GT Dave
👤 Speaker
1206
total appearances
Appearances Over Time
Podcast Appearances
Tetragrammaton with Rick Rubin
GT Dave
That was the interesting part, not that long.
Tetragrammaton with Rick Rubin
GT Dave
And so that's why I was comfortable.
Tetragrammaton with Rick Rubin
GT Dave
Probably wouldn't change things so much.
Tetragrammaton with Rick Rubin
GT Dave
For the next five years, the short shelf life did nothing.
Tetragrammaton with Rick Rubin
GT Dave
gave us the ability to use ingredients that we couldn't use before, like chia seeds.
Tetragrammaton with Rick Rubin
GT Dave
We were one of the first companies to do a drinkable whole chia drink.
Tetragrammaton with Rick Rubin
GT Dave
And chia is such a fascinating ingredient.
Tetragrammaton with Rick Rubin
GT Dave
But it's volatile, because once it hydrates, the cellulose becomes very unstable.
Tetragrammaton with Rick Rubin
GT Dave
And so we sold those, I think, with like a 45-day shelf life.
Tetragrammaton with Rick Rubin
GT Dave
And we got a lot of- And is it 45 days from- Bottling.
Tetragrammaton with Rick Rubin
GT Dave
Well, to get to a distributor, depending on what their inventory is, right?
Tetragrammaton with Rick Rubin
GT Dave
It can speed anywhere from one day to five days to get to a distributor.