GT Dave

And then later sold to Coke.

And I said, I'd rather not make my product than make something that I don't believe in.

Because my parents would believe that you really want to consume the juice within a short period of time after the cells have been cracked and all of that, because it starts to oxidize.

I mean, that's why it's so important to eat fresh food, because there's a life force in it that isn't indefinite.

It'll fade out.

It's like vital energy.

Yes.

And you lose that with time quickly.

What's the shelf life on kombucha?

It varies from the ingredients we use, but I'd say on average, like three to four months.

That's pretty good.

It's good because it's fermented, right?

So it has, that's the duty of fermentation.

And that's actually how I came up with the name Synergy, is that to me, because I was big into fresh pressed juice and at the time, because of Edwalla, there was really no fresh pressed juice because now everything had to be pasteurized for food safety reasons, right?

But we were able to bypass that because kombucha has a low pH because of the fermentation.

So it has naturally preserving qualities, natural even antibacterial qualities that would synergize with the fruit juice and allow it to last longer.

So it would be more like kimchi or sauerkraut.

Yeah.

where you take something that's normally fresh and highly perishable, but through the fermentation, you like extend and preserve its freshness, but also preserve everything that's good about it.

And that's why I liked Synergy because my first brand was called Kombucha.