Gus Hewitt

I suppose one problem I'm really excited about, I suppose, is we still don't, under a pastoral system, understand conversion efficiency about cows very well.

And the highest performing cows convert grass at

about a 40% higher rate than the lower performing cows so that's something we're working towards a lot and that would have a massive impact on the New Zealand economy if we were able to understand that problem because the same feed and the same inputs is going into all of our cows but yeah.

Some of them are doing a much bigger job of turning that into murder.

Yeah, I mean, we see such a big range.

For some people, it is actually a succession tool and allowing them to, you know, get off the farm more often while staying close enough or across it.

For others, it's actually the tool that's enabling them to exit George.

You know, maybe they're expanding more and they're taking on another business with Holter.

And then for others, it's actually...

just reimbursed that time into more important tasks on the farm.

And so we see a massive range of how farmers re-induce their time.

I think it's one of the more exciting conversations we have with farmers is actually challenging them to go, well, getting hold is not just enough.

You actually need to think about this next chapter and what you'd actually like to achieve with that extra time back.

Yeah, I think if you zoom out and kind of look at the trend, so going back all the way, my granddad used to say, Gus, you want less matter so you don't have to move your animals as much and as much.

Through to today, it's obviously much more fine-tuned.

Everything's measured.

And I think if we fast forward another 10 years, it's going to be a continuation of that and

The challenge we've got right now is actually absorbing all the data and information, and that's going to be solved by AI as well.

And so I think 10 years from now, we're still going to be photosynthesizing and using our natural resources as efficiently as possible to turn them into a protein.

So the first principles won't change, but I think we'll just be much more refined in terms of how we use those resources.