only have as much value as the people have confidence in.
And they're basically taking that paper and converting it to something else that is more valuable than the paper.
So I was 31 years old.
I had been storing money, not saving it.
I was storing it so that one day I could make an investment in something where it would multiply itself, where it would have babies.
I wanted my Ben Franklin to have little Benjamins.
I kept storing money until I was certain about an investment.
And I made my first investment.
My first real investment was $350,000.
I bought a $2 million piece of real estate with it.
That piece of real estate earned me $5 million of profit in three years.
That was more money than I had made in the previous 20 years.
In any business, any earned income, any job that I've ever worked at, one investment is
paid me more money in a shorter period of time than I had earned in 20 previous years of earned income.
And it was a non-taxable event, by the way.
It made me a multimillionaire, but it came with no tax consequence, which was like I just stumbled across this concept.
I didn't know that was going to happen, but it was because of the class of investments I was in.
So basically what I was doing was trading time for money at my two jobs.
I had two jobs at the time.
I'm 28, 29, 30 years old.
storing all this money up like a squirrel, like going out and getting nuts for the wintertime, knowing that one day I'm going to use these nuts for something else.
And I was studying real estate on the weekends.
And that was kind of a side hustle for me.
There's this thing I do where I never trade paper for paper.
I never trade paper for another piece of paper, stock certificate, a bond.
I never trade for anything.
I trade paper for something more valuable than the paper.
And for me, that could be me investing in myself.
I'm always more valuable than the thousand bucks.
Anything I spend on myself is more valuable.
Number two, I could be the business that I'm working in to make my business better.
Or number three, once my business is going well and I'm doing well, then I want to I want to store money to put it in something that converts paper to an asset that produces cash flow.
Yeah, I think that's really good advice.
And it's funny because today you're flying around in a private jet grant.
Everybody knows that like you have a lot of money and you're like a little bit flashy, right?
But to my surprise-
you were really frugal.
And that's sort of how you got your first million.
You know, you had a million in the bank, but you know, you were not rocking really fancy clothes or fancy car for a while.
So talk to us about how you got to your first million.
And today, like, even though you seem flashy, after researching you and listening to more videos and really getting to know you, you're actually like naturally pretty frugal.
So I'd love for you to talk about that.
Yes.
So too frugal, by the way, I was too frugal, but it did put me in a position to learn discipline.
So when my friends were all buying a Rolex or a BMW or going on vacation, I wasn't like nobody knew I was rich until I was about 45 years old.
People like, hey, what are you doing?
I never, ever rented a private plane.
I've never been on a private plane until I bought my own plane.
But this is years, 25 years of me making investments.
I wasn't saving money.
I mean, I was being frugal to some degree, just because I personally would never spend earned income.
This is something that will, if you use this one principle, you are guaranteed to be rich.
Beyond anything you've ever imagined.
I've never spent earned income to improve my standard of living.
So earned income, if I make $100,000 and I have $40,000 left over, the whole $40,000 gets stored.
Anything extra, I store that to invest.
I can only buy a Rolex when I have passive income.
I can only buy a BMW when I have passive income.
So I have these little rules that I put in on myself that I believed if I would use these rules, they would make me wealthy one day.
I just didn't know how wealthy.
I had no idea, to be honest with you.
But I was so disciplined.
I have great work ethic.
That's one thing I have that nobody can take away from me.
I work every day, long hours.
long beyond the point where I need to.
And then when I work, I should get rewarded.
When I get rewarded, I took that money, stored it.
So everybody just thought I was just a hard worker.
The way I lived didn't change.
The car I drove didn't change.
The suits I wore didn't change.
I didn't wear Rolexes.
I didn't do any of that stuff.
When my life changed, I think I had
I was married.
We had just sold a home to get equity out of.
It was 2008.
We pulled the equity out of the house.
It was the first real house I'd had, but it was really an investment.
And I pushed all that money into a real estate transaction.
And my wife and I rented.
We had a baby on the way.
It was 2010.
The world had come to an end.
I'm like, this is never going to happen to me again.
And so we really 10X, if you will, these concepts I had been kind of working with for 20 years.
Yeah.
And so we were very frugal.
My wife wasn't buying Chanel.
She wasn't buying any of that stuff until passive income came in that was dependable and indestructible.
That's money that I'm not earning because it's money that's coming in because I made a decision.
I signed a document and said, OK, I'll buy this asset.
And that asset then starts producing passive income over long periods of time upon which then I can use money.
whatever it is, 600 bucks a month of passive income, I can use that to go or 6,000 or 60,000 or 600,000 a month.
Then I can start doing dumb stuff.
How much dumb stuff can you do?
You can do as much dumb stuff as your passive income.
I love it.
I feel like that's such great advice.
Don't spend your earned income.
Only spend your passive income.
I mean, super brilliant advice.
So you mentioned the recession.
And maybe this is a good time to kind of pivot into that in the conversation.
You and Elena.
Elena actually came on my show pretty recently.
And I learned that you guys...
really pivoted your life at the point of the 2008 recession.
You guys sort of dominated when everybody else was dying, right?
And so I'd love to understand how you approached the recession differently.
And then we can talk about the 2023 recession and what we can do.
Yeah, we're definitely going into a big one.
And this could be bigger than 08.
But the problem with recessions is people deny them for so long.
We're in one right now.
We've been planning for this since February of last year.
So I'm already so far ahead of most people.
What happens with a contraction?
A recession is basically a contraction.
It's the same amount of money exists in the environment.
It's just everybody got lost confidence.
And so money doesn't move.
Money needs to move.
For an economy to be good, money has to circulate.
And the faster it circulates, the more confidence it gives people, right?
Well, in a contraction, everything gets stodgy and slows down.
People quit spending.
People quit spending money on advertising, marketing, branding, expansion, locations, employees, everything.
They just stop.
So what happens is if you have the courage, by the way, courage is the greatest currency on planet Earth.
It is the greatest asset of all assets.
particularly if you could combine it with some vitamin C with some vitamin D, some discipline.
So if you can take courage and discipline, you become a threat during a contraction because people have lost their courage.
And because they've lost their courage, they lose their work ethic.
They believe there's no reason to go to work except to work, to keep their head above water, if you will, survival.
And so during contractions, like you wouldn't even know me if it was not for the 2008, 9 and 10 contractions.
My whole life was built over the last 10 years because of a contraction and because I used courage when everybody else went to recess, if you will.
Everybody tapped out.
I know some people that said, I'm just going to go to the sidelines for the next year or two until this passes.
That's when we doubled down.
We actually 10X'd everything.
I told my wife in 2010, do not spend any money on anything, nothing, zero.
I had some college debt, I quit paying it down.
Everything stopped.
Everything stopped so we could basically put all our assets together and use them for something else.
We stopped everything over here so that we could make big bets
on expansion.
I'm doing the same thing right now.
I'm preparing to make the biggest expansion I've ever had.
I believe 2023 and 2024 will be the greatest wealth redistribution on planet Earth.
And this time, unlike 2008, 9 and 10, this time, the little guy, the everyday guy could actually benefit.
The people that are in most of the trouble, if you take the 2008 debacle, that was basically
Everyday people, pizza delivery guys buying houses and strippers and everybody was buying single family homes, five and six of them.
