Grant Harvey

So that would be, I guess, technically potentially a consolidation of the tools that you actually need.

Yeah, I think that that's true.

Yeah, I wonder if that means then that it will be potentially harder to raise money as this normalization happens as somebody who's just starting.

Because, like you say, the momentum is so powerful here where once you have something that works, you can capitalize on it so much faster and generate revenue so much faster.

And the companies are raising so much more money in order to capture the market that it's sort of kind of – you're kind of –

If you haven't already started, it almost feels like you're already behind and you're done.

Yeah.

But what's your take on that?

I'm trying to imagine how you would do that.

I mean, I guess you could do it in simulation, but you could also do it with a robot.

Totally.

You know, we were just talking today about the idea of like Meta just having or Meta and Google just having AI in their ad funnel that just constantly creates personalized ads for the for you to target that person.

Yeah.

What's the coolest thing you've seen from a marketing perspective where you're like, wow, like you were blown away by how they use the tools that are available today for your domain?

Yeah, that's cool.

Yeah, no, totally.

I mean, in every world, in every industry, there is a use case or two like that, or if not 20 or a million, where what you can do now is just profoundly different and improved and mind-blowing, like you said.

Like, mind-blowingly changed and improved from before.

Like, it's cool.

Yeah.