Podcast Appearances
Basically, when it comes to the craziness of this, this hand sanitizer is like the new Beanie Baby. Nick, forget the Stanley Tumbler. The Touchland hand sanitizer is a teen status symbol. And we got the numbers to back it up. Touchland did a collab hand sanitizer with the Hello Kitty brand. And Jack, how did that thing sell?
In fact, during the pandemic, Touchland was doing $16 million in hand sanitizer sales. The pandemic's over, and yet their sales have 6x'd to $100 million a year. Jack, this is the first hand sanitizer that's gone viral. We're five years from the anniversary of the pandemic, and teachers are confiscating a hand sanitizer because it is too cool. I see the irony. So we know what you're wondering.
In fact, during the pandemic, Touchland was doing $16 million in hand sanitizer sales. The pandemic's over, and yet their sales have 6x'd to $100 million a year. Jack, this is the first hand sanitizer that's gone viral. We're five years from the anniversary of the pandemic, and teachers are confiscating a hand sanitizer because it is too cool. I see the irony. So we know what you're wondering.
In fact, during the pandemic, Touchland was doing $16 million in hand sanitizer sales. The pandemic's over, and yet their sales have 6x'd to $100 million a year. Jack, this is the first hand sanitizer that's gone viral. We're five years from the anniversary of the pandemic, and teachers are confiscating a hand sanitizer because it is too cool. I see the irony. So we know what you're wondering.
How did a hand sanitizer keep up all this momentum from the pandemic when Purell, Clorox, and all the others have slowed down? Here's how. Two fashion-inspired redesigns transformed it from a health tool to a fashion accessory. Okay, so here's the first thing they did. Touchland hired a perfume house called Jouvidien to help give their hand sanitizers a scent.
How did a hand sanitizer keep up all this momentum from the pandemic when Purell, Clorox, and all the others have slowed down? Here's how. Two fashion-inspired redesigns transformed it from a health tool to a fashion accessory. Okay, so here's the first thing they did. Touchland hired a perfume house called Jouvidien to help give their hand sanitizers a scent.
How did a hand sanitizer keep up all this momentum from the pandemic when Purell, Clorox, and all the others have slowed down? Here's how. Two fashion-inspired redesigns transformed it from a health tool to a fashion accessory. Okay, so here's the first thing they did. Touchland hired a perfume house called Jouvidien to help give their hand sanitizers a scent.
Peachy leachy, mango mojo, blue sandalwood. Those are a few of the flavors you can buy that would make Cindy Crawford's beauty mark blush. It basically turned the whole hand sanitizer lineup into a candy factory. It's like a nasal Skittles. It's kind of like a perfume. It's not just the smell, though. It's also the form.
Peachy leachy, mango mojo, blue sandalwood. Those are a few of the flavors you can buy that would make Cindy Crawford's beauty mark blush. It basically turned the whole hand sanitizer lineup into a candy factory. It's like a nasal Skittles. It's kind of like a perfume. It's not just the smell, though. It's also the form.
Peachy leachy, mango mojo, blue sandalwood. Those are a few of the flavors you can buy that would make Cindy Crawford's beauty mark blush. It basically turned the whole hand sanitizer lineup into a candy factory. It's like a nasal Skittles. It's kind of like a perfume. It's not just the smell, though. It's also the form.
Again, kind of like a perfume. Now their insight here is that most hand sanitizer is a gel, which is actually a bag hazard. Like that stuff's going to fall, it's going to drip, it's going to ruin that little econ textbook you got in your handbag. If you get an accidental pump, it could ruin your textbook.
Again, kind of like a perfume. Now their insight here is that most hand sanitizer is a gel, which is actually a bag hazard. Like that stuff's going to fall, it's going to drip, it's going to ruin that little econ textbook you got in your handbag. If you get an accidental pump, it could ruin your textbook.
Again, kind of like a perfume. Now their insight here is that most hand sanitizer is a gel, which is actually a bag hazard. Like that stuff's going to fall, it's going to drip, it's going to ruin that little econ textbook you got in your handbag. If you get an accidental pump, it could ruin your textbook.
I hate the accidental pump, but a mist is actually backpack safe because it's not going to spill all over that economic textbook. You're not going to get an accidental splooge. The result, Jack, what was it? The fact that it's mist and that it smells nice connected with teens. It feels more like a perfume with a pumpkin spice scent than a hand sanitizer.
I hate the accidental pump, but a mist is actually backpack safe because it's not going to spill all over that economic textbook. You're not going to get an accidental splooge. The result, Jack, what was it? The fact that it's mist and that it smells nice connected with teens. It feels more like a perfume with a pumpkin spice scent than a hand sanitizer.
I hate the accidental pump, but a mist is actually backpack safe because it's not going to spill all over that economic textbook. You're not going to get an accidental splooge. The result, Jack, what was it? The fact that it's mist and that it smells nice connected with teens. It feels more like a perfume with a pumpkin spice scent than a hand sanitizer.
And that let them charge a premium price of 16 bucks a bottle. There you go. Two fashion-inspired redesigns are why the dance floor at your next bar mitzvah is going to be dangling with Touchland. It's going to be the cleanest bar mitzvah party ever. So Jack, what's the takeaway for our buddies over at Touchland? Come for the look, stay for the user experience.
And that let them charge a premium price of 16 bucks a bottle. There you go. Two fashion-inspired redesigns are why the dance floor at your next bar mitzvah is going to be dangling with Touchland. It's going to be the cleanest bar mitzvah party ever. So Jack, what's the takeaway for our buddies over at Touchland? Come for the look, stay for the user experience.
And that let them charge a premium price of 16 bucks a bottle. There you go. Two fashion-inspired redesigns are why the dance floor at your next bar mitzvah is going to be dangling with Touchland. It's going to be the cleanest bar mitzvah party ever. So Jack, what's the takeaway for our buddies over at Touchland? Come for the look, stay for the user experience.
Now, Yetis, there are many ways to build a product, to test a product, to find product market fit. A whole bunch of theories out there.