Gwen Whiting

So they're like, we don't care.

We're getting rid of this entire division anyway.

And I don't know where that plays in, but if their deal wasn't transferable, I don't know.

They had autonomy for a very, very, very long time, which is incredibly impressive.

And Seventh Generation did too.

They had really built in structures in the deal of commitments to sustainability, commitments that they were able to get.

The difference with Ben and Jerry is that they still care and they're still around and still fighting for

Whereas seventh generation, I was there when like things were loosening up and the stakeholders were finally leaving who did care and the Unilever sheep were moving in.

So like that's the sort of progression of what I witnessed.

It's nice and sexy to market it that way, but it doesn't help anyone if everyone just believes that and isn't going in full awareness of...

yeah, scrappy startups, not so sexy.

The other thing that's not sexy is when you overfund and you over-raise and you have like such low percentage that you would have been better off sticking in your corporate job financially after 13 years of like killing yourself with a startup, you know, like that's not cool, but no one's sharing those stories.

Um,

about this as one of our most popular because there's so little discussed about this idea of equity like within a private company and how it could be dog shit yeah nothing yeah I mean nothing so that's not sexy either but it is important for me to to share all you know my learnings and the reality and hopefully educate people and so that they can be informed to make their own

decisions that work for them and just understand the implications of taking money, understand the implications of exiting.

I wish I knew more.

I mean, sometimes it can be amazing, but sometimes it's not.

And I think that my advice is just be prepared for the worst case scenario.

Yeah, it was like I never was officially excused.

So there was no nice handoff.