GT Dave

So Canada is at a premium because, first of all, the currency exchange, but also the distance, so freight and stuff causes the retail price to be high.

The UK can take six weeks to get there.

So if you have a three-month shelf life, you have six weeks to sell it.

Also, what's happening is all the cost that it takes to get it there is probably $7 a bottle.

So that's the cost curse.

costs is if you really want to make it the right way, meaning like have it affordable for people in that region, you really need a facility in that area.

Have you considered that?

I have.

Yeah.

I mean, I want to, again, learn from the Edwalla lesson that I still keep to heart almost daily is don't grow too fast.

So like, you know, obviously I have executives now with the company and they're always pushing for what's that next phase of growth, but I always remind them that

Can we say confidently, have we mastered the US?

Have we mastered the markets that we're currently in?

And usually the answer is no, because master is such a high standard.

It keeps us focused.

And so I do eventually want to be more in Europe.

I have a home now in Portugal and I did that so much strategically, whereas like I could see Portugal being a good home, my next facility, whether I built it myself or I partnered with somebody, but there's, there's a quality about Portugal that reminds me very much of California.

So I think that could be interesting and I could easily kind of access the European market.

So that's kind of further out in the future.

having a facility on the East coast as well.