And they couldn't.
They got stuck.
This cycle is not that.
This cycle is that times a thousand X, because these were big, giant companies buying lots of apartment buildings or developing apartment buildings that have gotten cracked.
This is not in the news yet.
Nobody knows this is happening.
I happen to know it because that's the space I play in.
This is going to be historic orders of magnitude of a problem.
If your audience is paying attention, they could create more wealth in the next two to five years than you would in five lifetimes.
Yeah, it's scary, honestly, but at least you're putting out this challenge.
Like I mentioned, guys, it's on January 24th, and you can go to unbreakable2023.com to learn more.
Grant, let's talk about...
the rules of business and how it actually changes during a recession.
I think this is really interesting and I'd love to understand maybe what you predict in 2023 in terms of how we can pivot and kind of dominate instead of, like you said, just kind of pulling back.
How do we lean in?
Yeah.
So I just tell you what we do, right?
What I do over my place, I have these little, these little things.
I'm like, like making cookies.
I'm like, okay, this is what we're going to do.
First thing is you assess your liabilities and your assets.
Everybody has them.
Everybody's got liabilities.
Everybody's got assets.
Even a broke person has liabilities and assets, okay?
The people in your life, the things that you own, the decisions that you've made, those are liabilities and assets.
Motivation will not get you through this cycle.
You cannot stay so excited.
above the amount of negative news you're about to hear.
The amount of negative news you're going to hear in this cycle, data, facts, companies failing, people being laid off, banks failing, maybe some of the biggest names in the world.
Imagine some of those names failing again.
That's going to happen in this cycle.
And when that happens, it is impossible to be like, I'm going to be positive and I'm going to get through it.
Okay, maybe for a second.
That's going to wear off like you're going to do this.
And the next thing you got to do is like, I need some money.
I need a customer.
Nobody's buying.
Nothing's happening.
And you're going to hit reality.
You need a strategy now.
So the first thing I do is accept acceptance.
Like you want to just accept where we're at.
We're already in a recession.
There's a reason the government isn't telling anyone they're going to delay this message.
But the big guys are already making their moves right now.
They have been since February.
They want the average everyday person to be asleep.
They benefit by you being on your sofa, just being entertained and not taking it seriously.
They're threatened by 300 million people rising up, being pissed off about this redistribution happening.
And being angry is not going to help either.
Protest does not make money.
It makes TV money.
So first thing I do is I assess what are my assets and what are my liabilities?
What does that mean?
It means I look at everything that every decision I have made in my life, including people, draw a line down a piece of paper, assets, liabilities, and start looking at what was an asset that is now a liability.
Is there any of these liabilities that could be assets?
Is there something I bought that I need to get rid of?
And I assess these from one to five.
Five is you get rid of it for sure.
Three is probably get rid of it.
Four is yes, you should, but you're attached to it.
Ones and twos you keep.
So I just go through, write all this down, including people.
And I start moving things from liabilities, I get rid of them and get down to my assets.
Now I'm gonna focus only on my assets.
And now I'm gonna look at, okay, what am I gonna do in 2023 to get rid of this garbage and then to double down or even 10X my assets?
This is a very difficult thing for people to confront.
It's more than just a kind of a mindset.
This is a mindset with books.
Got it.
Now, I've done that already.
I did this back in March of last year.
So I'm already starting to accumulate assets in order to go acquire more assets.
Now I need a plan.
How do I market my plan to my target?
I have a target audience.
You're part of my target audience.
Okay.
I accomplished this today with you.
This is collaboration marketing because I'm collaborating with you to get a message out.
Anybody can do what I'm doing.
This is not very complicated.
You definitely don't need to go to college for it.
In five days, you could be an expert.
So five things I'm going to do.
First, I'm going to fix my where am I going?
What am I doing in 2023?
Assessing my liabilities and assets.
Two, I'm going to market this idea to the public.
I'm going to work out my branding and my marketing idea.
We spend a whole day on doing this.
Third thing is, how do I start monetizing this immediately?
Not three months from now, not next weekend.
I'm talking about monetize ideas today.
No product creation.
I don't need to finish a book to actually get money for a book.
I don't actually have to have a product to actually get money.
We'll show you exactly how to monetize.
I monetize faster than any human being on planet Earth today, except maybe for Elon.
A lot of what I do, by the way, I've learned watching Elon Musk.
And the fourth thing I'll do is how do I scale that?
How do I scale that message out so that it starts becoming something automatic and organized?
Yeah.
Well, Grant, you are like one of the biggest marketing gurus, business influencers out right now.
And since you touched on it just a little bit ago, I'd love to kind of understand your strategy for social.
I had Alex Hermosian and he mentioned that he actually did some private calls with you before he blew up.
And he said that you taught him basically how to dominate on social media.
And so I'd love to kind of learn maybe some of the things that you shared with Alex on that call in terms of how you were able to kind of just take over.
I mean, you're everywhere.
Well, the first thing is to be everywhere.
It's not about six pieces of content every day.
It's about make sure you are on multiple platforms every day.
There's a word in the dictionary called omnipresence.
Omnipresent means to be everywhere all at the same time.
Anything that can accomplish everywhere all at the same time will be assigned the designation of powerful.
Male, female, young, all, it doesn't matter.
Anything that can be, can accomplish the concept of being everywhere all at one same time will be assigned altitude or power.
Being in one place at one time, okay, yeah, so you're in one place, but the problem is you're in one place, okay?
And the audience is kind of limited.
So today with technology, this is so much easier than it was when I was growing up because it was almost impossible to be everywhere.
Look, I could be on YouTube right now.
I'm on YouTube right this second, dropping a live video.
I got Sharts going, Long's going, Instagram, we just posted on.
We can do stories there as well.
I can do a story with you right now.
I'll be on Twitter.
I'll be on Twitter spaces at least twice today.
We'll be on TikTok, Snapchat.
I'll be on TikTok until the government kills it.
And then I'm also going to do billboards, speaking gigs.
I'm having a personal one-on-one meeting today with a group.
I'll have a phone call.
I'll go back to old school stuff and do phone calls today.
And somebody's going to say, man, I saw you do this interview with so-and-so last week.
They talked about you, me doing that thing with Alex.
You're talking about it today.
This is the concept of how many different tentacles can I put into society?
So wherever you go, you see me.
Do I need to buy an ad or could it just be organic?
I'm willing to do both of those.
So networking through marketing is a very easy concept once people have the proper size target.
Like if your target is just to keep doing what you've been doing, you will not do anything that I'm talking about right now.
If you believe the middle class is the ultimate end goal, the holy grail of life to save a little money, have a retirement account, pay your house off and put your kids through college, you're not going to do anything that I'm talking about.
But if you wanted to create massive amounts of wealth in a lifetime, which I'm interested in, by the way, we have 16 companies today worth about $3 billion, $4 billion worth of real estate.
I've raised $1 billion in cash over the internet and sold a billion dollars worth of products and services, and nobody even knows me.
So Andrew Tate, he's known by more people than I am, and he's in jail today.
So I don't want to go to jail to get known.
I need to figure out how to do something that I'm proud of for my daughters and my wife and myself and still get known.
