Greg Isenberg

One feature which I would love to see on something like this would be, I'm just thinking out loud, if I was a PM on this product, I would be like, what is the mechanic to bring people back?

If you go to ideabrowser.com, I built this.

It started off as a lead magnet, actually.

Basically, the idea was, the lead magnet started off as, here's a database of 30 ideas I would build today.

Then it was like, put in your email to get the access to the database.

And then it was like, okay, how about what we do to make it more fun is almost like, you remember Groupon?

Let's do, instead of a product a day, an idea of the day.

And then the mechanic is the email every single day.

We get a 50% open rate, people open up the email, and it's grown very, very fast through that way.

So I wonder if I'm building...

where you're building, Nylon, if it does see the light of day, what is the mechanic to get people back to the website?

Yeah, let's do it.

While you're pulling that up, it strikes me that there's a bunch of good ideas from, for example, 12 years ago that could be recreated today.

Oh, 100%.

You can just put out things.

And sometimes, though, it's sort of interesting.

It's like when there's not...

When you just put out projects for fun, somehow, I don't know why, but they end up being the projects that could end up becoming the biggest businesses.

So before we wrap up, you're working on Dig and you're kind of incubating projects.

I'm listening to you and I'm like, how can I work with Kevin?