Greg Segall

I had no money when I started the company.

So it's actually evolved a lot since we talked about a year ago.

So the whole company obviously still makes a lot of money off of the gifts itself and the transactions, but a majority of the money is coming in from SaaS.

So we've actually built this out because the product and the platform that we've built, we've just learned has a lot more value than just the actual sending the gifts itself.

It's evolved since just being, hey, this is a gifting platform.

I can go into more on the use cases if you want to hear more about that, because that's been one of the big things that we've done.

Also, we've raised a big round of funding, which you probably saw as well.

Yeah, so we've raised $5.4 million from three of the top investors in Boston, one out in Palo Alto, and then one up in Toronto.

And that's pretty much where we are with the funding.

Yeah, so the revenue model itself, again, is that we have deals with all these merchants across the globe.

And that's something that we've been working on now for close to two and a half years.

But the big play has been that we've moved over to focusing on one major use case, which is gifting for prospecting.

So we send a gift off to somebody and then in order for them to accept the gift, they take a meeting with us.

And that was just something we just saw from, you know, we had a few hundred customers that were going through the system with us and using it.

And we looked for the trends and how people were actually using this across all different platforms.

departments inside the organization.

So what we ended up doing was saying, OK, well, there's a lot of value here because, you know, if we're able to send a gift off to somebody and be able to generate a meeting, then there's obviously a SaaS platform that we can or a fee that we can actually charge because the value of what we're adding and bringing to these folks is much higher than just, you know, hey, let's just send this gift off to these individual folks.

And again, remember, part of the model, too, is that we're not sending the actual gift.

We're sending the option for the gift.

So we focus very much on the gift itself being something that the recipient actually wants, which is why we've had such high conversion.