And I'll just tell everybody, you won't do it if you have small goals.
You will not do what Gary Vaynerchuk suggests if you have tiny goals, because there's no reason.
You don't need to do this if you just want to get by or you just want a million dollars.
That's why millionaires will never give you this advice.
Yeah.
Elon's on every day.
Elon's on.
Warren in his prime was doing TV every single day.
That was the social media of the day.
Bill Gates, if people actually liked him, he would be extremely more powerful than he is, which is terrifying.
But he can't hold an audience long enough.
Wealthy people have known this for years.
Networking, okay?
They all hang with one another.
They hang with people that can lift them because of their finances and their assets and their connections.
I think a lot of people are scared about investing in social media, whether that's money or their time.
What are your thoughts on that in terms of investing in yourself to grow your brand?
Yeah, I think people are more scared than the money.
Again, if you thought you were going to become a billionaire because of it, you'd probably do it.
Yeah.
There's some number at which a person would walk on glass.
Now, I know there's people out there say, oh, money doesn't motivate me.
Trust me, there's some number.
There's some number at which if you thought you could get it,
You'd stop everything you're doing right now.
And even if you didn't want the money, you want it for someone.
There's someone in your life that you love.
I mean, if none of this gets your attention, I can't imagine why they would even follow Young and Profiting.
Well, I follow here.
Anybody, your audience is going to be like, okay, there is a number.
Now, my audience likes money.
There's a number at which you would walk on glass if you knew you were going to get it, if you were guaranteed.
That's why I think people don't market, because they're not sure they're going to get it.
They're quitting before they start.
You're actually telling the universe of attraction, if that exists.
You're telling it, yeah, I want it, but I'm not really willing to do whatever it takes.
And so the universe is not going to accommodate.
The universe knows I'm serious.
Yeah.
Dude, my enemies, people that don't like me,
They even say privately, I don't like him.
I don't like his style.
I don't like the way he talks.
I don't like the way he's raw.
Bro, that guy will not stop until he gets what he wants.
So, and most importantly, I know that.
Okay, it's not that other people need to know that.
I need to know that so that when I go into an adventure, I'm not gonna stop till I get through the woods.
So the other thing I'll say is this, like people should take a little test.
Would you rather a million dollars, you're broke, you have nothing.
Would you rather a million dollars or a million friends?
And when I say a million friends, I'm talking about friends that will help you.
What would you rather have, a million dollars in cash right now or one million friends?
Hands down, want a million friends.
Dude, you want a million friends, right?
Because even if you can only, they just hadn't done the math.
76% of the people will say they want the million dollars right now.
I've done this poll to 35,000 people.
76% of the people, almost every time I do it, 74, 75, 76 will say, I want that million dollars and I want it right now.
The reason why most people want the million is they don't know how to convert 5% of the audience.
5% of a million people is $50,000.
If they give me $100, that's $5 million.
I 5X the million.
If I can get them to do that every month, it's $60 million.
So if you answer the question, I want my million dollars, it just costs you $59 million to take that money.
Yeah, people don't realize how lucrative being a social media influencer can be because I'm one of the biggest influencers on LinkedIn.
That's where I grew my brand and that's where everything spawned for me, like my podcast, my business, my clients.
Now, no matter what happens,
I call it my insurance policy.
No matter what happens, I can get a job, get a client, make money so much more easily than if I wasn't an influencer.
So I totally agree with you.
Yeah, it's amazing you've done that with LinkedIn.
That's the one I didn't even mention earlier, probably why I haven't done so well with it.
But
It's the one that we have not been the most successful with.
Or Twitter, by the way.
I was being shadow banned on Twitter for the last five years.
So I could never grow it.
I didn't know I was being shadow banned until Elon took it over.
And I don't think people at LinkedIn like me either.
I can probably help you.
I'm running almost all the influencer channels on LinkedIn.
So I have a, I have a social media agency and I know all the hacks.
So it's just any, like any social platform.
Yeah.
They wouldn't make me an influencer and it hurt my feelings.
I'm like, how am I not an influencer?
I mean, you don't need to be in the program to go viral.
It's like any other social media platform.
There's an algorithm that you just need to know how it works and you need to know how, you know, I need to hire you to help me with that.
All right.
We'll figure it out.
Perfect.
Okay.
So we're running out of time here because I promised I would get you out five minutes before you had to leave.
Let's talk about one of your key mottos before we close.
And I want to talk about your morning routine as well.
Let's start with your morning routine.
You were talking about goals before.
So let's, I guess, stay in the flow of goals.
I learned that you write your goals down every single morning.
And I was really inspired by that.
I want to do the same thing moving forward.
So I'd love for you to talk about your morning routine because you've obviously figured something special out there.
So look, on a perfect day, I'm not the 4.30 in the morning guy, but I do like to beat the sun up.
And I do like to get sleep too.
Sleep is very valuable to me.
Eight or nine hours is like, I'm not the guys, I did four hours, was not good for me.
I create a lot better results.
for myself and for my customers in my expansion when I have sleep.
But I'd like to beat the sun up.
There's something about that morning, the sun breaking in the morning.
There's no science behind this, but it just makes me feel like, shit, I got a little head start.
I got to beat big boy coming up.
There's some optimism that comes with me beating the sun up.
And then the second thing I do is I keep a legal pad with me all the time.
I'll have one of these old-fashioned legal pads.
Like I go through hundreds of them in a year and I just write my goals down.
It takes me, I can literally do it right now in 45 seconds.
These are short, abbreviated, 50 billion in real estate.
Happy wife and kids.
Like it could be just HW plus Ks.
$150 million in donations, like whatever, 150M donations.
Like I'm just doing it extremely fast and there's no mechanics ever.
I do that in the morning and I do that again before I go to sleep at night.
And there's one other time I do it.
This is magic.
It's been magic for me for 30 years.
No clue how I'm going to accomplish it.
Don't know the right people.
I don't have the engineering.
I don't have the money, nothing.
And I just write it down like I'm going to do it.
The third time I do it each day is when I have a failure or loss or a disappointment.
So probably two times or three times a week when I'm disappointed, I'm disappointed at least 150 times a year, by the way.
Every year still today, like, oh, God dang, I didn't get what I wanted.
You know, then I'm going to go back and write down where I'm going because the disappointment is not the target.
Your audience is going to find that you could spend two and three and four days in a disappointment only to find out that's not where I'm going.
That was not the goal.
The goal was not to be disappointed.
The goal was to move through disappointment until you could get whatever your thing is or things.
Then I'm going to go to the office and the office is going to tell me what to do every day.
You guys that are CEOs and bosses, yeah, good try.
Ain't no such thing.
You're always working for somebody else.
You can get your little T-shirt, you get your little shirt, boss girl or whatever you want to give.
But there's no such thing.
You don't want to be a boss.
You want to be an investor.
I don't want to be the CEO.
I want to be the investor.
I want to invest in things.
I want to invest time in people.
I want to invest in projects and I want to return.
I don't want to be the boss.
I don't care who the boss is.
So I'd rather somebody else be the boss and I'm the investor.
Let them be the boss.
One example real quick.
The guy that runs Coca-Cola last year made $52 million.
