Greg Miller

ESA Senior Vice President Aubrey Quinn tells GameFile that gaming hardware, including consoles, are likely to take a big hit due to new levies. These machines are made in some of the countries hit with the big tariffs yesterday. Beyond that, their parts are sourced from multiple countries, and the devices often cross into the U.S. multiple times as they are made and prepped for retail.

Quote, any one product that a consumer would buy is likely to be subject to many of the tariffs announced, all compounded on top of one another. The new Trump tariffs were announced yesterday include a 76% levy on Vietnam and 34% or 54% on goods from China. That's not because Steven doesn't know. That's because our administration doesn't know. Among other countries where gaming hardware is made.

Quote, any one product that a consumer would buy is likely to be subject to many of the tariffs announced, all compounded on top of one another. The new Trump tariffs were announced yesterday include a 76% levy on Vietnam and 34% or 54% on goods from China. That's not because Steven doesn't know. That's because our administration doesn't know. Among other countries where gaming hardware is made.

A lot of moving parts. They were paying attention to Nintendo Direct yesterday too. It was hard for them. Nintendo, which in recent years moved the bulk of its console manufacturing to Vietnam, announced the launch price of the Switch 2 yesterday at $450 US, a price increase over the Switch 1's launch cost, even when adjusted for inflation.

A lot of moving parts. They were paying attention to Nintendo Direct yesterday too. It was hard for them. Nintendo, which in recent years moved the bulk of its console manufacturing to Vietnam, announced the launch price of the Switch 2 yesterday at $450 US, a price increase over the Switch 1's launch cost, even when adjusted for inflation.

In Japan, where the system isn't subject to US tariffs, a Japanese-language-only version of the system, locked to users who designate their accounts as being based in Japan, will sell for the equivalent of $343. The ESA, like others, believes the tariff story is far from over with the risk of retaliatory tariffs coming. Quote, I think what we heard yesterday is not the end of the story.

In Japan, where the system isn't subject to US tariffs, a Japanese-language-only version of the system, locked to users who designate their accounts as being based in Japan, will sell for the equivalent of $343. The ESA, like others, believes the tariff story is far from over with the risk of retaliatory tariffs coming. Quote, I think what we heard yesterday is not the end of the story.

Not for the United States, not for other countries, Quinn said. Asked whether the Trump administration had a point that more goods simply should be made in the U.S. and whether the ESA's members should consider that option, Quinn said, quote,

Not for the United States, not for other countries, Quinn said. Asked whether the Trump administration had a point that more goods simply should be made in the U.S. and whether the ESA's members should consider that option, Quinn said, quote,

I think every company, every industry, the video game industry included, needs to think about what's best for consumers, best for business, and best for employees. Supply chains are complicated and certainly supply chains don't change overnight. Everything that is considered or decided can't be a quick turnaround and can't be a knee-jerk reaction to any particular announcement."

I think every company, every industry, the video game industry included, needs to think about what's best for consumers, best for business, and best for employees. Supply chains are complicated and certainly supply chains don't change overnight. Everything that is considered or decided can't be a quick turnaround and can't be a knee-jerk reaction to any particular announcement."

Last week, the ESA joined the other tech trade groups in asking U.S. Trade Representative Jameson Greer to avoid new tariffs and, quote, increase the use of existing trade tools to strengthen trade relations with key markets for the U.S. products and services, end quote. The ESA had asked to meet with Greer, but has not done so yet. The ESA, I'm wrapping up right now.

Last week, the ESA joined the other tech trade groups in asking U.S. Trade Representative Jameson Greer to avoid new tariffs and, quote, increase the use of existing trade tools to strengthen trade relations with key markets for the U.S. products and services, end quote. The ESA had asked to meet with Greer, but has not done so yet. The ESA, I'm wrapping up right now.

The ESA, Quinn said, is nevertheless, quote, optimistic that there will be a solution that doesn't damage U.S. industries, ours included, and doesn't hurt U.S. consumers, end quote. I am not optimistic.

The ESA, Quinn said, is nevertheless, quote, optimistic that there will be a solution that doesn't damage U.S. industries, ours included, and doesn't hurt U.S. consumers, end quote. I am not optimistic.

You made it an hour and five minutes into this show. Get the fuck out. It can't be talked about. This is the news. This is the world you live in. The world that you live in is affected by this news. This is video game news.

You made it an hour and five minutes into this show. Get the fuck out. It can't be talked about. This is the news. This is the world you live in. The world that you live in is affected by this news. This is video game news.

Man, I would fucking love that to an extent. I would fucking love that if we were able to be like, hey man, let the adults handle it.

Man, I would fucking love that to an extent. I would fucking love that if we were able to be like, hey man, let the adults handle it.

Let's... clear our palates. Andy, while we have been live, a trailer has dropped for Marvel Rivals and a new character. Would you like to watch that in live?