Guillaume Moubeche

Like the bucket can be leaking, but if your top of funnel is always bigger, there is no issue. And this is when I got cocky. This is when it hurt us. And this is where we faced like a plateau. What happened specifically? What happens is your company from a day to another start plateauing. You don't see this two digit month over month growth rates.

You don't understand why you're like thinking that you're doing something wrong. You're trying to to find, you know, like what's not working and you don't understand. You don't understand no matter what you do, because when you are very driven by inbound, by content, by all of these things, you don't track. You don't track what brings what.

You don't understand why you're like thinking that you're doing something wrong. You're trying to to find, you know, like what's not working and you don't understand. You don't understand no matter what you do, because when you are very driven by inbound, by content, by all of these things, you don't track. You don't track what brings what.

You don't understand why you're like thinking that you're doing something wrong. You're trying to to find, you know, like what's not working and you don't understand. You don't understand no matter what you do, because when you are very driven by inbound, by content, by all of these things, you don't track. You don't track what brings what.

Because, you know, like there is a quote by Gary Vee that I like that says, what's the ROI of your mom? And what it means, you know, it's like, obviously your mom, she gave everything for you. You know, like she was, maybe she gave you like the extra confidence. My mom is Italian. So obviously like she loves me a lot, et cetera. So it's like, she gave me like extra confidence. She gave me love.

Because, you know, like there is a quote by Gary Vee that I like that says, what's the ROI of your mom? And what it means, you know, it's like, obviously your mom, she gave everything for you. You know, like she was, maybe she gave you like the extra confidence. My mom is Italian. So obviously like she loves me a lot, et cetera. So it's like, she gave me like extra confidence. She gave me love.

Because, you know, like there is a quote by Gary Vee that I like that says, what's the ROI of your mom? And what it means, you know, it's like, obviously your mom, she gave everything for you. You know, like she was, maybe she gave you like the extra confidence. My mom is Italian. So obviously like she loves me a lot, et cetera. So it's like, she gave me like extra confidence. She gave me love.

She gave me like a lot of things. And how exactly do you measure that ROI in your life? It's almost impossible. For me, marketing is the same. For VC-backed companies, when you go and you are like at a board meeting, Obviously, you have to show that your marketing efforts are bringing revenue. So what do most VC-backed companies do?

She gave me like a lot of things. And how exactly do you measure that ROI in your life? It's almost impossible. For me, marketing is the same. For VC-backed companies, when you go and you are like at a board meeting, Obviously, you have to show that your marketing efforts are bringing revenue. So what do most VC-backed companies do?

She gave me like a lot of things. And how exactly do you measure that ROI in your life? It's almost impossible. For me, marketing is the same. For VC-backed companies, when you go and you are like at a board meeting, Obviously, you have to show that your marketing efforts are bringing revenue. So what do most VC-backed companies do?

They spend money and marketing money on ads, SEO, where you can track the conversion of articles, even though that's inaccurate. You try to build a model that gives you the attribution that is also inaccurate, but everyone is fine with it because it looks good on slides. All of that, what we don't realize

They spend money and marketing money on ads, SEO, where you can track the conversion of articles, even though that's inaccurate. You try to build a model that gives you the attribution that is also inaccurate, but everyone is fine with it because it looks good on slides. All of that, what we don't realize

They spend money and marketing money on ads, SEO, where you can track the conversion of articles, even though that's inaccurate. You try to build a model that gives you the attribution that is also inaccurate, but everyone is fine with it because it looks good on slides. All of that, what we don't realize

is the amount of money it requires to build that tracking team, to build that data team, to have like all this conversation with people on what should we do? Should we continue? Should we do X, Y, Z? And my approach to business is much more simple. For me, it's like it has always been about are we proud of the content that we deliver? Is this...

is the amount of money it requires to build that tracking team, to build that data team, to have like all this conversation with people on what should we do? Should we continue? Should we do X, Y, Z? And my approach to business is much more simple. For me, it's like it has always been about are we proud of the content that we deliver? Is this...

is the amount of money it requires to build that tracking team, to build that data team, to have like all this conversation with people on what should we do? Should we continue? Should we do X, Y, Z? And my approach to business is much more simple. For me, it's like it has always been about are we proud of the content that we deliver? Is this...

bringing enough value for our users to be helpful in the problem that they are trying to solve. And if the answer is yes, then we continue to do it. So when you have this mindset, obviously, when something is not working anymore, it's very, very hard. because you're kind of like shooting in the dark. You don't know what's working, what's not working. And for us, that was very tricky.

bringing enough value for our users to be helpful in the problem that they are trying to solve. And if the answer is yes, then we continue to do it. So when you have this mindset, obviously, when something is not working anymore, it's very, very hard. because you're kind of like shooting in the dark. You don't know what's working, what's not working. And for us, that was very tricky.

bringing enough value for our users to be helpful in the problem that they are trying to solve. And if the answer is yes, then we continue to do it. So when you have this mindset, obviously, when something is not working anymore, it's very, very hard. because you're kind of like shooting in the dark. You don't know what's working, what's not working. And for us, that was very tricky.

And what we had to do at the time was start understanding the core metrics for us. And that's why, you know, I mentioned Churn a bit earlier. It was understanding what is the persona that is not churning, meaning what is the persona we're bringing the most value to. And that persona were actually like sales team over like four people.