Warren Buffett, the investor, made $508 million.
Wow.
Be an investor, not a boss.
I eat three or four times a day.
You know, I get a workout in every day.
Every day I try to get a workout in.
I'll do that 320 days this year.
I'll miss 30 days maybe and don't like to miss those.
And the rest of the time I do what's called 365 GC.
What's that?
That's I get to be me 365 days of the year.
You're the best, Grant.
I love your energy.
I swear.
I feel like a lot of people like you mentioned before, like there's a lot of like you're so loved by so many people.
But I feel like you get so much like unnecessary hate and like you're just such a good person who's putting out such good work in the world.
And I just want to thank you for that and just let you know that like the more that I learn about you, the more that I'm like, why do people even like I don't see how anybody could find anything negative about you, to be honest.
Well, thank you.
I mean, I can see why people find many, many things negative because the funny thing about the haters is by the time they said it, like I knew it was wrong two weeks ago when I did it.
I've had to apologize to people so many times in my life.
I just got a shirt that said I apologize in advance.
The truth is, I always say it the wrong way.
I don't sugarcoat it.
I destroyed the English language.
I've had my first book, Seller Be Sold, was a best-selling book.
Sold hundreds of thousands of copies with probably 300 grammar errors.
Like, I can't even say grammar right.
I don't say roof right, I don't say...
Sunday, right?
I don't like, but so what?
Like, I know I've never tried to be perfect.
I've never, ever presented to anyone.
I'm anything other than just me.
And when you get loud, people are going to be like, that's too much, including family members.
But I would rather the hate than no attention at all.
Yeah.
When people ignore you, let's say there's somebody needs help in your life and they're ignoring the help you offer.
That is
I'd rather be, leave me alone.
Leave me alone.
I don't need to fix this.
I'd rather my family member do that because I'm insisting on helping them than them ignoring that I'm helping them.
Yeah, I love that.
Well, I think you're doing amazing work in the world.
So to close out this interview, Grant, can you tell us one actionable thing our young and profiters can do to become more profiting tomorrow?
Tomorrow?
What you need to do is you need to write down your goals for 2023, whatever they are.
And then when you're done, go back and multiply them all by 10, the number 10.
And what is your secret to profiting in life?
That's the last question we ask all of our guests.
Look, understand that everything's an investment.
Everything you do is an investment.
Everywhere I go, everything I do, I'm trying to create some effect, some positive effect in the world.
Even when I trash on people, the Andrew Tate thing.
I mean, the whole world is supporting this guy right now.
Oh, he's the best.
He's the best.
Good.
Would you want your daughters hanging out with him?
Let's do that poll.
The same people that said he deserves to be let out and he's doing good things.
Good.
You want your daughters hanging out with him?
How about your sons?
You know, if I had a son, I don't know if he's going to be alpha boy.
Not everybody's alpha.
Not everybody's meant to be driving, you know, beast force.
That's not the only way people can be successful on this planet.
So, look, I'm always trying to create an effect, man.
Create effects.
Everything you do is an effect.
You could create a lazy effect.
You could create a freaking dynamic effect.
You could make a difference for the good or you could make a difference for the bad.
But I would just encourage everybody to go make a difference.
And if you screw it up and you make a difference for the negative, then go clean that up and make a difference for the good.
Gold right there.
Grant, thank you so much for your time today.
It was such a pleasure.
Really, really enjoyed this conversation.
I've never actually accomplished any target that I ever had.
In fact, I've said many, many times, I have never 10x any of my goals.
You have to learn how to do stuff you don't like.
Whatever it is you don't want to do, do it.
And do it as fast as you possibly can and get it over with, and you're going to build confidence.
I would've hung around different people.
I would've lived in a different place.
I would've moved to New York City.
It would be so different.
My whole world would be different.
I've achieved everything I wrote in that book, The 10X Rule, but before I achieved it, I had already moved the bar again.
There's only one way and no shortcuts.
It is through me.
I'm always ready.
I stay ready.
Yeah, well, that's a great question.
Nobody's ever asked me that.
But 10X is basically an arbitrary concept based on where to set a target or a goal.
And the premise is that people underestimate what they can do.
I think most people agree that they underestimate.
I've been with some extremely successful people many, many times, hundreds of times more,
financially successful, at least with their company and the size of their companies than I am.
And I always ask them that question, did you underestimate where you could go?
They're like, oh yeah, 100%.
I said, if you were starting over again, would the goals be bigger?
And they're like, yeah, 10X bigger.
I hear that literally.
And they're like, oh, I just said 10X.
But some of them are like 100X, 1,000X.
So the premise was,
When you're setting targets, typically somebody's setting goals or targets when they're not satisfied in life.
Why else would you set a target?
And so you're like, okay, where do I want to go?
You're not satisfied with where you are.
And then you're going to base your destination, that target on how much weight you can lift now or how well you can ride now or whatever your existing skillset is, you're going to base where you can go based on what you have available to you
to imagine with.
That's your assets, your deficits, the money you have, the friends, the connections, et cetera.
So you're probably going to limit how far you could go.
So the 10X concept is you basically take whatever your target is and just simply multiply it times 10.
It's a ridiculous thing, right?
Like, oh, I want $10 billion.
Okay, well, if you want 10, which is probably ridiculous, why don't you just multiply it times 10, make it 100, and then create your plan.
Now, where people get it really wrong is where they're like, oh, 10X isn't real.
And how can you 10X?
Well, you can't.
I never said you could.
In fact, I've said many, many times in many interviews, I have never 10X any of my goals.
I've never actually accomplished any target that I ever had.
Because by the time I moved from 1X to 2X to 4X to 6X, somewhere along there,
I'm going to move the goal again anyway.
So I never actually get to 10X.
I've achieved everything I wrote in that book, the 10X rule.
But before I achieved it, I had already moved the bar again.
Yeah, because I agree with that about the gap.
But the gap is where it's the struggle.
It's the hustle.
It's the achievement.
It's the discovery.
It's the curiosity about what lies at the next place, as opposed to I'm satisfied with where I'm at.
I know this guy that was with a Fortune 100 company, very successful.
He ran T-Mobile, actually.
And me and John used to have these just crazy arguments.
He had retired.
And I said, John, you need to go back and get a job.
You're in the gap, but with no place to go.
You're in the middle valley and you're trying to make sense of the valley and you're trying to somehow relive what you did and nobody can.
The past is the past.
And no matter how good the past is or how bad it is, it's the past.
And it's never going to make you feel better.
You could have had a yacht and had a plane and had a marriage and had the kids, but the discovery and the curiosity and the real happiness is in the next thing.
It's not in the thing you've accomplished.
How do you become happy and not always reaching for more, you know?
I don't know.
I don't have the answer to that.
Happy is not a thing I'm looking for, though.
I'm looking for the potential, the seeking, the searching.
That's what I'm interested in.
So I'm not interested in the lazy boy or the hammock and talk about what I did and how great I was.
But I am interested in discovering how great I can be, if I can be.
Well, the beast is not always a good thing.
Whatever you guys think the beast is, typically the beast is a dark character.
I think it would probably be more male than female.
It had the potential to be angry, to destroy things, to conquer, to be nasty, to be filthy, to be dirty.
