Greg Isenberg

I'm telling myself, we're just reinvesting more of the money into technology. That's true, but I think we can do that while also maintaining profitability. So right before I recorded this, I went on Twitter, X, and asked, recording your year-in-review podcast, what questions do you want me to answer? Nothing off-limits.

So let's actually answer off-the-cuff some of the questions that you all have, and let's rock. Or says, what are you least happy about in your current life? I would say I still, I've gotten much better at sleep, but I find I still wake up sometimes at night and I wish I had more deep sleep. And I'm still trying to figure out how to optimize it.

So let's actually answer off-the-cuff some of the questions that you all have, and let's rock. Or says, what are you least happy about in your current life? I would say I still, I've gotten much better at sleep, but I find I still wake up sometimes at night and I wish I had more deep sleep. And I'm still trying to figure out how to optimize it.

So let's actually answer off-the-cuff some of the questions that you all have, and let's rock. Or says, what are you least happy about in your current life? I would say I still, I've gotten much better at sleep, but I find I still wake up sometimes at night and I wish I had more deep sleep. And I'm still trying to figure out how to optimize it.

I know that sounds so trivial, but sleep matters so much. To me, it sets the tone for your whole day. Just crushing sleep is what I'm least happy about. Eric says, what are the stupidest things you're doing right now? Stupidest things I'm doing right now, honestly, is probably not just going harder, doubling down. This is such a good time to be building businesses.

I know that sounds so trivial, but sleep matters so much. To me, it sets the tone for your whole day. Just crushing sleep is what I'm least happy about. Eric says, what are the stupidest things you're doing right now? Stupidest things I'm doing right now, honestly, is probably not just going harder, doubling down. This is such a good time to be building businesses.

I know that sounds so trivial, but sleep matters so much. To me, it sets the tone for your whole day. Just crushing sleep is what I'm least happy about. Eric says, what are the stupidest things you're doing right now? Stupidest things I'm doing right now, honestly, is probably not just going harder, doubling down. This is such a good time to be building businesses.

I feel like I have so many unfair advantages. I feel like I'm going fast, but if I'm being honest with myself, I think I could be going faster. What's the one best idea to have to grow your business next year? Invest in technology. Just build software around each of our businesses. If you were to focus on just one thing, what would it be?

I feel like I have so many unfair advantages. I feel like I'm going fast, but if I'm being honest with myself, I think I could be going faster. What's the one best idea to have to grow your business next year? Invest in technology. Just build software around each of our businesses. If you were to focus on just one thing, what would it be?

I feel like I have so many unfair advantages. I feel like I'm going fast, but if I'm being honest with myself, I think I could be going faster. What's the one best idea to have to grow your business next year? Invest in technology. Just build software around each of our businesses. If you were to focus on just one thing, what would it be?

Hiring great CEOs and finding partners to incubate businesses with. Is that two things? It's basically like finding partners. The one thing I want to focus on is finding business partners and business partners that I want to work with, not just for one year, four years, like for the rest of my freaking life. What was your primary leverage for expanding your personal brand this year by Cody?

Hiring great CEOs and finding partners to incubate businesses with. Is that two things? It's basically like finding partners. The one thing I want to focus on is finding business partners and business partners that I want to work with, not just for one year, four years, like for the rest of my freaking life. What was your primary leverage for expanding your personal brand this year by Cody?

Hiring great CEOs and finding partners to incubate businesses with. Is that two things? It's basically like finding partners. The one thing I want to focus on is finding business partners and business partners that I want to work with, not just for one year, four years, like for the rest of my freaking life. What was your primary leverage for expanding your personal brand this year by Cody?

Probably X is the leverage. I think that's what you're trying to ask, right? I used X to create the flywheel for everything else around my personal brand. How did that growth impact sales and revenue? I would say without my personal brand, sales and revenue would be like 40% less. So millions and millions of dollars a year. Yeah, it's actually crazy. Many, many millions of dollars a year.

Probably X is the leverage. I think that's what you're trying to ask, right? I used X to create the flywheel for everything else around my personal brand. How did that growth impact sales and revenue? I would say without my personal brand, sales and revenue would be like 40% less. So millions and millions of dollars a year. Yeah, it's actually crazy. Many, many millions of dollars a year.

Probably X is the leverage. I think that's what you're trying to ask, right? I used X to create the flywheel for everything else around my personal brand. How did that growth impact sales and revenue? I would say without my personal brand, sales and revenue would be like 40% less. So millions and millions of dollars a year. Yeah, it's actually crazy. Many, many millions of dollars a year.

Joe Devon says, for obvious reasons, no one wants to talk publicly about hidden techniques to win at the social media game. From paid engagement to astroturfing and engagement pods, it's gotten harder to reach critical mass. What percentage of large accounts got there using these techniques? Honestly, I don't even know what astroturfing is.

Joe Devon says, for obvious reasons, no one wants to talk publicly about hidden techniques to win at the social media game. From paid engagement to astroturfing and engagement pods, it's gotten harder to reach critical mass. What percentage of large accounts got there using these techniques? Honestly, I don't even know what astroturfing is.

Joe Devon says, for obvious reasons, no one wants to talk publicly about hidden techniques to win at the social media game. From paid engagement to astroturfing and engagement pods, it's gotten harder to reach critical mass. What percentage of large accounts got there using these techniques? Honestly, I don't even know what astroturfing is.

The engagement pod stuff, I feel like it's definitely happening, but it's not the number one reason why someone grows. I don't like this mentality, to be honest. Yes, it's hard to grow, but it's also... I don't even know. Honestly, I think it's probably, on X specifically, it's probably easier to grow to 0 to 100,000 followers today than it was last year at this time.