Greg Isenberg

Using AI to build distribution.

The old time versus new timeline, definitely something I've been thinking about.

The other thing that's keeping me up at night is this concept I'm calling ambient businesses.

Ambient businesses that run with zero or very low daily human input.

Having agents monitoring market, identifying opportunities, executing for you, handling customer service, and basically setting up a business that you just check in

once every few days and just see what's going on.

I think that we're going to get to a point where these ambient businesses or autonomous businesses are going to start doing seven, eight figures.

So this whole concept is just really, really cool to me.

I think we're really early.

I think that a lot of the autonomous company builder softwares end up building very AI slop stuff.

But I do think that this direction, I like to think about it as the arrow of progress.

The arrow of progress is moving us in this direction of you're going to be building ambient or autonomous businesses.

You won't need to check in every single hour.

You're going to have checks and balances that are going to steer your agents in the right places.

And I think there's just a huge opportunity there.

This timeline, the agent economy timeline, is something that also keeps me up at night.

Between 2009 and 2015, that really was the App Store era.

People downloaded apps and humans operated them.

Then in 2015 to 2024, I think the API economy really started to take over.

Developers were wiring APIs together.