Everybody wants this success thing without all the sweat and the blood and the tears.
And it's not coming.
At least it didn't come to me like that.
It's very difficult.
My life has been extremely difficult.
Even today, regardless of what plane I'm flying on, bro, it's like you got to unleash the beast.
I was telling my daughter yesterday, I said, look, I need you on the phone.
And she's 16.
And she's like, that's the part of the job I hate.
She wants to work with me.
She's like, I don't like that part.
I said, hey, bro, you have to learn how to do stuff you don't like.
And when you're in a fight or an argument, you know, the guy brought up just a few minutes ago, we ended up in this nasty battle.
And rather than resisting it, I leaned into it.
I said, embrace the beast, embrace the problem.
You have to lean into the situation and see if people could just learn how to enjoy the taste of struggle.
And then you'll end up equipping yourself with a superpower that
that most people, they'll never ever even consider trying to learn about.
And the only way to learn this, you can't read about it.
You can't download it from ChatGPT.
The only way to learn that part of yourself is to really become aware of yourself and spend time with it.
It's not all looking good in hair and makeup.
I made so many mistakes in my 30s.
I was chasing women around all over the country.
That was a mistake.
I had nothing to offer them.
And I really thought another person was going to somehow fill me up and make me satisfied.
And number two, I was thinking so small the whole time.
You know, if you could take me today and reverse me 37 years, I mean, it would be so different.
My whole world would be different.
I bought a house when I was 28.
I wouldn't have done that.
My whole life would be different if I had a different mindset.
I would have hung around different people.
I would have lived in a different place.
I would have moved to New York City.
I would have got around big flows of money.
I would not have done what I was doing.
I would not have done what I was good at.
I would have done what had the biggest, most giant payoff.
That's if I was 30.
If I was 20, I wouldn't have gone to college and I wouldn't have used any drugs.
I have many, many regrets.
Frank Sinatra said he only had a few.
I have many, many regrets.
You cut me by a third, by the way.
Oh, really?
Oh, yeah.
More than that.
The internet never keeps up with it.
I know.
But anyway, nobody can actually know what somebody's net worth is without knowing what their assets are.
So I'd be worth $18 billion today.
I'd be worth 10 times what I'm worth today.
I'd be working at least 18, maybe 50 billion because I would have done so many things different.
You know, in my 30s, all I was doing was working for income.
I was working for money.
I was trying to get a paycheck.
I was in the wrong job.
I owned my own business.
It was the wrong business.
It was making money.
It was making a couple million bucks a year, but it was the wrong business.
It was not an accessible business.
It was not scalable, but I was making $2 million a year.
I'm like, oh my God, I didn't know anybody that made that much money.
But it was the wrong business.
I should have been in New York trading stocks.
I'd probably run JP Morgan right now.
Bullshit.
It's a bullshit story.
I was a drug addict for 10 years and everybody's like, oh yeah, that made you who you are.
No, it didn't.
That was a departed from the path of who I was, okay?
These mistakes that people make does not make you who you are.
You were a person before you made the mistakes and it basically was an exit off of who I am and it derailed me and you shouldn't make sense of
nonsense because that was nonsense.
And the bad choices I made when I was a kid, those were poor choices when I was 30 and I chose to live in Houston, Texas because I was comfortable.
I should not have lived there.
I should have moved to places where there was opportunity.
I just didn't know.
I mean, I'm not blaming it all on me.
I just didn't have access to like
I mean, I can't even say that, though, because I could read the Wall Street Journal.
Nobody from Lake Charles, Louisiana was in the Wall Street Journal.
I could have been studying those people then.
What did they do?
Where did they live?
Where did they go?
What are their jobs?
But I wasn't studying that.
Fortunately, today with social media and guys like you doing what you do, if you want to make a big score, study other people that have made a big score.
Go do what they do.
Go where they are.
Go get as close as you can to that action.
Those are things I would do different today.
Brandon's a very smart guy.
He's much smarter than I am.
I always tell him that.
I say, Brandon, you're much smarter than I am, but don't confuse intelligence with the outcome.
You know, I do things that I'm scared of and that's how you build confidence.
You can't become confident reading or listening to an audio book or going to a workshop.
There is only one way.
You gotta meet the devil,
You got to fight it out and you got to realize that you won the fight or that you lost the fight.
It doesn't really matter whether you win or lose.
I mean, it does, but it's better to win.
But if you get in a fight, I remember I was a kid and I was being intimidated by these kids at school.
I was probably 14, 15 years old.
And I kept trying to dodge it, man.
I kept trying to get away from it.
I just kept defeating any confidence I had.
And one day I was going to school.
I said, I'm going to get in a fight again today.
I was going to get beat up, basically.
And I changed my shirt because I didn't want to mess up my new shirt.
We got one new shirt, school season, and I didn't want to mess it up.
Changed it, went there, and I fought for my life that day.
And I got my ass whooped.
But my confidence built because I walked away from that fight saying, okay, he didn't kill me.
And he's not going to F with me anymore.
And nobody did, by the way, because I was going to fight till the end.
And so that's what I would tell people, man, whatever it is you don't want to do, do it and do it as fast as you possibly can and get it over with.
And you're going to live through it and you're going to build confidence.
Then if you can do it a second time and a third time, you're going to get better at it.
And if you don't quit, you're going to start winning.
At the end of the day, winning is the confidence.
It's not just the doing.
You have to do and win.
So otherwise you're stupid.
Like, why are you going to keep getting invites and you can't win?
You got to find something you can win at.
And even if they're little tiny wins, get a tiny win and then a bigger one and then a bigger one until you can 10X your wins.
Yeah, right here.
Got it right next to me right now.
Yeah, I think that is too, by the way, how somebody looks and how they feel is very, very important to the confidence that you have.
And if your body's hurting, you're gonna have a tension on your body and that you're breaking down.
I mean, you're being reminded whether it's a headache you have or knees that hurt or back or whatever the problem is.
By the way, I had more pain problems in my 20s and 30s than I do today at 67.
You don't have to age and hurt and you don't have to age and look old.
You're gonna look older.
But 10X Health is the company, we bought this company about five years ago.
It was actually just out of COVID.
And I think COVID woke up the whole world that the medical community maybe doesn't want us to know everything there is to know about what we can do to take care of ourselves.
I've never trusted these people with medicines.
I'm on none.
I have zero medicines that I'm on today.
Our kids have not been vaccinated.
I guess I had some kind of vaccine when I was a kid.
I wouldn't do that again.
But I think that whole COVID thing and the mandating of the vaccines really woke people up.
And then we bought a company called Streamline, I think was the name of it.
It had about 60 customers.
And we got into the business of providing people with alternative solutions, red light therapy beds, electronic mats, hydro waters.
We have partnerships in 38 countries now with 10X Health System.
About 260,000 customers on our genetic tests and supplements.
I don't sell these products.
I use these products.
So it's exactly what I use to take care of myself, get my blood checked four times a year.
And I do whatever I can to make sure that I have the energy and the focus and as pain-free possible as I can be so I can create and contribute to both my life, my kids, my wife, and we can have a great life together.
And I can also give to my customers.
I mean, I don't know what's going to happen.
You need bones and you need muscle.
