Greg Jackson

And I thought, you know, most of that usage at the peak time

is for things like cooking.

Everyone's putting their oven on at the same time.

Very big consumer.

And then they're putting their dishwashers on straight after they've done their cooking.

They've got their hot water going for... Right, for the shower and everything else.

Everything, right?

And I thought there's no signal to tell people that, you know, they could benefit if they shifted their time.

So nobody bothers shifting their time.

And I thought, if I said to my mom...

Hey, mum, tonight, and it's not because you're an environmentalist, by the way.

I mean, I don't know actually whether she is.

But because she is definitely a bargain hunter.

If I said to my mum, tonight, they're turning on diesel generator to meet your needs.

She'd say, well, I'll just cook later.

Right?

For her, that is a no, it's no effort.

Absolutely.

And so we introduced this program in the UK where we paid people a small sum of money to shift their consumption at peak times.

And I think 100, no, 1.6 million households signed up.