Greg McKeown

And so you are presenting to the world a certain brand, and that's not that that's a lie, but somehow in the way it's presented, people can easily assume, well, behind the curtain, everything's smooth, everyone's... No!

Tim Cook and the executives there, and I've worked with enough of the executives to know what I'm talking about with it, they're just dealing constantly with the unknown of that next level of success. And so upgrading yourself for the current level you're at Yeah, it's not what we expect. It's not what's expected.

Tim Cook and the executives there, and I've worked with enough of the executives to know what I'm talking about with it, they're just dealing constantly with the unknown of that next level of success. And so upgrading yourself for the current level you're at Yeah, it's not what we expect. It's not what's expected.

Tim Cook and the executives there, and I've worked with enough of the executives to know what I'm talking about with it, they're just dealing constantly with the unknown of that next level of success. And so upgrading yourself for the current level you're at Yeah, it's not what we expect. It's not what's expected.

I think what you begin with is this assumption that every single person watching this, right? And I suppose it's happening in this moment, right? They're watching or listening to this. It's two more people sharing thoughts and so on. It's like, if you're alive today, you are having more opinion inputs, right? It's not information overload anymore, right? It's opinion overload.

I think what you begin with is this assumption that every single person watching this, right? And I suppose it's happening in this moment, right? They're watching or listening to this. It's two more people sharing thoughts and so on. It's like, if you're alive today, you are having more opinion inputs, right? It's not information overload anymore, right? It's opinion overload.

I think what you begin with is this assumption that every single person watching this, right? And I suppose it's happening in this moment, right? They're watching or listening to this. It's two more people sharing thoughts and so on. It's like, if you're alive today, you are having more opinion inputs, right? It's not information overload anymore, right? It's opinion overload.

You have more opinion inputs than anybody ever. And it's from people that know you less well than in any other previous era. So the gap and possibility for irrelevance is really high. If my daughter comes home from school today and before I even listen to her, I just play a podcast for her or I just read off of X some statement that someone made. Just read it to them.

You have more opinion inputs than anybody ever. And it's from people that know you less well than in any other previous era. So the gap and possibility for irrelevance is really high. If my daughter comes home from school today and before I even listen to her, I just play a podcast for her or I just read off of X some statement that someone made. Just read it to them.

You have more opinion inputs than anybody ever. And it's from people that know you less well than in any other previous era. So the gap and possibility for irrelevance is really high. If my daughter comes home from school today and before I even listen to her, I just play a podcast for her or I just read off of X some statement that someone made. Just read it to them.

What are the chances that what I'm going to share is going to be the most relevant thing that could be said to her in this moment? That's very, very low. And that's sort of the problem. So I think you begin by just assuming, oh, you could be below average in your consumption of opinions today and you'd still have an opinion overload problem.

What are the chances that what I'm going to share is going to be the most relevant thing that could be said to her in this moment? That's very, very low. And that's sort of the problem. So I think you begin by just assuming, oh, you could be below average in your consumption of opinions today and you'd still have an opinion overload problem.

What are the chances that what I'm going to share is going to be the most relevant thing that could be said to her in this moment? That's very, very low. And that's sort of the problem. So I think you begin by just assuming, oh, you could be below average in your consumption of opinions today and you'd still have an opinion overload problem.

So I think with that, I mean, maybe one thing I would recommend to your question, what do you do? I think if you fast from social media for a certain period of time, Let's say even if you do it once a year, you say, okay, five days, no social media, cut out that noise. You don't have to go to Hawaii to do it, right? Like you just go, okay, for one week, I'm just not going to do it.

So I think with that, I mean, maybe one thing I would recommend to your question, what do you do? I think if you fast from social media for a certain period of time, Let's say even if you do it once a year, you say, okay, five days, no social media, cut out that noise. You don't have to go to Hawaii to do it, right? Like you just go, okay, for one week, I'm just not going to do it.

So I think with that, I mean, maybe one thing I would recommend to your question, what do you do? I think if you fast from social media for a certain period of time, Let's say even if you do it once a year, you say, okay, five days, no social media, cut out that noise. You don't have to go to Hawaii to do it, right? Like you just go, okay, for one week, I'm just not going to do it.

And notice the difference. Notice what happens to your thinking. Notice what you notice. That to me is one good rule of thumb. I think a second thing that I would recommend is people, you know, Maybe again, it's like a once a year spring cleaning, but go through everybody you're following and just start from zero. Like right now, imagine you weren't following anyone.

And notice the difference. Notice what happens to your thinking. Notice what you notice. That to me is one good rule of thumb. I think a second thing that I would recommend is people, you know, Maybe again, it's like a once a year spring cleaning, but go through everybody you're following and just start from zero. Like right now, imagine you weren't following anyone.

And notice the difference. Notice what happens to your thinking. Notice what you notice. That to me is one good rule of thumb. I think a second thing that I would recommend is people, you know, Maybe again, it's like a once a year spring cleaning, but go through everybody you're following and just start from zero. Like right now, imagine you weren't following anyone.

Who would you select to follow? Who are the people now that you think are going to give you the most relevant insight for your life today? I think that that idea of starting from zero is a better mindset switch than... Let's look at the whole list and remove one or two people. It's like, start the other way around. Go to zero and see what might be relevant.