You have to have them.
If you don't take care of your bones and your muscles, you're going to have problems.
Then you got to take care of your diet.
Everybody knows that.
Our food system's completely contaminated.
You can go to France and watch people smoking cigarettes and drinking all day, and they still look better than we do.
And they're outliving us, by the way.
So it's not the cigarettes and it's not the alcohol.
It's the food.
I mean, I don't know what changes.
I know that I'm going to probably be working until I can't work.
And when I can't work, I'm going to be doing deals because I like doing deals.
My career has lasted 52 years.
I've been doing business deals since I was 25 years old.
And I'll be able to do them for as long as I can think clearly, make a good decision.
I intuitively know what I want to do.
There's certain things that I'm going through.
Probably the biggest decision I've ever made in my life here will happen in the next 90 days.
I was just on the phone with the bankers today and six different banks and two super successful guys are all saying, go this way.
And I'm inclined to say, that's not the way for me.
Now, I got to be very careful because this is a bunch of seriously intelligent people.
But there's things they don't know about me, my brand, my purpose, my gifts, and the things that I am super, super passionate about making go right.
And the confidence I have in myself to make it go right, despite what these institutions are telling me is the right way to do it.
But I've done this in legal matters, litigation issues, starting a business.
Me and Brandon are completely different decision maker types.
When I find a piece of real estate that I love, I know I'm buying it.
Now it's, I got to make sense of the numbers.
So I got to bang the seller until I can make sense of the numbers.
I'm not going to do anything stupid, but
Once I lock in, I want this.
Now it's, I figured out, okay, how do I make this work?
I'm not a reckless person, but I can move extremely fast at making decisions.
I mean, very, very fast, like almost instantly.
Then it's okay, make it work now that you've made a decision.
So it's almost two separate conversations.
I see a lot of people make decisions.
They take a long time to make the decision and then still don't make it work.
Some of the best decisions I've made have been instant.
with no due diligence, but I must've had some data.
That is the due diligence.
I know something.
I know something about something.
One day I was in a car and I thought about this person and I'm like, I need to call this person right now.
And I did.
I trust myself that if I get a signal, I'm calling.
I don't know why I'm calling them.
I don't know what I'm talking about.
I don't know why I'm going to be there.
I called them and boom, something happened.
Something magical happened.
You know, you got to trust yourself.
I think you're really talking about trust here.
And those people that need the most data probably have the least amount of trust in themselves.
let me just add one other thing to that because I know you help a lot of salespeople.
You guys, when you're buying something, it is very important to learn how to buy fast because if you're a seller, if you're trying to sell your goods and services, if you buy slow, you'll sell slow.
You sell the way you buy.
I was with an executive.
We were looking at hiring this guy in our company and we went to dinner and
He looked at the menu.
I sat down.
I said, what's the best thing here?
The guy said, oh, get the T-bone.
I said, what's second to the T-bone?
Get the ribeye.
He said, great.
Send me the ribeye, medium rare.
It took 30 seconds to order.
This guy's still reading.
I said, bro, how much time do you need?
He's like, well, I just want to see.
I said, you knew we were coming to this restaurant.
You knew it was a steak restaurant.
You've been here before, by the way.
You recommended it.
You got here, you sat down, you've looked at the menu and you still don't know what you want.
I've never been here and I've already ordered.
So we didn't hire him as an executive, by the way, because he can't make a decision.
Yeah.
And if you ask everybody else what you should eat, you're never going to be sure about anything.
Probably my wife.
because she didn't want anything to do with me.
I mean, I've had a lot of hard sales.
The hardest thing I've ever had to sell, physical product.
Yeah.
So everything was hard to sell.
I mean, there's no easy sales, right?
Because if it's an easy sale, then everybody's going to buy it and you don't have anything left to sell.
And then you have to go sell something else.
So I don't know that there's an easy sale because again, by the time it's easy, it's gone.
So
Then you got to sell something else.
So yeah, I mean, I've sold shoes.
I've sold clothes.
I've sold fish.
I've sold accounting services.
I've sold businesses, real estate, rent here, selling people on a TV show.
I have not been successful selling a TV show.
Well, I think you're focused on income, right?
You're investing in you.
The best investment anybody can make is in themselves.
Nobody can depreciate it.
It can't be taxed.
When you get two times better or 10 times better, the government can't steal you away.
That is the best investment in the world.
Way better than a stock.
He probably didn't understand it, but I understand what you're saying completely.
There's no piece of real estate anywhere in the world or no crypto that's more valuable than you are.
You are the most limited,
unique, scarce individual on the planet.
So there'll never be another one of you.
So why not invest in you?
So I like that.
But saving money, saving money is impossible.
People shouldn't even think about saving money.
You can't save money.
You leave it at the bank and they reinvest it, but they're not even saving it.
So yeah, I think there's three things people should invest in.
One is in self.
And in the beginning, you should just keep dropping quarters or dollars into yourself until something happens to where more money's coming in.
More money should come in from the investments you made in yourself.
If not, you're going to the wrong thing or studying the wrong thing.
And then the second thing you should invest in is whatever your brand is, your company.
That's different than you, the individual, I think.
your products, your inventory, et cetera.
And the third thing would be pick one thing and that would be that thing you diversify from yourself.
And there would only be one other thing that you would invest in until you're wealthy.
And then you might diversify, but not until you're wealthy.
Okay.
Well, of course it is.
I mean, that's why you came here.
I mean, everybody knows this is too expensive.
Tell me the truth.
Let's say it's a watch.
It's this watch right here, okay?
You looked at the watch.
The watch is $58,000.
You knew this when you saw it in the magazine, that it was $58,000, and you still came to look at it.
But let me show you what's really expensive.
And then I'm going to show them a watch that's probably 10 times that price at 580 and something in between at 125.
And then I'm going to congratulate them for having such great taste in watches and ask them Visa, MasterCard, or American Express.
Well, because they knew it was expensive.
You walk into a Chanel store, oh my God, it's so expensive.
I know, I'm with you.
You're lucky that we even have one available.
I'm not gonna negate the fact that it's expensive.
If it's expensive, it's expensive and you should say so.
So some people will only buy expensive things.
By the way, I can show you something cheaper.
I just didn't think that that's what you were interested in.
Great.
And I'm sure if you're like me, you talk to your spouse about everything, right?
So he would then know that you're here right now.
You would have talked to him this morning and said, I'm going to see Grant today at the BMW store, and I'm going to look at a 7 Series.
If you guys talk about everything, you talked to him before you came here.
This is not a surprise, unless you don't talk to him about everything.
Which one is it?
No, no, we've been talking about, okay, good.
So when you go back tonight and talk to him about the car, what are you going to tell him?
You're going to tell him the price.
You're going to tell him the payment.
You're going to tell him what it looks like.
Probably going to show him a picture.
And what's he going to say?
Let's say he says, you're not answering any questions, by the way.
I don't need you to.
These are all rhetorical.
I'm having the conversation as you and me, okay?
So let's just say he says, you can't do it.
Holla, no.
It's the wrong color, the wrong price, the wrong payment.
You can't do it.
What are you going to say to him?
Good.
See, what I'm doing is I'm flushing the objection out that he's going to have, or I'm going to find out that it's not even real.
