GT Dave

So I was like, all right.

They were getting very mainstream, which is why ultimately Whole Foods purchased them.

But yeah, like I really grew things almost like an overprotected parent.

Like I wanted my babies to be happy and healthy and grow, but not too far too fast.

Yeah.

That's exactly right.

Like I want, I knew I wanted to share this with as many people as possible, but on the condition.

But not at the expense.

Yes.

The quality, the integrity, its core purpose, because I mean, I remember

you know, later on in my career, like call it by year five, it was trying to gain traction.

And so now call it opportunistic individuals started to come into the fold and they started to give me advice.

Like one was like, Hey, put it back in plastic.

You'll save a ton of money.

I was like, no, I got out of plastic for a reason.

I'm not going back.

Also they'd say like, Hey, like the stuff floating in it, like find a way to get that out.

Cause it's like off putting.

And I said,

Okay, but there's a mother in apple cider vinegar, and that's what people look for.