GT Dave

They want to order it online.

They want to stockpile it or pantry load it.

They want zero to no sugar, which listen, I understand like sugar's not great, but like nature made things sweet for a reason.

Yeah.

Yeah.

Yeah.

And so that's been kind of the hurdle that kombucha

and foods like kombucha, even water kefir, right?

What people don't understand is that, especially in this weird world now where the FDA requires this added sugar listing on the label, it's intended to capture true added sugar for sweetening.

But at the end of the day, if you're using a version of cane sugar, maple syrup, or even honey, it has to be qualified as added sugar.

And so in fermentation, you need energy because you're working with a living thing.

And just like us, energy is fuel to do stuff.

And so it fuels the fermentation.

But at the end of the day, it's technically still a sugar source.

Does it have no carbs though?

Well, so the thing is, if it has no carbs, to get to a no carb kind of position, you have to ferment it down to almost vinegar.

And then what happens is it becomes unpleasant to drink.

And that's one of the reasons why we started the Synergy line, because we were taking what at the time was considered a very pungent base and then softening it with a fruit juice, right?

So you gave it flavor and a little bit- But good quality fruit juice.

Yes, good quality, not high fructose corn syrup stuff.