Greg Jackson

enough because they're getting paid above what they bid.

It's just they're not getting paid their very, very high national price.

And by the way, that's why zonal pricing doesn't just reduce it for people, prices for people who live near the jet assets.

It reduces prices for everybody because we're no longer contributing to such an inefficient system.

For example, when a generator is in a low price zone, any electricity they send to another zone is also priced at that low price.

So instead of today, where it's priced at a high price, and that's how everyone benefits.

Now, governments that are grasping this opportunity are genuinely seeing lower prices for consumers.

And for example, great examples in Scandinavia, for example.

But they're also attracting new industries, like big AI data centers popping up in Norway, not because there's a big population, there obviously isn't.

but because it's cheap energy.

But the challenge is, a very big difference between energy and other sectors is the amount of lobbying.

So traditional retailers didn't get to lobby that Amazon was unfair or that the internet was unfair.

They just had to deal with

This new efficient source of competition that frankly was better for some people than what was there before.

In energy, energy is the equivalent of Walmart being able to go and lobby, you know, that we've got to shut down the internet because it's unfair to us.

Instead, I think what we need is governments that are able to say, look, we've already set climate goals.

We shouldn't row back from those.

But we can't expect people to pay more.

Instead, actually, we should be accepting that renewable technologies are cheaper as long as we introduce the market reforms.

I was joking to someone recently that I'm not a good salesman, which is why we had to build Octopus to show not to happen.