In fact, you're probably going to say, look, I'm going to buy the car anyway, and maybe I get closer to closing the deal.
Good.
Great.
How much time would you think would be long enough for you to think about it?
Good, good.
And a week or so, let's just pretend, let's play a little game here.
A week or so from now, are you going to be thinking about the price, the payments, the product, how you're going to pay for it?
What are you going to be thinking about?
Good, good.
So if you were to make that decision right now, what would you say about the price?
It is, it is.
I agree with you.
I agree with you.
It's a little high, okay?
But would that keep you from buying it?
Okay, good.
I understand.
What about the payments?
Let's assume there's payments on this.
The payments are good.
So I'm going to check off.
It's a little high, but you could do it.
And the payments, and we're a week and a half from now.
So it's not even something you're doing right now, okay?
The product itself, does it solve your problems?
Okay, you're certain it solves every problem you're concerned about?
Okay.
Well, what other problem would you like it to solve for you that you're not sure about?
Okay, so you need more than one of these.
So really, this isn't about too high or the payments or the product.
It's really about you need what?
If you had 10, would that be enough?
We might have an opportunity right here to find out that we're underselling this person.
By the way, I'll tell you a story about, I've never done this, by the way.
I love this.
We should do a show like this.
This is awesome.
I've done thousands of podcasts.
I've never done this and I love it.
Oh, thank you.
I was helping fundraising a bit and this lady came to me.
She was a fantastic fundraiser.
I mean, she's raised literally hundreds of millions of dollars.
And she said, this guy will not give me any money.
And I said, well, what are you asking for?
She's like 25,000.
I said, have you considered the possibility that you're not asking for enough?
She's like, no, he's cheap.
He's cheaper than dirt.
He's so cheap.
He's rich and he won't give me the money.
I said, you mind if I have a few minutes with him?
And I sat down with him and I got 250 grand from it because he felt like the 25,000 couldn't make a difference in these kids' lives.
That's right.
And some people actually evaluate value based on the price.
So the more it is, the more it must do for you.
That old saying about you get what you pay for.
I don't know if it's true or not, but for some people, look, you can't really assess value without a price being equated to it.
Yeah, I mean, I think it's very hard to sell somebody that doesn't like you, you know?
I think it can still happen.
It happens at McDonald's, Walmart.
Look, I just bought some real estate from a guy I didn't like.
It was $235 million.
It was a fairly substantial price.
So I didn't like him, but I still bought it from him.
I just killed the deal because I didn't like a guy.
I didn't like something he did.
Now I'm going to punish him for it.
And I think buyers do that too.
I'm not buying from you.
You treated me like this.
But that doesn't mean, I think the sellers out there need to understand your job is not to get somebody to like you.
It's your job is to get somebody to love the product.
believe it can solve their problems.
And if they like you at the end, great.
But I don't think people should be trying to twist off and become whatever version you need me to be.
Then I just lose myself.
I lose all my power, my self-confidence because I'm trying to be something that makes you happy.
That's the problem with all these trickery sales like the neurolinguistics.
You touch your shoulder, I should touch my shoulder, mirroring and all that.
I don't believe in it.
We have 260 salespeople in our company.
And I can tell you those guys never work out.
They're underperformers.
They don't do as well.
They need to act like you on the call.
You know, if I was selling your product, I'd be like, Hala is the number one influencer on LinkedIn.
She will never let you down.
Her products will not let you down.
I will not let her products and her let you down.
Her strategies are proven, fortified.
They work for everyone, and I promise you, personally promise you, this will be the best investment you will make.
Now, the issue is whether you're going to sign up for one year, two years, or three years.
It's not if you're going to sign up.
Holla is a proven commodity.
You're not.
No offense.
And I'm not.
I'm just the conduit.
I'm the messenger.
So, by the way, with the three years, with the three-year commitment and 30% down, I can actually get you a 20-minute call with Holla.
I need to channel you.
There's two videos of my kids.
One of them was 10 at the time.
The other one was more recent.
She's 13.
They got on the phone and started calling clients.
The 13-year-old had never done these phone calls before.
I gave her a little script.
hey, Antoine, my name's Scarlett Cardone.
I'm calling on behalf of my dad.
And there was a question.
So $28,000 of products in like three hours.
And all the salesmen are like, well, dude, how's she doing this?
I said, bro, because it's simple.
You guys are explaining the product and she's asking for the clothes.
So most salespeople stay stuck in the sales process and never move to the clothes asking for the business.
And in those objections, when you gave me those objections, I never went back to product.
I just stayed in the objection, trying to handle whatever it is you're telling me why you can't make a decision today, by the way, which probably has more to do with you than my product, the offer, the price, or anything.
The inability of the customer to trust me is more about you not trusting you than it is you not trusting me.
I'm trying to get them back to a place where they can trust themselves to make a decision.
Like the one where you said, I need to talk to my husband.
Well, it wasn't even a real objection because by the time you got to it, you said, no, no, I'm going to buy it anyway.
Or the price thing when you said it's a little high.
You didn't say it was impossible.
In fact, you later said it was really because I can't scale.
I need 10 of these, not one.
And you're probably in your head saying 10 times 15,000 is 150.
I don't have 150,000, but I have 15.
So we might not even have them on the right scale of product in that case.
Well, you definitely shouldn't buy it if you don't think it's going to work for you.
And I wouldn't want you to buy it from me if you didn't think it was going to work for you.
What is it you're concerned won't work?
Because the last thing I want you to do is leave here and it doesn't work for you.
We both lose.
And then I got to find out I could be on the wrong product.
So by the way, they could say it's too much money.
I need to talk to my husband.
I got to talk to my accountant just because it's the wrong product.
And they don't want to tell you they just wasted 45 minutes of your time.
Yeah, so you want a community to sell to.
and you want a community to serve, the bigger the community is, the more quality you're going to get.
You can't get quality without quantity.
People are like, I'd rather one good friend than 10,000 people.
Okay, maybe.
But if you have one friend in Lake Charles, Louisiana, and you're in Dubai, he can't help you.
So you need tens of thousands of people to know who you are and what you do.
Tens of thousands, without exaggeration.
I don't care when you sell cars, insurance.
You're a single mom.
You want friends all over the world.
You want people to know who you are.
And if you're an introvert, you're like, yeah, but that's not me.
Okay, well, you're thinking about, you're not an introvert, you're selfish.
Because I brought up what you need to do in order to take care of your family.
And the first thing you say is, I'm an introvert.
Well, I wasn't talking about you.
I was talking about what you need to do to take care of your family.
and your success and your future and your charities and whatever it is you're trying to do, people have plenty of excuses.
They got all these labels, these excuses.
You know, I'm shy, I'm this, I'm that.
Okay, well, okay, good.
How do you know I'm not shy?
And how do you know I'm not an introvert?
All of these things are uncomfortable for me.
But what I did was I was more committed to the outcome and to not relying on one or two people.
So I knew I needed to build a community.
Now, I don't really think about it as community.
I don't think about it like that.
I know John Lee, he's probably the one that invented the community word.
He was one of those first guys to do that community thing.
Him, Lewis Howes.
These guys, they're such nice people.
