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Guy Rubin

๐Ÿ‘ค Speaker
80 total appearances

Appearances Over Time

Podcast Appearances

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

Very good.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

Thank you, Johnny.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

My name is Guy Rubin.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

I was the CEO and founder of Ebster.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

Ebster was sold to Forecast in August last year.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

Forecast are building a revenue platform for revenue leaders that includes everything from territory planning and commissions through to revenue intelligence and marketing automation as well.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

That's a little bit about Forecast.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

One of the really interesting things being part of a bigger business is that we get access to incredible insights from all the products in the revenue stack.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

And what we've developed is a light touch report that allows customers to dip toes by connecting all their disparate data sources to our platform.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

And we deliver back a report that gives them effectively an audit of their whole go-to-market motion.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

And the first report goes back a year.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

And then every quarter, I get to sit with the leadership team and walk them through all of their latest insights, highlighting what they're doing well, what needs attention that will help them to drive growth.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

Yeah, our target customers are turning over somewhere between 13 and 300 million ARR.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

Most of our customers are PE backed.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

And everybody that we talk to at the moment is having challenges around go to market.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

Okay.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

We saw in the data, most people will know we also produce benchmark reports every year.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

We're seeing on average three quarters of sellers misquoted last year.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

Okay.

The Growth Workshop Podcast
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

And just 14% of sellers are now responsible for 80% of new logo revenue.

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