Greg Isenberg

So there's these very rigorous processes you have to go through in order to get what's called a CPAP machine. A CPAP machine is this thing that you wear over your mouth or over your nose and it puts pushes air down your throat basically to keep your airway clear.

So there's these very rigorous processes you have to go through in order to get what's called a CPAP machine. A CPAP machine is this thing that you wear over your mouth or over your nose and it puts pushes air down your throat basically to keep your airway clear.

And in order to get one, uh, you have to go through this process of like getting formally diagnosed and talking to your doctor and getting a prescription and stuff. And so these guys have a stranglehold on, um, on the hardware. So you have a distributorship for like res med or one of these guys, uh, they charge like $2,000 for the machine.

And in order to get one, uh, you have to go through this process of like getting formally diagnosed and talking to your doctor and getting a prescription and stuff. And so these guys have a stranglehold on, um, on the hardware. So you have a distributorship for like res med or one of these guys, uh, they charge like $2,000 for the machine.

And in order to get one, uh, you have to go through this process of like getting formally diagnosed and talking to your doctor and getting a prescription and stuff. And so these guys have a stranglehold on, um, on the hardware. So you have a distributorship for like res med or one of these guys, uh, they charge like $2,000 for the machine.

I think one opportunity is simply just going out and buying a whole bunch of sleep apnea clinics and just betting on the macro. You just say, look, I think more and more people get diagnosed and we're going to sell a lot more hardware. Another way to do this would be to invest in the companies to do something similar. We talked about a site where you review these different hardwares and stuff.

I think one opportunity is simply just going out and buying a whole bunch of sleep apnea clinics and just betting on the macro. You just say, look, I think more and more people get diagnosed and we're going to sell a lot more hardware. Another way to do this would be to invest in the companies to do something similar. We talked about a site where you review these different hardwares and stuff.

I think one opportunity is simply just going out and buying a whole bunch of sleep apnea clinics and just betting on the macro. You just say, look, I think more and more people get diagnosed and we're going to sell a lot more hardware. Another way to do this would be to invest in the companies to do something similar. We talked about a site where you review these different hardwares and stuff.

The other thing that's interesting is a lot of people don't want to wear these CPAP machines. I mean, for good reason. You look like Bane from Batman. You have this huge, ridiculous thing on your face. And imagine you're going home with a girl you just met and you have to put on your CPAP machine. No one wants to do that. And so...

The other thing that's interesting is a lot of people don't want to wear these CPAP machines. I mean, for good reason. You look like Bane from Batman. You have this huge, ridiculous thing on your face. And imagine you're going home with a girl you just met and you have to put on your CPAP machine. No one wants to do that. And so...

The other thing that's interesting is a lot of people don't want to wear these CPAP machines. I mean, for good reason. You look like Bane from Batman. You have this huge, ridiculous thing on your face. And imagine you're going home with a girl you just met and you have to put on your CPAP machine. No one wants to do that. And so...

I think there's going to be more and more people popping up with alternative treatments. So there's these like oral devices that you can get, these appliances. And I think that if somebody did a really good job of D2C on that, I'm sure there's already providers out there already. Things like that will do very well.

I think there's going to be more and more people popping up with alternative treatments. So there's these like oral devices that you can get, these appliances. And I think that if somebody did a really good job of D2C on that, I'm sure there's already providers out there already. Things like that will do very well.

I think there's going to be more and more people popping up with alternative treatments. So there's these like oral devices that you can get, these appliances. And I think that if somebody did a really good job of D2C on that, I'm sure there's already providers out there already. Things like that will do very well.

The other idea I had is potentially to spin up an app that uses Apple's data from your Apple Watch to monitor your sleep apnea in more depth or something or coach you through it. And then the other idea I had was maybe doing a financing business that relates to buying the hardware. I'm sure that these places all offer financing, but maybe there's some kind of like...

The other idea I had is potentially to spin up an app that uses Apple's data from your Apple Watch to monitor your sleep apnea in more depth or something or coach you through it. And then the other idea I had was maybe doing a financing business that relates to buying the hardware. I'm sure that these places all offer financing, but maybe there's some kind of like...

The other idea I had is potentially to spin up an app that uses Apple's data from your Apple Watch to monitor your sleep apnea in more depth or something or coach you through it. And then the other idea I had was maybe doing a financing business that relates to buying the hardware. I'm sure that these places all offer financing, but maybe there's some kind of like...

You know, you advertise, you know, to people that, you know, have sleep apnea as the financer of choice or whatever for these devices. Yeah.

You know, you advertise, you know, to people that, you know, have sleep apnea as the financer of choice or whatever for these devices. Yeah.

You know, you advertise, you know, to people that, you know, have sleep apnea as the financer of choice or whatever for these devices. Yeah.