Guy Rubin
๐ค SpeakerAppearances Over Time
Podcast Appearances
Very good.
Thank you, Johnny.
My name is Guy Rubin.
I was the CEO and founder of Ebster.
Ebster was sold to Forecast in August last year.
Forecast are building a revenue platform for revenue leaders that includes everything from territory planning and commissions through to revenue intelligence and marketing automation as well.
That's a little bit about Forecast.
One of the really interesting things being part of a bigger business is that we get access to incredible insights from all the products in the revenue stack.
And what we've developed is a light touch report that allows customers to dip toes by connecting all their disparate data sources to our platform.
And we deliver back a report that gives them effectively an audit of their whole go-to-market motion.
And the first report goes back a year.
And then every quarter, I get to sit with the leadership team and walk them through all of their latest insights, highlighting what they're doing well, what needs attention that will help them to drive growth.
Yeah, our target customers are turning over somewhere between 13 and 300 million ARR.
Most of our customers are PE backed.
And everybody that we talk to at the moment is having challenges around go to market.
Okay.
We saw in the data, most people will know we also produce benchmark reports every year.
We're seeing on average three quarters of sellers misquoted last year.
Okay.
And just 14% of sellers are now responsible for 80% of new logo revenue.