I hope Lewis and Dumas sees it because they're super nice.
I am not that guy.
That's not who I am.
It's not my brand.
I'm a nice guy, but nobody's going to say I'm nice.
That's just not who I am.
I'm not trying to be them.
And so I don't think about, oh, I'm gonna build a community.
Instead, I thought about, I'm gonna become a bank.
And I'm gonna bank money for people.
I'm going to serve a purpose for people.
I'm going to help people bank money so when they go to J.P.
Morgan or Merrill Lynch or Wells Fargo, they're going to ignore you and I'm not, okay?
I'm going to invest people's money for them and give better returns than if they invested it themselves.
I'm not thinking about a community here.
I could use that word, the bank did it, the community bank, but it's bullshit.
Now, I'm not saying Dumas and Lewis House are bullshitting because I don't think they are.
But most people, they call themselves something like community bank or friendly Chevrolet.
Yeah, well, it's probably because they weren't friendly and they weren't community.
And so there's a lot of sales pitch or marketing in some of that branding, right?
I am 10X.
I am Grant Cardone.
I say exactly what I want to say.
I'm very colorful.
I'm borderline friendly.
Anti-political, politically incorrect is a better word.
I tell dumb jokes and I offend people.
I offend people.
I have a t-shirt.
I apologize in advance, but it's who I am.
And that is my community.
Now in that community, the downside of it
is that community of people that kind of gel with me, it's probably one-third, one-third, one-third, okay?
One-third of them don't like me.
One-third of the people that know me absolutely do not like me.
They don't like my voice.
They don't like the way I talk.
There's two-thirds that are in the ecosystem.
One-third of those are not even sure.
They're like, I don't know, man, shit.
You know, if they're with the haters, they hate me.
And if they're with me, they're cool, okay?
And then there's a third, man, there's a third of them that'll die for me.
If you need to be admired and loved by everybody, well, stick with one or two people.
They're going to let you down too, by the way.
You know, we have probably 16 million people that follow me online, and there's probably somewhere between 125 million and 160 million people that see our content every year.
I don't know how they feel about me.
I have no clue.
But that wasn't the target.
The target was never to get anybody to like me.
In the case of the example I gave you earlier, it was to build a bank.
And a bank of two people is not much of a bank.
Yeah, that wasn't really intentional.
That was not a marketing.
That was not a gimmick, even though some people say it was.
But I'm with my kids all the time.
Dude, we homeschool our kids.
They travel with us everywhere.
They work at the company.
My wife works with me.
It's not a gimmick.
It's not a show.
We're not doing that.
When I show the plane, I'm not showing the plane to somehow sell a lifestyle.
I'm like, hey, look, dude, you can do this.
That's the only reason I ever showed the plane.
Now, my guys will chop it up.
Video guys will chop it up because they're like, oh, the plane really works.
It gets clicks.
But the goal was not to build a brand like that.
This was not a trick.
It's just who I am.
When I was 10 years old, my dad died.
And no one would let me see inside their house, their house, their backyard, their business.
I couldn't get a look at anything.
And so I just swore that one day if I ever made it, I was not going to become a successful person and then close the drapes, if you will, onto what I was doing.
So I've had in public just recently a big litigation with the next partner, the health guy, John Lesher, defamation lawsuit, $100 million in public.
and resolved.
I had another little litigation in public.
I didn't do that because I want my dirty laundry.
I did it because I'm like, this is the kind of shit you're going to go through.
Why not make it public?
Any money that I have, you want to know what I'm worth?
I'll tell you right now.
I looked at my net worth this morning.
I know exactly what the number is, and so does the IRS.
The people that post their online are the only ones that don't know.
So if the IRS knows, why should I care?
The family thing, I don't think family is the way to get people to trust you.
I think the only way to build trust online, there's one way to do it and only one way and no shortcuts.
It is through frequency of content.
If you do not do frequency of content, repetitive, not quantity, repetitively deliver content to a lot of different universes about a lot of different topics, you will not be trusted in the marketplace.
And before that,
If you produce no content and no one knows you, it is impossible to be trusted no matter how honest you are.
Nobody knows you.
They will not trust you.
And the better the light on the face, the more they're going to trust you, the darker it gets, the less they're going to trust you.
Because I've become, I don't know.
I don't know this person.
Should I trust this person?
So if you want to get people to really trust you, you have to keep showing up at the same location over and over and over again.
We do a lot of stuff that we're just trying stuff.
I mean, we don't know what we're doing most of the time.
I would tell you that if there's a scale from one to 10, how good we are socially, maybe a three.
Dude, I'm a three at best.
Okay, maybe a four.
But look, I've raised $1.7 billion over the internet, sold another one and a quarter billion dollars of products.
And I would still say our marketing's terrible.
It's slipshod.
I look at a guy like Mr. Beast and I'm like, no, that guy knows how to market.
I look at Apple Computer.
I'm like, okay, they know how to market.
But what do I know?
I've raised a billion, $1.7 billion.
And JP Morgan has $4 trillion under management.
So I haven't done anything yet.
Well, it just shows you how low the bar is.
Who are the other four?
Give me the other four.
Who are the other four?
Alex, okay, yeah.
Yeah.
Do big things.
Do big things you can.
And when you do big things, you're going to be an inspiration to other people.
The example people set through their success lives long, long after they're around.
When I say that, I think of Walt Disney.
You might not like what they're doing over there at Disney right now, but the original Disney and
It's been around 100 years or something.
Steve Jobs, J.P.
Morgan, that's actually people.
Those are people.
That's not a brand.
And the movies that were made that live on, you can live longer than 100 years.
I believe I will live.
I believe, you know, I've transitioned many, many times in my career.
That's the other thing I would tell people, do something big and be proud of it and let people know you did something big.
And number two, transition.
Once you've done something big, go do something else big in another environment.
Probably the thing I'm most proud of other than my marriage and my children is my ability to morph into another version of myself.
And so I would just encourage people to keep morphing
and rebirth, just come back as another version of yourself and surprise the world with what you can do.
Dude, bang, you got to bang.
You guys need to go out and bang, get the bag.
You get the bag.
And once you get that bag, take the bag and go invest it in something.
and then go get another bag so that you accumulate assets
not cars and bracelets, particularly to the women.
I saw this stat recently.
You guys are going to end up with all the money.
In the next 25 years, women will end up with, I think there's $75 trillion being transferred.
It's a massive number.
The problem is women do not invest their money, okay?
They tend to keep it over at a bank or you put it in some kind of retirement account and you have no clue where it's at.
So I would tell you guys, quit just leaving money in a place.
Find some vehicle.
And this is what's created wealth for my family is I worked hard at two jobs, took all the money, dumped it into a third vehicle that didn't need me.
That's our real estate company.
That company is going to be massive one day.
It could be 50 or a hundred billion dollar company one day, but it all started with me earning money from a hustle and taking that money and then depositing in this other thing and staying broke in between.
So I was always broke.
Even though I had money,
I was accumulating assets.
I was broke and I'd go out and hustle again.
And whatever you call a hustle, right?
It's a side job, a main hustle.
Hustle, man, hustle.
Don't hustle people, but have hustle pep in your stride and be excited about serving people.
Thank you so much.