Gwyneth Paltrow

we started a really important conversation and now like there are vibrators in Bloomingdale's and that merchant says, thank you to me for that, you know? Yeah.

we started a really important conversation and now like there are vibrators in Bloomingdale's and that merchant says, thank you to me for that, you know? Yeah.

Yeah, so I think like for the first few years, it was very exploratory. It was kind of like, do we have the latitude to go into this vertical and do it? And certain things worked better than other things. And I think kind of over time- you know, even, even just understanding, like really looking at the data and understanding, like our customer really wants to read what we write.

Yeah, so I think like for the first few years, it was very exploratory. It was kind of like, do we have the latitude to go into this vertical and do it? And certain things worked better than other things. And I think kind of over time- you know, even, even just understanding, like really looking at the data and understanding, like our customer really wants to read what we write.

They really love our fashion point of view and they really love our beauty point of view. And so until we have so much cash on the balance sheet that we can experiment again, like let's really focus on those three things and on our food vertical, which has been an incredible success for us. This is a food off Oh, good. Oh, I'm telling you.

They really love our fashion point of view and they really love our beauty point of view. And so until we have so much cash on the balance sheet that we can experiment again, like let's really focus on those three things and on our food vertical, which has been an incredible success for us. This is a food off Oh, good. Oh, I'm telling you.

Yeah. So very strong in beauty and fashion. That and the food, of course. So we're really like strengthening our strengths. Our beauty business grew 40% last year. Well, it won't grow that as much this year. So don't worry. The economy is not working in my favor. That is the new growth.

Yeah. So very strong in beauty and fashion. That and the food, of course. So we're really like strengthening our strengths. Our beauty business grew 40% last year. Well, it won't grow that as much this year. So don't worry. The economy is not working in my favor. That is the new growth.

Okay. You tell them MSH. I'm going to write that down. And our G-label business grew 50% last year. That's incredible. So we really just want to focus on those things. And also I'm always refining, you know, it's like we've had this great multifashion business, but, you know, as we continue to invest, it's like those, that's a hard business, that marketplace, you know? It's It's so hard.

Okay. You tell them MSH. I'm going to write that down. And our G-label business grew 50% last year. That's incredible. So we really just want to focus on those things. And also I'm always refining, you know, it's like we've had this great multifashion business, but, you know, as we continue to invest, it's like those, that's a hard business, that marketplace, you know? It's It's so hard.

I mean, I... own it and I pivot. Like, you know, take the multi-brand fashion business, for example. Like, that's how we started. And it's sort of like, you look at a business like that and you're like, okay, well, we're not losing money on the business. Like, there is EBITDA in the business, but is that really the goop of the future? Like...

I mean, I... own it and I pivot. Like, you know, take the multi-brand fashion business, for example. Like, that's how we started. And it's sort of like, you look at a business like that and you're like, okay, well, we're not losing money on the business. Like, there is EBITDA in the business, but is that really the goop of the future? Like...

Or is there a better way to showcase other brands or the curation which people rely on us for without me buying the inventory, putting it in the warehouse, fulfilling it, dealing with returns, and all the things that are going to erode that already pretty narrow margin? Yes. So I think I'm constantly trying to think about ways to make the business...

Or is there a better way to showcase other brands or the curation which people rely on us for without me buying the inventory, putting it in the warehouse, fulfilling it, dealing with returns, and all the things that are going to erode that already pretty narrow margin? Yes. So I think I'm constantly trying to think about ways to make the business...

more profitable and really to lean into what the, like, I'm trying to read the tea leaves of like, what is the customer trying to tell me with her behavior? Like, I know she loves the multi fashion, but is there a way for me to do that in a way that actually strengthens the business? And so that's like, that's something that I'm focusing on a lot right now.

more profitable and really to lean into what the, like, I'm trying to read the tea leaves of like, what is the customer trying to tell me with her behavior? Like, I know she loves the multi fashion, but is there a way for me to do that in a way that actually strengthens the business? And so that's like, that's something that I'm focusing on a lot right now.

Right. Especially the way that I've always done it, which is, You know, I was joking with this friend of mine the other day of a celebrity who has a great business and like she just stuck her name. You know, I'm the idiot that's like building brick by brick and trying to find a co-man somewhere and like source raw materials. Like what kind of a moron?

Right. Especially the way that I've always done it, which is, You know, I was joking with this friend of mine the other day of a celebrity who has a great business and like she just stuck her name. You know, I'm the idiot that's like building brick by brick and trying to find a co-man somewhere and like source raw materials. Like what kind of a moron?

Like I did it like the hardest, longest way, you know? And so- Do you regret that? No, I don't.

Like I did it like the hardest, longest way, you know? And so- Do you regret that? No, I don't.