Greg Miller

Story number four. EA suggests it has no plans to raise game prices yet, despite others doing so. This comes from Chris Cullen at BGC. Electronic Arts has suggested it has no plans to raise the price of games in the wake of other companies doing the same.

Story number four. EA suggests it has no plans to raise game prices yet, despite others doing so. This comes from Chris Cullen at BGC. Electronic Arts has suggested it has no plans to raise the price of games in the wake of other companies doing the same.

During a Q&A in its Q4 and fiscal year 2025 earnings conference call, one caller asked EA's execs how the company considered the pricing power of its IP and whether it was considering a... Quote, taking a similar approach to other companies announcing games that I've met. I would love, man, I would have loved to have heard this call. Just a call. So was y'all doing something similar? Yeah.

During a Q&A in its Q4 and fiscal year 2025 earnings conference call, one caller asked EA's execs how the company considered the pricing power of its IP and whether it was considering a... Quote, taking a similar approach to other companies announcing games that I've met. I would love, man, I would have loved to have heard this call. Just a call. So was y'all doing something similar? Yeah.

So you see what they're doing. It'd be really cool if y'all did, man. I would love my fourth yacht. EA CEO Andrew Wilson replied that the company's main goals are to ensure players enjoy the games they play, but also feel like they're getting value for their money. Quote, Our business is very different today than it was even just 10 years ago, Wilson explained.

So you see what they're doing. It'd be really cool if y'all did, man. I would love my fourth yacht. EA CEO Andrew Wilson replied that the company's main goals are to ensure players enjoy the games they play, but also feel like they're getting value for their money. Quote, Our business is very different today than it was even just 10 years ago, Wilson explained.

In a world where everything we did 10 years ago was about selling shiny discs and plastic boxes in retail shelves, while that's still part of our business, it's a significantly smaller part of our business, and we now have pricing representing everything from free-to-play all the way to deluxe editions and beyond.

In a world where everything we did 10 years ago was about selling shiny discs and plastic boxes in retail shelves, while that's still part of our business, it's a significantly smaller part of our business, and we now have pricing representing everything from free-to-play all the way to deluxe editions and beyond.

Quote, at the end of the day, whether we're doing something that costs a dollar or we're doing something that just costs $10, we're doing something that costs $100. Our objective is always delivering incredible quality and exponential value to our player base. And what we've discovered over the course of time is whether we can marry quality and value together.

Quote, at the end of the day, whether we're doing something that costs a dollar or we're doing something that just costs $10, we're doing something that costs $100. Our objective is always delivering incredible quality and exponential value to our player base. And what we've discovered over the course of time is whether we can marry quality and value together.

Our business is strong, resilient, and continues to grow. To clarify, EACFO then added, quote, from a games perspective, we have reflected no changes in our current strategy at this point.

Our business is strong, resilient, and continues to grow. To clarify, EACFO then added, quote, from a games perspective, we have reflected no changes in our current strategy at this point.

And lose the goodwill from people that may not already have a whole lot of goodwill for you as it is. And we're talking... Can you imagine the prices going up on a Madden or NCAA football? We're talking games that... you know, don't get remade every year. These are games that are often reusing 80% of the assets from the prior year because they have to pump out a new game every year, right?

And lose the goodwill from people that may not already have a whole lot of goodwill for you as it is. And we're talking... Can you imagine the prices going up on a Madden or NCAA football? We're talking games that... you know, don't get remade every year. These are games that are often reusing 80% of the assets from the prior year because they have to pump out a new game every year, right?

And that's a lot of work and that's a quick turnaround. And you are... It's such an interesting business and it reminds me a lot of... how Call of Duty can put out a new game and people will buy the fuck out of it. But no other studio can do that. No other studio will buy your annual or biannual sort of release thing.

And that's a lot of work and that's a quick turnaround. And you are... It's such an interesting business and it reminds me a lot of... how Call of Duty can put out a new game and people will buy the fuck out of it. But no other studio can do that. No other studio will buy your annual or biannual sort of release thing.

If any other company, if any other sort of genre was trying to sell you these sports games every year... for the quality that you're getting where it's like, you know, very incremental things. And now we have a new mode where you get to look at Twitter on your phone as the athlete or whatever. Like it's so, it's so bizarre that those games will still sell. It's such an anomaly nowadays.

If any other company, if any other sort of genre was trying to sell you these sports games every year... for the quality that you're getting where it's like, you know, very incremental things. And now we have a new mode where you get to look at Twitter on your phone as the athlete or whatever. Like it's so, it's so bizarre that those games will still sell. It's such an anomaly nowadays.

Like those things just don't really work out anymore. I am kind of shocked though, that in this call where you are trying to make more money for your company, you wouldn't put out any sort of like, more leaning towards raising prices. Like, the fact that he is, like... I'm not saying he didn't say no.

Like those things just don't really work out anymore. I am kind of shocked though, that in this call where you are trying to make more money for your company, you wouldn't put out any sort of like, more leaning towards raising prices. Like, the fact that he is, like... I'm not saying he didn't say no.