Greg Miller

Sound of a Smirk says, Greg, you could love Gears.

The story is dark and super emotional.

I have played Gears, to be clear.

I've played multiple Gears with people on my own.

cog gear now uh i've never connected the story but i appreciate that and i i do it but i think they're more about going through and chainsawing people than i would like to but i digress it doesn't matter i hope you're excited for xbox day june 7th of course we'll be live reacting to it here and kind of funny will it be live on a delay because we send everybody to sgf or will it be normal and only i'm tired from going to sgf we'll find out once we figure out what's at sgf

Story number two.

But still in Xbox land.

Microsoft gaming chief Asha Sharma killed This Is An Xbox campaign as it, quote, didn't feel like Xbox.

This is Tom Phillips at IGN.

Microsoft has confirmed that its new gaming boss, Asha Sharma, personally killed the company's controversial This Is An Xbox marketing campaign because, ironically, it didn't feel like Xbox.

The promotional slogan was announced with fanfare back in late 2024 when Microsoft tried to convince the world that Xbox could actually refer to any object that played Xbox games.

This meant your smartphone was an Xbox, your dusty old tablet was an Xbox, and even your smart TV could be an Xbox.

Something that also suggested you no longer needed to buy an actual Xbox anymore.

For a company that was already having issues shifting Xbox consoles, the marketing campaign felt a bit short-sighted.

A view reportedly also held by numerous staff at Xbox itself, whose job it had been to try and make the Xbox Series X slash S not a flop.

In recent weeks, fans have spotted This Is An Xbox marketing pages disappear from the internet, while a report has stated that the team members had been quote-unquote offended by it ever existing.

And now, Microsoft has officially confirmed the slogan is dead, with Sharma to thank for it being finished off.

Quote, Asha retired This Is An Xbox because it didn't feel like Xbox, an Xbox spokesperson told Windows Central.

She is personally leading a reset of how we show up as a brand.

End quote.