Podcast Appearances
It was acquired by eBay and then later acquired by Microsoft. And get this, Skype grew from 1 million users in 2004 to 50 million users in 2005. And they did it with so many growth hacks.
It was acquired by eBay and then later acquired by Microsoft. And get this, Skype grew from 1 million users in 2004 to 50 million users in 2005. And they did it with so many growth hacks.
It was acquired by eBay and then later acquired by Microsoft. And get this, Skype grew from 1 million users in 2004 to 50 million users in 2005. And they did it with so many growth hacks.
Sit down, stand up, and Skype away again. Jack, first growth hack, what do we got? Social proof. Yeah, social proof. Before Facebook was even invented, Skype got you to sign up for Skype because all your friends were on Skype. Yeah, Skype cleverly would show you who else was on Skype with a green dot. And so you were like, yeah, this must be legit if my buddy Timmy's on it.
Sit down, stand up, and Skype away again. Jack, first growth hack, what do we got? Social proof. Yeah, social proof. Before Facebook was even invented, Skype got you to sign up for Skype because all your friends were on Skype. Yeah, Skype cleverly would show you who else was on Skype with a green dot. And so you were like, yeah, this must be legit if my buddy Timmy's on it.
Sit down, stand up, and Skype away again. Jack, first growth hack, what do we got? Social proof. Yeah, social proof. Before Facebook was even invented, Skype got you to sign up for Skype because all your friends were on Skype. Yeah, Skype cleverly would show you who else was on Skype with a green dot. And so you were like, yeah, this must be legit if my buddy Timmy's on it.
And that caused you to sign up. The second growth hack that got them to 50x users in one year was the freemium model. Yeah, the freemium model. It was free to use Skype with any other Skype user, but they would charge you if you tried to Skype a phone number. Again, this is back when people would pay big money for a long-distance phone call to like a landline.
And that caused you to sign up. The second growth hack that got them to 50x users in one year was the freemium model. Yeah, the freemium model. It was free to use Skype with any other Skype user, but they would charge you if you tried to Skype a phone number. Again, this is back when people would pay big money for a long-distance phone call to like a landline.
And that caused you to sign up. The second growth hack that got them to 50x users in one year was the freemium model. Yeah, the freemium model. It was free to use Skype with any other Skype user, but they would charge you if you tried to Skype a phone number. Again, this is back when people would pay big money for a long-distance phone call to like a landline.
So the freemium model gave you an extra reason to sign up. Unlimited long-distance calls for free.
So the freemium model gave you an extra reason to sign up. Unlimited long-distance calls for free.
So the freemium model gave you an extra reason to sign up. Unlimited long-distance calls for free.
Audio jingle, or as we call it, an audio logo, right, Jack? Because this was the whole brand. Here's the sound you would hear if somebody Skypes you. Incoming. Now, you know that jingle, that audio logo. But what you don't know is that it's highly strategic. Skype actually worked with a composer to invent that jingle.
Audio jingle, or as we call it, an audio logo, right, Jack? Because this was the whole brand. Here's the sound you would hear if somebody Skypes you. Incoming. Now, you know that jingle, that audio logo. But what you don't know is that it's highly strategic. Skype actually worked with a composer to invent that jingle.
Audio jingle, or as we call it, an audio logo, right, Jack? Because this was the whole brand. Here's the sound you would hear if somebody Skypes you. Incoming. Now, you know that jingle, that audio logo. But what you don't know is that it's highly strategic. Skype actually worked with a composer to invent that jingle.
But it's actually a mix of sounds that's supposed to sound like breathing waterfalls and voices. Now, here was the strategy behind it. Skype wanted a sound that would get your attention but not annoy you. A sound that you could recognize as Skype but would not stay stuck in your brain and never leave. It worked.
But it's actually a mix of sounds that's supposed to sound like breathing waterfalls and voices. Now, here was the strategy behind it. Skype wanted a sound that would get your attention but not annoy you. A sound that you could recognize as Skype but would not stay stuck in your brain and never leave. It worked.
But it's actually a mix of sounds that's supposed to sound like breathing waterfalls and voices. Now, here was the strategy behind it. Skype wanted a sound that would get your attention but not annoy you. A sound that you could recognize as Skype but would not stay stuck in your brain and never leave. It worked.
Add it all up, and it led to Skype hitting 600 million users when they sold to Microsoft in 2011. Jack, could you sprinkle on some context to that number, please? Those 2011 user numbers are 10 times bigger than what Slack has today. Oh, and Slack's jingle? Kind of annoying. Hate that jingle. Don't, don't, stop it. No more, no more. Sorry, Trey, cut it off.
Add it all up, and it led to Skype hitting 600 million users when they sold to Microsoft in 2011. Jack, could you sprinkle on some context to that number, please? Those 2011 user numbers are 10 times bigger than what Slack has today. Oh, and Slack's jingle? Kind of annoying. Hate that jingle. Don't, don't, stop it. No more, no more. Sorry, Trey, cut it off.