Guillaume Moubeche

When I first started, I thought that you had to be unique to succeed in a market and you had to be like the first mover in order to really succeed. But later on, I realized once the market is crowded, it means the product market fit already exists. If they're not paying, it means that something is wrong. If you want the equation of sales, sales is equal timing times trust.

When I first started, I thought that you had to be unique to succeed in a market and you had to be like the first mover in order to really succeed. But later on, I realized once the market is crowded, it means the product market fit already exists. If they're not paying, it means that something is wrong. If you want the equation of sales, sales is equal timing times trust.

When I first started, I thought that you had to be unique to succeed in a market and you had to be like the first mover in order to really succeed. But later on, I realized once the market is crowded, it means the product market fit already exists. If they're not paying, it means that something is wrong. If you want the equation of sales, sales is equal timing times trust.

Timing and trust is either equal to zero or one.

Timing and trust is either equal to zero or one.

Timing and trust is either equal to zero or one.

Thanks a lot for having me. To be honest, I'm super excited to be on the podcast. Big fan of everything you've done. So I'm sure it's going to be a fun conversation.

Thanks a lot for having me. To be honest, I'm super excited to be on the podcast. Big fan of everything you've done. So I'm sure it's going to be a fun conversation.

Thanks a lot for having me. To be honest, I'm super excited to be on the podcast. Big fan of everything you've done. So I'm sure it's going to be a fun conversation.

Yeah, I think like we started Lempire with Lemlist in 2018. So Lemlist is a sales engagement platform. Our biggest differentiator was essentially the personalization part. It was a very crowded market when we first got started. As we kept growing and having more product market fit, I felt like it was time a bit for us to start expanding the product line.

Yeah, I think like we started Lempire with Lemlist in 2018. So Lemlist is a sales engagement platform. Our biggest differentiator was essentially the personalization part. It was a very crowded market when we first got started. As we kept growing and having more product market fit, I felt like it was time a bit for us to start expanding the product line.

Yeah, I think like we started Lempire with Lemlist in 2018. So Lemlist is a sales engagement platform. Our biggest differentiator was essentially the personalization part. It was a very crowded market when we first got started. As we kept growing and having more product market fit, I felt like it was time a bit for us to start expanding the product line.

So right now, Empire is a suite of five tools that helps... B2B businesses turn into big names. So we help them with customer acquisition from all sides. I would say that it's been a hell of a ride, you know, with a lot of ups and downs. But the good thing is like we've been like fully bootstrapped. So we will end up the year close to like 29 million in ARR with 10 million in EBDA.

So right now, Empire is a suite of five tools that helps... B2B businesses turn into big names. So we help them with customer acquisition from all sides. I would say that it's been a hell of a ride, you know, with a lot of ups and downs. But the good thing is like we've been like fully bootstrapped. So we will end up the year close to like 29 million in ARR with 10 million in EBDA.

So right now, Empire is a suite of five tools that helps... B2B businesses turn into big names. So we help them with customer acquisition from all sides. I would say that it's been a hell of a ride, you know, with a lot of ups and downs. But the good thing is like we've been like fully bootstrapped. So we will end up the year close to like 29 million in ARR with 10 million in EBDA.

So it allows us to have a lot of like flexibility in what we want to do and how we want to do it. It's pretty cool.

So it allows us to have a lot of like flexibility in what we want to do and how we want to do it. It's pretty cool.

So it allows us to have a lot of like flexibility in what we want to do and how we want to do it. It's pretty cool.

You have two ways to approach it. It's like basically blue ocean versus like red ocean strategy. When I first started, I thought that, you know, like you had to be unique to succeed in a market and you had to be like the first mover in order to really succeed. But later on, I realized that once the market is crowded, it means the product market fit already exists.

You have two ways to approach it. It's like basically blue ocean versus like red ocean strategy. When I first started, I thought that, you know, like you had to be unique to succeed in a market and you had to be like the first mover in order to really succeed. But later on, I realized that once the market is crowded, it means the product market fit already exists.